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I likes the visuals in your presentation. The information is laid out neatly and easy to understand.

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Buyers make purchases based on the fact they believe their money is being spent in a practical way.

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We purchase things because products we have used in the past resemble newer ones.

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Buyers purchase certain things in order to bond with other people. To relate and make connections within a community.

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Advertisers try to create an emotional connection to the buyers in order to sell their product successfully.

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The need to purchase a product based on the social pressure to fit in.

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Contagious: Why Things Catch On : Jonah Berger 

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Contagious: Why Things Catch On : Jonah Berger 

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Why are there certain things that catch peoples attention and other things that fall through the cracks and fail?