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Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet.

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Reduce the negative impact of production on the      environment

Save energy, reduce the use of natural resources and carbon footprint

Produce recyclable products

Ensure long-term growth of business

Implement innovations

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Go paperless in the office.

Encourage remote work or telecommuting to reduce gas   emissions.

Use power-saving light fixtures and bulbs.

Buy remanufactured ink and toner.

Install hand dryers in bathrooms.

Use green-friendly cleaning products.

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Green washing

Costly Green Certifications

Change leads to costs

It’s a marketing campaign that can become quite complex.

Perception can affect how people approach your brand.

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Sustainable design.

Green pricing.

Responsibility.

Sustainable packaging.

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Consumer-Oriented Marketing

Customer Value Marketing

Innovative Marketing

Mission Marketing

Societal Marketing

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Use recycled materials.

Consider using bulk email service.

Upgrade equipment and vehicles.

Highlight that your company is eco friendly.

Invest in social media marketing.

Support environmental initiatives.

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7. Traditional Marketing Vs Green Marketing

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7. Traditional Marketing Vs Green Marketing

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Traditional marketing focus on outbound marketing and green marketing focus on inbound marketing.

The goals of traditional marketing and green marketing.

Decision making.

Traditional marketing focuses on tangible goods but green marketing focuses on providing a product as a service.