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Commercialization brings awareness and donations to the research surrounding this virus. Making it possible to participate and represent that an individual cares about finding a cure. Aiding in the destigmatization of HIV.

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HIV/AIDS devastated the gay and trans community and left many mourning for the loss of individuals who would have otherwise led a normal healthy life. Their deaths are recognized as the tragedy of falling ill to a virus, not a moral failing. The memory of those who were lost was memorialized by a massive quilt.
There is growing recognition of the increase rate of HIV infections world wide today.

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President Ronald Regan ignored the epidemic of HIV. The public reacted to this disease with fear. They perceived the infected as dirty, immoral and irresponsible due to the transmission linked with sexual behavior. The perception that the infected were somehow to blame for being infected continues to this day.

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HIV/AIDS was a death sentence that was connected to the gay community in 1981. The disease wasn't fully recognized until 1984 when they realized the cause of many gay and trans men dying of diseases and cancers. The fear of the virus increased the stigma of the LGBQIA community.

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After 40 years of AIDS, progress has been made but major problems remain

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HIV stigma refers to irrational or negative attitudes, behaviors, and judgments towards people living with or at risk of HIV. The HIV epidemic disproportionately impacted the LGBTQ+ community, however homophobia had stopped many of these individuals from accessing HIV and other sexual health services.

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HIV stigma refers to irrational or negative attitudes, behaviors, and judgments towards people living with or at risk of HIV. The HIV epidemic disproportionately impacted the LGBTQ+ community, however homophobia had stopped many of these individuals from accessing HIV and other sexual health services.