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SMART Key & Bag started a business at UNIMAS under the MPU3222 Entrepreneurship program. Smart Key & Bag is a business that offers many various designs of tote bags and key chains. The targeted market for this business is all people, especially students at UNIMAS and people who live nearby Kuching, Sarawak. This business is registered under SSU UNIMAS.

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TOTE BAGS

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HAND MADE KEY CHAIN

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This is our homepage Facebook with cover. From this page we do promote our product to our potential customer and everything about our products like design, colour and information are this page.

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Our business is actually do sell bag and keychain that could benefits to our customers. Anything about the goods they can just contact us through the page or contact number

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Copywriting post (Hard sell & Soft sell)

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Copywriting post (Hard sell & Soft sell)

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In running this business, we did two method sale which are hard sell and soft sell. The hard sell method, we actually approach our customer or directly sell our product and give them information and understanding about our products. This method is actually help us a lot to gain our profit and trust from our customer. Not only that this method is quite easy.

Most of the sell we actually did the soft sell method where we posted our products picture. From the picture, we can attract our potential customer attention. Not only that, from the picture itself they will get interested to buy the product as most probably young people are our target customer. we all know that young people will use the bag to school or class and their desire to buy the bag will increase. The action we do our service to easy their payment method and let them transfer to our account bank by online banking and packing their bag nicely.

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the teaser post we actually posted the picture about what are we going to sell to our customer. This is our first step to attract our audience before we are selling our product.

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ONLINE MARKETING ACTIVITIES PROFILE

Instagram account name: smart_keynbag

Established year: November 2022

Sale items: Tote Bag and Keychain

Location: Unimas, Samarahan

Seller Number : 01110609986

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The activity of selling goods is carried out on the Smart_KeynBag Instagram website, in the diagram it shows online selling activities such as Tote Bag and Keychain carried out by entrepreneurs in an effort to promote sale items and introduce sale items to customers.

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The Smart KeynBag business uses two methods in running this business, namely Hardsell and SoftSell. First of all, through the Hard Sell method where the Smart KeynBag business uses this method directly to customers with products sold at reasonable prices. For example, this Smart KeynBag business sells Tote Bag and KeyChain items directly to desired customers such as friends, students in the area around the college and the general public at Unimas. This business activity has brought profit with the Smart KeynBag business because the items carried out were successfully sold.

Next, is the business activity through Soft Sell where the business is conducted by selling online by introducing sale items through social media. For example, the Smart KeynBag business uses the Instagram application to promote Tote Bag and Keychain by using sales ads and using sentences to attract customers to buy. This online business activity has successfully attracted customers to learn about the Smart KeynBag business through the Instagram social media application.

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Purpose techniques  of photos/ video used for the teaser

In a business, placing creative images and videos is something that can build customer trust in the products or services offered. An attractive and creative image is not only an "eye opener" to a product but also brings the identity of a brand and business. In this digital age, consumers or buyers often rely on the internet to get a desired product without having to come and get the product directly. However, to continue to buy the product online, apart from reading the comments and ratings given, the first thing that will attract attention is of course the image or video that is provided. This shows that the function of photography and videography in marketing is an important thing in promoting a brand. also as a communication tool about a product and service offered.

1. Technigues of photos

This Photo Technique is done by the Smart KeynBag business to promote items sold such as Tote Bag and Keychain. The image above shows a photo of the item taken by the seller to be promoted on social media such as Instagram. The purpose of this photo technique is to provide an overview of the products sold to customers so that people who see this photo can know the pattern, color, size and price offered by the Smart KeynBag business.

2. Technigues of Video

Not only that, Video Technique is also a way of online activity done by Smart KeynBag business to promote Tote bag and Keychain. This video technique is important to promote goods easily so that customers who watch the video can see for themselves the goods offered through the video. It is very important to provide perfect details related to the products offered to increase the level of customer satisfaction when looking at the products offered to them. therefore, the Smart KeynBag business has used this video technique to do online activities through

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Cash Flow For Smart Key&Bag December 2022

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Cash Flow For Smart Key&Bag December 2022

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Balance Sheet for Smart Key&Bag December 2022			

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Balance Sheet for Smart Key&Bag December 2022			

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Selling our product at KARNIVAL UNIMASpreneur 2022

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Rashid:
This group work is a work done together with group members to complete it. in this regard, this group work has helped me a lot in strengthening relationships with other group members. for example, I can communicate with them throughout the work and activities in this assignment. This matter has also given me a lot of new knowledge about entrepreneurship that can improve my knowledge. because of that, I really enjoyed doing this assignment together with my friends because it gave me a good impression on myself.

Sharon:
Evidently, this is my first experience to have a small business with my group members through this course. For one thing, as the role of an accountant, I need to apply accounting concept. First and foremost, it is a must to collect funds with my group members so that we can have a budget to order products. At the same time, I have to record for the cost of production and sales in order to count for the profit that we have received through our business. Apart from that, it is a golden opportunity for me to challenge myself to communicate with the customers and satisfied their needs and wants. In brief, as a marketing course students, this experience will be the best way to enhance my skills, such as planning, promoting products or services and communicating.

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The receipt for the tote bag

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Communication with customer in Instagram

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We are from group 10 MPU3222. Our group consists of six members which came from different backgrounds and all of us are from Marketing program. Firstly, Adrian was assigned as a group leader and it is his responsibility to guide us through this project.  He is the only Chinese boy in our group. Second, Anderton is our new member and he was assigned as a promoter of our business. His ethnicity is Iban, Kapit Sarawak. Our third member is Rashid who is originally from Semporna, Sabah and he is the only Malay boy in our group. He was assigned as an online promoter. Furthermore, Cornilia ethnicity is Bidayuh, and originally from Kuching, Sarawak. She was assigned as a stock manager, and it is her responsibility to ensure the stock is ready and provide customer service. Next is Loritha an Iban girl that came from Sibu, Sarawak. Loritha's role in the business is also that of a promoter. Last but not least, Sharon is a Chinese girl originally from Serian, Sarawak. Her role in the group is as an accountant and it is her responsibility to manage all monetary matters and also provide customer service.

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Profit and Loss for Smart Key&Bag December 2022			

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Profit and Loss for Smart Key&Bag December 2022			

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Cash Flow for Smart Key&Bag December 2022				

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Cash Flow for Smart Key&Bag December 2022				

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Communication with customer in Instagram