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Relaying on directors feeling that company can compete on European market we can make some quick decisions , however incremental model will give chance to adapt to rapid market development

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Even though the emergent model would require some formal planning, this will be reviewed on an ongoing basis as the market changes.

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The emergent model allows for increased responsiveness to change which is ideal for fast moving markets such as the gaming industry. It also allows for innovation which is needed in the industry.

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Emergent model

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Rational Model

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Using the incremental approach -

HAA can use previously successful strategies (lots of research and dev undertaken, feel well placed to enter the market) and expand on these to settle into the new market with a competitive edge.

Using the emergent model -

This approach will allow HAA to be proactive and flexible, and adjust their strategy as needed as the market changes quickly.

Using the freewheeling approach -

Lack of planning could lead to poor strategic direction. Whilst we are well placed to enter this market, we are inexperienced in the European games market. We will need some element of formal planning blended with flexibility and proactive action towards risks, rather than just taking on opportunities as they arise.

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The main advantage to using the rational model is that it will give HAA a clear understanding of any nuances to the new market, especially as they have not been operating in the European market. However, the European market is fast-moving and innovative, HAA may find it challenging to keep up

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The emergent model approach may be better suited as this strategy is enables the original plan to evolve and react to the new unfamiliar market.

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Flexible and responsive approach that will enable the org to adapt to rapid changes, encourages innovation and real time learning, it does require strong leadership and culture, managers will need confidence and the ability to adapt

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The emergent model relies on businesses being flexible and adaptable to change. This would be a significant shift in the ethos of the company. However, it would allow us to be more proactive in our strategic approach. We currently invest heavily in research and development, if this was to result in a significant advancement of technology the original plan would be thrown out the window so we could continue to compete with the European games manufacturers.

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This is a method that is faster and less rigid, and builds upon the lessons learned in their existing market with small changes. We could also learn lessons from our early movements in the European market, and because our changes have been small, we will quickly be able to adapt to any adverse learnings.

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Emergent model

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The incremental model will allow the entity to adapt their goals in the ever changing market, this would allow them to adapt their strategy and set new goals

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Intuitive model combined with incremental

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Emergent Model - Continuous reviewing of strategy which may suit style of market

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Emergent model

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Emergent Model

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This approach may be beneficial as it provides clear direction/ goal congruence. However it may not be suitable for the gaming industry that HAA operate in as it is rigid, and cannot be quickly adapted for rapidly changing markets such as the gaming sector.

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incremental approach will allow the group to set smaller milestones for success to ensure the strategy taken is the most appropriate one particularly in new markets where looking at gaining market share.

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The rational approach may not be best suited due the fast-moving, innovative nature of European electronic market. This approach is typically time-consuming and slow to change.

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Freewheeling opportunism - no formal planning needed. It should take advantages of any opportunities which arise. Fast moving markets will give rise to new opportunities to find gaps in market etc

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Incremental approach

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May not be suitable due to the fast paced nature of the market

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Step-by-step approach using mission and objectives to position and appraise before looking into strategic choices and how this can be implemented. A review will look back on what went well and what could be improved. This is time consuming and does not allow for creativity, although it is useful for HAA in their new European market to forumalate an approach in a new market.

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Gives a structured understanding of EU market from thorough analysis, Clear direction in the detailed operational plan, this can be a strong approach for unfamiliar markets. Can be rigid in a fast paced tech environment, level of detail focussed on may make HAA slow to respond

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The emergent model

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It is positive that the rational model provides a structured approach which is likely to cover everything and control risks. However within a sector that is changing constantly and highly competitive may be restricting the time to market and an alternative approach may be better

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The advantages of using the rational model ensure goal congruence through the organisation of strategic objectives. Decision making is transparent and relatively low risk.

The disadvantages of using this approach is it can be very time consuming and reactive, not allowing us to make quick innovative decisions to capitalise on opportunities. This could be problematic due to the fast-moving and innovative nature of the companies in our market meaning we can't sustain our competitive advantage.

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Freewheeling opportunism

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The rational model currently being used will identify risks in the new market, and will make it easier to raise finance for the proposed move.

However, it is more reactive than proactive, and is slow and time consuming, which will cause difficulties in reacting to the fast moving pace of the European games market.

HAA will need to be flexible and may wish to adapt a more proactive approach.

This approach can also stifle innovation, and the difficulties for us in entering this market are how innovative the companies in this ecosystem are.

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Incremental Approach

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They are reviewing existing operations to formulate 3 year plan . This is risky as the environment is a fast paced and dynamic however the approach used is time consuming and slow - often too rigid which stifles innovation which is crucial in this market

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This approach may not be suitable due to this being in the tech industry, known for its innovation at a fast pace, the initial strategy may become outdated

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Rational Model

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Incremental approach could be adopted to look at a new market in a fast changing and competitive sector

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They are using the rational model approach

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Rational approach is being used based on the information provided.

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Rational Model

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Currently using rational approach

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Incremental approach -

Adopt small scale extensions of previously successful strategies

Emergent model -

Flexible for difficult market, fast moving, innovative nature of ecosystem

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The current approach to strategic planning follows the rational model

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HAA are currently using the rational model

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Rational model

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Rational Approach