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PR Intern at Sephora

PR & Events Intern at ghd

Saint Laurent PR Assistant - Graduate Trainee (head office).

Showroom and PR Assistant at Limitee PR

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Ella Payne - Talent Acquisition Advisor at Dr Martens

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Ella Payne - Talent Acquisition Advisor at Dr Martens

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On Friday 2nd February we had a guest speaker from Doc Martin. Ella Payne was discussing her career path and tips to be more successful when applying for jobs in the fashion industry. She also explained the key values, career progression and EDI topics within Dr. Martners. Additionally, she gave useful tips to build our portfolio.

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What do enjoy?

Since completing the 3-week placement, I enjoyed supporting the branding and PR aspect, creating look books, Get the looks and personal styling for their clients. Gaining valuable knowledge about marketing, communications and sales.

What am I good at?

During assignments, I demonstrate an good understanding of the brand identity, demographic and core values, identifying internal and external factors about the landscape of the brand.

What do I struggle with?

My weakness is occasionally feeling stressed and overwhelmed with heavy workloads. To manage this, I prioritise effective time planning, maintain detailed to-do lists, stay organised, and ensure a clear understanding of deadlines.

Key Strengths;

Include keen attention to detail, time management, and strong organisational and adaptability skills.

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Maurice Miller - Head of fashion and luxury at the Evening Standard 

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Maurice Miller - Head of fashion and luxury at the Evening Standard 

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Summary:

From studying law at university and moving to London, Maurice has worked with loads of fashion magazines like Marie Claire, Elle, Red and now working at the Evening Standard as head fashion and luxury sector.

Be open-minded in the industry of entertainment and global news.

Connections matter in the industry, Joining fashion business organisations, getting out of your comfort zone

Advice to create the impression: Committed to the role, Researching the background history, Being honest with the company, Creativity in your dress sense and aligning with the values.

"Dress for the job you want not the job you got" - Maurice Miller

"Turn up the volume on those aspects of your personality that you feel will best align with the person or brand you're talking to." - Maurice Miller

Be aware of the audience and the strong readership.

USP  - differentiate yourself - do it with integrity with the volume turned up.

Learn what other people are doing and learn how to do it.

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Reflection:

After completing the strengths and weaknesses skills test I was able to determine my main areas of strength and weakness. I plan to work on my public speaking, questioning more, facilitating, and coaching deficiencies.

To address these weaknesses, I plan to enhance my public speaking abilities by delivering my assignments and presentations in front of my peers and family, reading and watching Ted Talks on YouTube, to develop this insecurity.

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Think about your VALUES, and ask yourself the following questions to reflect on what you hold as important:

What is important to me and why?

My personal growth - Continuously challenging myself to learn and grow, setting goals, going out of my comfort zone and embracing new experiences.

Career - having a career that fulfils me and growth opportunities, pursing my passion and learning new key skills.

Health - Enjoying life to the fullest with family and friends, investing in exercising, nutrition and self-care.

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Describes the start of the career journey and moving forward

coaches people one-on-one and helps people land roles to CEO, from a graduate

Problems to solve within people's careers

You have to seek fulfilment, it won't find you

Facing rejection - self-reflection

Finding purpose in the things that go wrong

'Self-esteem begins after meeting your needs'

Learn how to tell your story

Success point = peak experience + alignment

Convert your peak experiences into affirmations

Leverage your network.

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What do I want to do in life?

I would like to create a life of fulminant in my career, personal journey, and build meaningful friendships and relationships. Travel and explore different cultures to broaden my perspective. Making a difference to the community, by donating to charities and helping people.

What does success mean to me?

Having a fulfilling personal life and achieving my career goals of earning a good salary and working with a company I'm passionate about and see myself growing.

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Careers Fashion Marketing Assistant Job Ad 2024

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How to speak so others will listen - Julian Treasure 

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How to speak so others will listen - Julian Treasure 

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Speaking powerfully to make change

7 habits we fall into - Gossiping, Judgement, Negativity, Complaining, Excessives, exaggeration, dogmatism.

