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What should you consider when deciding on an SEO strategy?

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What should you consider when deciding on an SEO strategy?

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The first step in choosing an SEO strategy is choosing the right Bedford SEO Services Company. Not only Bedford, but also an SEO company should be experienced in your business so that they understand the psyche of your existing and target customers.

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The first step in deciding your SEO strategy is to choose the right Bedford SEO services providing company. Not just Bedford, but an SEO company should be experienced in your niche of business, so that they can understand the psyche of your existing and target customers.

What You Should Keep In Mind While Deciding Your Seo Strategy? The first step in deciding your SEO strategy is to choose the right Bedford SEO services providing company. Not just Bedford, but an SEO company should be experienced in your niche of business, so that they can understand the psyche of your existing and target customers. This will ensure that the internet users looking for your products or services will be able to find your website quite easily on the vast internet. Many search engine optimisation companies and specialists often talk about organic traffic. However, the laymen like you do not realise that there are many different kinds of organic traffic. The reason why you want to increase the traffic on your website is to be able to present your products or services to the internet users who are looking for them. If you are a kid's garment brand then ranking well on a travel site will do you no good. So when you discuss your search engine optimisation strategy with the SEO Company, you should state your goal clearly and this goal should be to enhance sales and profit. To avoid any misunderstandings, you and your team should outline your goals for SEO. You may want to increase product sales by ranking for specific keywords. Or you may be having trouble lowering your website's bounce rate or increasing your conversion rate. If you want to increase ad revenue, do you want to have a large audience that just sifts through your website without any action? Or would you prefer a smaller audience that spends more time on your site on average? Are you looking for assistance in growing a social media following, creating sponsored content, or other services other than SEO? Whatever your goals are be sure to discuss them with the company providing Bedford SEO services. This will ensure that you get the best results and good value for the money you spend on your SEO strategy.

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What You Should Keep In Mind While Deciding Your SEO Strategy?

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The first step in deciding your SEO strategy is to choose the right Bedford SEO services providing company. Not just Bedford, but an SEO company should be experienced in your niche of business, so that they can understand the psyche of your existing and target customers.

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Choosing a good and bad SEO expert or company can mean the difference between increasing organic traffic to your website and decreasing your Google ranking. But with the right Bedford SEO company.

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Choosing between a good and bad SEO specialist or company, can mean the difference between an increase in organic traffic to your website and a decrease in Goo...

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Importance of Website Design Bedford in Digital Marketing

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Importance of Website Design Bedford in Digital Marketing

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If you want to build a new website or revamp your existing one then you should choose a web design company that will be a one-stop solution for all your digital marketing requirements apart from website design. Visit the website to know more information.

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What are The Latest Trends for SEO in The Year?

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What are The Latest Trends for SEO in The Year?

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The latest trends for effective SEO techniques in the year 2023 include fresh and relevant content on the website, AI-powered content, growth of blogger outreach, and personal branding. Visit the website to get complete information.

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The Latest Trends for SEO in The Year 2023.pdf

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If your website lacks fresh and relevant content or is difficult to navigate, keep in mind that the users only need to click a button to go to your competitor's website. Visit the website to get the necessary information.

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Although the geopolitical area that a website owner intends to target with their website is important, there are some factors that are universal for good website design anywhere in the world. To get complete information, must read the blog.

What is the Importance of Website Design Bedford? You may have read and heard a lot about website design in Bedford and elsewhere. Of course, the geo- political area that a website owner is planning to target with their website is important, but some factors are common for good website design anywhere in the world. The first thing to ensure is that your website should be aesthetic, but it doesn't make sense to design a pretty website with no focus on the quality of the content. Then again when internet user visits your website, they should be able to easily navigate to the portion that provides the information they require regarding your products and services. If the site does not contain fresh and relevant content or is difficult to navigate, then remember that internet users only have to click a button to move on to your competitor's website. The competition is tough in the online market as well and hence you need to choose a company that excels in website design. Such a company should have the required experience, in the field of website design and they should also be able to provide other functions of digital marketing like SEO, SMO, etc. This will ensure that your website will get a lot of traffic, will rank well on the search engine result pages or SERPs, and also convert visitors to buyers. If you have been in the field of online business for some time now then you will understand the importance of website design Bedford or elsewhere. Hence, if you want to build a new website or revamp your existing one then you should choose a web design company that will be a one-stop shop for all your digital marketing requirements apart from website design. This will ensure the seamless functioning of all the functions of digital marketing as mentioned above.

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What is the Importance of Website Design Bedford?

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Although the geopolitical area that a website owner intends to target with their website is important, there are some factors that are universal for good website design anywhere in the world. To get complete information, must read the blog. What is the Importance of Website Design Bedford?

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The main area of expertise for digital marketing and SEO experts is predicting algorithm changes and changes in popular search engine policies. To get complete information about these changing trends visit the website now.

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Search engines' algorithms are constantly changing, and digital marketing experts must keep up with these changing requirements; therefore, it is critical to stay up to date as requirements change. Read the blog to get complete details.

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The Latest Trends for SEO in The Year 2023

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Search engines' algorithms are constantly changing, and digital marketing experts must keep up with these changing requirements; therefore, it is critical to stay up to date as requirements change. Read the blog to get complete details.

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How is an SEO Company Helpful? - NetTonic

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How is an SEO Company Helpful? - NetTonic

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If you have any business goals in mind, you should discuss them with your SEO agency, a good SEO agency will candidly tell you the result that they hope to achieve through different techniques. Visit the website to know more information.

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The Qualities to Look for Before Choosing an SEO Agency

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Read The Qualities to Look for Before Choosing an SEO Agency by Nettonic Ltd. on Issuu and browse thousands of other publications on our platform. ...

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Individual professionals are unable to continue their work for the long term therefore it would be a wrong decision, and this is the reason that you should alwa

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How to Look for an SEO Professional - NetTonic

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How to Look for an SEO Professional - NetTonic

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Individual professionals are unable to continue their work for the long term therefore it would be a wrong decision, and this is the reason that you should always hire a company. Visit the website to get complete information.

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Nettonic.co.uk How You Should Choose a Company for Search Engine Optimisation There are very few business owners nowadays who haven't heard about the term search engine optimisation or SEO. This is because when a business launches a website, the next step is to make it visible to the target customers. This can be done with the help of SEO techniques. Often people want to know why search engine optimisation Bedford or elsewhere is necessary. Also, people who are looking for someone to take care of this task want to know whether they should hire a company or an individual. How to look for a SEO professional If you are thinking to hire an individual freelancer for your SEO requirements, it is not a very good idea. This is because in case the individual professional is unable to continue your work for the long term then you will be in a sticky place. This is the reason that you should always hire a company. A company employs a number of SEO professionals who can act as substitute if one member is not able to work. At the same time, search engine optimisation is not the only factor important in internet Nettonic.co.uk marketing. Instead, you may have to opt for other methods like Pay Per Click, Social Media Marketing, and others. This is where a company offering search engine optimisation Bedford or elsewhere should be able to take care of other aspects of your digital marketing strategy. If you want to understand how to choose a digital marketing company, then the best thing to do is study their own website. The quality of the website and their own ranking on search engine pages will show you what they can do for you. Once you have decided to take your business online then search engine optimisation becomes necessary. You can hire an SEO company that can provide a one stop solution to all your digital marketing requirements.

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How You Should Choose a Company for Search Engine Optimization

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Nettonic.co.uk How You Should Choose a Company for Search Engine Optimisation There are very few business owners nowadays who haven't heard about the term search engine optimisation or SEO. This is because when a business launches a website, the next step is to make it visible to the target customers.

