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The fifth edition of the World Tourism Conference (WTC) will be held from 26 to 28 August 2019 at the Shangri-La Hotel in Kuala Lumpur, Malaysia. WTC 2019 is co-hosted by MOTAC and the World Tourism Organization (UNWTO) and YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia will officiate WTC 2019 on 26 August 2019.

The Conference adopted the theme of “Beyond Tourism - Beyond Expectations”. The Conference is also an opportunity for Malaysia to demonstrate its tourism technology capabilities in line with UNWTO's vision. This will benefit stakeholders in the tourism industry in Malaysia such as government officials, private industry players, non-governmental organisations (NGOs) and academicians to drive the country's tourism industry.

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Own Summarization/ Reflection about the event

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Own Summarization/ Reflection about the event

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In my opinion, by holding the WTC it has brought various benefits to all the countries that have attended this exhibition such as the stimulation and growth of economic activity, a source of job generation and a source of foreign exchange income. In addition, it is able to make the development of infrastructure for the country to continue to develop. WTC 2019 is expected to continue promoting Malaysia as a unique tourism destination with a variety of natural resources and rich cultural heritage as well as showcasing the country's world-class conference facilities.

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The main objective of WTC 2019 is to provide a platform for the tourism industry’s stakeholders to gather and gain new insights and ideas from key drivers, policy makers and tourism industry’s experts around the world. Renowned speakers from both the public and private sector will drive the direction and vision for the development of the tourism industry. Moving towards The Fourth Industrial Revolution (IR 4.0), this Conference will benefit the country in terms of foreign exchange as well as transferring expertise, technology, trade and investment to the country's tourism sector.

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To date, close to 800 international and local participants from over 40 countries have secured their registration to the much anticipated World Tourism Conference. Foreign dignitaries, Malaysia government departments and agencies, tourism professionals, academicians, and NGO are among the list of attendees.

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5TH WORLD TOURISM CONFERENCE (WTC) 2019. “BEYOND TOURISM – BEYOND EXPECTATION"

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5TH WORLD TOURISM CONFERENCE (WTC) 2019. “BEYOND TOURISM – BEYOND EXPECTATION"

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ON 26 AUGUST 2019 (MONDAY), AT 9.30 AM, AT SHANGRI-LA, KUALA LUMPUR.