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Why do it?
- Accurate information about the interest of the product
- More interactive
- Detail of what the customer is looking for
- Preferences of data positioning

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1. TP:

·      Cab drivers.

·      Self-owned car owners.
2. The excel sheets of people who own car, directory of people owning cars, and detail from service store of customers who went there.
3. Stratified sampling
4. 500 people

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1. TP:
Element - Customers who had their cars serviced
Unit - Car Owners
Extend - The local suburb of the dealership in question
Time: The last 4 months
2. SF: Store (Dealership) database
3. Procedure: Simple Random Sample
4. Size: 50 - or 15% of the target population

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1.element:customers who have had their car serviced at the local car dealership
sampling unit: car owners
extent: the local district which the car dealer is located
time: recent  (last months)
2.Sampling frame: Customer lists from the local car dealership
3.Sampling procedure: quota
sampling
4. sample size: focus group, 2 groups typical range is 10-15 groups

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1. Target population: All customers had their car serviced recently(within 2 weeks) at a local car dealership. In Melbourne. (the dealership in local area) There are two types of people that will have services from local car dealership. One is to get their car maintained regularly. Another is to buy the car from dealership.
2.Sampling frame: Information of local consumers who took their car to local dealer shops (From the dealership's customer database) how to get the information from the target population, how can the researchers contact them
3.Sampling procedure: Consider each dealership as a unit, use judgemental sampling techniques
4. Since the selected sampling procedure is belongs to the probability sampling, then the sample size will related to the levels of acceptable error and level of confidence.Since the survey is about Problem identification, then the minimum sample size will be 500, and the typical size range is 1000-2000

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1. TP: The customers who regularly do car service at that car dealership and the customers who recently buy the car with car service at that local car dealership.
2. SF: the database of all customers of that local car dealership.≈ç
3. judgement sampling. because if we define recently is two weeks, the time is constrained.
4.It depends.

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1. New Cereal Brand:
TP: Households in Melbourne that regularly purchase cereal.
SF: Consider city directory

2. Store credit card
TP: Loyalty membership/credit card
SF:

3. Local Radio Station
TP: All those who listen to the radio station
SF: All those who live in the radius of radio frequency

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1. Population: all household in Mel.
Where: address
2. Population: customers who have the credit card of this co.
Where to find them: membership system
3. Population: people who listen the radio // who has the radio
Sample frame: local radio station

Mini-task
1. Define the target population:
local household who recently had their car serviced at a local car dealership within last 6 months.
Element: the driver.
Extent: the whole local rigion.
2. SF: the active customers who be list service of database of car dealership.
3. Cluster.
4. Sample size: accurate result requires large sample size, while the cost of this survey need to be cost-effective. Therefore, the minimum sample size would be 200 out of clients in the past half year. At least 25 cases in each group. If the budget is enough, the sample size would be larger.

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1. target population: sampling unit-households in melbourne
sampling frame:

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Version:1.0 StartHTML:000000259 EndHTML:000030783 StartFragment:000030468 EndFragment:000030650 StartSelection:000030468 EndSelection:000030650 SourceURL:https://monash.az1.qualtrics.com/ControlPanel/?ClientAction=ChangePage&Section=DistributeSection   Distribute Survey | Qualtrics Survey Software

https://monash.az1.qualtrics.com/jfe/form/SV_cu81ESkxdvbLvNP

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1. keep the loyalty
2. very satisfied - apostles - do marketing voluntary
3. find the potential

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don't need to observe them (behaviour) just need to ask them
Know the customers' preferences about price, style, material culture about artefacts.

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To identify the underline rationale for the curiosity of religious artefacts.

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1.Attitude contains three elements: affective, behavior intension,  cognition.  Know it will help understand the customers' preferences and their behavior that you need offer by your products.

2.Attitudes towards brands are consumer’s learned tendencies to evaluate brands in a consistently favourable or unfavourable way.

