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Category: Women’s Activewear

Product Name: Gilly Hicks Active Recharge Under-Bust Long Sleeve Top

Colors available: petal pink, cloud white, black , navy , dark mauve, shadow green , dark grey

Which colors are similar to the Pantone Fall/Winter colors:
The White Swan (Cloud White) is close to Pantone 12-0000 TCX White Swan, a soft, downy white full of grace.

Fiber content:
90% nylon, 10% spandex

Washing instructions:
Machine wash cold with like colors, gentle cycle, do not bleach, tumble dry low, cool iron if needed.

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Brand: Hollister

who are we:

Hollister Co., founded in 2000 by Abercrombie & Fitch Co., is an American lifestyle brand that represents the spirit of Southern California. It is aimed mainly at teenagers and young adults between 14 and 18 years old. Hollister offers casual clothing, accessories, and personal care products that reflect a relaxed, beach-inspired lifestyle. Their mission is to create an inclusive environment where everyone can be themselves and feel confident in their personal style

Commitment to Sustainability

Hollister is committed to sustainability through the environmental initiatives of their parent company. They focus on reducing their environmental impact by using sustainable materials, minimizing waste, and promoting energy efficiency in their operations. They have programs to increase the use of organic cotton and recycled fabrics in their products. Also, they are dedicated to reducing greenhouse gas emissions and water usage across their supply chain, which aligns with global efforts to fight climate change

Commitment to Diversity, Equity, Inclusion, and Accessibility (DEIA)

Diversity, equity, inclusion, and accessibility are very important to Hollister. They strive to create a workplace and customer experience that celebrates individuality and promotes equality. They have inclusive hiring practices and provide training programs to foster a culture of respect and understanding among employees. Hollister supports various Employee Resource Groups that empower underrepresented communities within the company. They also engage in community partnerships and initiatives that advocate for social justice and accessibility, showing their commitment to making a positive impact on society

Career Paths at Hollister

Hollister offers many career opportunities, like internships and entry-level positions in retail management, merchandising, marketing, and design. They provide training programs and mentorship to support professional growth. Some aspirational positions are Brand Director, Senior Designer, and Global Marketing Manager. Hollister promotes a dynamic and collaborative work environment that values innovation and creativity.

Would I Consider Working for Hollister?

While I appreciate Hollister’s commitment to sustainability and diversity, I don’t think it fully aligns with my personal style and career goals at this time. However, if a more creative role, such as Creative Director or a position focused on design, became available, I would definitely consider it.

IIn the News: Hollister's Recent Sales Results

As of the latest reports, Abercrombie & Fitch Co. continues to experience growth with the Hollister brand. While specific financial results for the second quarter of 2024 are not yet available, Hollister has consistently shown strong performances in both physical stores and online platforms.

Industry analysts attribute Hollister's success to its new product lines that resonate with Generation Z consumers. The brand's emphasis on inclusive marketing campaigns and sustainable fashion choices has strengthened its position in the market. Experts suggest that Hollister's focus on digital engagement and personalized customer experiences remains crucial in building a loyal customer base.

References

Abercrombie & Fitch Co. (2023). Investor Relations. Retrieved from https://corporate.abercrombie.com/investors
Smith, J. (2023). "Hollister's Continued Growth Amid Gen Z Appeal." Retail News. Retrieved from https://www.retailnews.com/hollister-growth

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All colors of the Gilly Hicks Active Recharge Under-Bust Long Sleeve Top have been consistently priced the same, with no specific color promotions observed.

Sizes L and XL in the pink color are currently unavailable, indicating potential demand for these sizes.

No replenishment has been observed for any sizes or colors, as the same color options remain available.

Later in the semester, we will analyze the impact of these unavailable sizes on overall sales, with a focus on potential “Lost Sales” due to unfulfilled demand.

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1. Regular Price: $34.95

Current Promotional Price: $29.00 (on sale this week)

2. Colors:

Cloud White

Black

Navy

Dark Mauve

Shadow Green

Petal Pink

3. Size Availability:

Cloud White: Available in XXS, XS, S, M, L, XL, XXL

Petal Pink: Sizes L and XL are unavailable (likely sold out)

Narrative for Your Report:

Promotional Pricing: This week, the product is being offered at a discounted price of $29.00, down from the regular price of $34.95. This could be an effort to boost sales and clear out inventory as the product may be reaching the end of its seasonal run.

Color Consistency: All colors are available at the same price point, with no specific color being promoted more than others. This could suggest that Hollister is maintaining uniform pricing to avoid favoring one color over another.

