# data[].attributes.attachment_link.title
Sustainable Clothing and Accessories | Reformation

# data[].attributes.attachment_link.description
Being naked is the #1 most sustainable option. Reformation is #2. We make sustainable clothing and accessories.

# data[].attributes.body
Reformation is a fashion brand making sustainability sexy through simple yet cool and stylish collections, with the lowest impact possible on the planet. The brand keeps it simple in its communication too, with a minimal and modern aesthetic: they let the clothes speak for themselves.

# data[].attributes.body
reformations climate table, what they use to prove sustainability!

# data[].attributes.body
reformation is entering the jewellery category, with a line that includes statement rings, earrings, necklaces and bracelets made of recycled metals and stones.

These will be priced between $98 and $348, the jewellery pieces are made of sterling silver and gold-plated brass sourced from commercial waste, according to the company. https://img.businessoffashion.com/resizer/v2/DFOXKOWPXREXDOX7S7OHQXBPZM.jpg?auth=3e68e4e08962052aaf35bdf96f4940d437ea4e7d91b7de1cf5d7892ff01a0a72&width=1440

# data[].attributes.body
TO BRING SUSTAINABLE FASHION TO EVERYONE

# data[].attributes.headline
"where we've been" - reformation history

# data[].attributes.subject
"where we've been" - reformation history

# data[].attributes.attachment_link.readable_text
January, 2009

Reformation is founded by Yael Aflalo, who starts by retailoring vintage clothing in the back of our first store on La Brea in Los Angeles. We quickly expand into making our own, new stuff with a mission of bringing sustainable fashion to everyone. WMagazine (4.28.17)

March, 2013

Our website launches, bringing our clothes worldwide.

October, 2013

We open America's first sustainable factory in downtown Los Angeles. Check out our .

April, 2015

We introduce RefScale to track our environmental footprint. It calculates how the impact of producing Ref stuff compares with most clothes bought in the United States.

July, 2015

Our resale program, Ref Recycling, opens the door for customers to get in on circularity. PS: You can still your old stuff with us.

April, 2017

We make our progress public with our first ever Sustainability Report. Check out our most recent updates .

April, 2017

Our debut Bridal line drops, making weddings a little more sustainable and a lot cuter. Repeller (4.20.17)

October, 2017

We make Ref Jeans, our water-saving denim. With the help of the BEF, we also restore 40 million gallons of freshwater to critically dewatered rivers and wetlands throughout the US. Forbes (10.12.17)

December, 2017

We create technology that puts all the best parts of online shopping in a store. Customizable lighting, whatever music you want, and magical dressing rooms that bring you any clothes you want just by touching a screen. Basically the Clueless closet come to life. The Cut (12.1.17)

May, 2019

We make shoes that use earth-friendly stuff like chrome-free leather and jute, and save an average of 52% CO2 emissions, 70% water, and 65% waste compared to average shoes.

July, 2019

We go abroad, opening stores in Toronto and London. Vogue (09.13.19)

July, 2019

We team up with Permira to grow our business. NYTimes (7.10.19)

October, 2019

New Balance helps us make the sustainable dad shoes of your dreams. Refinery29 (10.3.19)

February, 2020

Our twentieth store opens in Austin, Texas.

March, 2020

We partner with the city of LA to make masks for essential workers during the COVID-19 outbreak, and donate over 300,000 masks to hospitals, shelters, and nonprofits. We're still .

November, 2020

We get even more serious about reducing our carbon footprint and commit to reaching climate positivity by 2025. This means investing in solutions that remove more greenhouse gasses than we emit, driving climate action throughout our supply chain, and making our roadmap public so others can follow suit.

March, 2021

We launch our whatever-you-consider-active-wear line, Ref Active. Bustle (3.2.21)

March, 2021

FibreTrace helps us make fully traceable denim from the world's first climate positive cotton farm in Australia.

April, 2021

Our stuff has been 100% carbon-neutral since 2015, but we work with the non-profit organization Climate Neutral to get our official certification.

# data[].attributes.attachment_link.title
Ref Timeline & History: How We Got Started

# data[].attributes.attachment_link.description
January, 2009 Reformation is founded by Yael Aflalo, who starts by retailoring vintage clothing in the back of our first store on La Brea in Los Angeles. We quickly expand into making our own, new stuff with a mission of bringing sustainable fashion to everyone.

# data[].attributes.attachment_link.description
What is RefScale? RefScale tracks our environmental footprint by adding up the pounds of carbon dioxide & waste emitted and gallons of water we use. Read more.

# data[].attributes.body
Reformation have more than 50 stores globally

# data[].attributes.attachment_link.description
See our stuff in real life at your local Ref store. Click here for locations, directions, store hours, and more.

# data[].attributes.headline
slogan - "being naked is the #1 most sustainable option. we're #2"

# data[].attributes.subject
slogan - "being naked is the #1 most sustainable option. we're #2"

# data[].attributes.body
reformations instagram. 2.5 million followers. Timeless, chic instagram.

# data[].attributes.headline
Emily Ratajakowski proven a lover of reformation!

# data[].attributes.subject
Emily Ratajakowski proven a lover of reformation!