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Maybe WhatsApp should just rename it to "WhatsUPI" because clearly, people only notice things when there's UPI in the name!

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Provide incentive such as cash back and attractive offers

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WhatsApp should show real success stories and trust stats — if people see others using it safely, they’ll believe in it more too.

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I firmly believe that WhatsApp should not include payments in their messaging app but have a standalone app instead.

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"To increase payments adoption, WhatsApp should offer rewards, promote in local languages, and make it easy and trusted for daily use."

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Create a separate app, better marketing to inform users about its features to encourage whatsapp users to utilise the app

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Focus payments on a standalone app and advertise focusing on Trust and USP as there is already strong competition in the market.

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I don't think I will ever be able to trust whatsapp especially for payments but they can try to build customer trust

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I don't think I will ever be able to trust whatsapp especially for payments but they can try to build customer trust

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Whatsapp should stick to its main function as a messaging app and try to improve features related to that function.

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Whatsapp should stick to its main function as a messaging app and try to improve features related to that function.

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WhatsApp should create more market awareness along with certified proof of its safety. A payment app will gain popularity when it is used by more consumers. Having set up a giant social media app to connect people and transforming from that to a payment is a rigorous task requiring more strategic planning with more R&D.

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-Vidya

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Stick to messaging platform.

Create a separate payment system and build trust in the market, later merge it to the messaging platform.

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1. Spread more awareness.

2. A standalone app because WhatsApp is personal and I’d only use it to pay my contacts. But if I want to pay to another merchant, I’d not use WhatsApp

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WhatsApp was great as an app for communication but since they are intent on making the payments work as well, they need to change their marketing strategy to something that creates an impact on people and something that people remember. Maybe then, they'll be able to succeed.

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WhatsApp was great as an app for communication but since they are intent on making the payments work as well, they need to change their marketing strategy to something that creates an impact on people and something that people remember. Maybe then, they'll be able to succeed.

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Adyasha Mohapatra - A_03

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WhatsApp payments is a feature and monetary payments deserve to be more than just a sideshow✨

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I liked how WhatsApp was a few years back. no payment feature, no stories. Just messaging 

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I liked how WhatsApp was a few years back. no payment feature, no stories. Just messaging 

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It will be good only when it's messaging app

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It will be good only when it's messaging app

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Build trust, add more creativity and innovation through campaigns, media, events etc

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Forget about adoption of payment methods 

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Forget about adoption of payment methods 

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Keep it as a messaging app

Sreshth karki

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WhatsApp should make payments easy to use, offer rewards like cashback, support local languages, work with shops, and spread awareness through ads. Adding strong security and helpful support will build trust and get more people to use it.

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1) Could improve the UI Interface for the Payment part of it.

2) Simplify the whole app and it's functions as the chat and payment thingy is too cluttered together.

~A_37

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Provide more cashback and discounts

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Step out of this market

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Do more advertisements on Tv, social media , whatsapp itself with using daily life situations where whatsapp is used and rather than using another app people can use the in built whatsapp payments option.

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Ensure privacy and security. Create more awareness.

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Come up with a improved communication and marketing mix.

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With so many competitors in the market, I don’t think we need another payment platform.

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In my opinion WhatsApp should make an independent app for online payments as currently whatsapp has a bad reputation when it comes to data privacy which is of utmost importance when it comes to online payments.

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Build trust

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Well in my opinion WhatsApp shouldn't step into this Market.

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Only keep it as messaging app.

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Better marketing and advertising for the feature.

Nikita A