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Mango is one of Europe’s leading fashion companies, with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and channel integration.
The company was founded by Isak Andic in 1984, who opened its first store in Barcelona’s Paseo de Gracia, before commencing the international expansion of the company. Today, Mango is Spain’s most international fashion company and one of the leading groups in the sector.
The company has its headquarters in Barcelona (Spain), one of the centres of Europe’s textile industry. Mango has a workforce of approximately 13,000 employees and is present in more than one hundred countries worldwide

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Mango is one of Europe's leading fashion companies, with design, creativity and technology at the centre of its business model, and a strategy based on

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Part 2 of my series focusing on the UK high street. Today I bring you a Mango review - retailer spotlight. What you need to know and key buys

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This website only uses own cookies for technical purposes. It does not collect or transfer the personal data of users without their knowledge. More information in the Cookies Policy.

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This website only uses own cookies for technical purposes. It does not collect or transfer the personal data of users without their knowledge. More information in the Cookies Policy.

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caring

culturally curious

committed

entrepreneurial market

authentic

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Originating in Barcelona, an enclave with a strong tradition in the European textile industry and Spain's cradle of design and fashion, at Mango we want to inspire the world by sharing our passion for fashion and our lifestyle.

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Our sustainable path - Mango Fashion Group

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At Mango, we understand sustainability as a path that fashion must follow in search of a fairer society and the reduction of its environmental impact. In 2002, we were pioneers in the sector by creating a Sustainability Department that, since then, has been responsible for establishing Mango's sustainability roadmap.

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Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation and the search for sustainability.

With its roots in Barcelona, one of the cradles of the textile industry, since it was founded in 1984, Mango has spent four decades looking to the future and inspiring the world with its passion for fashion and lifestyle. With the customer always its priority, the company bases its model on a unique fashion proposal focused on translating key fashion trends into its own language. At the El Hangar Design Centre, located at the company headquarters (Palau-solità i Plegamans, Barcelona), the company works on all areas related to creativity and every year creates over 18,000 garments and accessories. Present in more than 115 markets and with a network of close to 2,600 stores, Mango adapts to each country with a complete ecosystem of channels and international partners. The company closed 2022 with a turnover of 2.688 billion euros, with 36% of turnover coming from its online channel and with a workforce of more than 14,000 employees in all five continents. More information at www.mangofashiongroup.com https://uk.indeed.com/cmp/Mango

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Your Ray ID for this request is 90c5245ddb254386

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MANGO Committed | Making FASHION more SUSTAINABLE

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A Growing Market in Need of Representation:

The statistics speak for themselves: over 14.6 million people in the UK live with disabilities, representing more than 22% of the population. Globally, the number of people with disabilities is estimated to be over 1.3 billion, making this one of the largest and most diverse consumer groups. Yet, the adaptive fashion market remains underdeveloped. Research from Allied Market Research estimates the global adaptive clothing market will reach $400 billion by 2026, highlighting the vast potential for growth.

Despite this demand, accessible, affordable adaptive clothing has been a rarity. While luxury brands like Tommy Hilfiger have launched adaptive lines, few mainstream retailers have followed suit—until now. Primark’s entry into this space is a game-changer, as it brings stylish, functional adaptive clothing to the high street at price points that are accessible to the masses.

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Primark's adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+]
Primark

Primark has once again demonstrated its ability to meet the evolving needs of consumers with the launch of its first-ever adaptive clothing range for people with disabilities. This move positions Primark at the forefront of inclusive fashion, addressing a market that is both underserved and growing in demand. With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

A Growing Market in Need of Representation

The statistics speak for themselves: over 14.6 million people in the UK live with disabilities, representing more than 22% of the population. Globally, the number of people with disabilities is estimated to be over 1.3 billion, making this one of the largest and most diverse consumer groups. Yet, the adaptive fashion market remains underdeveloped. Research from Allied Market Research estimates the global adaptive clothing market will reach $400 billion by 2026, highlighting the vast potential for growth.

Despite this demand, accessible, affordable adaptive clothing has been a rarity. While luxury brands like Tommy Hilfiger have launched adaptive lines, few mainstream retailers have followed suit-until now. Primark's entry into this space is a game-changer, as it brings stylish, functional adaptive clothing to the high street at price points that are accessible to the masses.

What Makes the Range Special

Primark's adaptive clothing range has been thoughtfully designed in collaboration with disability organisations and consumer focus groups. Features such as easy-to-use fastenings, adjustable hems, and sensory-friendly fabrics cater to a wide range of needs. The collection includes everyday essentials for adults and children, such as adaptive bodysuits, joggers, and tops, ensuring both comfort and style.

One of the most notable aspects of the range is its affordability. With prices starting at just a few pounds, Primark has ensured that adaptive clothing is accessible to all income levels. This is particularly important, as families with disabled members often face higher living costs. According to Scope UK, disabled people face extra costs of £583 per month on average. By keeping prices low, Primark is helping to alleviate some of this financial burden.

Consumer Reaction

The response to the launch has been overwhelmingly positive. Social media platforms have been flooded with praise from parents, disability advocates, and consumers who have long called for greater representation in the fashion industry. Many have highlighted how empowering it is to see a major retailer recognise the diverse needs of its customers.

Paralympic Champion and World Record Holder, Hannah Cockroft CBE is a campaigner and advocate. "Visibility is so important. When you have a disability, you get told all the time what you can't do. You're never really told what you can do": she explained to BBC Sport.

The Business Case for Inclusivity

While this launch is a significant milestone, it's only the beginning. To truly succeed in the ... [+]
Primark

While this initiative is undoubtedly a step forward in terms of social responsibility, it also makes strong business sense. The adaptive clothing market represents an untapped revenue stream for mainstream retailers. By catering to this audience, Primark is not only addressing a gap in the market but also fostering loyalty among a group of consumers who have historically been overlooked.

Inclusivity also enhances brand reputation. Consumers are increasingly favouring companies that reflect their values. A Deloitte Global Millennial Survey found that 42% of consumers prefer to support brands that demonstrate commitment to inclusion and diversity. By launching an adaptive range, Primark positions itself as a leader in ethical, forward-thinking retail.

Challenges and Opportunities

While this launch is a significant milestone, it's only the beginning. To truly succeed in the adaptive fashion market, Primark must continue to innovate and listen to feedback from the disabled community. Expanding the range to include more styles, seasonal items, and footwear could further enhance its appeal. Additionally, Primark has an opportunity to lead the conversation on inclusivity in fashion, using its platform to raise awareness and inspire other retailers to follow suit.

Marketing will also play a critical role in the range's success. Inclusive advertising campaigns that feature disabled models and authentic storytelling can help normalise adaptive clothing and highlight its importance. Consumers want to see themselves represented in the brands they support, and Primark has the opportunity to set a new standard in this regard.

As the retail industry continues to evolve, Primark's initiative serves as a reminder that true progress comes from listening to consumers and designing solutions that reflect their realities. If other retailers follow suit, the future of fashion could look a lot more inclusive-and a lot more promising.

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Primark: Fashion Meets Inclusivity With Adaptive Clothing

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With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

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"I learned through having children with special needs how much Tommy Adaptive was needed. Every piece is the same quality, the same fabric and the same design as we offer everyone else. The added benefit is discreet, truly functional modifications that make getting dressed easier and allow both children and adults with disabilities to have independence and feel great about themselves."

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"I learned through having children with special needs how much Tommy Adaptive was needed. Every piece is the same quality, the same fabric and the same design as we offer everyone else. The added benefit is discreet, truly functional modifications that make getting dressed easier and allow both children and adults with disabilities to have independence and feel great about themselves."

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Sustainable Adaptive Fashion Brand - Unhidden Clothing

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Our Main Goal is to focus on positive representation of the the people who are facing the disability problem and show them that how to adapt clothing you already own yourself so there is no barrier to accessing adaptive clothing and re-loving your existing wardrobes.

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The Able Label | Adaptive Clothing For Women & Men UK

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The Able Label creates quality, stylish adaptive clothing with adapted designs and hidden extras to make self-dressing and assisted-dressing easier.

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Discover jeans that redefine comfort with our innovative stretch, support, and style. Engineered for those who seek both elegance and ease, our denim is perfect for life's transitions.
Your body, Your rules, I Am Denim jeans.

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I Am Denim is a premium jeans brand with fit, style and comfort at the heart. Order online today: Our range of Women's and Men's shapewear jeans. Perfect fit for all shapes, sizes, tummies, and scars.