3. Stereotype have a significant impact on attitude. For example, someone dislike Pandora, due to previous bad shopping experience. So, this person  is likely not to but from it. even though if he buys from another shop, he will definitely not experience this kind of experience

https://monash.az1.qualtrics.com/ControlPanel/?ClientAction=ChangePage&Section=EditSection&SubSection=Blocks&SurveyID=SV_8elsR35eS7SNFLD

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1. Why customer  attitudes are important?
a, perception of products will decide their buyer behaviours
b. determine the position for the product in the market place
c. developing the marketing strategy
d. Culture difference will effect the demand of local market

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week 6 group 4 EX1
1. Attitudes structures can be describe in terms of three components (ABC Model)
- affective components
feelings, emotions..
- behavior components
how we act or behave
- cognitive components
involves a person's belief about an attitude object
2.

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1.om the eye tracking device Mazda was able to learn where the attention of the user was directed. This helped the company determine how users were using its website and how easy or hard was it for the users to navigate through Mazda's website and it can help Mazda collect the data about viewing habits and behaviours
2.

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1. - more realistic, reasonable.
measure real behavior.
- can know the real reaction (sometimes customers themselves ignore, but software can track). what part of website
attract customers a lot.

2. costly, selectively bias (only choose a few people)

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-fast to track visual preference
-reflect respondents' unconscious and true perception
dis
-expensive
-time-consuming
-Selective perception
-unethical i

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Q2:
Cons:
a- expensive set-ups
b- calibration with the equipments are time consuming ( set ups)
c- Not user friendly not every every can use it
d- it is very high technology requirement accuracy ( sometime may not work properly)
e- inaccurate with people with glasses
f- Requires lots testing to get the final result.
Ta!

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Q1:
-The browsing consequence of the website.
-How can a reader's eyesight been affected.
-How many time a reader may spent on viewing one website

Q2:
-Focusing on how to attract viewer's attention rather than the usability of the website
-Limited selection of targets, results may not be precisely achieved.

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1.
Why do it?
- Accurate information about the interest of the product
- More interactive
- Detail of what the customer is looking for
- Preferences of data positioning

2.
Shortcomings
- Expensive

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In the package:
-Brochure
-Coupon code/voucher
-Way to collect the information
(mailed questionnaire/Link to submit the answer etc)

-Make it simple
-Reward the valid questionnaire(Draw a prize)
-Choose a simple way to collect the result
-Cooperate with other shops to provide incentive

Compared to tele/focus group

Adv:
-Generalized results, wider range
-Lower cost
-Structured question, easy to measure
Disadv:
-Quantified result,  not suitable for open-ended research
-

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Some suggestions:(a)• Use graphics and various question-writing techniques to ease the task of reading and answering the questions.
(b)• Put some interesting questions first.
(c)• Make the questions user-friendly.
(d)• Print the questionnaire in a booklet format with an interesting cover.
(e)• Use bold letters.
(f)• Reduce the size of the booklet or use photos to make the survey seem smaller and easier to complete.
(g)• Include an individually printed, addressed, and signed letter.
(h)• Print the address on the envelopes rather than use address labels.
(j)• Explain that an ID number is used and that the respondent’s confidentiality is protected.
(k)• Fold the materials in a way that differs from an advertisement.
(l) more free samples, reminder postcards, sending replacement questionnaires, and telephone prompts;
(m) a topic of interest to members of the target group;
(n) target populations, such as students and military personnel, that were more likely to take part in surveys than the general population as a whole;

However, three factors had a negative effect on response rate: (1) the collection of marketing research information to benefit a specific firm; (2) a general population sample; and (3) long questionnaires.

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Information:
-claim of the purpose of this survey, incentives statement
-respondents' age/gender, location
-brand association
-sample
-postpaid

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2. 1) No bias, more accurate; gain infor fast; essy to collect physical experience evidence

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A.
Information needed
-  Address
- Participants accurate detail (WHO WHAT WHEN WHERE WHY)
- Comeplete and direct questions
- Follow up incentives (Product/service)

Inside the parcel
- The questionaire - avoid sensitive questions
- Organisation letter mentioning the purpose and disclaimer
- Incentive ad pamplet

B.
Social Media Vote Pop up (Twitter, Facebook, Instagram)

C.
Telephone
Advantage
- Quicker
- More accurate detail (Feeling and tone)

Disadvantage -
- Takes Time
- Inconvenient timing of calls

Focus Group
Advantage
- Specific Target
- accurate data

Disadvantage
- Expensive
- Setting it up is time consuming

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1. we can distribute free sample chips with mail.
2. contain a prepaid envelope so that customers can mail us back.
3.  Some incentives like lottery ticket for the company's pool and discount coupon could be used to increase the respondents' participation rate.

