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Duy Tham is a young person with great influence on social media. He regularly posts vlogs about lifestyle, travel, and technology.

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15 November 1995

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Are they independent influencers or are they part of a group of company.

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Are they independent influencers or are they part of a group of company.

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He is a content creator in the technology field. Currently, Duy Tham is operating in the Schannel network, an information channel for young people.

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As an influencer in Vietnam who understands youth culture and trends, Duy Tham can easily create content suitable for Vietnamese youth viewers to help him promote products more effectively.

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In what ways might their popularity be supported (or not) by their ethnicity, for example, they are Vietnamese.

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In what ways might their popularity be supported (or not) by their ethnicity, for example, they are Vietnamese.

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Ways ethnicity (being Vietnamese) might support popularity:

Cultural Representation

Cultural Pride and Identity:

Unique Perspective:

Global Reach

Challenges ethnicity might pose to popularity:

Limited Appeal in Certain Contexts

Stereotypes and Prejudice

Cultural Misunderstandings

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List how this influencer networks through social media to optimize their brand

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List how this influencer networks through social media to optimize their brand

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Define clear goals

Create creative content

Monitor and measure effectiveness

Develop long-term Partnerships

Use a lot of social media

Encourage followers interaction

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Which ‘qualities’ do you admire (or not) about this influencer? Would you buy from them? Explain why or why not.

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Which ‘qualities’ do you admire (or not) about this influencer? Would you buy from them? Explain why or why not.

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THE QUALITIES :

In-depth knowledge of technology and electronic products

Video is carefully invested in quality, bringing a good viewing experience to the viewers

THE REASON

Reliability : Based on detailed reviews, it make consumers feel more confident in the quality of the products

There are many promotional codes suitable for each buyers

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No. of subscribers/ followers and viewers

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No. of subscribers/ followers and viewers

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THE FOLLOWERS AND VIEWERS

1. YouTube:

number of subscribers : More than 2 million people

Number of views : More than 1 billion views

2. TikTok

number of followers: More than 7 million people

Number of likes : Nearly 320 million

HOW DID YOU FIND THIS INFORMATION?

He started his career on YouTube and then expanded to Tiktok, where he quickly attracted attention for his creativity and his funny

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List some of the products or services this influencer promotes.

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List some of the products or services this influencer promotes.

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Vietnamese cuisine and food products, such as traditional dishes like pho (noodle soup), banh mi (Vietnamese sandwich), and Vietnamese coffee.

Local Vietnamese brands of clothing, fashion accessories, and beauty products.

Travel destinations within Vietnam, including hotels, resorts, and tourist attractions.

Vietnamese technology products, such as smartphones, tablets, and other electronics.

Vietnamese handicrafts and traditional arts, such as lacquerware, silk products, and ceramics.