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Again, I had selected an internal campaign, so the segmented audience groups and social media do not apply in the same way as in colleagues' responses.

However, in an internal campaign, we can make effective use of a social media approach, with private channels. Therefore, I would choose LinkedIn and YouTube, and potentially a closed Facebook group, and/or Slack.

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In doing the advocacy for the Government, I will choose Twitter and Youtube as they have already been quite familiar with it. Particularly for Youtube, the public also use it a lot.

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Tiktok
Tiktok, since the pandemic, has become a platform for fun, humor and quick information. There are doctors who give tips on sexual and reproductive health in Tiktok videos and live events. It is a good platform to promote friendly health services. Our challenge would be sustainability to produce videos, which must be intense for it to work.

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I would use whatsapp and Facebook as the most popular platforms for this audience.
I would create a whatsapp group with the government officials and share information on a regular basis. I would also use my Facebook page, tag them when necessary and share information on a regular basis.

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disabled individuals
depending on the different type of disablement, the right format should be used. We need to find out which ones are most used among which type of disablement (e.g. videos and texts need to have audio-description for the blind, tictoc dances might offend people who cannot walk....) it is a sensitive issues and needs to be investigated before starting the campaign. We need to know our audience well.

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I would use Instagram because it would allow us to showcase attractive and very visual messages that represent both the Ministry we want to approach, as well as the members of the private sector that are already working with us.

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I would use the social media in which Government and Governement officials are likely to consume information and share, such as Twitter and Facebook

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Among all other activities related to advocacy and lobbying, we should use mix of social media platforms:
1. Twitter
2. Facebook (still the most popular SM channel)

3. LinkedIn

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Twitter
YouTube
Facebook
These are the most widely used by government officials.

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It might be tricky for my case to choose a platform that my target audience is using. Considering the platform facts probably Facebook would be the most suitable one for reaching the older persons as they tend to use it more often than the other social media outlets. However, if we want to create a surprise factor we may need to engage platform champions from unexpected outlets such as TikTok. TikTok is used by younger age groups, but seeing an elderly on that platform using the tool successfully and conveying the message could create a viral effect.

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We used Twitter, Facebook, Instagram and YouTube. Twitter was ideal because most politicians have accounts and are present on this platform. We created the hashtag and established a conversation using all visuals, videos and messages we developed. The material were also adapted for Fb and Insta given that other audiences were also targeted. We always post our videos on YouTube and promote them there. It is worth mentioning that we used for this campaign the traditional media as the NGO we collaborated with had a communication budget so we had the leverage to broadcast our videos on top ranking TV stations locally, reaching a vast audience.

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I would aim at utilizing Facebook and Instagram, as per latest media preferences review, my target audience prefers these two social media to get news and information from. I would specifically look for big parenting groups on these platforms (moms or dads blogs, thematic blogs etc)

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To reach out governmental audiences on my outreach initiative on climate action, I would mainly use Twitter. Each government tends to have their own Twitter account including ministers of environment. Our official account also has some followers from UN Permanent Missions of member states. By tagging targeted member states government when posting Tweets, I believe this campaign would effectively engage government officials on climate action.

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I will choose Facebook as the campaign was designed in Viet Nam and Facebook is definitely the main social media platform used by most of the population including 30s and above.

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Sanjeewa Warusawitharana, UNICEF Sri Lanka

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Sanjeewa Warusawitharana, UNICEF Sri Lanka

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Mostly Facebook and Instragram, WhatsApp and Twitter to a lesser extent

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Government, bureaucracy, partners, donors = Twitter
Household users, mainly 30 + = Facebook + youtube
Youth 17-30 = Instagram + Tiktok
I will do an audiences representation analysis in the area where I am working (national or regional) and do the social media mix accordingly

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To reach government officials we’d primarily use Twitter and also Facebook.

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It was mainly Facebook as the primary and the most popular platform for the target audience.

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I will use Facebook for social media campaign so that we can reach broader social media users in the country.

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I would use Facebook, Twitter to reach my intended audience since they are the most highly used social media platforms in The Gambia

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In Armenia to reach mothers we will use our Facebook account, where 55% of followers are between 25-45, respective age for mothers who will probably be interested in the activation.

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In Cambodia, to reach the public and the government officials (both at national and sub-national level), I would advise to use Facebook only since Twitter and other accounts are rarely used by government officers particularly those at the sub-national level.

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Our main target audience utilizes FB, Twitter and LinkedIn and I usually run the campaign on the 3 platforms in English and Arabic.

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I will use twitter, currently OCHA Somalia is the second most followed UN in Somalia operations- this means we have over 150K followers that includes people from all walks of life in Somalia.

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I'd use Twitter, as it is a popular social media platform with the government in Pakistan. Most government officials are not very tech savvy, but have learnt to use Twitter, so it's a good first choice. Another would be a messaging app like Whatsapp, another popular medium, though it does not have as much credibility.

