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- a packaging design based on Malaysian elements
- in a form of a box
- used for souvenir packaging in souvenir shops in airports

Target Audience: Tourists
Location: Airports
Why?: There's not a lot of designed-packaging for souvenirs. Instead of only the souvenir in the package being 'Malaysian', why not make the whole thing 'Malaysian'.

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Southeast Asian (on top of Singapore literally)

Peninsula (West Malaysia) + top part of Borneo (East Malaysia)

13 states + 3 federal territories

Capital: Kuala Lumpur

Main 3 races: Malay (50%), Chinese (23%), Indian (7%)

Others: Orang Asli (20%)

31 million people

Currency: Ringgit

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19th Century = Malaya became a colony of the imperial British empire

Malay rulers losing power, Chinese immigrants work in tin mines (owned by British people)

Villages become European-style streets

Graphic Design was used as a strategy to promote British enterprise

Creating the identity of British Malaya

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Started by J I Phillips in 1903

Further the interest in mining, planting and mercantile of the Malay States

First published in March 9, 1904

Citizens contribute their thoughts to the development of Ipoh

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Printed on the 1930s

Issued by Federated Malay State Railways

Illustrated by J.R. Charton (English artist)

Charton specializes in Malayan sceneries

Made illustrations for geography books

Archive be found in National Library in Singapore

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Japanese occupation of Malaya

All printed media are turned into Japanese propaganda

Uses heavy Japanese symbolism (like the rising sun) to wipeout imperial

British imperialism icons

Control and Influencing the citizens

Promotion of Japanese values

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Belajarlah! Pakailah! Sikho! Istemal Karo! Bahasa Nippon!

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Belajarlah! Pakailah! Sikho! Istemal Karo! Bahasa Nippon!

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Printed on the 1940s

Used as a persuasion for the locals to learn Japanese language

Also to adopt Japanese culture

Languages used: Chinese and Malay

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Money raising scheme by the Japanese

Selling of lottery tickets

Government employees were required to purchase them

Was up till 1945 to distress war victims

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Malaya went back to the hands of the British

Graphic design leans towards nationalism

Through media communication and ideology

Diversity of styles

Building a new national identity

Both commercials and political graphics were equally developed

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Located in Malacca from the Emergency Period

White Area = communist free area

No images, no colour, only bold sans serif text

To attract attention

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Shaping the Malaysian identity

Symbolism, aesthetics and social-political values were contested and

influenced what is Malaysian design and what is not

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European styled architecture + modifications to accommodate the climate and weather of Malaya/Malaysia

Malay, Classical Portuguese, Dutch, English and Chinese

Mostly seen in Kuala Lumpur, Malacca, and Penang

Spread across Malaya from Penang/Singapore

Has variations from one another depending on the majority race

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Utilitarian (1884 – 1900s)

Wooden beams with heavy pillars

Simple wooden windows

Replaced with brick and mortar wall + 2-3 windows

Added fanlights to the windows

Neo-Classical (1900s – 1930s)

Usually 3 stories high

neo-gothic, baroque, Palladian and renaissance

Greek/Roman columns and very decorated windows

Art Deco (1930s – 1940s)

Strong horizontal/vertical lines

Geometric shapes

Shanghai Plaster + concrete flag poles

Example: OCBC KL branch

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(mostly) Built by Chinese businessmen

Strong influence by European architecture after staying there

Implemented feng shui practice

(orientation of the building, decos and symbolisms)

Making it European/Chinese style architecture

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Existed in England from 1710-1750

From Italian renaissance by Andrea Palladio (from the 1500s)

Bok Mansion / Pakistani Embassy

These 2 were built by British officers

Symmetrical, very European than Chinese

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Wisma Loke (Now Loke mansion after renovation)

Built by Chinese tin miner’s Chow Ah Loke’s family in 1885

Sold to Loke Yew

European style exterior (symmetry and decorated balcony with iron)

Chinese styled ventilators and windows

Chinese figures and sculptures

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A lot of Islamic and Malay influence/elements

as Malaysia is a Islamic nation despite it being multicultural/multiracial

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Telekom tower – Bamboo

Inspired from traditional Malay items

1980s to 1990s

Islamic geometric motifs

Looks like a place of worship from the outside but it’s not

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Petronas Twin Towers

Designed by Cesar Pelli

452 meters high, 88 floors

From top view: Islamic geometry motives

From street view: postmodern view

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First stage - 1933, by a company operating out of Singapore

Second stage - 1940s, most films were Indian/Filipino made

Third stage - 1950s, Singapore-based but was damaged due to independence, Indonesian made films were popular

Fourth stage -  1980s, recovering stage

Fifth stage - covered a lot of themes, and made non-Malay films significant for once

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aka Tan Sri Datuk Amar Teuku Zakaria bin Teuku Nyak Putih

Malaysian film actor, director, singer, songwriter, composer, and producer.

Produced 66 films + 401 songs

Stars in his own movies and composes most of the soundtracks

Known for Bujang Lapok or Dowdy Bachelors series.

