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Using Elton John, a successful musician as the main character is genius

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It's a great commercial, it shows how gifts can change a person's life. Especially having Elton on the commercial and showing his journey through his life, is very sweet and could inspire some people who watched the commercial

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It’s a good commercial bc people need some reason to drink(POV of Budweiser). This commercial reminding people it is that day. It worked well on people’s emotion. And remind them to gather. Also giving message that “although we are produce alcohol , but we care people”

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I liked how they showed how symbolized the piano was of Elton John and his journey. It showed how his story became to be as an icon in the music industry. And how simple it is to start your path, whether it is through your first piano like Elton or your first sketchbook like an artist.

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It’s really creative and it shows more problems then one. You only know what the real message is, if you get to the last seconds of the commercial.

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It’s just quite random, being unpredictable is quite nice for an ad. And it’s about an investment in wind power which is one of the cleaner power source we have.

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111AT0010 Sara

I love this one. The happy animals are so cute. I like it that the dog got to enjoy Christmas gift too. The atmosphere in this commercial reminds me of Christmas and winter in my country.

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It’s emotional and well-made, using Elton John’s story to show how meaningful a gift can be. It also reminds us that gifts can spark dreams and have a long-lasting impact.

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one day someone will see your worth and know how good you are. You may not see it and think you are not good, but there are others who see and know your value ,same like the wind.

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A touching story about how a small gift can be life changing for someone

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I like this one because it showed how one gift can be loved by everyone, human or animal. Using at the time of the period- a famous dog also made the commercial more empathetic for the audience.

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The commercial is good, especially for an American audience, as it shows how a successful person starts of with a Christmas gift. Also using a success story leaves a positive feeling with the viewer. The storytelling with going back in time along concerts he played until the moment in childhood was also really nice.

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I love how they say sometimes a gift is not only a gift. actually, sometimes it doesn’t matter about how much do the gift cost, it’s all about who the one that give you the gift

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It is the simple and easy to understand story. It’s also indirectly told us that Google can query anything.

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This commercial not only showed the functions of Google, it also showed a story of a couple from zero to having a family. It's a very sweet story and interesting idea for a commercial. I like it very much!

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I like the this commercial as they used a popular science fiction story and put it in a cute way to present their product.

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Easy to understand and it's cute and funny (⁠人⁠ ⁠•͈⁠ᴗ⁠•͈⁠)

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It was a nice way to advertise the piano through Elton John’s emotion which when he was little he got a piano as his Christmas gift and that he is still using wherever he goes, as if the piano has become a part of his life.

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It's a really touching ad for me because I've watched documentaries about the incident. For the ad, at first, I didn't realize what kind of ad it was and thought, 'Oh, maybe it's just a horse or beer commercial (when we saw the video profile picture).' But in the end, we see the horse giving a salute, and two lights appear pointing to the sky, symbolizing 9/11.

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I like how they turned a rarely-used item (the trampoline) into a gift, combining it with cute animals like dogs, hedgehogs, and foxes bouncing on the trampoline, making people more excited about the item. And they cleverly chose Christmas day to make the gift even more meaningful.

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That advertisement certainly had the strongest background story. I could never think a company in that field could be advertised in such a creative and intelligent way. In addition, it is successful in terms of attracting and keeping the audience curious about the story.

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I like the interact between father and son in this commercial,and the kid's imagine is also cute

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This ad makes really good use of the concept of tension and release. Splicing the visuals of Mr W being an asshole in between his exposition about being misunderstood creates a strong sense of tension in the viewer as the video goes on. Viewers are prompted to ask “why is he such an asshole? Why does everyone ignore his behaviour? How can he in good conscience claim to be misunderstood?”

The ad’s use of a realistic interview/documentary style structure also prompts viewers to ask an important question of social conscience: are we ignoring the potential of others around us? Combined with the exaggerated facial features and accent of Mr. W, I think it’s possible the ad’s producers wanted to include this social commentary — if only as a means of leaving a deeper impact.

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I’d say that it describe and shows not only a gift but memory which can held a whole life story that can touch you and give you a different mix of the emotions.

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I like this ,cause this is the most creative one in my heart .

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I like this commercial as it is simple, easy understandable, and shows the functions of Google. Also I liked the way of presenting with just showing the Google searches and let the audience connect the dots.

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倒敘的手法把整個人生包含鋼琴的重點經歷表現出來

（也有可能是因為我也學過鋼琴 所以對我更有感觸）

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I like this commerciall because its Volkswagen and Stars Wars.

Not only just that, but it also shows that the parents also helps to make the imagination of their child to be real like the Star Wars show. Its nice to see how simple action from his dad can make the kid blow his mind.

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I like this one because the happiness between the animals. The moment that the dog jump onto the trampoline shows massive of sense of freedom.

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It’s a very good commercial.I love the meaning of the story.Sometimes a gift not just a gift,it can change your life.

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Cause it’s quite entertaining.

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In this commercial the animals jumping on the trampoline are really cute and showing that even animals love the gift indicates that a gift really can be loved by anyone.

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I like this one because the main characters not just humans, it turn to put on the animals to show the product they made not only humans like it but animals like it too.

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A young child dressed as Darth Vader trying to use "The Force" to control objects around the house. The commercial using StarWars imagery, humor and heart warming family theme

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I like this commercial because the animals are so cute. Everyone loves the Christmas gift. I can feel the joy of the animals for this gift.

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This ad was a great example of “show, don’t tell.” By refraining from outright stating Google’s various algorithmic capabilities or including a slogan like “Google Search. We’re always by your side” or “Answers are just a search away”, the ad allows viewers to more immersively experience the emotions and journey of the protagonist.

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It’s interesting and the kid is funny. If there were more described about the kid in the video , it would be great.

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I was deeply impressed by the animals looked so happy when jumping on the trampoline and the envious expressions of the dog at first.

It can be seen that both humans and animals loved this Christmas gift.

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I like how they tell that even animals can enjoy the gift, the dog was so cute :) I especially like their modeling&animation skill. They display the vivid of animals from their facial expressions. Makes me impressed.

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The video reminds me about the Christmas song that Elton John collaborate with Ed Sheeran. It is a heartwarming commercial reminds good memory of the audience, not only brings out the Christmas atmosphere, but also sharing the story of Elton John.

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The last few notes are the same as when the men first received the piano, that's quite touching me, and the music is so.

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I love the different meanings of the word . The piano is not only a gift for him when he was young, but also a gift that changes his whole life.

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This ad story is great

Let we know Google is a constant witness and guide in our lives, helping us through every significant event, and I think that's amazing.

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I think a good story telling is always contain a strong point of turning point ,this is the best to me.

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The commercial using StarWars as a theme.It’s full of humor and creative.I think its great.

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John Lewis Christmas advert 2018 featuring Elton John

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John Lewis Christmas Ad 2016 with Buster The Boxer Dog