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week 5: dropping a teaser of music video alongside the 15 second clip of music.

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week 5: dropping a teaser of music video alongside the 15 second clip of music.

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my intention with releasing a teaser of my music video is to create a clear image of my song to my listeners. the intimate and budgeted video shows the songs theme of intimacy and closeness. My aim in this song is to speak to the listeners as though I am next to them. Therefore to create that in the music video I have decided to just set up a camera of me playing the acoustic guitar with me lip syncing.

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week 2: picture of my first single "Door" the audio. alongside a small 15 second clip of the intro

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week 2: picture of my first single "Door" the audio. alongside a small 15 second clip of the intro

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my target for releasing this week 2 of my promotional campaign is to increase the buzz of the single. by adding a 15 second clip of the intro instrumental this confirms to listeners this is indeed a teaser for a new song to come out. the first week was to create a sense of mystery and this week adds evidence to the mystery getting listeners closer to the answer.

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Picture of me playing intimate gigs week 6 and 7

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Picture of me playing intimate gigs week 6 and 7

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a picture of me surprisingly playing at a small venue to promote my song. the reason I am surprising people with intimate gigs is to show listeners I don't care about the venue size I will play. furthermore due to the listeners not buying tickets to see me play I will perhaps manage to draw newer listeners into my following and create a new interest in them. My aim of doing small intimate gigs close to the release causes a sense of hype and excitement for my release. my aim is to create my image as an artist to be relatable and a genuine character therefore playing small gigs perhaps makes my music and character as an artist more real to listeners as I am closer to them on the stage.

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week 1: Cover of black and red art to be mysterious and cause conversation

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week 1: Cover of black and red art to be mysterious and cause conversation

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during the first week of my promotional campaign I have decided to post a cryptic Black and red pic of art to confuse fans and get them prepared for what's to come. I plan to post this on both my instagram and and tik Tok. furthermore for everyone who shares my post on their story I will post them on my story which can mean something to my current listeners. the action of them sharing my post on their story perhaps enagages new listeners from their followers.

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week 3: reach out to music promotion accounts

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week 3: reach out to music promotion accounts

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during week 3 of my promotional campaign I plan to reach out to music promotion accounts for them to promote my music to try and reach new listeners. I will send them my highest streaming song along side the new snippet of my music so they can post it. I will also post this on my story for them to gain more followers. therefore this is a win win transaction.

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Week 4: going on instagram live and playing songs and answering questions

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Week 4: going on instagram live and playing songs and answering questions

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I have decided the best way to engage my followers to my content is to interact with them on instagram live. any questions of my single I will answer cryptically as to not give much away. I might even play a riff from the song to tease the followers.

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Week 8: midnight release Spotify and music video dropped 

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Week 8: midnight release Spotify and music video dropped 

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Finally all of my promotion would have come to an end with a countdown for release on midnight once the single has been released whoever shares my song I will put them on my Tik Tok and instagram stories alongside a shoutout after a live performance on instagram live a few days after the single has been released.

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Fontaines DC promotional tour for romance 

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Fontaines DC promotional tour for romance 

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I have taken inspiration from Fontaines dc method of promotion by also going on kind of a mini tour playing intimate gigs to promote my single.

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I have taken inspiration from fontaines use of music video to promote my single. In the music video the camera follows the lead singer I have chosen to use this in my music video too.

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This method of promotion has inspired my campaign as I believe engagement with listeners and making them feel equal create a sense of connection between listener and artist. This connection makes the listener eager to hear new stuff and like the artist even more. This is vital to promotion as due to listener being engaged and made feel special and heard they are more likely to listen to the product and give streams or perhaps even tips

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Footage from Fontaines DC instagram live answering fans questions for the release of romance

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Footage from Fontaines DC instagram live answering fans questions for the release of romance

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I believe this promotional campaign has helped my skills and knowledge immensely. I have learned through trial and tribulation and have never realised how much goes into promoting your single for listeners. the case study of Fontaines dc for their release of "Romance" has showed me the value of in depth planning and a strict schedule in making sure the release of an artists product be as successful as possible. I would say my weakness is my budget and ability to stick to schedule. I often find myself distracted and can stray off target and schedule which can be detrimental as listeners attention span seems to be limiting as time goes on. my lack of funds disables me to push myself further through my musical promotion journey however that comes with time and age so therefore it will not be a lingering problem. I would say my strength is my ability to take from artists methods and make them my own. this has allowed me to create a pretty successful and manageable promotional campaign for my single, one that I would have never been able to create without my research of fountaines DC. Another strength is my adaptability as no matter lack of funds I was able to make things work.