Talent recognized across the international stage (Hong Kong, Japan etc) won best soundtrack in 3rd Asian film festival in Hong Kong and best male lead in 4th Asian film festival in Tokyo.

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aka Zhou Qing Yuan 周青元

Malaysian film director

Initially a graphic designer, then moved to fine arts then film production

Attended Beijing Film Academy

Known for making Lunar New Year-based movies under Astro Shaw

大日子 WooHoo! (2010), 天天好天 Great Day (2011), 一路有你 The Journey (2014), Ola Bola (2016)

Uses non-actors and amateur actors in his movies, esp in The Journey/Ola Bola

Emotional/Family-orientated movies

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Film Director/Writer/Screenwriter

Makes television commercials (Petronas ads)

Themes: Cross cultural barriers, family love etc

Highly controversial: shows forbidden events and relationships

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-         Penang born

-         His father is also a shoemaker

-         He made his first pair of shoes at the age of 11

-         He moved to England and opened his first store in Hackney in 1986

-         Within 2 years his work was featured in an 8 page spread in vogue magazine

-       His company started with handmade shoes and after partnering with Tamara Yeardye Mellon, an editor for Vogue, his shoes became ready-to-wear by signing contracts with Italian factories and opened his first Boutique shop in London

-       Became a Malaysia tourism ambassador in 2009-2010, Minster of Tourism Dato Sri Dr Ng Yen Yen finds that it’s a way to bring in more awareness that Malaysia is creative and being recognized worldwide for talents

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-     Born in Singapore in 1936

-     Studied at the University of Adelaide

-     Owns Hijjas Kasturi Associates

-     Postmodern style

-     Has designed many buildings in Kuala Lumpur

-       Wisma Equity

-       Menara Maybank

-       Tabung Haji

-       Telekom Tower

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-       Film Director/Writer/Screenwriter

-      Used to be a
copywriter for Ogilvy

-      Makes television
commercials (Petronas ads)

-      Themes: Cross
cultural barriers, family love etc

-      Highly controversial:
shows forbidden events and relationships

-       Known work: Sepet

-       Romance between a Malay girl (Orked) and a Chinese boy (Jason), sepet = slit eyes of the Chinese in this context

-       The story she tells breaks the social norm of Malaysian society and as well as showcases multiracial and multicultural Malaysia

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-       Cartoonist, created the Kampung Boy series that portrays Malaysian village life and is sold worldwide, translated into 14 languages

-       A Malaysian icon

-       Malaysian comic industry began to skyrocket after he became a full time comic artist in 1974, he made comic artists in Malaysia to be more respected since.

-       His comic style explores the diversity of Malaysia with different races interacting with each other, back then comics in Malaysia were race-biased and were negative towards other races.

-       awarded the Arts and Culture Prize of the Fukuoka Asian Culture Prizes in 2002

-       Two Air Asia aircraft 737 and an Airbus with his cartoon characters were used to promote Malaysia to the world.

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1. How is Jimmy Choo related to the Malaysian design culture?

2. How has Colonialism affected the design culture of Malaysia

3. Do you think that the malaysian flight conspiracy was staged by the government?

3. What are some aspects of Malaysian culture that are influenced by other countries?

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1)What are the most possible changes that occurred in graphic design  after the independence?

2)What do u think is the most identical feature of Malaysian movies compared to others?

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1. What has been the impact of Malaysia's tourism campaigns such as "Malaysia Boleh" for the country's design culture?

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1. Did the graphic design of Malaysia get influence from other powerful country? (USA, UK, etc)

2. What kind of Jimmy Choo's work that influence Malaysia? and why?

3. What is the traditional architecture of Malaysia? and how they protect it in modern life?

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1. When in design; Do you think Malaysia is a lot more traditional in their approach even when trying to be modern about it?

2. What are KL shop houses ? what makes it different from houses ?

3.

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1. What is Yasmin influenced by?
2. What is twin tower in KL influenced by
3. Is there anything from Singapore was influenced by Malaysia?

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if the telekom tower is not a place to worship then what is it for?

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what is the twin tower know for?
where do Malaysia design inflection from?

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1) Are there anything that is original in Malaysia and not copied from Indonesia or anywhere else?

2) What is Jimmy Choo influenced by?

3) What are Malaysian elements like?

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1. How was Graphic Design used to promote British enterprise?
2. What are some of Yasmin Ahmad's best works?
3.What makes the Petronas Twin Towers iconic ?

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-     aka Yunalis binti Mat Zara’ai

-     born in Alor Setar, Kedah

-     has a degree in Law

-     started writing songs at age 14, performed at 19

-     2012, got recognized by an American indie label and since then became famous, has her album on the top charts in iTunes, received National Youth Icon award

-     First Malaysian artist to cross into the international music industry, inspired many Asian (Malaysian) singers to do the same

-     Her tunes are influenced from old Malay films despite it being in English.