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This week, my primary focus was on advancing our proposal's marketing strategy. I developed video content ideas and researched viral social media trends to ensure our approach is both creative and current. Concurrently, I conducted a detailed competitor analysis, examining their social media marketing strategies to gain a clearer market picture. The final survey results were also invaluable, providing crucial evidence to validate our research insights.

This intensive work taught me the critical importance of data-driven decisions in marketing, highlighting how quickly digital trends evolve and the strategic value of competitive intelligence. Above all, it underscored that effective marketing requires a holistic and integrated approach, where all components work together to form a robust strategy.

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This week, our team successfully presented our slides to the client and received their feedback, which indicated we're largely on the right track. However, a key learning point for me emerged from my competitor research. I initially made the mistake of comparing our client's store to larger, well-established brands. Their feedback clarified that they're looking for a "heartland" approach, focusing on smaller, more local competitors given their limited space and resources compared to big corporations.

In addition to the presentation, I also contributed to a product introduction poster mockup. Since we were unsure of the client's preferred aesthetic, our team developed two distinct styles: a corporate design and a homelier, "heartland" version. This allowed us to present options that catered to different potential preferences.