4 foundations to make our speech powerful :

Hail - honesty - Authenticity - Interiority - Love

Silence

Pinch, volume and pace.

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How to Speak So That People Want to Listen | Julian Treasure | TED

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How adaptability will help you deal with change 

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How adaptability will help you deal with change 

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Responding to change differently

The pace of change isn't slowing down.

About 80% of jobs in 2025 will not exist today.

1/3 of the workforce are dealing with mental health

Adaptability equation:

Purpose, Inquisitiveness, Resilience and threat

Think and try new solutions, ask questions, overcome setbacks and reduce stress.

Being honest

From research, it takes 66 days for a new habit to form.

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How Adaptability Will Help You Deal With Change | Jennifer Jones | TEDxNantwich

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What motivates you?

I like to be motivated by the people I work with, getting recognised for the hard work gained through completing assignments receiving high grades and continually learning.

Consider the type of company you want to work for and the culture to seek

I aim to work for a company that fosters a collaborative environment, values personal growth and encourages creativity.

What kind of working environment would you feel comfortable in?

I would like to work in an environment that has a healthy work-life balance, where there are like-minded collaborative people and Communication is open.

What are your values regarding your career journey? Do they align with your career goals?

My values within my career are learning to be creative, where I can apply and expand my skills in my chosen job.

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Reflection:

In this short-term period of my professional goals, I aim to focus on my final major project and complete my industry placement at Trace Publicity as a Beauty PR Intern. During the placement, I will be learning key industry skills and important tasks that are required to learn in the fashion/beauty industry.

Personal goals:

I want to improve my presenting and interview skills, which are important for my future profession and public speaking. I'd additionally like to improve my confidence when presenting to my colleagues and industry professionals. I've been working on my skills by listening to Ted Talks and practising more in front of my peers. I'm further preparing for a panel talk since I've volunteered to speak in front of potential industry mentors about my experience with my mentor at Harvey Nichols.

I intend to participate in the Cancer Research UK charity. Focusing on the Bond Street Charity SuperMarket's new endeavour.

Adopting healthier habits by exercising and achieving my target of 10,000 steps per day, focusing on my mental health, and eating nutritional foods while eliminating sugar and gluten.

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Professional Goals:

During this time I would have completed my degree with a high 2:1 or 1st. Then I aim to start an internship with a fashion/beauty brand or agency assisting with events or doing a public relations job, by gaining more experience in this sector.

I also aim to volunteer backstage at London Fashion Week in September or February 2025. Working behind the scenes at Paul Castello or Emilia Wickstead, gaining hands-on work experience and connecting with industry professionals.

Recently signing up for the Dazed Membership club i aim to attend more networking events and connect with other creative professionals to expand my network further.

Personal Goals:

During my internships, I aim to earn an extra income by starting a side hustle by renting my clothes on either HURR or By Rotation. I am also currently selling my clothes on Depop and Vinted.

I intend to explore Paris and Milan to potentially study for a luxury business management course. By gaining further analysis and making connections abroad to seek a career in this sector. During this visit, I plan to save my money and keep track of my finances.

Focusing on my core skills and enhancing my self-awareness through my personal

and professional goals.

Improve and become fluent in my second language Slovakian, by teaching and watching films and series to understand more of the language to engage more with my grandma.

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Professional Goals:

By this period I would have completed my 3 month placement abroad studying the luxury business management course in either Paris or Milan

To build my network on LinkedIn to 300 connections, gain networks with professionals and become more active with people in the industry by messaging about relevant work experience.

I learned the value of networking from numerous industry talks. Aneal Birdi was a guest speaker at the university, highlighting the importance of using your industry network and seeking fulfilment. My senior lecturer, Chanda, has also taught me the value of networking and put yourself out of your comfort zone to achieve success in your future career. She attended the House of Commons to discuss important issues like International Women's Day.

Continuing with my fashion/beauty internships as press/marketing PR assistants and getting an internship abroad with an established brand.

Personal Goals:

During this time I aim to get my driving license.

