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It was decided that we want out artist to have all the different aspects of our favourite female artists, For example we want her to be strong and apologetically unique just like how I view Lorde (additionally David Bowie is a massive inspiration for me and I am adamant that we should promote some aspects of what he believed in when it comes to identity, however not as full on as Bowie so we do not take away from the sweetness that we wanted). Additionally we want Robyn to be powerful and spoken like Haley Williams. We really like the artist of our chosen song 'Build a Boat', Maisie Peters and especially as we have had personal contact with her we want to show her through Robyn, this will be done by presenting a sweet and calming feel to her personality.

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We decided after all the research into different indie-pop artists and videos that Robyn is the best choice for our artist. She is unique and quirky but can tell as soon as you see her that she is also sweet and down to earth which is something that most people in our audience research suggested our artist should be.

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As we already have our artist, we have decided that we want to base the clothing style off of Robyn as much as possible. Robyn already has a generally unique and sweet style so we will be able to use her natural fashion seance when shooting. We are thinking of having some kind of signature item of clothing, such as a funky jacket or top, that Robyn will wear in most of the pictures and clips of the music video (however not in all of them as it may get overly repetitive and boring).

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After looking over many different name choices we decided that we wanted to make sure we chose something unique and different but still sweet and cute (similar to Maisie Peters our songs actual artist). We decided on going with Robyn. We really liked this as it is our artists name and it is singular (we wanted to do something similar to Lorde and Rihanna). Additionally we really liked how the name Robyn looks and it is an rather unusual name but it is still sweet and short.