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Things to Know About SEO Company - NetTonic

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Things to Know About SEO Company - NetTonic

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Search engine optimization (SEO) has become a necessity for websites to become visible on the large World Wide Web, therefore you should need to be more careful when choosing an SEO company. Visit the website to know more.

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The Qualities You Should Look for in an SEO Company

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As SEO is a long-term investment for your business, therefore there are several qualities that one should be aware of the SEO company while searching for their services. To get complete information, must read the blog.

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How to Identify the Right Website Design Company - NetTonic

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How to Identify the Right Website Design Company - NetTonic

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The best way to identify the right website design company in Bedford is to check their website and portfolio which can show their ability, it will give you an idea about their expertise. Visit the website to get complete information.

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Designing and maintaining a good website is essential to building your online presence and developing your brand image, so hiring a website designer who has experience in the work is a good idea. Read the blog to get complete information.

Nettonic.co.uk How to Choose a Good Website Design Company The most challenging part of setting up your own business is to create your website. This is the pillar of your online presence and your brand image depends a lot on your website design and usability. This is the reason that this task is best left to professionals who are experts at website design Bedford or elsewhere. Let us look at the tips for choosing the best website design company that will create your website. The design company should be able to understand your business and hence the psyche of your target audience. This in turn will help them to create a website that will appeal to your target audience and help to turn the visitors into customers. A good website design company will not treat you as an outsider. Instead, they will have an attitude as being your business partners and work dedicatedly to achieve your business goals and help your business grow to the next level. This requires a lot of hard as well as smart work and you should choose a company that will help you in this manner. How to identify the right company The best way to identify the best company for website design Bedford is to check their own website. This will give you an idea about their expertise. At the same time, you should also ask for their portfolio with which they can show you their ability to make the website design appropriate for their client's Nettonic.co.uk requirement. You should also look for a company that can take care of your company's digital marketing like SEO, SMO and other tasks. Beware of the companies that promise you overnight success. This is because once a website goes live it takes a lot of effort and some time to make sure that the website ranks well in the search engine page results. Such good website design companies are easily available online and you need not be bound by geographical or political boundaries.

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How to Choose a Good Website Design Company

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Designing and maintaining a good website is essential to building your online presence and developing your brand image, so hiring a website designer who has experience in the work is a good idea. Read the blog to get complete information.

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Things to Know About SEO or a Well Ranking Website - Nettonic

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Things to Know About SEO or a Well Ranking Website - Nettonic

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As SEO is not an easy task to perform, one should adopt the right SEO strategies to get their website to rank higher on the search engine result pages. Visit the website to know more.

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How to Exercise SEO or a Well Ranking Website

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How to Exercise SEO or a Well Ranking Website created by Nettonic Ltd on today

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How to Rank High SERP Page with SEO - NetTonic

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How to Rank High SERP Page with SEO - NetTonic

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It is important to select the right SEO strategies if you want your business website to rank higher on the search engine results pages in Bedford. Visit the website to know more information about SEO strategies.

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Tip to Choose a Website Design Agency - NetTonic

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Tip to Choose a Website Design Agency - NetTonic

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There are several important things that you should keep in mind before choosing the right website design agency in Bedford. Visit the website to get complete information about the website design agency in Bedford.

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The first thing to do when looking for a website design agency is to talk to the people who used the website designing services. They are the best option to guide you about the right SEO agency, or you can read the blog to get complete information.

Nettonic.co.uk How To Look for a Good Website Design Agency in Bedford Bedford is a medium sized but advanced city and has a fair number of businesses that require an online presence. Today's marketplace is all about internet presence and for this the first thing that you require is a website. Of course, there are quite a few templates available online and you may think of a DIY website. However, this is not a very good idea as the website that you design should be search engine friendly for starters. Then again it should also be aesthetically appealing and interactive with the right mix of text, pictures, videos etc. For this you will require an agency that deals in website design Bedford. There are quite a few world class website design agencies in Bedford and this is why you need to know how to choose the one that is best for you. Choosing a website design agency The first thing to do when looking for a website design agency is to talk to the people you know like friends and colleagues. If any of them have used the services of a website design agency and are happy with it they will be the best people to guide you to the right agency. Nettonic.co.uk If this information is not available then the next best bet is the internet. You should search for website design agencies and the first thing you should do is analyse their websites. If you find that the websites are well designed then you should short list 3-4 such agencies. Once this is done, contact their office and discuss your requirements. Make sure that they have sufficient experience in your niche business. This will ensure that the agency knows your target audience for whom they have to do the website design Bedford. Ask for a no obligations quotation and look for the ones that are neither too high nor too low. You should also make sure that the agency has a good portfolio and positive reviews and testimonials from earlier clients.

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How to Look for A Good Website Design Agency in Bedford

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The first thing to do when looking for a website design agency is to talk to the people who used the website designing services. They are the best option to guide you about the right SEO agency, or you can read the blog to get complete information.

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How to Increase Your Webpage Loading Times? - Nettonic

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How to Increase Your Webpage Loading Times? - Nettonic

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There are several ways to optimize faster webpage loading times, including reducing HTTP requests, minimizing CSS, HTML, and Javascript, and reducing initial load times. To get complete details, visit the website now.

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If your customer can find relevant information on your website within a short period of timeperiod, the greater the chance of them making a purchase. Read the infographic to know how to increase your ...

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How to Get Fast Page Load Speed & Why It's Beneficial

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If your customer can find relevant information on your website within a short period of timeperiod, the greater the chance of them making a purchase. Read the infographic to know how to increase your ...

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How Long Does SEO Take to See Changes? - NetTonic

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How Long Does SEO Take to See Changes? - NetTonic

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It is almost impossible to figure out the exact time duration required for SEO to work for a website, but generally, the results can be seen after six months or so. To get more information about SEO must read the blog.

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SEO is undoubtedly one of the best ways to gain visibility online. If done properly, it can help a business to not only gain new customers but also to retain the ones they have. One of the most common questions surrounding SEO is how long it will take to see any result.

While it is next to impossible to figure the exact duration required for SEO to work for a website, generally results can be seen in six months or so. You may see a huge spike after the sixth month due to higher visibility online. How much time you will be able to retain the increased visibility will be up to you and how you continue using SEO.

It is important to note that speed won’t be useful without sustainability. If only speed is prioritized, then you may hit a peak and then trail off to where you were before. Several factors determine SEO results and it is important to keep up with the changes to maintain your improved visibility.

There are a few factors that determine how long an SEO strategy will take to bring visible results. They are:

What Determines How Long The SEO Strategy Will Take?

1. Website Age and Authority – The impact of the age of a domain in SEO results is a divisive topic as it usually doesn’t have a significant impact on ranking. However, several studies have shown that older websites tend to have quicker benefits from SEO than those that are only a few months old. This is primarily due to the number of backlinks an older website tends to have. Over time, as more quality content is uploaded, the number of links will increase. So whether your website is an old one or a new one, having plenty of backlinks will help you to see results of SEO faster.

Link Building – Link building takes a lot of time to do and therefore can pose a challenge if you want to see results quickly. However, this is not something that should be done by any means possible. Black hat tactics can be devastating for the growth of your website and must be avoided at all costs. By utilizing the full potential of social media for marketing and engaging with audiences, you will be able to focus on link building. Do note that paid links will not be considered when it comes to SEO as they are considered to be deceptive. By building an extensive backlink profile and high-quality links, you will be able to get closer to seeing SEO results on your website.

