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Buying a fragrance at Jo Malone, the lady sat me down and tested all the fragrance, asked me lots of questions and wanted to find out about me! She made me feel special and didn't force me to buy the product.

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Restaurant: name and seats available with warm water for me and milk for Bach, a piece of paper with colors available for him to keep him sitting in the chair

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A small shop who came to my home, with samples, example photos, and actually have color pallete that suit my style. The special thing here is when i know there's lots of customers and style going in, but with one phone call before he came to my house, he had prepared what is custom to me and my need, no overcharge, no pressure to buy, just to make sure that i have what i want in the end

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A Grab Driver - He asked me how are you today, helped me with all the luggage & gave me a rose on the day I met him as it was the Women's Day. I was also impressed with the thank you message that he sticked behind his helmet. He made my day! 

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A Grab Driver - He asked me how are you today, helped me with all the luggage & gave me a rose on the day I met him as it was the Women's Day. I was also impressed with the thank you message that he sticked behind his helmet. He made my day! 

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In a spa. Very caring and professional.

Welcome from the parking area. The space inside, music. Adjust the light, ask right questions, leave silent moment for me to enjoy, not trying to persuade me to buy. Gently ask my feedback.

Post-service.

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I was at a hair salon and the hairdresser wash and dry my hair very carefully, she also takes time to take out my gray hair, it is an extra service that makes me feel she really cares about me, a typical customer. She also remembers where I live, what kind of service I always use and how gently she should apply.

That makes me always come back for them

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She helped me to choose the clothes that fit me, just advised me the suitable clothes, and asked me about myself, and what my favorite style was. She helped me to try on the clothes

Always with a smile on her face

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Impressive and remember till now

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I feel special, personalized cared

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He's being understood, not wasting time, in good hand

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The resort came to pick up my family at the airport, welcome champagne, early check-in. Even provided free dinner because of the first visit.

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The driver made me feel positive and the life is beautiful 

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The driver made me feel positive and the life is beautiful 

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One of my hobbies is shopping, White ant really good at their service. They sent messages to give promotion, call to take care…when I go to shop they carefully take care: welcome, prepare cloth for me to try on, give good and accurate consultation that fit for me. They make me happy and satisfied

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Any interaction in any sense (seeing, smelling, converstation, product, problem solving, listening...)

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Give me space and time for individual experience

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That is when customers read the news, see the ads, meet anyone at school, see what is around them in the school and someone talks about school. 

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That is when customers read the news, see the ads, meet anyone at school, see what is around them in the school and someone talks about school. 

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Remember name and family situation.

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Differentiate among different customers