Get a gym membership and focus more on my physical health. During this period I aim to journal, create affirmations and establish daily habits and goals in my personal life.

Since the beginning i have always wanted to travel around Europe and explore different cultures. I am aiming to do this by joining a community of girls who host trips around the world to Europe and Asia. Hosted by Girls Who Travel.

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Professional:

By this time I would like to finish my time working as a part-time sales advisor at the COS store and continue to work as a full-time job with a luxury online or department store like Harvey Nichols, Matches Fashion or Net a Porter as a PR intern involving events or another position.

Volunteer backstage at Fashion Week either in Paris, Milan or London at luxury brands.

Personal:

I hope to run a 5k marathon for a charity and would like to donate regularly and give back to the community.

While having a full-time job I will be building my savings to live in an apartment and become financially stable and comfortable.

Also, I would like to have supportive and uplifting friendships and relationships.

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Professional:

Having a good work/life balance while working in a full-time job.

Advance in my career. To have a fulfilling career in the fashion industry that I enjoy.

Start a podcast solo or with a friend to inspire girls and women navigating their 20s, advising about starting in the fashion industry and hot topics.

Personal:

Moved into my apartment near central London with friends and my boyfriend.

Be more adventurous and go out of my comfort zone to explore more places around the world Like Japan.

Hosting a book club at cafes or event spaces with like-minded people coming together and discussing their favourite books either alone or with friends.

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Working with ambassadors and focusing on diversity, inclusivity and sexual empowerment

Behind the scenes: Press, consumer-facing - key moments in the year to get the brand out there - sharing content to social media - Ann summers Deliveroo - getting the brand out there with partnerships and engaging content.

Producing content and talking to the right audience - analysing and reviewing the content - staying on trend - 3 strategies

Listen to customer touchpoints

Challenges - budgeting, return on investment, demonstrating brand awareness

Press: Average equivalent

Insights

what do we look for:

Engaged with the opportunity

Sell your transferrable skills; problem-solving, teamwork

Alignment to company values; previous work experience, behaviour and alignment to the values, research about their culture. Communicating your skills.

Impact on assessment: - speak with purpose - land the message - concise and clear - engaging - empowering together, building people up and contributing to the team.

Be deliberate with your applications - think about the role and whether are you aligned with this job role.

Stand out from the crowd: Seeking out the hiring manager, and being proactive for the job role.

Go on their social media and look at the activity and make an impact on the assessment day. Ask relevant questions, have you got any concerns or doubts you have about me?

Own the value you add - Think about your Superpower

Building relationships and showing my authentic self.

Squiggly careers are just as effective - think of other careers you can do to support your future career and get experience.

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To begin my website portfolio we had a supportive session to navigate and learn how to create our portfolio on Wix. I also watched some YouTube videos to get a better understanding of the website and gather some inspiration and ideas for the portfolio.

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During the mock interview we were asked 6 questions based on the fashion marketing assistant role for the sustainable fashion brand Jayley collection

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This is a smart plan for my career plan - discussing the SMART Objectives I aim to achieve in the next months of my academic year. Specific, Measurable, Achievable, Relevant and Time-sensitive.

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I have been working at Trace Publicity for 3 weeks as a beauty PR Intern. So far I have enjoyed the experience and I've been learning key industry skills and tasks like researching online press coverage, assisting with tasks and packaging influencers and press gifting. I'm also getting hands-on experience while working with the team.

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The A - List Styling  : Fashion Assistant 

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The A - List Styling  : Fashion Assistant 

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During my 3 month placement in August, I was a fashion assistant for the A list Styling London gaining valuable experience in creating styling get the looks for high-end clients, going to a showroom appointment at Del Core in Bond Street to look at the new collections and take social media content.

I have stayed in contact with the team at A-List Styling and I will be having a meeting with the recruiter, updating them on my current career and job movements and also staying connected for any future opportunities within the company.

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I'm grateful for having these valuable work experience in the fashion industry and learning various key industry skills to help me towards my career in the future.