Errors and Penalties – One of the first things that need to be done is to fix existing SEO errors and Google penalties (if any). Both can prevent your website from seeing any significant gains for a long time if they aren’t solved as soon as possible. Any 404 errors, 301 redirects or broken links will have to be dealt with to see any positive results from a good SEO strategy. It is important to note that sometimes this takes time as Google will have to recrawl the updated pages but once it’s done, it will help the website to see results properly.

Website Architecture, Design and Structure – The architecture, design and structure of a website also play an important role in ranking results. All of the above have to be properly optimized to ensure the SEO strategy works as intended. Today with more people viewing websites on their mobile devices, having a responsive design helps to not only retain customers but also to determine page ranking. Once everything is in order, you should be seeing small changes to the overall visibility of your website.

Keywords and Analysis – Unlike earlier, keywords cannot be used in abundance to get better visibility in website ranking. Stuffing the web pages with more than necessary keywords can even end up hampering its SEO. The key is to have organic and relevant keywords that help the user to consume content more comfortably. One way to do this is by analyzing the competition and discovering what keywords they use. This will take time but in the long run, it is necessary to do for the growth of the website.

Content – Quality content is one of the most important factors that determine how a website fares when it comes to ranking. With a sound content marketing strategy, a website may see up to or more than an 8 percent increase in traffic. To do so, you will need to know more about Google’s quality rater guidelines and the latest updates to its algorithm. While this may have one of the biggest impacts on visibility, it’s also something that takes a lot of time to develop.

As long as you execute a sound SEO strategy properly, you should be seeing improved traffic in a matter of months. The exact duration will be impossible to predict. However, an improvement is almost always guaranteed. SEO is not something that should be done for the short term as it needs to be updated and worked on from time to time. If your website falters in one aspect, the results will take more time to manifest. The average cost of hiring an SEO expert can be anywhere between 60 and 150 pounds per hour. While this may seem a lot, it will help you gain a lot more money over time. Think of SEO as an investment but never spend more than what you can handle.

How Long SEO Takes vs Competition

The ultimate goal of executing a sound SEO strategy is to preferably get a higher or better ranking than your competitors. If you are selling a niche product or service, then the greater chance you have of appearing high in rankings. This is because of less competition. However, when a business exists in a highly competitive market, it becomes a little more difficult to gain more visibility. Demand and supply all play a pivotal part in determining the online visibility and growth of a business.

As the website gains in the ranking, it will take longer and longer to reach the next higher level. This is because of other websites also employing sound SEO strategies to appear higher in search results. Hence, to truly maximize the potential of SEO, a proper analysis of the competition must be done. This will help to not only understand what works for them but also how to reach their level and potentially beat them. SEO is a marathon and not a sprint, so patience and consistency are very important for success.

Final Word

It’s not possible to gauge the exact time it will take for a website to see the results of good SEO. If everything is done properly, then you can expect to see changes in four to six months but the journey only begins from that point. Once improvement is seen, it is vital to consistently maintain good SEO and keep track of changes made to the search algorithm and the ranking system.

If the basics are sound, it will be easier to grow your businesses from there on out but effort and time will still be required on your part. Sometimes, an educated guess can potentially slingshot your website into the stratosphere but without consistent tweaking and high-quality content, it will drop sooner or later. You might consider hiring an expert SEO company like Nettonic.co.uk to take care of your website’s SEO. This will save you valuable time and money and let you focus on other important things.

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SEO How Long Does It Take | Internet Marketing Nettonic Ltd

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SEO has changed over the years but what remains constant is the need to have your site ranking at the top of the Search Engines but how long does it take?

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Selling products and services online is the most effective way of creating a global sales market without spending much money, Therefore the website has become an integral part of the success of any business. Read the blog for more details.

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Why does the browsing public prefer some websites to others? What are those special features that are found appealing to a cross-section of people? The answers to these questions may appear very simple. It is more like the book "In Search of Excellence" where the authors were researching the characteristics that made some organisations great. They stumbled upon eight such features that were common to them, though they were completely unrelated businesses. The same theory applies here as well. Irrespective of the business you are running, your business website must conform to a few basic tenets. These are:

Simple but impressive design.

Contents placed in an organised manner.

Ease of navigation through the various pages.

The content has to be original.

All features should be available.

A blemish-free coding.

Pleasant and comfortable to read (font, layout, colour choices, graphics).

Secure to browse.

Search Engine Optimisation (SEO).

Now, to delve a little more on some of these points:

Design

This is a no-brainer. You must have your website designed by an agency with a proven track record of excellence and service. Designing a website not only involves the application of the creative mind but also producing something which is aesthetically pleasing and offers a great user experience. Important elements to consider would be; colour, fonts, spacing, margins, size of letters, headings and button styles, and so on. All these have to run uniformly throughout the website. The website has to be presented seamlessly across all platforms from PCs and desktops to tablets and mobiles.

Organised Way of Presenting the Content

A great website will have a neatly laid architecture as far as the contents are concerned. The website designer has to become the customer and think from that perspective. What would you like to see on the Home Page, what should follow that in a sequence? The customer will take less than a second to quit your website and search for something better if he or she is not impressed with the way your site is laid out.

Ease of Navigation

This is a must! You would want the website to be simple and intuitive to navigate. As a rule of thumb, no major landing page should be more than a click away. Offer too many obstacles to users finding what they are looking for and they will lose patience and click away.

Original Content

Visitors to your website will tend to stay longer if they find the site has something new or original to offer. If the pages have the information they can see anywhere, there won't be the incentive to stay on and gather more details. Illustrations can be of help. Include a Blog section that has contributions from experts in the field of business you operate. When customers learn something new or a fresh perspective is introduced, they take a liking to your website and you can hope for repeat visits.

Strong Coding

This is more of a technical issue. It can have implications for search engine results. Besides, coding becomes important for the pages of your website to open correctly across all browsers. Any invalid code can lead to your website being rendered slow on certain browsers. You must insist on clean coding to avoid any hassles later.

Security

Internet security has moved to the top spot in the minds of the users since there have been many instances of breach of privacy and data protection. If your website is gathering the personal information of the visitors to the site, you will have to give them a sense of confidence that the information stays safe and will not be shared with any third parties. With the increase in vulnerabilities and website security breaches, it is important that your WordPress site is correctly maintained. Our 24/7 Monitoring Service provides that total peace of mind.

Search Engine Optimisation (SEO)

SEO is the tool to drive more traffic to your website. The conventional wisdom that if more customers walk in the possibility of increasing the business increases applies to the online business as well. Proper SEO strategies, if implemented, will make sure your website ranks better on the search engine results. If you have engaged the best website developer, they should be able to offer their services in this area as well. SEO best practices are the foundations of every website we build. While a new site will never have the authority of established sites it is important to adopt a regular strategic approach to improve your site's visibility.

Copyright- Searchenginejournal.com

A Great Website Is, In Reality, A Package, a sum of all parts, and cannot be seen in isolation keeping one or two elements in focus.

How Long Does It Take to Build a Great Website?

This is an important question! It is quite relevant too since it does take considerable time before you can claim to have a great website. Even if it is a small simple site, it takes weeks to have it functional. A full-fledged or full-suite website could take even up to 4 months before it becomes a stable website capable of delivering on what you intended it to. There is a process involved in building a good website and the best developers will want to follow that methodically and not cut corners.