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This adaptive underwear collection is specifically designed with accessibility in mind to empower disabled people and those living with health conditions or impairments. Including adaptive seam free bra, adaptive briefs, adaptive bralettes & an adaptive period brief.

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Primark's adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+]
Primark

Primark has once again demonstrated its ability to meet the evolving needs of consumers with the launch of its first-ever adaptive clothing range for people with disabilities. This move positions Primark at the forefront of inclusive fashion, addressing a market that is both underserved and growing in demand. With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

A Growing Market in Need of Representation

The statistics speak for themselves: over 14.6 million people in the UK live with disabilities, representing more than 22% of the population. Globally, the number of people with disabilities is estimated to be over 1.3 billion, making this one of the largest and most diverse consumer groups. Yet, the adaptive fashion market remains underdeveloped. Research from Allied Market Research estimates the global adaptive clothing market will reach $400 billion by 2026, highlighting the vast potential for growth.

Despite this demand, accessible, affordable adaptive clothing has been a rarity. While luxury brands like Tommy Hilfiger have launched adaptive lines, few mainstream retailers have followed suit-until now. Primark's entry into this space is a game-changer, as it brings stylish, functional adaptive clothing to the high street at price points that are accessible to the masses.

What Makes the Range Special

Primark's adaptive clothing range has been thoughtfully designed in collaboration with disability organisations and consumer focus groups. Features such as easy-to-use fastenings, adjustable hems, and sensory-friendly fabrics cater to a wide range of needs. The collection includes everyday essentials for adults and children, such as adaptive bodysuits, joggers, and tops, ensuring both comfort and style.

One of the most notable aspects of the range is its affordability. With prices starting at just a few pounds, Primark has ensured that adaptive clothing is accessible to all income levels. This is particularly important, as families with disabled members often face higher living costs. According to Scope UK, disabled people face extra costs of £583 per month on average. By keeping prices low, Primark is helping to alleviate some of this financial burden.

Consumer Reaction

The response to the launch has been overwhelmingly positive. Social media platforms have been flooded with praise from parents, disability advocates, and consumers who have long called for greater representation in the fashion industry. Many have highlighted how empowering it is to see a major retailer recognise the diverse needs of its customers.

Paralympic Champion and World Record Holder, Hannah Cockroft CBE is a campaigner and advocate. "Visibility is so important. When you have a disability, you get told all the time what you can't do. You're never really told what you can do": she explained to BBC Sport.

The Business Case for Inclusivity

While this launch is a significant milestone, it's only the beginning. To truly succeed in the ... [+]
Primark

While this initiative is undoubtedly a step forward in terms of social responsibility, it also makes strong business sense. The adaptive clothing market represents an untapped revenue stream for mainstream retailers. By catering to this audience, Primark is not only addressing a gap in the market but also fostering loyalty among a group of consumers who have historically been overlooked.

Inclusivity also enhances brand reputation. Consumers are increasingly favouring companies that reflect their values. A Deloitte Global Millennial Survey found that 42% of consumers prefer to support brands that demonstrate commitment to inclusion and diversity. By launching an adaptive range, Primark positions itself as a leader in ethical, forward-thinking retail.

Challenges and Opportunities

While this launch is a significant milestone, it's only the beginning. To truly succeed in the adaptive fashion market, Primark must continue to innovate and listen to feedback from the disabled community. Expanding the range to include more styles, seasonal items, and footwear could further enhance its appeal. Additionally, Primark has an opportunity to lead the conversation on inclusivity in fashion, using its platform to raise awareness and inspire other retailers to follow suit.

Marketing will also play a critical role in the range's success. Inclusive advertising campaigns that feature disabled models and authentic storytelling can help normalise adaptive clothing and highlight its importance. Consumers want to see themselves represented in the brands they support, and Primark has the opportunity to set a new standard in this regard.

As the retail industry continues to evolve, Primark's initiative serves as a reminder that true progress comes from listening to consumers and designing solutions that reflect their realities. If other retailers follow suit, the future of fashion could look a lot more inclusive-and a lot more promising.

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Primark: Fashion Meets Inclusivity With Adaptive Clothing

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With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

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Adapted clothing is clothing that has been transformed, adjusted to meet specific needs, such as the use of breathing tubes, ostomy bags or simply to fit non-standard bodies, such as amputees, small people or wheelchair users.

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Inclusive fashion or adapted fashion - MovingMood

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Inclusive fashion or adapted fashion. Designing accessibility. The most important thing is to design accessibility without making adaptations.

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Understand about how membership enables us to be there for everyone affected by Crohn’s and Colitis. We provide vital information which help people navigate a new diagnosis, find out more about treatments or get the latest updates on the impact of coronavirus on those affected by the conditions.

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The study involved researchers analysing the health care records of 38.3 million people registered with GPs as part of a UK-wide study. It found that 0.81% of the population or one in every 123 people are living with Crohn's or Colitis, increasing to 1 in every 67 for people aged over 70.

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New research shows over 1 in 123 people in UK living with Crohn’s or Colitis

# data[].attributes.attachment_link.description
New results from a study have shown that the number of people living with Crohn’s Disease or Ulcerative Colitis in the UK has been vastly underestimated.

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Crohn’s is an Inflammatory Bowel Disease, or IBD. When you have Crohn’s, your immune system doesn’t work properly. The body starts attacking itself, causing painful ulcers and inflammation in the gut. Although Crohn’s is called an Inflammatory Bowel Disease, any part of the gut can be affected, from your mouth to your bottom. It can also affect other parts of your body.

Crohn’s can be diagnosed at any age, most commonly before the age of 30.

Crohn’s is a lifelong condition. You may have periods of good health known as remission, as well as times when symptoms are more active, known as flare-ups or relapses. This means that sometimes you may feel well and have no or few symptoms, whilst at other times symptoms may be more difficult to manage

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Information about symptoms, diagnosis and treatment of Crohn’s Disease, one of the two main forms of Inflammatory Bowel Disease (IBD)

# data[].attributes.attachment_link.title
Living with Crohn’s Disease, Ulcerative Colitis or Microscopic Colitis

# data[].attributes.attachment_link.description
If you have questions about Crohn’s Disease, Ulcerative Colitis or Microscopic Colitis (all forms of Inflammatory Bowel Disease - IBD), you’re not alone.

# data[].attributes.attachment_link.description
Many Australians live with a stoma (ostomy) after removal of part of their bowel or bladder. With support, most maintain a good quality of life.

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Adaptive Clothing for Ostomy | Ostomy Clothing

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Discover ostomy clothing designed for comfort, style, and confidence. We offer a wide variety of adaptive clothing that meets the needs of ostomy patients.

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Introduction

Chapter 1 covers the first step of the design process-research, with specific attention to how it can be conducted for the adaptive apparel market. Types of research addressed include market analysis, consumer research, and materials research. In the section on market analysis, we provide a brief historical overview of adaptive apparel, identify major categories of available adaptive apparel products, and point out gaps in the adaptive apparel market. Resources that will aid designers in their research process include sections on (a) descriptions of disabilities and their impact on dressing and clothing needs, (b) an illustrated glossary of clothing adaptations organized by wearer's needs, and (c) a client communication guide. Finally, a section on selecting the right textile for adaptive apparel needs rounds out the research process.

Research: Collect Relevant Information

Apparel design research involves market analysis research, consumer research, and materials research. The following sub-sections will briefly describe how research informs and guides the apparel design process.

Market analysis

Market analysis research is important to the apparel design process as it helps the designer to understand what products exist in the market and gaps to be filled. Designers can use the internet to identify existing products and consumers' views of these products. Information may come from retailers' websites, customer reviews on these websites, and other social media or blogs.

Consumer research

Consumer research is important to the apparel design process as it helps the designer understand the potential product users and their needs. Designers can research the size of the market and user needs. They can use research data from government and organizations relevant to their product. They may also seek information directly from users through interviews, focus groups, or surveys.

Materials research

Materials research is important to the apparel design process as it helps the designer identify potential materials to use in the product. It can also help them evaluate and choose among material options. Designers may use the internet to identify retailers of fabrics and notions. Designers may utilize textile testing standards and methods to test potential materials for viability in the intended use. Information gathered in the market analysis, and consumer research may be useful in understanding what materials are currently used, how consumers evaluate them, and what unmet consumer needs may exist regarding materials.

Market Analysis of Adaptive Apparel Brands and Products

This section of the chapter will provide a brief overview of the history of adaptive apparel followed by brands that offer adaptive apparel and some specific adaptive apparel products, which are organized by adaptive need.

