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In the process of ideating a product that is healthy

Conducted and analyzed empathy interview responses

Knows what is consumer's pain points

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Have an idea of what product to propose/make

Figure out the flavor for our proposed healthy dumpling

Research on how to have more affordable product

Ideate on possible solution to increase convenience of our product

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We know what are the consumer's pain points for healthy food: Accessibility, convenience, taste

Google form results on consumer's preferred ingredients and flavor profile

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Brainstorm dumpling flavor ideas

Find out possible recipe to make gluten-free dumpling skin

Find reliable recipe source to make the possible dumpling filling

Find out what channels would make our product easily accessible

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What information do i know to be true & What information do i need

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What information do i know to be true & What information do i need

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What information do i know to be true:

1. Consumers have a prejudice towards healthy food

2. Affordability, convenience and taste are the top 3 pain points that discourages consumers when considering to buy healthy food

What information do i need

1. Nutrition benefits of potential ingredients to be used in the product

2. Possible recipe to use to make the product

3. What kind of ingredients is popular among young adults

4. What ingredients are unpopular among young adults

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Mintel

Online, with reliable source

Sending additional google forms to get follow up answers from consumers

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What creative solutions can we come up with? 

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What creative solutions can we come up with? 

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First Solutions That Come to Mind

Make a clean label, nutritious plant-based dumpling

Mushroom and taukwa filling

Mock meat, mushroom filling

Possible flavors: arrabbiata, miso, curry, pomodoro

Impossible Solutions

A dumpling that cooks itself upon unwrapping or exposure to air.

Edible dumpling wrappers made from dehydrated mushrooms or tomatoes.

No Budget Constraints

Partner with a food tech lab to develop innovative gluten-free wrappers with exceptional elasticity using cutting-edge starch and protein technologies.

Source the finest organic, fair-trade mushrooms and tomatoes.

Use luxury ingredients like truffle oil or aged balsamic vinegar to elevate the flavor

Genius or Celebrity Solutions

Collaborate with a celebrity chef like Gordon Ramsay or a plant-based food influencer to create buzz.

Improving Existing Alternatives

Research successful gluten-free dumpling brands and improve their approach:

- Use a more flavorful dough (e.g., incorporating mushroom powder or tomato extract into the wrapper).

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We can do product optimization, if the recipe used is not the best, can experiment by modifying the ratio of each ingredients/ add on additional ingredients

Research online before conducting the optimization so as to have a rough gauge on product outcome.

Consumer education

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Non traditional formats:

Dumpling "Bites": Form the filling into bite-sized balls, coat them in gluten-free breadcrumbs, and bake or fry them.

Frozen Dumpling Kit: Offer pre-made filling with DIY gluten-free wrappers for customers who enjoy assembling and cooking themselves.

Dumpling-Inspired Soup: Make a hearty arrabbiata mushroom soup with dumpling pieces floating in it (like wonton soup)

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Excitement:

1. Variety of Approaches: The diverse solutions—from traditional dumplings to fusion formats—offer a lot of creative freedom.

2. Unique Selling Points: Ideas like vegetable-based wrappers, dumpling "bites," or stuffed mushrooms could make our product stand out.

Hesitation:

Feasibility: Some ideas feel overly complex or costly for now.

Skill and Resource Gaps: Not yet experienced with gluten-free or plant-based doughs, some approaches might feel overwhelming.

Confidence Boost:

Simplified Launch Ideas: Options like using pre-made wrappers or focusing on one cooking method (e.g., steaming or frying) makes us feel more confident about making a successful product.

Marketability: A lot of interesting ideas and concepts that would stand out in the market

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Enthusiasm about the unique concepts

Skepticism or Concern About Complexity

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Keep the product simple but unique

Avoid ideas that dilute or overshadow the flavor, like overly complex wrappers or unrelated fusion concepts.

Steer towards exciting but feasible ideas, like creating a line of frozen dumplings.

The bold, spicy, and umami-rich flavor profile of arrabbiata and mushrooms feels like the idea that fits into all the criteria.

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Desire for Simplicity and Feasibility

Balancing Creativity with Practicality