The Key Milestones in the Website Building Process

You may have to kickstart the process by first doing a diligent search for the right agency to handle the website building work. The agency must have all it takes to not only create the website but to ensure it is able to attain the 'great website' tag quickly. Once the agency is in place, the activities can start.

It starts with the process of sharing your requirements with the website developers

They may come up with a rough plan and seek your approval

The agency will then get into the action mode and may share the wireframes with you

Further building blocks will come up

The final beta version of the website can be viewed by you and comments offered

These are just the steps involved in the creation and development of the website. The other background work will be handled by a separate team, working on marketing, SEO, and other strategies.

The Conceptualisation - 2 Weeks

As the owner of the website, you must be aware that a lot will depend on the quality and quantity of inputs you provide to the website developing team in the first place. They may or may not be familiar with the way your business works. They may have handled another website for a similar business and those learnings will be of help. They will offer their professional inputs on what will work and what may not work.

The timeframe of 2 weeks for this process is just a general assumption. This can be shrunk to a week by making yourself available on-demand to the website development team.

The Website Takes a Definitive Shape - 2 to 3 Weeks

From the previous step to the next step won't consume too much time since one set of creative people may have started working on the ideas. They will come up with some mockups first. These are pages you can see on the screen and some features like the colour scheme and the placement of various buttons. You can't click on those buttons but you can comment if you liked their shape and design and their placement in the overall design and so on.

This will be done for each page and maybe there are multiple teams working on different pages at the same time. You can sit next to the designer and ask for changes to be made. This is feasible only if you are close to the website developing agency's place.

Your Website Gets Fully Ready - 2 Months

This is the longest process in the creation of a full-fledged website. The individual modules created will have to be integrated and the complete website developed. At this stage, all the images that have to be included in the respective pages would have been embedded. If there are videos or links to external sites to be provided, these will be up. The buttons can be clicked and the resulting pages can be viewed. The website is at this stage hosted on a dummy platform. When the development team announces that they are through with the development of the website, all pages and contents would be in place. The internal testing of the codes will be done by a separate quality checking team. All functions will be tested if they are functioning correctly. The speed of page opening can also be tested in this process.

The Final Push - 1 or 2 Weeks

If everything looks good, the website can go live on the World Wide Web. The agency would have completed the process of fixing the website hosting service provider and registering the name of the website. You can do the live testing of your website. If it is an eCommerce enabled site, you can do a mock purchase and payment to see if all these functions are working perfectly. There can still be a few bugs. That is how these systems operate. As long as there is no serious issue thrown up, you should consider that you are now in business after all.

If you just add up the maximum time assigned for each of the tasks above, it comes to 15 weeks or around 4 months. That may sound a little high. With some concerted effort from all sides, this can be done in 3 months.

Much will depend on the software being used for building the website. There are many options. Some of the cheaper options include WIX and Squarespace. These programs can offer the same facilities while costing less to finish the website.

The Greatness of the Website is Still to Come

While all the steps you have taken so far will result in a very good website fully functional in all respects, greatness will be attained through the subsequent actions.

These include brilliant SEO strategies, marketing efforts to promote the website, and so on. You will have to do a 360° marketing of the website. Social media will have to be effectively used to enhance traffic to your website. Many of these activities will cost you money but considering the business you expect to do through your website, these are pounds spent wisely.

Here, you need a strong agency with relevant experience and a successful track record. In the UK, we are one of the accomplished players in this space. At Nettonic, we can provide a complete range of services, starting with web design, search engine optimisation, and social media marketing. Contact us for all your website-related services.

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How To Build A Great Website | Nettonic Ltd

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Why does the browsing public prefer some websites to others? What are those special features that are found appealing to a cross-section of people? The answers to these questions may appear very simple. It is more like the book "In Search of Excellence" where the authors were researching the characteristics that made some organisations great.

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Website Authority What is it and the 4 Best Tools to Measure - NetTonic

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Website Authority What is it and the 4 Best Tools to Measure - NetTonic

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In order to fully understand website authority, one needs to dive a little deeper into factors such as how the ranking system works, and how it can be measured. Read the blog post to get complete details.

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How Google Ranks Websites - Website Domain Authority

A few years ago I tried to answer in an article “The Question” that we get asked by nearly every prospect. To paraphrase “If I sign up for an SEO service from Nettonic, how much will it cost and how long will it take”.

In this article, I will try to go a bit deeper and explain how search engines rank sites in accordance with Domain Authority.

When it comes to ranking websites, Google uses more than 200 signals to decide which pages to display in the search results based on queries asked by users. While no one outside of Google knows exactly how each metric influences the rank, some of them have been proven and agreed upon by many people all over the world while others have been more divisive.

It is also important to note that these signals are also not permanent and may change over time as Google makes changes to its search algorithm. Therefore, it is in a state of flux where it can remain the same but also change.

To understand it properly, we need to dive a little deeper into various aspects such as how the ranking system works, how these signals are measured by tools and what determines a good Website Domain Authority

The Google Ranking System – How it Works?

There are two parts to how Google determines the Website Domain Authority of a page. On one part, Google is constantly updating its indexes with billions of web pages as new ones are being created each day. The information in those pages is gathered through the search engine spiders and then a ranking system is created for each page.

Then when a user searches for his/her query using certain keywords, Google then pulls a list of pages that best answers the query based on its ranking parameters. The results being structured the way they are when one types a query is a direct consequence of Google’s opinion on the authority of each of those pages.

Therefore, being at the top of SERP communicates that your page has the highest Website Authority and “relevance” and is likely most reflective of the user’s search intent.

The PageRank Algorithm – Its History and Early Influence in Determining Domain Authority

PageRank was an algorithm that Google initially used in the earlier days to determine which websites to show in the search results. It did so by figuring out how many links led to a particular page and keywords. The more links there were, the higher the visibility of that page. To prevent content creators from spamming their pages with links, Google also looked into the source of the link to determine the validity of the page. So if a page had many links leading to it from other pages, then any link from that page will be given more weight when it came to displaying it in search results. However, that system was later abused by many online content creators which led to Google changing the way it ranked websites.

Google Ranking System Domain Authority – How it Works Now?

As mentioned earlier, today Google utilises more than 200 signals or metrics to decide its top results. This change came into being with the RankBrain update in 2015. Some of these signals carry more weight than the other but unlike before, the ranking is based on a variety of factors making it more mysterious but fairer too. In earlier incarnations of Google’s ranking system, websites used to be spammed with keywords all over, just to be ranked on top of search results. Fortunately, that cannot be the case now thanks to the RankBrain update. Now Google also utilises artificial intelligence to determine the relevancy and priority (Website Authority) of pages in search results.

Apart from that, Google also has a team of more than 10,000 whose job it is to gauge the quality of websites by following a 200-page guideline book. Any website that doesn’t meet the required standards will be flagged as such. It is important to note that Google determines Domian Authority based on each web page. This allows search results of a certain website to be more relevant towards the user’s query even if some of its other pages aren’t as optimised for the ranking algorithm. Another proven aspect of the ranking system is that the percentage of original or duplicate content also plays an important role in determining the visibility of web pages.

How Can These Signals be Measured?

There are many SEO tools out there today that can help understand Google’s ranking system and Website Domian Authority. While the use of these tools cannot guarantee successful results, the ones listed in this article are some of the most popularly used by companies all over the world due to their relatively higher success rate of helping websites improve their visibility. All these tools need to be purchased and they offer unique features to predict the strength of websites when it comes to being ranked high in search results. Some of them are:

Moz – Domain Authority

Moz utilises Domain Authority which is a search engine ranking score they developed to figure out the chances of a certain website appearing as the promoted result whenever a user types in a relevant query. The Domain Authority score is on a scale of 0 to 100 where the higher the number, the more likely the website will rank higher in search results.