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First of all Tweeter and then Facebook mainly through tagging key accounts such as ministries in charge of youth, culture, education , sports as well as national bodies and institutions such as the parliament and elected bodies,mediators in public information etc

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The platform that will be used apart facebook which is mostly dedicated to young people twitter is very important as all governments officials are using twitter and the message could be tailored in a way to convince

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Taking into account how policy makers regularly use Twitter to follow news and public opinion, that would be my chosen platform for this campaign. For more in depth and detailed information on what works and what doesn't in terms of bee legislation I would use Facebook given its reach and increased capacity for text.

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To reach government officials we’d mostly focus on using Twitter (we can be more targeted in our engagement) and Facebook (given its broad reach and popularity).

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We combine all of them but with different formats and tones.

Instagram and Facebook were more visual and inspiring to resonate better with our audiences. But we always use Twitter to inform and as well as Linkedin to strengthen the message.

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Mostly Facebook, WhatsApp and Twitter to a lesser extent

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To reach governmental officials, Twitter would be a good platform to showcase our cause and needs for it to be resolved.
this could start a conversation on the platform, engaging governmental focal points in specific to spark a movement of change.

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I would use WhatsApp because everyone uses it here in Senegal.
Also, it has a "voice" feature which could allow people, even if not able to read or type, could still receive the content through audio recordings.

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I would use a mix of social media platforms depending on the target group:
Facebook (Broader audiences)
Twitter (decision makers)
LinkedIn (climate change experts)

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Twitter + Facebook + Whatsapp Feed- best penetration

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I would choose Facebook, Whatsapp and YouTube, because according to the explanators shared in the learning module, these are the statistics applicable to my selected audiences:

FB, YT and WA are the most used social media platforms worldwide

FB, YT, WA and IG are the social media platforms with higher amount of users overlapping

FB, YT and WA are the most used platforms for news in LATAM

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For this target group (disabled individuals), we use a combination of Facebook and Twitter, to cover a range of age groups in the geographic areas being targeted (Europe).

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Mainly Whatsapp, TikTok and Instagram as these are among the platforms most used by women.

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Facebook, Twitter and Instagram, considering the specific social media environment in Brazil and the target audience selected.

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Depending on the audience:
Facebook for large audiences.
Twitter for govt and decision makers
Instagram for the youth, influencers and activists

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Facebook and Twitter as they are the most used by the government!

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Sandra Black, Communications Consultant, Maputo, Mozambique

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Sandra Black, Communications Consultant, Maputo, Mozambique

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When choosing between social media platforms, in order to reach Government officials I would use Facebook, which is the most widely used social media platform in Mozambique. I appreciate that with one click Facebook can automatically translate posts into the langue of the user.
outside of social media in order to reach government officials I would create a newsletter to be delivered to them directly, as they do not always have time to review materials presented on line.

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Facebook and Twitter. Facebook is the largest social media used by the Malians. So, it is essential to give visibility to this campaign on Facebook. In fact, it was planned to cover the high-level advocacy campaign with the prime minister through Facebook live.

And, on the other hand, Twitter, since it is the most used online tool by institutions.

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Facebook and Twitter, which has large local and diaspora Somali audiences in different age groups, genders and filled with government officials, social advocates and other active members of the community.

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Twitter was the main channel used to target international community and donors.

Major donors, at least our donors, have strong presence on Twitter ranging from members states such as DoS, UK to UN entities such as UNMAS and others.

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For mothers Facebook is the main platform to use because in Zimbabwe it's cheaper, you can use as much characters as you want to describe and engage the audience. Using one platform is not enough i will also recommend using whats app. This platform is widely used in Zimbabwe though it is hard to evaluate and can be a strong source for misinformation.

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Fb, Tw, Telegram - the platforms where concrete Government officials are present and active.

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We selected twitter because we wanted to be able to contact or call out the representatives.
Also, with twitter is easier to start a conversation.

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I should use Twitter as a first option, because we have many politicians and public workers with access to this platform and they use it to communicate public policies. Maybe it is not the right way to do, but there are some leaders using twitter to communicate with people.

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We are very active on Twitter and I would continue to use this for the government officials. Firstly, because some, though not all, are active on the platform, but we also have many in our ecosystem who are active on Twitter and once they access the material, can share it in their networks or link it back to the government department. I have seen this work quite well on a number of occasions and it's something that I'd repeat. Twitter also allows us to link to longer-form content on our website, which is quite handy, so I would use this feature actively.
One new feature would be to use the Twitter Space for a Q&A with the policymaker, enabling them to openly interact with the public. We haven't done this before, but I think it might be quite impactful and would also go quite a ways to demonstrate that our policymakers are not afraid of engaging with the public, they have nothing to hide and thus maintain that confidence in our governing bodies.

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Twitter. It is a native area for politicians, it gets monitored and it's very interactive. It's also easy to tag whoever we need to approach.