Brief historical overview of adaptive apparel

Adaptive apparel is uniquely designed for people with special needs or older people with difficulty dressing. More than 40 million people in the U.S. have a disability. Specifically, approximately 14 million have difficulties with essential daily activities such as dressing. Considering the marginalized population, designing and developing specialized apparel products can meet their particular clothing needs. However, the apparel industry has believed that the adaptive apparel market represents a consumer market with limited buying power and designs that require significant customization to accommodate the consumer group with disabilities. Recently, Tommy Hilfiger® succeeded in providing mass-produced adaptive apparel products and overcame the limitations. As a result, Tommy Hilfiger® launched the first mainstream adaptive apparel line for children in 2016. The mainstream apparel brand made unique adaptations to its existing manufacturing processes to ensure adaptive design innovations. After the success of the children's adaptive line, the brand expanded the adaptive line, including men and women.

Shortly after, with the growing awareness to include people with disabilities, other mainstream brands such as Target®, Nike®, or Zappos® entered this new market segment with their collections. Nike® introduced the Nike FlyEase shoe. Zappos® created the Zappos adaptive division for people with disabilities. Target® created the Cat & Jack children's wear line and has expanded its adaptive offerings into other categories including men and women. Currently, the adaptive apparel market is considered a relatively new, yet quickly growing market, and is estimated to continue growing to roughly a $400 billion industry segment by 2026 (Gaffney, 2019).

Adaptive apparel brands

With growing awareness of consumers with disabilities, more and more brands, including mainstream brands, started to enter the adaptive apparel market. A wide range of factors influences adaptive apparel brands such as age, types of disabilities, or level of independence. Some adaptive apparel brands focus on older adults who experience severe levels of difficulties in dressing, so some of their products were designed for use of their caregivers. Some brands provide their own fashion collections to accommodate a particular consumer group such as wheelchair users. Future designers need to be prepared for a market encompassing diverse abilities. Researching the existing market for people with disabilities can provide examples and suggestions for adaptive features on clothing. The table below includes brands available online that offer adaptive apparel goods along with their current website links.

Adaptive Apparel Products

There are different ways in which a designer can approach a design solution for adaptive apparel. Three of the major design adaptations commonly seen in the adaptive apparel market can be categorized as: (a) magnetic closures; (b) adjustable openings; and (c) fabric that supports sensory comforts. These three major categories are explained in more detail below, but other design approaches and considerations exist for specialized functional dressing needs.

Magnetic closures

Magnetic closures are one of the innovative approaches adopted by product developers in the adaptive apparel market. Wearers can effortlessly manipulate closures by replacing traditional buttons with magnets, making dressing easier. Magnets can be used with mock buttons to provide a classic appearance for such items as men's dress shirts. This design feature is especially useful for people with dexterity issues that limit their limb strength, speed, endurance, and coordination (e.g., arthritis).

Tommy Adaptive, the adaptive apparel line of Tommy Hilfiger, use this feature for easy open and close. The magnetic closures that discreetly hides magnets but represents the traditional button shape.

The magnetic zipper is also one of the innovative adaptive features. This magnetic zipping system (MagZip) enables people to easily zip with one hand. This feature helps people with low dexterity. MagZip is used by brands such as Tommy Hilfiger, Moncler, and Under Armour.

Adjustable openings

Adaptive apparel brands develop their products easily wearable by designing the openings such as pant legs, sleeves, and waistbands adjustable. Snaps, Velcro, or zippers are used make the openings easily adjustable. For example, wearers can easily get in and out of pants when the waist opening is wider with an extended side slit.

Sensory comfort

Some adaptive apparel brands also focus on sensory comfort. Products currently available in the marketplace are usually made of sensory-friendly materials such as soft or stretchy fabrics or use flat seams and replace standard tags with tagless options to allow more comfort on the skin. Those apparel products target those with sensory issues who are sensitive to certain textures and materials (e.g., people with autism spectrum diagnoses).

Gaps in the market

Despite the fashion industry's multiple commitments to and initiatives targeting greater diversity and inclusion, it's been slow to embrace adaptive fashion (Webb, 2022, para. 2).

Even though the adaptive apparel market is expected to continuously grow, the current offerings of the market are not diversified well, and their design options are limited. In addition, as the current adaptive market focuses on the needs of those with disabilities (e.g., wheelchair users), the market still needs to consider various clothing needs to include people with various types and levels of capabilities. Future designers need to understand diverse clothing needs of people with disabilities and to be prepared to create fashionable and functional clothing for all.

Disabilities' Impact on Dressing and Clothing Needs

This section of the chapter outlines and discusses functional needs of adaptive apparel organized by challenges or specialized functions that the user may need to perform daily duties. One example of functional need section includes openings in garments that may aid in donning and/or doffing due to low range of motion of the user. This section contains information as well as dressing challenges and design considerations for:

low grip strength,

simple to use,

extra wide opening,

easy to reach,

sensory comfort,

thermal comfort, and

ability to hold medical equipment.

Functional need: "Low grip strength"

Disabilities and Clothing needs:

Various disabilities such as cerebral palsy, arthritis, muscular dystrophy, multiple sclerosis, or paralysis affect movement, muscle, and posture. People with those disabilities experience stiff muscles, exaggerated reflexes, lack of balance and muscle coordination, or writhing movements. The physical difficulties eventually impact dexterity associated with smaller movements that occur in the wrists, hands, fingers, feet, and toes. People with low dexterity have difficulty manipulating closures such as zippers or buttons.

Dressing Challenges:

Decreased muscle strength impacts the ability to manipulate fasteners and closures.

For example, some Velcro that requires a high level of strength to manipulate, because of their stiffness's, may not be easy to use for people with low dexterity or older adults who do not have strong grip strength.

Design Considerations:

The use of a closure should not require much concentration and strength.

The size and roughness of a closure affect the amount of force required to operate it. If a button or zipper pull tab is small and slippery, it is hard to grasp, hold, and manipulate them for individuals with moderate to severe dexterity difficulty.

Protrusion, an extension of an object above the surface, also affects the wearer's ability to manipulate a closure. For example, a ring or piece of fabric attached to a zipper can help users detect and grasp the zipper slider and make zipping/unzipping easier.

Functional Need: "Simple to use"

Disabilities and Clothing needs:

Cognition is holding attention, concentrating, processing information, or communicating and remembering. Autism, dyslexia, dyscalculia, or intellectual disabilities are related to cognition. It is recommended to avoid complex fastening mechanisms that require concentration and greater operating force to make garments as inclusive as possible.

Dressing Challenges:

For example, hook and eye may require many steps of manipulation and higher levels of concentration. Therefore, manipulating the closure may be challenging for older adults or people with low cognition and dexterity.

Design Considerations:

One of the principles of Universal Design is simple and intuitive use. The principle suggests that the use of the design should be easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.

Magnetic zippers require low concentration because the magnets of the closure enable them to automatically match the teeth and help the wearer easily pull up the zipper together.

Functional Need: "Open extra-wide"

Disabilities and Clothing needs:

Many people with physical disabilities experience difficulty dressing. The dressing motion requires a high level of ability to balance, stand, and lift the body parts and extra concentration and effort.

Dressing Challenges:

People with low mobility or low dexterity can spend a extended period of time to put on and take off clothing due to the need for additional support to stabilize or balance themselves or to use tool(s) to assist in dressing due to standard opening sizes in garments. This extra time spent in challenging dressing situations can lead to personal frustration and physical fatigue.

Standard garment openings can also be a challenge for caregivers of people with low mobility or low dexterity as they assist the person with dressing. This can involve the caregiver moving limbs of the person or carrying the full weight of the person to put on or take off the garment. This extra physical load that the caregiver provides can be strenuous for them while also potentially putting the person they are providing care to in straining positions.

Design Considerations:

Using stretch fabrics or elastic band on the entry points (e.g., elastic waistband) can accommodate greater movement flexibility.

Adding slits or additional closures (e.g., snap closures at both shoulders) to the waist and leg opening can provide greater flexibility for easier body movement.

Installing a full length of closures (e.g., snaps, Velcro, or zippers) on the side seam(s) can enhance the flexibility of the opening.

Functional Need: "Easy to reach"

Disabilities and Clothing needs:

People with disabilities such as cerebral palsy, arthritis, muscular dystrophy, and multiple sclerosis have difficulty in mobility due to the decreased ability of body, muscles, and posture movements. Additionally, people with limb differences have limitations on reaching.

Dressing Challenges:

For example, the zipper located in the left side seam of a skirt may not be reachable to those with a right upper extremity amputation.