The score is calculated by sifting through various factors ranging from linking root domains, number of links on the pages and more. This score, however, is not something Google considers for its ranking system and bears no consequence in terms of the search engine results page. Do note that Domain Authority (DA) is not the same as Page Authority as the former is used to predict the ranking strength of the domain whereas the latter is used to calculate the strength of the individual webpages.

Checking Domain Authority and Its Scoring

The Domain Authority (DA) of a website can be checked either through the Link Explorer from Moz, the Moz SEO toolbar, or in the keyword explorer. A website’s domain authority score may change from time to time as different data points may be used while calculating the score each time. Therefore, the main use of the score is for comparing one website against the linking profile of another one.

DA is calculated using multiple factors and is based on the data from Moz’s Link Explorer web index. So you can’t directly influence the Domain Authority score by doing one specific thing. The only way to get a better score is to improve all aspects of SEO as a whole. As it uses a logarithmic scale, a website can attain a higher score at the lower range of the scale rather than a higher range. So a website may be able to go from a score of 10 to 20 more easily than from 80 to 90.

How Does the Domain Authority Score Work?

The Domain Authority score will always be 1 for brand new websites. As the site is built upon and updated for SEO, the score will change. To utilise the Domian Authority score to its fullest potential, you have to compare your website with higher-ranked competitor websites to see the difference between both. Due to this, there is no good or bad score one can get. By having a high-quality link profile, you will be able to score higher. Sometimes, however, you might notice that there isn’t any change in your score despite having more relevant links added. While one can’t pinpoint the specific reason why the score would change, it may be due to

1. Websites with a higher score had substantial changes to their link growth which impacts the scaling process.

2. Your website may have gotten new links from sources that don’t contribute to Google ranking.

3. Less linking domains got crawled in a recent update of the score

4. Any improvement in link growth didn’t get updated with Moz’s web index.

The above are just a few reasons why the score might change. To maintain a high score, it is essential to keep improving the SEO of the website. Moz Ranking Tool

BBC with a Domain Authority of 96 is not bad….Nettonic.co.uk at 32 still has a way to go 🙂

Ahrefs – Domain Rating

Ahrefs on the other hand use their proprietary Domain Rating (DR) metric to calculate the strength of a website’s backlink profile. Both size and quality of the backlink profile are measured here. Similar to DA, DR also uses a logarithmic scale of 0 to 100 to measure their score. So the higher the score, the more difficult it will be to go even higher.

DR and Ahrefs Rank (AR) are quite similar to one another as AR can be considered to a more granular form of DR. The advantage of DR is that it can see all the gaps between the backlink profiles of different websites. So AR can order websites based on the strength of their backlink profiles but DR can tell you how much apart the websites are from one another. This makes it a very useful tool to use for websites that want to stay competitive amongst Google’s SERP.

Calculating Domain Rating

The calculation of the Domain Rating is done by

1. Looking at the number of unique domains that have at least one link to the target website

2. Measuring the DR value of linking domains

3. Looking at the number of unique domains those websites link to

4. Get a rough DR score using their unique code and math

5. Assign the score on the 0 to 100 scale to keep track of future fluctuations

When going through the above, it is important to note that any subsequent links from the same source won’t make any change in the DR. If any website links to yours with nofollow links, then it won’t bear any consequence on your score. Linking websites that get more dofollow backlinks will have a higher DR score. This will also affect the score of each of the website being linked to.

How Does the Domain Rating Score Work?

When it comes to the impact of bad links, there is a lot of divisive opinions amongst those who specialise in SEO. Some believe that questionable links won’t be penalised as they will just be ignored while others believe that one should get rid of any suspicious backlinks. As no one has a definitive answer, for now, the wise thing to do is to always maintain high quality on web pages.

Domain Rating cannot be used as a definitive metric for gauging the quality of a website because it wasn’t made to do that. A newly created website with only a few links to it may have a very low score. However, that may not be because of low-quality content or spammy links. The low score could be due to the website being new and not having enough backlinks to it. Therefore, the only plausible way to check and see the reason for a low score would be to manually go through the links to see if they are good or just spam. Ahrefs Ranking Tool

SEMrush – Authority Score

The Authority Score is a metric used by SEMrush and is based on a complex set of parameters to represent the overall SEO quality of a domain. The score is calculated by making use of both a neural network as well as machine learning to ensure accuracy. On a scale of 0 to 100, a higher score would mean that the website has good quality SEO along with better backlinks.

Using the score along with the number of backlinks, one can compare one website to another to gauge the quality of the links being used. For instance, if website A has 1 million backlinks and an authority score of 60 whereas website B has only 200k backlinks but an authority score of 70, then it displays the level of quality between both sites.

Calculating Authority Score

The Authority Score is calculated in two unique steps.

Step One – The machine learning algorithm utilises various sets of data pertaining to searches, web traffic and backlinks to somewhat understand how the top websites stay at the top of the ranking list. The specific actual reasons cannot be measured of course but a general idea can be ascertained by looking and comparing various data sets.

Step Two – The neural network algorithm then utilises data on backlinks to see the impact on its authority from increasing links. This is done by getting data about various aspects such as the number of domains referring to the target site, the authority of the referring domains, the number of dofollow and nofollow links, the total number of backlinks and more.

How Does the Authority Score Work?

As mentioned above, the Authority Score is used to determine the overall quality of a domain. Similar to other tools, this one is also meant to be used to compare websites with their competitors to figure out ways to improve the ranking. One can use the AS score for the following purposes

1. Analyse the different metrics with the competition

2. Check out the various link building prospects

3. Check out potential domains to buy

4. Analyse and track the consequences of the SEO campaign

5. Look out for negative SEO

By looking at the trend, you can see how the website has been fairing over time and figure out what worked and what might not have worked. As the score might fluctuate from time to time, there is no need to change anything every time the score changes. As a general rule of thumb, you should always wait for the score to remain in a particular range consistently before thinking of changing your SEO strategy. You can also make use of various other tools from SEMrush to find domains (similar niche) that you can get links from. Semrush Authority Score Tool

Majestic – Trust Flow and Citations Flow

Majestic uses metrics that are grouped into two categories namely – Trust Flow and Citation Flow. Trust Flow determines a score that is used to see how trustworthy a page is and is calculated by looking at whether the sites linked to it are trustworthy themselves. Citation Flow, on the other hand, scores websites on how influential a link is by taking a look at how many other sites use the same link.

Therefore, to simplify it, Trust Flow shows the quality of the links used whereas Citation Flow points to the volume of links. Both of the metrics are based on a scale of 1 to 100 and to make the best use of the score, one can create a chart to see the overall trend.

Calculating Trust Flow and Citation Flow

Citation Flow – Citation Flow is used to determine the importance of links being used in a site by considering all the other links pointing to it. Therefore, if a lot of websites point to the same link, then that link is deemed to be influential. However, it is important to understand what influential means in this context. If a website has had an impact on readers or is extremely relevant to a niche, then other websites may link to it. As the number of websites linking to it increases, the more influential the URL becomes. One interesting fact about Citation Flow is that when Trust Flow increases, Citation Flow also increases in score most of the time but not the other way around.

Trust Flow –Trust Flow of a website is almost always lesser than the Citation Flow. This is because Trust Flow gauges the quality of links and not the quantity. It’s never possible to always have only high-quality links on a website as sometimes low-quality ones will be created automatically due to various types of backlinks. A website with high Trust Flow will get more web traffic due to its high-quality backlink profile and therefore is a valuable metric in understanding how the website might rank.