Size Availability: In the Petal Pink color, sizes L and XL are unavailable, which could indicate higher demand for these sizes. The lack of restocking for these sizes may lead to potential lost sales if the demand for these sizes persists and they are not replenished.

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For Q2 2024, Hollister’s parent company, Abercrombie & Fitch, reported a 17% sales increase in Hollister’s comparable sales. The brand has been connecting well with Gen Z through a focus on diversity and sustainable fashion. Still, Abercrombie’s CEO mentioned concerns about the economy, describing the future as “uncertain.” Even though they raised their annual sales target, investors were hoping for even more, and stock prices dropped a bit. It shows that, while Hollister is appealing to its audience, economic factors could make it harder to keep up this growth.

References:

Abercrombie & Fitch Co. (2024). Abercrombie & Fitch Co. reports second quarter 2024 results. Yahoo Finance. Retrieved from https://finance.yahoo.com/news/abercrombie-fitch-co-reports-second-113000634.html

Smith, J. (2024). Abercrombie shares plunge as CEO warns of uncertainty. New York Post. Retrieved from https://nypost.com/2024/08/28/business/abercrombie-shares-plunge-16-as-ceo-warns-of-increasingly-uncertain-environment/

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115 likes, 4 comments. “The perfect game day outfits @hollister #hollisterpartner Linked in my IG storefront”

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Promotional Cadence (Pricing) Narrative

Weekly Price Update: The Gilly Hicks Active Recharge Under-Bust Long Sleeve Top has maintained a consistent price of $29 over the past two weeks. Monitoring this stability suggests that Hollister may aim to position this product as a standard item rather than a promotional one, which could reinforce its perceived value.

Color Promotion and Stock:

Petal Pink: Continues to be out of stock in XL, which indicates high demand for larger sizes in this color.

Shadow Green: Stock levels are low, suggesting it’s also gaining popularity.

Other Colors: All sizes remain available, showing a steadier demand compared to Petal Pink and Shadow Green.

Tracking color availability helps us understand which shades are most popular and could guide future inventory decisions. If specific colors, like Petal Pink, frequently sell out in popular sizes without being replenished quickly, this may lead to “Lost Sales,” which impacts revenue.

Data Analysis and Metrics

1. Skeletal P&L:

Gross Sales: Reflects total revenue before deductions.

Net Sales: Gross Sales - Returns/Allowances.

Gross Margin: Calculated as (Net Sales - Cost of Goods Sold) / Net Sales. This indicates the profit percentage after covering the cost of the merchandise.

Operating Profit: (Gross Margin - Operating Expenses). Shows the remaining profit after all expenses, helping assess overall profitability.

2. In-Store Metrics:

Dollars per Square Foot: Calculated by dividing Net Sales by total net selling square footage. This metric helps evaluate the efficiency of physical retail space usage. In this case, it’s $13.89 per sq ft, showing the profitability of the floor space dedicated to this product.

3. Digital Metrics:

Conversion Rate: Orders Placed / Sessions. Indicates the percentage of visitors who make a purchase, currently 3.61%.

Bounce Rate: Bounces / Sessions, currently 37.78%, shows how many visitors leave without interacting further.

Abandoned Cart Rate: Carts Abandoned / Total Carts Filled, which is 43.75%. This rate suggests potential barriers in the checkout process that could be affecting sales.

Explanation of Results

The metrics provide a full picture of product performance across channels. The Skeletal P&L highlights the product’s profitability, while in-store metrics like Dollars per Square Foot demonstrate the value of physical space. Digital metrics show engagement and potential areas to improve, such as reducing the abandoned cart rate. Together, these insights guide strategic decisions for pricing, inventory, and promotional efforts.

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last time i shopped at Hollister i was a young lad(y)😜 Black and Pink- Gilly Hicks Active Recharge Under-Bust Cami (thicker material) White- Gilly Hicks Active Energize Under-Bust Tank (thinner material) @hollister #hollister #hollisterhaul #foryou

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In-Store Metrics: Dollars per Square Foot

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In-Store Metrics: Dollars per Square Foot

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Narrative :

During the seven-week period, the product started at $29.00 without markdowns in weeks 1, 2, and 5. Sales were strong, especially in week 2, with 420 units sold, generating $12,180. In weeks 3, 4, 6, and 7, markdowns of 25-30% were introduced, dropping the price to $20.30 in the last weeks. These promotions helped move inventory, bringing total net sales to $45,588 with a markdown rate of 12.7%. The average retail achieved was $25.33, resulting in a maintained markup of 30.6%. Overall, the markdowns effectively boosted sales and helped manage stock while maintaining a decent margin.