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Instagram and Facebook would be the go-to platforms as they give room to inspiring, dynamic and engaging content that can resonate better. We would also use them to encourage user-generated content.

Twitter would help conveying the message to the institutional spectrum needed to drive change from the foundations.

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I would use FAcebook and Instagram to my audience (mothers) and TikTok for the outcome (children and teenagers).

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Facebook
As it is popular for everyone in the country including the Government officials. But we will need to approach them through other channels that they often consume e.g. newspapers, TV channels and workshops.
Twitter is not used in my country of assignment.

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Platform: Twitter
Reason: Easily shareable. Generates conversations. More organic reach. Legislators and Ministries are more active on twitter.

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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I would definitely choose widely used platforms by young people in Africa including those used to share information and exchange starting with Youtube, Facebook, and messaging apps like Viber, Whatsapp. Twitter will come last and may speak to two different audiences (LGBTQI and governments) while the former will really be for interactive engagement, more opened conversations and sharing stories, testimonies.

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I think the Facebook and YouTube campaigns would be a great tool to reach mothers through social media. Twitter, Youtube and blogs would be good for government authorities.

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For the case of Cambodia, the common platform is Facebook and Telegram which widely used by the government agencies.

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Huihua Hu (Nara), UNDP/OCHA Connecting Business initiative

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Huihua Hu (Nara), UNDP/OCHA Connecting Business initiative

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We would use Twitter and Facebook as the main social media platforms for our target audience as the government officials. Because these are what the local authorities use and majority of the professionals in this area in our Member Network countries are using these two platforms.

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Social media platform(s):
In my context mother are quiet present on Facebook rather than on other plateforms so I will focus at 80% on Facebook (Visuel content, discussion groups, live Q & A with UN experts and champions) I will also try mobilize some influencers and successful women

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Facebook and Instagram would be the platforms I'd use to target mothers, for the following reasons: 1) Mothers of school-age children are more likely to be found on these platforms since they are likely to be in their 20's, 30's and 40's   (2) Communities of mothers exist on Facebook in groups such as Trini Moms and Exam Parent Support.

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As my audience are the government officials, I would use Twitter because in Rwanda government institutions and officials use Twitter a lot and so they use it as an official platform for all key communication.

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Whatsapp and Facebook for mothers (as I believe these are the most used media among this group), spreading data and info that highlight the issue of gender inequality and point to the specific legislation in countries throughout the region that concern them as women and mothers (for instance passing the nationality to their children, a right that is not yet given to women in some Arab countries...) to encouage them to advocate for their rights with local authorities and national policy makers.

Twitter and instagram for women with disabilities and LGBTQ members, leveraging related groups and pages on these SoMe platforms that advocate for their rights and connecting their cause to the broader gender justice issue and campaign

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Saana Sarpo, UNDP Regional Hub for Arab States, Jordan

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Saana Sarpo, UNDP Regional Hub for Arab States, Jordan

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For youth, I would use Instagram and Facebook, and for our partners and some of the youth, also Twitter. Ideally I would use TikTok for youth as well, but resource-wise it might not be possible. We have seen that in the Arab region, young people use Facebook to find available opportunities (events, workshops, competitions etc). Thus using FB to reach them on awareness raising issues is still valuable, even though Instagram is more used at personal level and for entertainment.

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Although social media in my context is not that efficient, but if I have to choose I would choose Facebook and WhatsApp because they are the most used platforms in Syria.

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In my case :
1. Twitter is best for government officials  because such social media in my country is more professional that Facebook where the users are various and delicate .
2. For mothers , Facebook and WhatsApp are the best because such social media are popular to this audience .

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WhatsApp- use of posters and short videos

Facebook- prenting groups for mothers with children below five years

Twitter- for the mums keen to receiveed mor technical and empirical information.

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I will go for Facebook campaigns because the audience base in the country is higher than any other platform. Also the reason behind targeting the mothers is to educate them in regards to the Menstrual Hygiene health of their daughters as it is still a stigma in majority of families in Bangladesh.

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I would use Facebook because mothers can help us spread the messages of our campaign to diverse new audiences through Facebook groups. Another reason is because Facebook allows to target specific audiences though its ad tool, so we could narrow down "mothers" even further by defining their location and interests.

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I would use mainly Twitter and Facebook, but especially Twitter. In my experience member states use especially Twitter.

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As the audience are the youth, I would focus mainly on Instagram and Tiktok, as these 2 platforms are heavily used by younger generations.

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I will prefer to use Facebook to reach diverse age and gender group from among our target audience and Instagram to reach and mobilize youth for the immunization cause. I will use twitter to generate broader support based among the generally educated lot, policy makers, journalists, academicians etc.

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This audience could impact my campaign through influencing other policy audiences and their followers. I would use Twitter and whatsApp to reach them.

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This audience could impact my campaign through xyz, so on social media I would .....