How to Use Trust Flow and Citation Flow?

Both of these metrics can be used separately to gain valuable information about a website. However, they shine when used together and this is its biggest strength compared to other tools. By utilising both of them, one can get the trust ratio of a website which is Trust Flow / Citation Flow.  If the ratio is near 1, then the website is found to be desirable with good potential. Average websites get a number close to 0.5 whereas untrustworthy sites get a number lower than 0.5. So if website A has a Citation Flow score of 54 and a Trust Flow score of 68, then the trust ratio is 1.2 which is considered to be very good.

On the other hand, if you get a trust ratio of 0.3 or 0.2, then it indicates that the website has fewer quality links compared to the total number of links it has. The lower the trust ratio score, the more urgent the need is to optimise the site. So by tweaking the parameters that determine both Trust Flow and Citation Flow, one can work on their websites and get the SEO up to a higher standard for better visibility.

Both these metrics cannot be used as an absolute value to determine the quality of a domain. Sometimes a good quality site may have significantly less Trust Flow and high Citation Flow. As with all the other tools, one must always exercise common sense when using these tools to get a better understanding of the situation at hand. You can also work on improving the accuracy of these metrics by looking into anchor text ratios and comparing trust ratios within niche specific websites. Majestic Trust & Citation Flow Tool

2021 Google Page Experience Update and its Impact on Ranking

If you have managed to read this far then I am hoping that you now understand Site Authority and that will not change…. but good old Google has decided to add another tier which will kick income 2021.

The new metrics called Core Web Vitals will now be used to determine the ranking of web pages based on the perception of users towards that page. Therefore, if Google observes that users will have a poor experience on a particular website, it may decrease the rank.

Detailed information regarding the new Page Experience Update is available online for everyone to see. In short, with Core Web Vitals, Google will now consider a wide host of features such as page loading speed, mobile-friendliness, presence of intrusive ads and more to gauge the general perception users might have about a webpage.

Page experience will also play an important role in determining the “Top Stories” section on mobiles. As more people start using smartphones with every passing day, this metric will undoubtedly help to increase visibility in more ways than one. Currently, the “Top Stories” section displays websites based on the Google AMP (Accelerated Mobile Pages). Many content creators however don’t use it as it requires a restrictive HTML framework. With the new update, the new metric will also help in determining the sites that can be shown in the “Top Stories” section.

Web Core Vitals – What Are They?

The new Web Core Vitals are new metrics that are centred towards the user which provides a score based on the potential experience one may have while visiting a webpage. It is tracked and analysed by looking at a few primary metrics such as

1. LCP – This measures the performance of the web page in terms of loading speed. A webpage can be considered to be providing a good experience to users if the loading time is less than 2.5 seconds.

2. FID – This one measures the first input delay and any website that has an FID of less than 100 milliseconds is considered to be good in this regard.

3. CLS – A CLS (cumulative layout shift) score of less than 0.1 is considered to be ideal when it comes to measuring this metric. This metric looks at how stable a webpage is in terms of the layout. So while the user is browsing, buttons and interactive/non-interactive elements should remain stable at all times.

Source: Quora

The above is what constitutes Web Core Vitals. All of these individual metrics are considered together and if the website meets or exceeds the above expectations, then its Web Core Vitals is defined as good. Therefore, the faster your website loads and with fewer errors, the higher the chance of it getting ranked higher in search results.

Apart from the above, other metrics are also used in determining the page experience such as

1. Mobile Friendliness – Here Google will look at how mobile-friendly a website is to determine whether it can offer a good browsing experience to its users.

2. Safety – Whether a website is safe for browsing or not is extremely important in determining the experience it can provide. Any webpage that has malicious content such as malware or utilises deceptive tactics such as social engineering will be flagged by Google.

3. HTTPS Connectivity – The webpage needs to have a secure connection and served over HTTPS.

4. Intrusive Ads – Webpages need to have their content easily accessible to the user and not locked under intrusive ads.

Tools to Measure Core Web Vitals

There are a few tools that you can use to gauge the page performance on your website. The below tools all help to measure all three Core Web Vitals. They are:

1. PageSpeed Insights – PageSpeed Insights provides an overview of all three metrics as well as recommendations on how they can be improved. It can also help to identify the issues on a per-page basis to see how your website might potentially score as far as user experience is concerned.

2. Chrome UX Report – This one is a public dataset of user experience data collected from millions of websites. By looking at the data, you can take a look at competitor websites and see where they are ahead or behind yours and work on ways to improve specific aspects. With the help of the CrUX API, you can check out the Web Core Vitals.

3. Search Console – With the Google Search Console, you can request a report by entering your URL and see how your pages perform based on field data. With it, you can identify groups of pages on your website that might need improvements and get to work on them accordingly.

4. Web Vitals Extension – This extension can be installed from the Chrome Store and can be used to figure out potential issues during the development stage of the website. It does so by measuring the Core Web Vitals and displaying the score in real-time.

5. Mobile-Friendly Test – The mobile-friendly test allows you to input your URL and see if your web pages are mobile-friendly. Within a few seconds, you will get a report that will let you know if that particular page is mobile-friendly or not as well as any minor issues that may exist such as loading issues.

6. Security Issues Report – The security issues report can be accessed from the Google Search Console and determine whether your website has any browsing issues or not. This includes malware, hacked content and social engineering.

7. Site Connection Security – You can check for site connection security by heading over to Chrome and looking at the security status found to the left of the web address bar. If your site is shown to be not secure or dangerous, then you can secure the site with HTTPS to solve the issue.

Interstitials and Content Accessibility

With this new signal, some sites may face issues when it comes to the readability of content on mobile devices as the screens are significantly smaller compared to desktops. Here are some of the examples of content being difficult to access:

1. A popup covering the main content right after the user enters the page.

2. Standalone interstitials where the user needs to close it to access the content on a page.

3. Layout shifting on mobile due to which the content gets hidden beneath a standalone interstitial.

On the other hand, here are a few examples where interstitials can be used without affecting the new metric.

1. Interstitials that appear due to a legal obligation such as age verification or permissions.

2. Login dialogue boxes that are locked behind a paywall.

3. Banners that can be dismissed with ease that take up only a small part of the screen. A good example of this can be seen on most App stores where a small banner will be visible up top or at the bottom.

How to Use the New Google Page Experience Metric to Improve Ranking?

While the new update will add new metrics to the ranking system, it is important to note that these alone won’t get your website more easily visible in search results. These are but the latest signals being introduced to the existing system that will play a role in determining site ranking. Similar to other signals, the best way to use the new metric is to compare your website with your competitors. There are many tools online that can help you to get this data.

Quality of content will always reign supreme but high-quality content which answers users questions is certainly the way to go.

Final Words Our Recommendations

One advantage we have as an agency is experience. Nettonic has access to all the tools mentioned in this article and I have spent hours analysing metrics and data of client’s website comparing these against their competition.

Knowledge and experience remove guesswork, so we are better placed to recommend to our clients the most suitable marketing strategies to improve their site DOMAIN AUTHORITY.