If a pocket is installed at the bottom of a pair of jeans, the design feature may not be easy to use for those experiencing cerebral palsy.

Design Considerations:

To make wearers easily put on and take off garments, closures should be located along an arc that the hand can reach quickly and without extra exertion.

Functional Need: "Sensory comfort"

Disabilities and Clothing needs:

People who have tactile defensiveness (or sensory sensitivity) are more sensitive to touch than others. Especially, these symptoms may be experienced by adults and children with specific learning difficulties, learning disability, autistic spectrum diagnosis, or other developmental diagnoses. Those individuals may not like the feeling of certain fabrics or texture, tags or seams on clothing, or even wearing socks or shoes.

Dressing Challenges:

For wheelchair users, back pockets may cause sensory sensitivity because they spend much of the time during a day with a seated position.
Additionally, back pockets can also lead to pressure sores that can lead to significant health challenges (e.g., hospitalization due to pressure sore infection).

For adults and children who are neurodivergent, textile selection, construction (e.g., seam type), and labeling of apparel garments can lead to sensory challenges.

Design Considerations:

When designing apparel products, protrusive elements (e.g., metal clips) or abrasive fabrics need to be avoided.

For some sensory comfort needs, using compression materials may be desirable.

Alternative construction/seam and labeling approaches (e.g., flat seams and tagless labels)

Using stretchable fabric can facilitate ease of movement and wearers may feel more comfortable.

Functional Need: "Thermal protection"

Disabilities and Clothing needs:

Wheelchair users, when the temperature varies during the day, take more time than others to change their clothes or move into a building to maintain their thermal comfort.

Dressing Challenges:

When there is a dramatic change of temperature, people who have paraplegia or are not able to feel the changing temperature in their body parts, especially lower extremities, cannot feel if they are becoming too cold or hot.

Design Considerations:

To regulate body temperature by preventing the transfer of heat, apparel products should use some fabric that can quickly react the thermal changes.

Garments that can be easily worn and removed are useful for those experiencing this challenge but also can properly protect body temperature.

Functional Need: "Ability to hold medical equipment"

Disabilities and Clothing needs:

Some individuals use medical devices and the device's tube or device itself needs to be associated with their clothing. For one example, Left Ventricular Devices (LVD) are surgically placed into the heart to keep the heart pumping for the individuals who are experiencing heart failure. These devices require that an individual carry a battery pack with them.

Dressing Challenges:

There are currently apparel products that have been made to hold battery packs (for LVD, and other medical needs that require battery association) but these apparel products are limited in options and can be expensive.

Additionally, proper garment that can be associated with the devices/or tubes is also limited.

Design Considerations:

Adding pockets (e.g., in-seam pockets) and make a couple of holes on the existing garments can easily solve this problem.

Deafness and Hard of Hearing

Consider the use of their hands. Sign language will need the hands to be free and visible. Avoid sleeves that cover the hands.

Avoid shirts that match their skin tone, it will made signing harder.

Sensitive skin and skin conditions

Avoid tight wear unless they say otherwise.

Comfort is key, but that doesn't mean they have to be frumpy.

Watch where you place seams and decorations. Comfortable fabric loses its comfort if scrunched or covered in backing materials.

Lace is not a good idea if it touches skin.

For some, quick to remove is important.

Neurodivergent

Let them know about the design as it goes. Manage the expectation.

Wheelchair users

Many wheelchair users have trouble with pants. The design is meant for standing not sitting, so it tends to cut into the stomach and back of the knees. Especially with stiffer fabrics. Flexible is usually favored.

If they need assistance with getting into their chair, you might be able to give them back some autonomy by making pants with easy to reach closures.

If they need assistance dressing, put the closures to the back of the garment. Shirts and dresses with overlapping free panels in the back make assisted dressing easier and takes less movement.

Remember to ask if they also sometimes stand or walk sort distances. If so, don't design pants for just sitting, they will run into issues once they stand up like them ripping or falling off. Not the best look!

Pockets on pants are also rarely accessible in a chair. Consider alternate placements.

Jackets are hard to get on/off in chairs because of the seat back. Consider higher cuts in the back or free overlapping panels.

Sleeves can be a nightmare in a manual chair. They can get caught, get muddy, or cause you to lose your grip! Pay close attention to long sleeves and where they fall. Consider quick ways to pin sleeves up for changing conditions.

Similarly, to the sleeves, skirts can be a real nightmare, but people still want to wear them. Consider ways to pin the back to prevent getting caught in wheels.

Don't be afraid to take advantage of the seated position! A lap blanket can make one awesome accent item and be very functional.

Other mobility aids and mobility needs

If they have poor hand movement or lack digits, don't use dexterity heavy things like buttons to close.

If they don't want to hide their aids, design for them! There are unexplored fashion depths to including the aids. Most of what is currently available are the same 3 styles of bags for walkers and wheelchair in different fabrics. Not a lot of variety.

If a person is using an aid, that means that they have different mobility needs than other clients. Take their situation into account with a design. Don't restrict mobility further, don't make tripping hazards.

For size differences

Remember that the world isn't built to accommodate differences. The areas that stick out more are more likely to wear down like knees and elbows usually do. Pick fabric accordingly.

For weight differences

One size does not fit all. Simply enlarging a pattern will not make it appropriate for someone of a larger size. People with different weights are shaped differently, aim to flatter their shape.

If they have large breasts, fabric will not hold the same. More support will be needed.

Pick fabric and designs that can stand up to areas that may have chaffing. Don't put major seam joints in the spaces if you can avoid it.

People with different weights are shaped differently, aim to flatter their shape. Avoid scrunching at creases. Don't resort to making the clothes overly large to hide the person's body. This has the opposite effect.

If someone has a big belly, you will need to shape the chest differently to accommodate. If the chest is smaller than the belly, vests and jackets will be hard to come by, consider that when designing.

Clothing that breathes is important.

Freedom of movement, particularly with arms, tends to be restricted.

Seams and stitching may need to be tougher. They are dealing with more movement and more heft.

For unique shapes

Forced symmetry will look off if the person is very not symmetrical.

Make sure your design doesn't restrict their actions.

For swelling

Design areas where swelling can occur with more give/leeway.

​

Illustrated Glossary of Clothing Adaptations Organized by Wearer's Needs

In the illustrated glossary of clothing adaptations section, figures have been created to help visually communicate apparel components or notions that can be considered in the apparel design process to address functional needs for adaptive users. These visuals are organized following the same structure as above a) low grip strength, b) simple to use, c) extra wide opening, d) easy to reach, e) sensory comfort, f) thermal comfort, and g) ability to hold medical equipment.

Low grip strength

Simple to use

Open extra-wide

Ease of movement (lower body) - bend, squat, climb, etc.

Sensory comfort

Thermal protection

Ability to hold medical equipment

Client communication guide, including use of person-first language

Language around adaptive apparel is something to be mindful of to show consideration to the person who has a disability. This section of the chapter discusses use of person-first language as well as a guides for interviewing persons with a disability.

People first language is used to speak appropriately and respectfully about an individual with a disability. People first language emphasizes the person first not the disability. For example, when referring to a person with a disability, refer to the person first by using phrases such as: "a person who ...", "a person with ..." or, "person who has..." Below are suggestions on how to communicate with and about people with disabilities. Additional online resources are available through the National Institution of Health.

A person with a disability

The disabled, handicapped

A person without a disability

Normal (referring to a person without a disability as normal insinuates that persons with disabilities are not normal) person, a healthy person

A person who uses a wheelchair

Confined or restricted to a wheelchair, wheelchair-bound

A person with a physical disability

Crippled, lame, deformed, invalid, spastic

A person with cerebral palsy

CP diagnosis

General information about interviewing clients for adaptive apparel design

Interviews with clients with disabilities can expand a designer's knowledge of the environmental factors that affect the use of apparel products. Through the direct communication with interviewees, designers can gain a wealth of information of the problems involved. Defining the problems, as the first phase of the design process, can create an understanding of all the information acquired through research. This is one of the most critical tasks of designing.

According to Watkins and Dunne (2015), three important factors need to be clarified in order to define a functional apparel design problem:

1. Who are the users?

2. What is the activity?

3. What are the environmental conditions under which apparel will be used?

Then, specific goals for the apparel being developed (e.g., thermal protection, mobility) are stated and determined.

Novice interviewers often lead interviewees and thus prejudice their responses. What people do and what they say they do are often at odds; therefore, interviews may not provide accurate information. Designers need to be more professional, get trained for interviewing, and become familiar with appropriate interview techniques.