Ads&dis
telephone: -low cost/ large area / more detail
- low efficiency
Focus group: - with guide
- high cost/ no enough people

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Great Read!

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When Mazda Motor Europe set out to improve its website, the company wanted details about how consumers were using the site and whether finding information on the site was easy. Mazda hired a research firm called Syzygy to answer those questions with observational research. Syzygy's methods include the use of an eye-tracking device that uses infrared light rays to record which areas of a computer screen a user is viewing. For instance, the device measured the process computer users followed in order to look for a local dealer or arrange a test drive. Whenever a process seemed confusing or difficult, the company looked for ways to make the website easier to navigate.

To conduct this observational study, Syzygy arranged for 16 subjects in Germany and the UK to be observed as they used the website. The subjects in Germany were observed with the eyetracking equipment. As the equipment measured each subject's gaze, software recorded the location on the screen and graphed the data. Syzygy's results included three-dimensional contour maps highlighting the 'peak' areas where most of the computer users' attention was directed.
1.      What could Mazda learn from eye-tracking software that would be difficult to learn from other observational methods?

2.      What are the shortcomings of this method?

3.      Along with the eye-tracking research, what other research methods could help Mazda assess the usability of its website?

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Ideal Potatoes Ltd developed a new guacamole-flavoured potato chip and wanted to ascertain the national sales potential for this unique product offering. However, the market researcher found the mail response rate to be extremely low (10 per cent) and that many of the returned surveys had been completed incorrectly.
a.       How might the company have collected the relevant data more effectively?
a.       What are the advantages and disadvantages of using telephone surveys and focus groups for this kind of study?

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Describe any possible ethical issues involved in the use of Google Survey

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For what kind of research questions would Google Survey be useful?

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What are some limitations of Google Survey as survey methodology?

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What are the advantages of Google Survey over online and telephone research?

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MKF5912 - Group5 - The Incredibles - Week4

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MKF5912 - Group5 - The Incredibles - Week4

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- URL:
*https://www.accc.gov.au/system/files/ACCC%20Telecommunications%20reports%202015%E2%80%9316_web.pdf
*https://www.communications.gov.au/sites/g/files/net301/f/Vodafone%20-%20Attachment%20E.pdf
*http://clients1.ibisworld.com.au.ezproxy.lib.monash.edu.au/reports/au/industry/default.aspx?entid=1730

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Communications report 2016–17

https://www.acma.gov.au/theACMA/communications-report

TIO’s Annual report

https://annualreport.tio.com.au/

Operator share of mobile phone providers in Australia from 2010 to 2016

https://www.statista.com/statistics/488511/australia-mobile-handset-services-market-share/

Optus taking mobile market share from Telstra: Kantar | ZDNet：

http://www.zdnet.com/article/optus-taking-mobile-market-share-from-telstra-kantar/

Australia’s telecommunications market structure——The price premium paid by consumers

https://www.communications.gov.au/sites/g/files/net301/f/Vodafone%20-%20Attachment%20E.pdf

Australia’s top three Telcos face growing competition

https://www.budde.com.au/Research/Australia-Telco-Company-Profiles-Telstra-Optus-and-Vodafone

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1. https://www.smh.com.au/business/consumer-affairs/telecommunications-industry-ombudsman-data-shows-sharp-increase-in-complaints-20170510-gw1a45.html
2.
https://www2.deloitte.com/au/mobile-consumer-survey
3.
https://www.budde.com.au/Research/Australia-Telco-Company-Profiles-Telstra-Optus-and-Vodafone

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https://www.ibisworld.com.au/industry-trends/market-research-reports/information-media-telecommunications/services/telecommunications-services.html

https://www.ibisworld.com.au/industry-trends/market-research-reports/information-media-telecommunications/services/telecommunications-services.html

http://www.amta.org.au/
https://www.accc.gov.au/system/files/ACCC%20Telecommunications%20reports%202014%E2%80%9315_Div%2011%20and%2012_web_FA.pdf

https://www.communications.gov.au/sites/g/files/net301/f/Vodafone%20-%20Attachment%20E.pdf

https://www.accc.gov.au/system/files/ACCC%20Telecommunications%20reports%202014%E2%80%9315_Div%2011%20and%2012_web_FA.pdf