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It shows nature beside its product trying to show that it is natural and good for you so you think you should get it because it is healthy.

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In the infomercial he sells this deal that if they buy this product as soon as they can they can get 1 free and you it tricks your brain into thinking its a good deal and buying it.

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This is emotional appeal because you see the sad dogs and they are suffering and so you think that you should help them and donate to them.

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This is an example of celebrity endorsement because you see Lionel Messi drinking Pepsi you would think, "if it's good enough for him, it's good enough for me".