Specific information about interviewing clients with disabilities

Use people-first language (e.g., "an individual with a disability" compared to "a disabled individual").

Speak normally, without patronizing the person.

Disabilities can affect people in different ways, even when one person has the same type of disability as another person.

Some disabilities may be hidden or not easy to see.

Don't make assumptions regarding someone's capabilities or attitude toward their disability.

Ask before you help.

You may always ask a person how they would like you to refer to their disability.

Wheelchairs, walkers, and crutches are mobility aids. Without the use of these mobility aids the person may be restricted from participation in their community.

Assistive technology is a product or equipment used to increase, maintain, or improve a person's functional capabilities.

Many blind, deaf, or persons who are hard of hearing consider the words "visually impaired" or "hearing impaired" to be offensive. Blind means without the sense or use of sight. Deaf means unable to hear. They do not wish to be identified as diminished in strength or value as the word "impaired" denotes.

Deafness and Hard of Hearing

Always look at them when talking. If they are lip reading, make sure to move your lips and not mutter. If they have a translator, don't talk to the translator, talk directly to them. If they are hard of hearing, speak up and clearly. Be patient about repeating yourself.

If you invite them and they need a translator. It is on you to get one.

Sensitive skin and skin conditions

Just because someone has a rash, doesn't mean they are contagious with something. There are many conditions with an impact to the skin that are not contagious.

Ask what fabrics cause issues, which fabric they like. Bring samples.

Ask for the trouble areas and outline them in your notes.

Neurodivergent

No two neurodivergences are the same. Ask about their needs. Encourage them to bring someone they know if they are nervous. The key is patience. Be prepared to take breaks. Don't take strong reactions personally. Many people in this category have some self-consciousness about their situation.

Break down what is going to happen before you do it. It you figure out later you forgot something, ask before changing the plan.

Ask about sensitivities and aversions. This includes emotional ones. Ask about phobias. You don't want to design a dress covered in pictures of butterflies only to find out they are deeply insect phobic. (Real story)

Other mobility aids

If they have hyper mobility, find out where they need more give in their clothing.

Take pictures of points of contact where the client's aid touches them or hides an area. You don't want to put a great outfit element where it will be uncomfortable or hidden behind something else.

For weight differences

In some country's health care systems, weight differences is viewed as a medical disability. Some people don't accommodate for weight differences and it can prevent access and ability to use certain adaptive apparel design solutions.

Respect weight differences in the same way a person in a wheelchair or a person with a different eye color would be respected.

Ask where they may be experiencing chaffing, likely as a result of their weight differences.

For swelling

Ask them where swelling can occur and how much.

Ask if they can bring something that they wear when swollen to compare.

Materials Research: Textiles (Selection and Rationale)

In this section of the chapter, textiles (fabrics) are reviewed for considerations regarding selecting materials for adaptive apparel design. Additionally, resources for more in-depth information on textile performance and textile science are provided. A brief overview of the importance of selecting the right textile for worn products

Selecting proper textiles for designing apparel products considering people with disabilities is critical. The target consumer's lifestyle needs to be considered to understand how a garment will be used and laundered and its expected level of wear and tear. Especially, those people are often more sensitive to feel fabrics, especially those who have tactile defensiveness.

Thermal protection

One of the primary functions of textiles is to insulate the body to prevent transfer of heat. Improving the thermal protection of apparel products by adding layers or use fabrics of thermal resistance is essential. Concerning the thermal issues, people with disabilities, for example, wheelchair users might have some limitations in choosing outwear apparel because they sit in a wheelchair, and it is difficult to react the climate change. A combination of textile layers and the air gap prevents thermal energy transfer to the skin.

Comfort

The flexible nature of textiles is of great importance to apparel which needs to move with the human body. The need for increased ease through the armhole area and cross back to enhance comfort and mobility relative to the donning and doffing process is identified as another priority for people with disabilities. Easily stretchable/flexible or knitted fabrics are favored because stiff materials make donning and doffing difficult.

Easy care

Daily clothing tasks such as laundering, ironing, or storing garments is important for everyone. However, those are challenging for people with disabilities because of their physical difficulties. Some adaptive apparel brands use stain-, water-, or wrinkle-resistant fabrics, making it easy to care for the products.

Breathability

Fabric breathability is the ability to remove moisture created during perspiration (one of the most common problems), which implies optimal moisture absorption and air circulation. This fabric characteristic is critical for those who have disabilities and have difficulties changing their garments frequently or are vulnerable to heat or climate changes.

Assembling Research

Once the designer has collected all the relevant research to inform future stages of the design process, they may find it helpful to assemble data into visuals to help them to not only remain focused during their ideation phase, but also to communicate their design justifications to other/stakeholders. Visuals can take on different forms, such as tables, charts, word clouds, technical drawings with call outs, or other dynamic graphics, or a combination of multiple visuals. Materials and visuals may be more informal, such as in a sketchbook, or more formal, such as a presentation board. Below are two visuals (presentation boards) that communicate design research conducted and how it informed the design ideation process and sample-making phase for an adaptive apparel design.

You can access a long image description for the visual above in the footnotes of this page.

You can access a long image description for the visual above in the footnotes of this page.

References

McBee-Black, K. (2022). "Making Life Easier": A Case Study Exploring the Development of Adaptive Apparel Design Innovations from a User-Centered Approach. Fashion Practice, 14(2), 203-224. https://doi.org/10.1080/17569370.2022.2031011

McBee-Black, K. (2021). The Role of an Advocate in Innovating the Adaptive Apparel Market: A Case Study. Clothing and Textiles Research Journal, 0887302X211034745.

Kosinski, K., Orzada, B., & Kim, H.-S. (2018). Commercialization of Adaptive Clothing: Toward a Movement of Inclusive Design. International Textile and Apparel Association Annual Conference Proceedings. https://www.iastatedigitalpress.com/itaa/article/id/1208/

Farha, L. (2021). Identifying the gap between adaptive clothing consumers and brands. University of Delaware. See p. 5 (adaptive clothing brands for kids)

Na, H.-S. (2007). Adaptive Clothing Designs for the Individuals with Special Needs. In Journal of the Korean Society of Clothing and Textiles (Vol. 31, Issue 6, pp. 933-941). https://doi.org/10.5850/jksct.2007.31.6.933

Casey, C. (2020, March 19). Do your D&I efforts include people with disabilities? Harvard Business Review. Retrieved from https://hbr.org/2020/03/do-your-di-efforts-include-people-with-disabilities

Bhattarai, A. (2021). No seams, buttons or tags: Retailers are rethinking back-to-school clothing for students with disabilities. The Washington Post. https://www.washingtonpost.com/business/2021/08/06/adaptive-clothing-target-kohlsjcpenney/

Webb, B. (2022, July 13). The Farfetch of adaptive fashion? High-end marketplace Adaptista's big ambitions. Vogue. Retrieved from https://www.voguebusiness.com/fashion/the-farfetch-of-adaptive-fashion-high-end-marketplace-adaptistas-big-ambitions
Feedback Survey
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Chapter 1. The Adaptive Apparel Designer's Guide to Research

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Chapter 1 covers the first step of the design process-research, with specific attention to how it can be conducted for the adaptive apparel market. Types of research addressed include market analysis, consumer research, and materials research.

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Adaptive Clothing market Will Grow at a CAGR of 7.00% from 2024 to 2031.

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Adaptive Clothing market size is USD 1358.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

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Explainer: How to navigate the lucrative adaptive apparel market

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As M&S launches adaptive clothing, experts explain why listening to target consumers is critical to getting this niche market right.

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Adaptive Clothing Market size was valued at USD 400 Billion in 2022 and is projected to reach USD 600 Billion by 2030, growing at a CAGR of 6% from 2024 to 2030.

Key Challenges in the Adaptive Clothing Market

Lack of Awareness: Many consumers, including caregivers and individuals with disabilities, remain unaware of the availability and benefits of adaptive clothing designed specifically for their needs.

Limited Choices: The current market often offers a narrow range of styles and sizes, which doesn't cater to the diverse needs of individuals with disabilities, further limiting consumer options.

High Production Costs: Adaptive garments often require specific design modifications and materials, leading to increased production costs. This can result in higher retail prices, making them less accessible.

Stigmatization: The perception of adaptive clothing as less fashionable can deter consumers. Many individuals prefer to avoid clothing that is overtly associated with their disabilities.

Distribution Challenges: Limited distribution channels, such as a lack of availability in mainstream retail shops, hinder consumer access to adaptive clothing products.

