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by Olufunke Kosoko

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Use of scientific-sounding language that is meaningless

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Use of scientific-sounding language that is meaningless

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Definition: Such a use of scientistic-sounding yet meaningless terminology has come to be known as "pseudoscience".

Connection: The lemonade stand boasts of implausibly dramatic descriptions: "PulpSqueeze PowerTart Lemonade with FreshYum and ThirstQuench Technology." As she says, "I don't know what any of that means either, but it's just like how dad's razors are advertised." This insinuates that a plethora of complicated terms adds to this product an aura of refinement and novelty.

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Definition: The failure to demonstrate replicability or verification of results speaks to the lack of reliability in the research, pointing towards flawed methodology or data. It is considered one of those factors that helps draw a line between real science and pseudoscience.

Connection: This drawing of repetition of an action, untraceable or uncheckable for its first step, reflects well the fact that, without a replicable process where transparency is always guaranteed, the outcome tends to slip out toward becoming unreliable and unverifiable. That results in an endless loop: findings are self-referencing without any kind of validation from outside that confirms accuracy and authenticity.

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Deliberately creates mystery                                                              

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Deliberately creates mystery                                                              

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Definition: Deliberately creating mystery refers to an intentional obscurity created to raise curiosity or create intrigue.

Connection: The imagery of the detective suggests that something is hidden-some truth, some solution-which needs investigation to come out. This agrees with the idea of "deliberately creating mystery" whereby information is obscured or presented in such a way as to invite confusion or curiosity and hence impossible to create a full picture without extensive scrutiny. Often this kind of tactic is used to keep people guessing or to provide some air of intrigue and uncertainty.

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Often appeals to emotion                                                               

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Often appeals to emotion                                                               

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Definition: Often appeals to emotion is a way of using emotional triggers to persuade or influence rather than logic or facts.

Connection: The speaker is manipulating to make the other person feel sympathetic toward her and appeal with his emotions rather than logically reasoning out, which again falls under the category of an emotional appeal.

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Definition: Ancient wisdom refers to knowledge from teachings or experiences of past cultures and civilizations.

Connection: The scene parodies the classic setting of ancient philosophers sharing wisdom, but instead of a traditional philosophical insight, one of them gives modern advice about combining an MBA with a lack of self-reflection ("the unexamined life"), highlighting the irony of applying ancient wisdom to current, market-driven values

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Definition: "All natural" generally refers to a product being derived from natural ingredients rather than artificial additives or synthetic compounds. But the term is at best misleading and is virtually unregulated.

Connection: While they do contain some fruit ingredients, there are added sugars and other processed components. The implication of "all natural" is misleading, making one think the product is healthy or completely unprocessed, neither of which may be true. This is the use of naturalness as a marketing ploy to play on consumer perception.

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Definition: Mystical energy can be defined as an unevident force, considered to influence spiritual or physical phenomena. These phrases are often used in alternative or holistic practices.

Connection:The shining aura and the bright energy of the figure bring into one's mind ideas related to mystical or supernatural belief-those in which energy is thought of as an invisible and powerful force connecting human beings with higher realms or universal consciousness. It visually represents the idea of "mystical energy" other than physical ones, often used in spiritual or pseudo-scientific contexts.

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Definition: Appeal to authority is a logical fallacy in which an argument is supported by the opinion of an authority instead of presenting any valid evidence.

Connection: The people nod to the central figure, probably under the assumption that what he says must be right because of some supposed authority, without questioning or debating the truth in his information. This is an example of "appeal to authority"-where arguments are accepted because of who makes the argument, rather than on the basis of the content of the argument itself.

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Definition: Ideological support refers to ideas and beliefs being supported or endorsed due to an ideology instead of empirical evidence and logical reasoning.

Connection: The sign encourages others to align with their belief in the need for change, reflecting ideological support for a specific cause or movement. The image conveys a collective endorsement of an idea, aiming to influence or rally others who share similar beliefs.

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Definition: Patternicity refers to the tendency to see meaningful patterns or relationships in random or unlinked data.

Connection: Patternicity is a tendency of the human brain to find meaningful patterns in random objects or data. Here, it describes how the arrangement of features on this grater has been perceived to outline a face-smile, although this is actually just a coincidence of shapes and not an intended design.

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Definition: The simplicity means something that can be easy to understand or minor in complexity.

Connection: This transformation herein-from an unclear and complex form to a simple neat shape-is actually the way of simplification in case of complicated ideas, thoughts, or designs with the aim of reaching transparency and ease.

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Definition: Agenticity denotes the disposition to attribute intentionality or agency to inanimate objects or events, and even to see them as purposing or controlling.

Connection: Agenticity pertains to the creation of patterns and events in which people attribute agency, intention, or purpose. In this case, a person might think that the birds did it on purpose to make a "smile", when it was just an accident in order to appear as if the birds wanted to or intended to do it.