If you have managed to get all the way to the end of this read and don’t want to purchase these tools but are curious to know what your website’s authority is then….we are happy to provide a Free Consultation

Supporting Local businesses

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Website Authority What Is It And 5 Best Tools To Measure

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There are over 200 Website Ranking Factors that determine whether a site ranks well on the search engines. Website Authority is a measure of how your site will rank

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How Long Does SEO Take to See Changes? - NetTonic

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How Long Does SEO Take to See Changes? - NetTonic

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In SEO, it is almost impossible to figure out the exact duration of time it takes for results to appear on a website, but generally, they take six months or so to appear. To get complete information about SEO, must read the blog.

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SEO is undoubtedly one of the best ways to gain visibility online. If done properly, it can help a business to not only gain new customers but also to retain the ones they have. One of the most common questions surrounding SEO is how long it will take to see any result.

While it is next to impossible to figure the exact duration required for SEO to work for a website, generally results can be seen in six months or so. You may see a huge spike after the sixth month due to higher visibility online. How much time you will be able to retain the increased visibility will be up to you and how you continue using SEO.

It is important to note that speed won’t be useful without sustainability. If only speed is prioritized, then you may hit a peak and then trail off to where you were before. Several factors determine SEO results and it is important to keep up with the changes to maintain your improved visibility.

There are a few factors that determine how long an SEO strategy will take to bring visible results. They are:

What Determines How Long The SEO Strategy Will Take?

1. Website Age and Authority – The impact of the age of a domain in SEO results is a divisive topic as it usually doesn’t have a significant impact on ranking. However, several studies have shown that older websites tend to have quicker benefits from SEO than those that are only a few months old. This is primarily due to the number of backlinks an older website tends to have. Over time, as more quality content is uploaded, the number of links will increase. So whether your website is an old one or a new one, having plenty of backlinks will help you to see results of SEO faster.

Link Building – Link building takes a lot of time to do and therefore can pose a challenge if you want to see results quickly. However, this is not something that should be done by any means possible. Black hat tactics can be devastating for the growth of your website and must be avoided at all costs. By utilizing the full potential of social media for marketing and engaging with audiences, you will be able to focus on link building. Do note that paid links will not be considered when it comes to SEO as they are considered to be deceptive. By building an extensive backlink profile and high-quality links, you will be able to get closer to seeing SEO results on your website.

Errors and Penalties – One of the first things that need to be done is to fix existing SEO errors and Google penalties (if any). Both can prevent your website from seeing any significant gains for a long time if they aren’t solved as soon as possible. Any 404 errors, 301 redirects or broken links will have to be dealt with to see any positive results from a good SEO strategy. It is important to note that sometimes this takes time as Google will have to recrawl the updated pages but once it’s done, it will help the website to see results properly.

Website Architecture, Design and Structure – The architecture, design and structure of a website also play an important role in ranking results. All of the above have to be properly optimized to ensure the SEO strategy works as intended. Today with more people viewing websites on their mobile devices, having a responsive design helps to not only retain customers but also to determine page ranking. Once everything is in order, you should be seeing small changes to the overall visibility of your website.

Keywords and Analysis – Unlike earlier, keywords cannot be used in abundance to get better visibility in website ranking. Stuffing the web pages with more than necessary keywords can even end up hampering its SEO. The key is to have organic and relevant keywords that help the user to consume content more comfortably. One way to do this is by analyzing the competition and discovering what keywords they use. This will take time but in the long run, it is necessary to do for the growth of the website.

Content – Quality content is one of the most important factors that determine how a website fares when it comes to ranking. With a sound content marketing strategy, a website may see up to or more than an 8 percent increase in traffic. To do so, you will need to know more about Google’s quality rater guidelines and the latest updates to its algorithm. While this may have one of the biggest impacts on visibility, it’s also something that takes a lot of time to develop.

As long as you execute a sound SEO strategy properly, you should be seeing improved traffic in a matter of months. The exact duration will be impossible to predict. However, an improvement is almost always guaranteed. SEO is not something that should be done for the short term as it needs to be updated and worked on from time to time. If your website falters in one aspect, the results will take more time to manifest. The average cost of hiring an SEO expert can be anywhere between 60 and 150 pounds per hour. While this may seem a lot, it will help you gain a lot more money over time. Think of SEO as an investment but never spend more than what you can handle.

How Long SEO Takes vs Competition

The ultimate goal of executing a sound SEO strategy is to preferably get a higher or better ranking than your competitors. If you are selling a niche product or service, then the greater chance you have of appearing high in rankings. This is because of less competition. However, when a business exists in a highly competitive market, it becomes a little more difficult to gain more visibility. Demand and supply all play a pivotal part in determining the online visibility and growth of a business.

As the website gains in the ranking, it will take longer and longer to reach the next higher level. This is because of other websites also employing sound SEO strategies to appear higher in search results. Hence, to truly maximize the potential of SEO, a proper analysis of the competition must be done. This will help to not only understand what works for them but also how to reach their level and potentially beat them. SEO is a marathon and not a sprint, so patience and consistency are very important for success.

Final Word

It’s not possible to gauge the exact time it will take for a website to see the results of good SEO. If everything is done properly, then you can expect to see changes in four to six months but the journey only begins from that point. Once improvement is seen, it is vital to consistently maintain good SEO and keep track of changes made to the search algorithm and the ranking system.

If the basics are sound, it will be easier to grow your businesses from there on out but effort and time will still be required on your part. Sometimes, an educated guess can potentially slingshot your website into the stratosphere but without consistent tweaking and high-quality content, it will drop sooner or later. You might consider hiring an expert SEO company like Nettonic.co.uk to take care of your website’s SEO. This will save you valuable time and money and let you focus on other important things.

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SEO How Long Does It Take | Internet Marketing Nettonic Ltd

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SEO has changed over the years but what remains constant is the need to have your site ranking at the top of the Search Engines but how long does it take?

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Things to Keep in Mind While Selecting SEO Agency - NetTonic

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Things to Keep in Mind While Selecting SEO Agency - NetTonic

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As SEO is not a one-time activity to perform, it is a process that has to go on regularly so that the website keeps ranking high, therefore you need to hire an experienced SEO agency. Visit the website for more information.

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Why You Need SEO Agency Bedford

Published on Jun 25, 2022

All the website owners want their websites to rank higher on the search engine result page but search engine optimisation is not an easy task to perfo...

Nettonic Ltd.

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All the website owners want their websites to rank higher on the search engine result page but search engine optimisation is not an easy task to perform therefore they need an SEO agency to hire. To get complete information, must read the blog.

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How to Find a Good SEO Professional - NetTonic

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How to Find a Good SEO Professional - NetTonic

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It is better to hire a professional SEO company that is a one-stop solution for all digital marketing requirements and will undertake the responsibility to make your website rank high on the SERP. Visit the website to know more details.

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Search engine optimisation is a group of activities that work to make a website rank higher on the search engine results page, this is why it needs a professional to complete these activities. Read the blog to get complete details.

Nettonic.co.uk Why Search Engine Optimisation is Important & How to Choose a Professional So, you have spent a sizeable amount of resources on creating an excellent website which is user friendly and aesthetic in appeal. The next step should be search engine optimisation Bedford or elsewhere. Search engine optimisation or SEO is a bunch of activities that work to make your website rank higher in search engine page results. If you do not ensure this then it is more likely that your website will get lost in the vast World Wide Web. There is no point in creating an expensive website if internet users cannot find it when they require the products or services that you are offering. This is why it is important that your website has a high rank in a search engine page result. How to find a good SEO professional It is always better to choose a professional SEO company that is your one stop shop for all digital marketing requirements. It is always better that your SEO company designs your website. This is so that they can make the very design of the website SEO friendly. After floating your website on the internet, they will undertake the responsibility to make it rank high. Here you need to bear in mind that search engine optimisation has been around for a while and all website owners know that it is necessary. Nettonic.co.uk This is the reason that many half-baked so called professionals have jumped on to the bandwagon. Hence it is necessary to choose judiciously, and the best place to look for the right company for search engine optimisation Bedford or elsewhere, is the internet. All SEO companies have their own user-friendly website so their ranking on SERPs will itself be testimony to what they can do for you. You should ask them for their portfolio and take a look at the testimonials to check what their earlier clients say about them. This is the right method to find the right SEO company.