Potential Growth Opportunities in the Adaptive Clothing Market

Increased Awareness: With growing awareness about inclusivity and disability rights, organizations and brands can engage in educational campaigns that highlight the benefits of adaptive clothing, fostering a wider consumer base.

Diverse Product Lines: Expanding product lines to include fashionable, stylish adaptive clothing can attract a younger demographic and help break the stigmatization associated with traditional adaptive wear.

Technology Integration: The incorporation of smart textiles and technology in adaptive clothing can enhance functionality and comfort, leading to innovation in the product offerings.

Collaborations: Partnerships between adaptive clothing brands and fashion designers can lead to a fusion of style and functionality, resulting in contemporary designs that appeal to a broader audience.

Online Retail Growth: The rise in e-commerce provides an excellent opportunity for adaptive clothing brands to reach wider audiences without the limitations of physical store space.

Customization Options: Offering customized clothing solutions can cater to individual needs, making adaptive clothing more appealing to consumers seeking personalized options.

Who is the largest manufacturers of Adaptive Clothing Market worldwide?

Silvertï¿½ï¿½sBuck & BuckNeway Adaptive ClothingNeha Adaptive ClothingTanatex ChemicalsGlazierï¿½ï¿½sJBS ClothingBH MedwearMonarch ClothesAdaptive Clothing AustraliaPetal Back ClothingTommy HilfigerPersonal TouchMEDORISG.O ClothingAmerican Health Care ApparelWeCare FashionsICare Clothing SolutionsComfort ConceptsIZ AdaptiveEasy FashionActive AdaptiveMarks & SpencerRoxanne's FashionsAlberta Clothing

Global Adaptive Clothing Market Segmentation:

Segmentation analysis involves dividing the market into distinct groups based on certain criteria, such as type and application. This helps in understanding the market dynamics, targeting specific customer groups, and devising tailored marketing strategies.

Adaptive Clothing Market By Type

Adaptive Clothing Market By Application

Which regions are leading the Adaptive Clothing Market ?

North America (United States, North America and Mexico)

Europe (Germany, UK, France, Italy, Russia and Turkey etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)

South America (Brazil, Argentina, Columbia etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Global Adaptive Clothing Market Regional Analysis

Detailed TOC of Global Adaptive Clothing Market Research Report, 2023-2030

1. Introduction of the Adaptive Clothing Market

3. Research Methodology of Verified Market Reports

4. Adaptive Clothing Market Outlook

5. Adaptive Clothing Market , By Product

6. Adaptive Clothing Market , By Application

7. Adaptive Clothing Market , By Geography

8. Adaptive Clothing Market Competitive Landscape

diversification efforts, particularly in the Gulf countries, and increasing investment in technology.

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We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.

Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

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Adaptive Clothing Market Challenges: Opportunities, Revenue with Expected CAGR of 6%

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Adaptive Clothing Market size was valued at USD 400 Billion in 2022 and is projected to reach USD 600 Billion by 2030, growing at a CAGR of 6% from 2024 to 2030. Key Challenges in the Adaptive Clothing Market Lack of Awareness: Many consumers, including caregivers and individuals with disabilities,

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Psychological Impact of a Stoma | Ausmed

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A stoma can be life-changing for an individual. Not only are they forced to come to terms with the loss of control over their elimination of faeces or urine, but they may also experience other consequences such as changes to body image or sexual function, social isolation, stigma, embarrassment and decreased mood.

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Overview of psychosocial problems in individuals with stoma: A review of literature

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Adaptive fashion hits the high street as Primark launches first men and women's range with Victoria Jenkins

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The collection features more than 40 affordable and stylish wardrobe staples across womenswear and menswear, adapted to meet a range of needs.

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Brands are trying to meet the needs of disabled consumers, but critics say the industry can do better.

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Fashion Accessibility for All: Exploring the Need for Adaptive Clothing

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This article examines the need for adaptive clothing in making fashion more accessible to all people, regardless of ability. It looks at how traditional apparel stores often overlook or misjudge the needs of disabled and elderly customers when it comes to finding stylish and comfortable clothing. The article also discusses how advances in technology are helping to make adaptive clothes both functional and fashionable. In addition, the various challenges associated with creating a diverse range o

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Adaptive Clothing for Individuals with Stoma Bags: Challenges and Innovations

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Fashion Challenges for Individuals with Crohn's Disease: Addressing the Need for Discreet and Stylish Clothing

The fashion challenges for individulas with crohns disease: addressing the need for discreet and stylish clothing for people living with a stoma bag

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global disposable colostomy bags market size was USD 2.64 billion in 2023 and market is projected to touch USD 4.13 billion by 2032 at CAGR 5% during the forecast period.

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Disposable Colostomy Bags Market Size, Share, Growth [2032]

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global disposable colostomy bags market size was USD 2.64 billion in 2023 and market is projected to touch USD 4.13 billion by 2032 at CAGR 5%

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Market Research Reports & Consulting | GlobalData UK Ltd.

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Ostomy Drainage Bags Market Size by Segments, Share, Regulatory, Reimbursement, Interventions and Forecast to 2036

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Ostomy Drainage Bags Market Size by Segments, Share, Regulatory, Reimbursement, Interventions and Forecast to 2036 is built to visualize quantitative and qualitative market trends within Wound Care Management therapeutic area. An ostomy drainage bag is a bag that attaches to the exterior opening of a stoma for the sanitary collection and disposal of body wastes from a surgery site. Colostomy, ileostomy and urostomy are covered under this category. An ostomy is a surgery that creates a stoma for bodily waste to pass into an external prosthetic pouch. Ostomies may be necessary due to birth defects, cancer, inflammatory bowel disease, diverticulitis, incontinence, or trauma. Leading causes for using ostomy drainage bags include colon, bladder, or rectal cancer, inflammatory bowel diseases, genetic conditions, birth anomalies, and spina bifida. Each of the covered 39 countries color-coded and fully-sourced market models are equipped with epidemiology based indications with intervention volumes. The interactive excel deliverable covers value, volumes, product usage, average selling prices, market size and company share/rank analysis (wherever available). Moreover, analyst comments with qualitative insight offer context for quantitative data. Key Inclusions of the market model are - Currently marketed Ostomy Drainage Bags and evolving competitive landscape - - Insightful review of the key industry trends. - Annualized total Ostomy Drainage Bags market revenue by segment and market outlooks from 2015-2036. - Market level data on units, average selling prices and market values. Global, Regional and Country level market specific insights - - Qualitative market specific information is available with global trends further broken down into regional trends. In addition GlobalData analysts provide unique country specific insights on the market. - SWOT analysis for Ostomy Drainage Bags market. - Competitive dynamics insights and trends provided for Ostomy Drainage Bags market. Drive the understanding of the market by getting the veritable big picture including an overview of the healthcare system. In addition the Market Access segment allows you to delve deeper into market dynamics with information on reimbursement policies and the regulatory landscape. - Country specific overview of the healthcare system. - Country specific reimbursement policies. - Country specific medtech regulatory landscape. Robust methodologies and sources enable the model to provide extensive and accurate overview of the market. Demand and supply-side primary sources are integrated within the syndicated models, including Key Opinion Leaders. In addition, real world data sources are leveraged to determine market trends; these include government procedure databases, hospital purchasing databases, and proprietary online databases. Companies covered: Coloplast A/S, Dansac A/S, ConvaTec Group Plc, B. Braun Melsungen AG, Salts Healthcare Ltd, Alcare Co Ltd, Welland Medical Ltd, Pelican Healthcare Ltd and Others. Countries covered: United States, United Kingdom, Germany, France, Italy, Spain, Brazil, China, India, Russia, Japan, Australia, Canada, Mexico, South Korea, Denmark, Ireland, Netherlands, New Zealand, South Africa, Sweden, Switzerland, Austria, Belgium, Finland, Israel, Norway, Poland, Portugal, Taiwan, Czech Republic, Greece, Hungary, Turkey, Egypt, Saudi Arabia, United Arab Emirates, Argentina and Chile.

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To Gen Z, there's no question that brands must continue working towards diversity and inclusion, not only in marketing but also in their products. Here's how some smart retailers are taking inclusivity even further by creating fashion designed for people of all abilities.
For a long time, fashion had a type. Thin, tall, and primarily light-complected. But times are changing. Audiences want to see fashion that's more inclusive. Open most any fashion magazine today, and while you'll still see plenty of Kate Moss-era thin models, you'll also see different races, curvy, short, tall and non-binary representation.

