# data[].attributes.body
Read this first:

Phase One: Human-Only Problem Solving (20 minutes)

Task:
Analyze the assigned problem using the provided data and develop strategies using collective knowledge, without AI assistance.

Instructions for Participants:

Review the Data File:

Examine all data points to understand the depth of the problem.

Understand the Problem:

Discuss the problem statement in the context of the data.

Brainstorm Solutions:

Generate ideas to address the problem, considering insights from the data.

Prioritize Strategies:

Select the most feasible and impactful solutions.

Prepare Findings:

Organize your proposed strategies into a clear presentation.

Phase Two: Human+AI Collaboration (45 minutes)

Task:
Use CustomGPT to gain additional insights and refine your strategies.

Instructions for Participants:

Engage with CustomGPT:

Input your problem statement and specific questions.

Examples:

"What are innovative ways to increase brand awareness among eco-conscious millennials and Gen Z?"

"How can we improve engagement on product pages for an e-commerce site?"

Analyze AI Suggestions:

Review the AI-generated ideas and discuss their applicability.

Refine Your Solution:

Integrate valuable AI insights with your initial strategies.

Prepare Updated Findings:

Update your presentation to include the enhanced strategies.

Highlight differences between initial and AI-assisted solutions.

Phase 3: Group Presentations (40 minutes)

Each group presents their findings in two parts:

Part 1: Initial human-only solutions.

Part 2: Enhanced strategies after incorporating CustomGPT insights.

Focus Points for Presentation:

Understanding of the problem and key data insights.

Solutions proposed before and after using AI.

The impact of AI on refining or expanding your strategies.

Phase 4: Reflection and Discussion (15 minutes)

Think about:

How did the data inform your initial strategies?

What new perspectives did AI bring to your problem-solving process?

How did CustomGPT's suggestions differ from your initial ideas?

How might AI tools influence your future approach to similar challenges?

# data[].attributes.body
Note to Participants:

As you engage with the data and problem statements provided, consider the following:

Alignment with Brand Values:
Ensure that proposed strategies are consistent with EcoShop's commitment to sustainability and ethical practices.

Target Audience Preferences:
Tailor solutions to the behaviors and preferences of millennials and Gen Z consumers.

Feasibility and Scalability:
Think about the practicality of implementing your strategies within EcoShop's resources and how they can scale with the company's growth.

Innovation and Creativity:
Don't hesitate to propose bold, innovative ideas that can set EcoShop apart from competitors.

Your insights and contributions are valuable in helping EcoShop overcome its current challenges and make a meaningful impact in promoting sustainable living.

Company Profile:

https://docs.google.com/document/d/1BxuylYTQDwvRG8IGAHVIZq5BDwpRc8YZ9gUrdk2ftvQ/edit?usp=sharing

# data[].attributes.body
Instructions for Participants

1. Analyze the Data File below:

Identify the gaps in current marketing efforts.

Consider how competitors are successfully engaging the target audience.

2. Develop Initial Strategies (Without AI):

Propose solutions based on your expertise and the data provided.

Focus on improving current channels and tactics.

3. Use CustomGPT to Enhance Strategies:

Input the problem statement and specific questions into CustomGPT.

Example prompts:

"What are effective ways for EcoShop to increase brand awareness among Gen Z on social media?"

"How can we utilize emerging platforms to engage millennials interested in sustainability?"

"What innovative content strategies can EcoShop adopt to enhance engagement?"

Explore the innovative solutions suggested by AI.

Integrate these ideas into your final strategy.

4: Reflect

Human vs Human+AI

Data File:

https://docs.google.com/document/d/1kTEm0RA6-xQ4oH_KkBLBgEeMV3YWIteQ-FjAK490TsQ/edit?tab=t.0

# data[].attributes.body
Instructions for Participants

1. Analyze the Data File below:

- Identify the most critical factors affecting user engagement.

- Consider both quantitative metrics and qualitative feedback.

2. Develop Initial Strategies (Without AI):

Propose solutions based on your expertise and the data provided.

Focus on addressing key issues such as navigation, CTAs, and page load times.

3. Use CustomGPT to Enhance Strategies:

Input the problem statement and specific questions into CustomGPT.

Example prompts:

"How can EcoShop increase user engagement and reduce bounce rates?"

"What innovative methods can encourage visitors to explore product pages?"

"How can personalization improve the consideration phase for an e-commerce site?"

Explore the innovative solutions suggested by AI.

Integrate these ideas into your final strategy.

4: Reflect

Human vs Human+AI

Data File:

https://docs.google.com/document/d/1QDUBJXXFBvEbGe2ae3wEz-oTZSW3Dmr4LeMPnFOSJsM/edit?usp=sharing

# data[].attributes.body
Instructions for Participants

1. Analyze the Data File below:

Identify the most significant factors contributing to cart abandonment.

Prioritize issues based on impact and frequency.

2. Develop Initial Strategies (Without AI):

Propose solutions using your expertise and the data provided.

Focus on addressing the key issues identified.

3. Use CustomGPT to Enhance Strategies:

Input the problem statement and specific questions into CustomGPT.

Example prompts:

"How can we reduce mobile cart abandonment for EcoShop?"

"What are innovative ways to simplify the checkout process?"

"How can introducing new payment options decrease abandonment rates?"

Explore the innovative solutions suggested by AI.

Integrate these ideas into your final strategy.

4: Reflect

Human vs Human+AI

Data File:

https://docs.google.com/document/d/1Bs5wJxOqpdIavPovZHtnh5nINxscB2dkUmP0wIPolWE/edit?usp=sharing

# data[].attributes.body
Instructions for Participants:

1: - Analyze the Data File below:

Identify key issues affecting customer satisfaction.

Consider the mismatch between customer expectations and current support offerings.

2: - Develop Initial Strategies (Without AI):

Propose solutions based on your expertise and the data provided.

Focus on addressing the most critical issues.

3 - Use CustomGPT to Enhance Strategies:

- Input the problem statement and specific questions into CustomGPT.

Explore innovative solutions suggested by AI.

Integrate these ideas into your final strategy.

4: Reflect

Human vs Human+AI

Data File:

https://docs.google.com/document/d/1F3dJGKArM3EhJq30gasi65578zm0hEPRZ1wH5Pzi9OA/edit?usp=sharing

# data[].attributes.body
https://chatgpt.com/g/g-FgJy7wxTY-ecoshop-case-study

# data[].attributes.body
Instructions for Participants:

Present Your Insights and Reflections Here

Identify member of the group that will present

Consider the Human vs AI and compare with the Human + AI aspect.

# data[].attributes.wish_content.attachment_props.question
How confident are you about starting to using AI at work?