But still, who you probably won't see too much of are models with adaptive or other special needs. As inclusive as fashion has become, with plus-sized and genderqueer models, these other groups haven't gotten a corresponding amount of ink or opportunities on the runway. But as some brands and retailers are showing us, that's also becoming a thing of the past-and we may have Gen Z to thank for that.

As digital-natives and global citizens, Gen Z values inclusivity. As consumers, Zers look to the companies they do business with to reflect the world they see. One that is fluid, authentic and diverse. We see this play out time and again from where Gen Z eats, to the makeup they buy and the influencers they listen to.

Given what socially conscious consumers Gen Z are, in addition to the buying power they hold-an estimated $143 billion-no matter the industry, brands should reflect these characteristics in their offerings and marketing. It's particularly important that brands do so in ways that don't come across as pandering or tokenism. In fact, most Gen Zers (63 percent) prefer to see real people in ads. And when you consider that the global market for clothing geared towards physically disabled people is expected to grow to $400 billion by 2026, clothing retailers and fashion at large should listen to Gen Z shoppers who are asking for more accessible and inclusive products.

Fun, fashionable and functional

When it comes to including overlooked populations in fashion, here are a few brands that are getting inclusivity right:

Aerie. This intimates, apparel, activewear and swim brand is leading the way with body positivity and inclusivity, and has been for quite some time. In 2014, with the launch of their #AerieReal campaign, Aerie was among the first retailers to stop retouching models, airbrushing away stretch marks and skin folds-natural details the industry had typically viewed as skin 'imperfections.' In 2018, the company went a step further when, without any fanfare, they updated their site to feature models with Type 1 diabetes, vitiligo and chronic illness, and models who use wheelchairs, ostomy bags and arm crutches.

Now, in 2020, Aerie is putting their product behind their images thanks to a partnership with Abilitee Adaptive Wear. Together, the two companies are offering fashionable and functional adaptive apparel for people with disabilities and medical needs. For example, soft 'cath clips' come in two color choices (light blue and pink), and there are several color options for non-irritating and flexible arm sleeves that accomodate PICC lines and IVs. The range also includes a camo-green ostomy cover and a bright-pink ostomy bag cover emblazoned with a fun and bold, 'OH SHIT."

With some of the items already sold out, it appears the thoughtful and inclusive line is a hit and sure to keep existing customers loyal while encouraging new consumers-from all walks of life-to try the brand.

Asos. Just like Aerie, online retailer Asos is no stranger to body positivity. They also said no to airbrushing, instead choosing to show their models as they are in real life, a stance the brand took in 2017 when their online swimwear models' stretch marks were left intact and visible in images.

More recently, Asos expanded their inclusive approach to include adaptive clothing. What started with an email the brand received from British Paralympian Chloe Ball-Hopkins, resulted in a collaboration between the two, as they set out to design a jumpsuit that would work for people, like Chloe, who are in wheelchairs. Chloe, who is also a BBC sports reporter, recounted to Asos how she had once gotten soaked at a music festival, and because it wasn't possible to wheel herself while wearing a poncho or using an umbrella, she was eager to find an outfit that would not only be fun and fashionable and keep her dry, but would also be functional and not get hung up in her wheels.

Together, they designed a tie-dye, waterproof jumpsuit that is super stylish and meant for anyone, but it also has features that differently-abled fashionistas will certainly appreciate: a soft jersey lining, adjustable cuffs at the sleeves and ankles, a waterproof breast pocket (for phones, medicine, anything that needs to stay dry and accessible!) and zippers that join the top and bottom, making the jumpsuit versatile and multi purpose, and easy to put on and take off.

Ball-Hopkins was also featured on the site modeling the jumpsuit. She went on to tell the BBC, "It was just literally those little tiny details that make the difference to people like me. We don't want to have to look like we're just doing practicality, we still want to be able to look fashionable."

Which brings us to Target. Already a provider of adaptive clothing for children, with their Cat & Jack line that launched in 2017, Target also offers adult adaptive clothing for women among their size-inclusive Universal Thread range.

Just like their kids line, Universal Thread makes getting dressed easier for people with disabilities. The women's clothes are sensory friendly and adaptive, meaning the jeans have flat seams to help reduce uncomfortable pressure points, higher rises in the backs for those in wheelchairs, wider legs and no back pockets. And since jeans can be notoriously stiff at first, the Universal Thread jeans are made from a cotton-blend fabric, power stretched for a flexible fit off the rack.

Beyond the basics

Easy to wear doesn't have to mean basic, unfashionable, or sweatpants and sweatshirts. Differently-abled consumers want the same range of clothing choices and looks that their non-disabled friends have. Retailers and designers should be welcoming to all their customers, including those with physical challenges and medical needs. As brands become more socially responsible, let's hope that inclusivity continues to expand to adaptive fashion. Gen Z will notice.

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Gen Z loves inclusive fashion. Meet some of the brands doing it right

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As digital-natives and global citizens, Gen Z values inclusivity. As consumers, Zers look to the companies they do business with to reflect their world.

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ast Saturday night, halfway through London fashion week, a handful of models walked and rolled down the catwalk. Among them were British actors Adam Pearson who has neurofibromatosis and the Years and Years star Ruth Madeley, who was born with spina bifida and uses a wheelchair - and the brand showing its wares? British adaptive clothing specialist Unhidden.

Unhidden specialises in clothing for people with and without visible, as well as non-visible disabilities - and this season it showcased clothing made for three body types: short stature, seated and ambulatory.

The collection channelled the 1970s with rich jewel tones, three-piece suits and asymmetric, wide-leg jumpsuits with practical adaptive features such as strategic fastenings, detachable seams and non-restrictive fabrications. The Instagrammer Petrina Barber, who uses a colostomy bag, wore wide-legged berry coloured cropped trousers with a black crop top. Her standard beige colostomy bag? Replaced by a silver glittery version.

While designers such as Sinead O'Dwyer and Collina Strada have been praised for casting disabled models, including wheelchair users, in recent shows, research has found that despite representing 24% of the population, models with visible disabilities feature in only 0.02% of fashion campaigns.

"It's no wonder so many people feel either ostracised or underrepresented," says Adam Pearson. "I don't see myself in any advertising."

A model has her makeup applied backstage ahead of the Unhidden Spectacular show. Photograph: Charles McQuillan/BFC/Getty Images

Adaptive fashion designed specifically with disabled customers in mind - and including features such as velcro, zips and magnets - is only a burgeoning fashion market, but one which mainstream brands are slowly beginning to show more interest in.
As a chronically ill person, my life has been made better by adaptive products created for the home, but when it comes to my body, the options are scarce. My conditions, ME and fibromyalgia, fluctuate and I dress for comfort day-to-day, preferring natural fibres, stretch materials and elasticated waistbands to alleviate unwanted pressure. I often alter my own clothes to be more accessible, even if it's simply cutting out care labels so they don't irritate my skin and trigger pain symptoms. However, like many disabled people, I make compromises based on affordability and the desire to partake in wider trends.

According to the charity Scope, one in four people in the UK have a disability. By pension age, that figure rises to 45%. Research into " the purple pound " also estimates the potential spending power of disabled people and their households to be £274bn per year for UK businesses alone.

Earlier this month, during New York fashion week, Victoria's Secret made its debut at the Runway of Dreams show,showcasing its first Adaptive Intimates collection, which featured bras with magnets instead of a hook-and-eye closures and buckles to adjust shoulder straps. Also on the catwalk were adaptive fashion lines from Tommy Hilfiger and Target.

Off-catwalk, there are a string of independent designers specialising in adaptive wear such as Elba London which makes front fastening bras and Chamiah Dewey - creator of the UK's first fashion brand for people with dwarfism or a short stature.

Models pose backstage ahead of the Unhidden Spectacular show. Photograph: Charles McQuillan/BFC/Getty Images

Unhidden was founded by Victoria Jenkins in 2016. A garment technologist turned disabled designer, she has worked for a range of high street and luxury brands including Victoria Beckham. Unhidden now caters to a wide range of disabilities, with special consideration for those who may be undergoing hospital treatment to enable dignified dressing. Historically, those with health requirements would be limited to medicalised products devoid of any aesthetic consideration.

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Most recently it launched its first capsule collection with Lucy & Yak, a Brighton-based brand whose colourful dungarees are hugely popular with millennials and Gen Z.

Jenkins and her team reworked and upcycled items (including said dungarees) to make them more adaptive. Not only does this mean reducing fashion waste, but, as Jenkins explains, it gives brands without disability awareness an opportunity to trial-run adaptive collections by outsourcing the work to experts without the risk and fear of "getting it wrong".

Jenkins is aware of this. "This is phase one," she says. "The hope is, if it sells well, which they have been, then next time we would build it in from the beginning [of the design process]."

"Disabled founders invariably are the ones running adaptive fashion brands," Jenkins adds. "And we really struggle to get financing. If we can partner with bigger brands then we can scale and grow. It also means you can tap into the fact that the disabled community want to shop where everybody else does."
To read the complete version of this newsletter - complete with this week's trending topics in The Measure and your wardrobe dilemmas solved - subscribe to receive Fashion Statement in your inbox every Thursday

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Meet Unhidden, the fashion brand changing the game for people with disabilities

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In this week's newsletter: Despite representing 24% of the population, people with disabilities are crying out for chic accessible style. One company is trying to change that

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Adaptive clothing, once associated with the aging population, is rapidly gaining popularity among millennials living with disabilities. Far from being drab or utilitarian, these clothing items offer an exciting blend of functionality and style. This shift reflects the growing recognition of the fashion industry towards inclusivity and accessibility for all. Let's delve into why adaptive clothing is gaining traction among millennials and why it is more than just a trend, but a necessity.
The Millennial Drive for Independence
Millennials, born between 1981 and 1996, value independence and autonomy. As the most diverse generation in history, they're reshaping societal norms and expectations in significant ways, including their approach to disability. This generation views disability not as a barrier, but as just one aspect of their identity. They are motivated by a desire for independence, seeking out tools and resources that can help them navigate the world on their terms.

This drive for independence extends to fashion, which is where adaptive clothing comes into play. These clothing items are designed with various modifications, such as magnetic closures, adjustable waistbands, or side zippers, which simplify the dressing process, promoting independence and autonomy. More than just facilitating the act of dressing, adaptive clothing empowers millennials with disabilities by allowing them to express their personal style independently.
The Intersection of Functionality and Style
While adaptive clothing was primarily designed with functionality in mind, it is no longer acceptable for it to be purely utilitarian. Millennials demand style and refuse to compromise their fashion sense because of a disability. They seek clothes that are not only comfortable and easy to wear, but also trendy and reflective of their personal style.

Several fashion brands have recognized this demand and responded accordingly. Tommy Hilfiger's adaptive clothing line, for instance, includes fashionable items like trendy jackets with magnetic zippers and stylish jeans with adjustable hems. Zappos Adaptive offers a range of stylish footwear, from slip-on shoes to fashionable boots, all designed for easy wear. Brands like IZ Adaptive and Intimately have also emerged with adaptive clothing lines that focus on chic, fashionable designs.
The Importance of Representation
For millennials with disabilities, seeing themselves represented in fashion is crucial. It's about more than just having accessible clothing options; it's about the validation that comes from inclusion.

Fashion brands have started to feature models with various disabilities in their campaigns. This visibility is a powerful statement that beauty and fashion are not confined to conventional norms. By having individuals who reflect their consumer base model their clothes, brands send a powerful message to millennials with disabilities - that they are seen, valued, and catered to.
Accessibility and Inclusivity in Shopping Experiences
Adaptive clothing isn't just about the clothes; it's also about the shopping experience. For too long, individuals with disabilities have had to navigate a retail landscape that wasn't designed with their needs in mind. However, this is changing, with brands now recognizing the importance of an inclusive shopping experience.

Online retailers are increasingly utilizing technology to make shopping more accessible. This includes tools that read text aloud, virtual fitting rooms, and websites designed for easy navigation. Brick-and-mortar stores are also becoming more accessible, with fitting rooms that accommodate wheelchairs and staff trained to assist shoppers with disabilities.
The Economic Influence of the Disabled Community
The fashion industry, like any business sector, is motivated by economic factors. The spending power of individuals with disabilities is significant. In the U.S., the disposable income for working-age people with disabilities is about $490 billion, according to the American Institutes for Research.

By offering adaptive clothing, brands tap into this market. But it's more than just good business sense. By being inclusive, these brands contribute to breaking down barriers and challenging societal perceptions about disability.
Changing Attitudes About Disability
Millennials are at the forefront of changing attitudes about disability. They view disability through the lens of social justice, pushing for equality and inclusivity. Adaptive clothing is a part of this narrative, serving as a tool that enables individuals with disabilities to live fully and independently.

The growing trend of adaptive clothing among millennials signifies more than just a shift in fashion; it represents a broader cultural shift towards inclusivity and acceptance. It's a recognition that individuals with disabilities have the same right to express their personal style and should have equal access to fashionable clothing.
Conclusion
Adaptive clothing for millennials with disabilities is more than a trend; it's a movement towards inclusivity, autonomy, and style. It's about refusing to compromise fashion for functionality, about claiming space in a world that often overlooks disability. By embracing adaptive clothing, millennials are redefining what independence looks like and challenging societal norms.

The growth of adaptive clothing demonstrates the power of inclusivity in fashion, offering lessons for other sectors. It highlights the importance of considering diverse needs and showcases how, with creativity and innovation, barriers can be transformed into opportunities.

Whether you're a millennial with a disability, a caregiver, a fashion brand, or simply someone interested in the intersection of fashion and accessibility, the rise of adaptive clothing offers much to celebrate and learn from. It's more than a trend-it's a shift towards a more inclusive world, one where style and disability are not seen as contradictory, but as perfectly harmonious.

In the words of actress and model Danielle Sheypuk, who uses a wheelchair: "People with disabilities are fashionable. We care about how we look. So, give us options." The adaptive clothing industry is rising to this challenge, proving that fashion can be both stylish and accessible. If you're on the lookout for fashionable clothing, check out some of June Adaptive's options:
Men's Sherpa Lined Jacket with Magnetic Buttons Women's Wrap Top with Panel Snaps
By embracing adaptive clothing, millennials are not just choosing clothes that work for them; they're challenging an industry to be more inclusive and are reshaping societal perceptions about disability and fashion. And that's a trend worth celebrating.

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Independent and Fashionable: The Growing Trend of Adaptive Clothing fo

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Adaptive clothing, once associated with the aging population, is rapidly gaining popularity among millennials living with disabilities. Far from being drab or utilitarian, these clothing items offer an exciting blend of functionality and style. This shift reflects the growing recognition of the fashion industry towards

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Inclusive Fashion For Millennials : Promoting Inclusivity with Adaptiv

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In recent years, the fashion industry has witnessed a remarkable transformation characterized by a growing emphasis on inclusivity and diversity. Millennials, often seen as the driving force behind this shift, have played a pivotal role in advocating for a more inclusive fashion landscape. At the heart of this movement

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Adaptive Clothing Market to Hit $29.8 billion by 2031, at a CAGR of 8.2%, says Coherent Market Insights

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The global adaptive clothing market was evaluated at US$ 15.8 billion in 2024 and is expected to attain around US$ 29.8 billion by 2031, growing at a CAGR of 8.2% from 2024 to 2031, as highlighted in a new report published by Coherent Market Insights. Companies covered: Silvert’s Adaptive Clothing & Footwear, Izzy Camilleri, NBZ Apparel International, Able2Wear, Adaptions by Adrian, Professional Fit Clothing, Adaptive Clothing Showroom, Creation Confort, Buck & Buck, PVH Corp. and Lycra Company.

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Adaptive Clothing Market Size, Growth and Forecast To 2032

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global adaptive clothing market size was USD 0.26 billion in 2023 and the market is projected to touch USD 0.33 billion by 2032 at a CAGR of 2.3%

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Mango closed the 2023 financial year with an all-time record in sales, which exceeded 3.1 billion euros, representing a growth of 15% compared to 2022. The company also obtained an EBITDA of more than 530 million euros and a net profit of more than 172 million euros.

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When Selma Blair appeared at the 2019 Vanity Fair Oscars party months after revealing her multiple sclerosis diagnosis, she paired her strapless Ralph & Russo gown with a bespoke monogrammed cane. The actress has spoken widely about the struggle to find clothes that work for her new needs and her celebrity has helped make a case that differently abled people, who were often limited to utilitarian clothing options like sweatpants, have been trying to communicate to brands for years.

"We had to spend a lot of time, in the beginning, dispelling misnomers that people with disabilities don't care about what they look like," says Mindy Scheier, a former Saks stylist whose Runway of Dreams Foundation promotes inclusion in fashion.

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The $400 billion adaptive clothing opportunity

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Mass labels like Asos and Target are dressing differently abled people, but there is unmet demand for fashion-forward, professional styles.