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Why is Search Engine Optimisation Important & How to Choose a Professional

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Search engine optimisation is a group of activities that work to make a website rank higher on the search engine results page, this is why it needs a professional to complete these activities. Read the blog to get complete details.

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How to Make the Right Social Media Strategy? - Nettonic

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How to Make the Right Social Media Strategy? - Nettonic

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It is important for businesses to set realistic, measurable goals that are in line with their business objectives, as this is the key to a successful social media strategy. Visit the website to get complete details.

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It's crucial to understand how social media marketing works in order to build a social media strategy that helps your business reach more customers and increase customer engagement. Read the infograph...

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How to Make Your Social Media Strategy Work for You?

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It's crucial to understand how social media marketing works in order to build a social media strategy that helps your business reach more customers and increase customer engagement. Read the infograph...

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Tips to Grow Your Business through Instagram – NetTonic

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Tips to Grow Your Business through Instagram – NetTonic

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There are some important tips that one should need to know to grow their business through Instagram. Visit the website to get complete information about uses of Instagram for business.

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4 Instagram Secrets Every Business Needs to Know

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4 Instagram Secrets Every Business Needs to Know created by Nettonic Ltd on today

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Companies who offer SEO services in Bedford are contract-based, and it is possible to say that these companies outsource their SEO work to these agencies and companies. Visit the website to get more related information.

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Essential Services Offered by SEO Companies – NetTonic

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Essential Services Offered by SEO Companies – NetTonic

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Whenever the SEO companies in Bedford deals with any company or client, they offer a different verity of services that are essential for SEO practice. To know more about their services, visit the website now!

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There are many companies across the globe investing in search engine optimization for their good virtual presence. Around Bedford, SEO providers have also become successful in the corporate sector. Read the complete blog to know more details.

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There are many companies across the globe investing in search engine optimization for their good virtual presence. Around Bedford, SEO providers have also become successful in the corporate sector. Read the complete blog to know more details.

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Tips to Write Better Website Content – NetTonic

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Tips to Write Better Website Content – NetTonic

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There are some important tips that can help you in writing better website content. Referring to those tips will help you create well-written and high-quality content to attract readers. Visit the website for more details.

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How to Write Better Website Content? | DesignCap Infographic Maker

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How to Write Better Website Content? infographic made by DesignCap

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Website Design Services in Bedford – NetTonic

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Website Design Services in Bedford – NetTonic

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When looking for a website design agency, make sure to take some important factors related to the website into account when contacting the companies offering website designing services. Visit the website for more info.

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In the current scenario, the website design in the industries of Bedford is flooded with many agencies offering services related to web design. For more details about how web design services work, read the blog post.

Nettonic.co.uk Keep It Simple Bedford has become much popular among companies from across the globe to do trade and commerce. The corporate traffic has increased many folds in Bedford, and so has the virtual traffic; wherein all companies are competing head-to-head with each other. Here is when such agencies come into the scenario which provides services related to website design in Bedford. These agencies providing services related to website design in Bedford work on a contractual basis with the client companies. These have pre-structured service packages and tailor-made packages also available for their clients. The client company needs to approach these with the requirement, and after completing all formal and legal formalities the latter starts with the website designing job for the former. The client companies should make sure that some aspects related to the website are taken into consideration when approaching these agencies providing website designing in Bedford. Here are a few mentioned below:  Always keep the layout of the website simple and clean. Too much crowded layout snatches away the concentration of the visitor and there are high chances he or she exists the website. Nettonic.co.uk  A customer-centric colour theme should be used for the website. For instance, a cosmetic company should choose a vibrant colour theme for its website, while a company dealing in cremation services should use soothing and dull colours.  Making the navigation easy is vital in order to make the website user-friendly. Ensure clear and simple paths, keep navigational bars to a minimum.  Just like a table of contents section of the book, the company should also take care that a site map is added to the website, this would make navigating through the website a cakewalk for the visitors. With the above-mentioned aspects taken into consideration, the company would get the best website design in Bedford.

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In the current scenario, the website design in the industries of Bedford is flooded with many agencies offering services related to web design. For more details about how web design services work, read the blog post. Nettonic.co.uk Keep It Simple Bedford has become much popular among companies from across the globe to do trade and commerce.

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Boost Your Business with Local SEO – NetTonic

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Boost Your Business with Local SEO – NetTonic

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Companies offering local SEO services in Bedford have developed a few ways through which companies can improve their local SEO, and ultimately increase company website traffic. Visit the website for more details.

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Companies' virtual presence is becoming increasingly important these days, rather than their physical presence. Therefore the demand for loc... See More

Companies' virtual presence is becoming increasingly important these days, rather than their physical presence. Therefore the demand for loc... See More

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Companies' virtual presence is becoming increasingly important these days, rather than their physical presence. Therefore the demand for local SEO services in Bedford has risen greatly. Read the blog to know more.

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For successful results, you’ll need to take these some steps & make sure you have the right people working on your website to drive qualified leads and implement a strategic marketing plan. Visit the website to know about them.

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How to Choose the Right SEO Company created by Nettonic Ltd on today

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Why You Need a Website Designing Company – NetTonic

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Why You Need a Website Designing Company – NetTonic

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Website Development is a Good Idea since not everyone is skilled at coding and other functions which form the basis of a website, and therefore hiring an expert is the best option. Visit the website to get more related information.

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Nettonic.co.uk Outsourcing for Website Designing Website designing and management have become new challenges for any company these days. With the virtual platform taking over global trade and commerce, companies are having a hard time competing digitally. Therefore it is always a rational and efficient choice for the company to hire a website designing firm for the same. In cities like Bedford, website designing companies are much in demand these days; and the same trend is seen in other megacities across the globe. Many entrepreneurs try to cut costs and save on some expenses by not hiring any company which provides services related to website designing in Bedford. But here is when they tend to take the worst decision of their business! Website designing, development, and management are highly technical tasks, and these all require intricate knowledge for completing them. Not everyone is pro at coding and other functions which form the basis of website development, and therefore hiring an expert is the right choice to make. Nettonic.co.uk Now when it comes to hiring an expert the question of cost comes to the minds of these entrepreneurs who have just started with their businesses and do not have so much budget. Well, there is another alternative available for such cases, outsourcing agencies. There are many such companies and agencies which provide services related to website designing in Bedford, and they work on a contract basis. Since these are not bound to be associated with the company even after the project is complete as per the contract, these are pocket-friendly for the entrepreneurs. Also, these companies providing website designing in Bedford have the required knowledge and the technical know-how on how to go with the task keeping into consideration the competitive market situation. Website development and designing also require round-the-clock work, which might not be possible for the business owner; therefore these companies are the best option to go for.

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Nettonic.co.uk Outsourcing for Website Designing Website designing and management have become new challenges for any company these days. With the virtual platform taking over global trade and commerce, companies are having a hard time competing digitally. Therefore it is always a rational and efficient choice for the company to hire a website designing firm for the same.

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Tips How SEO Company Can Help Your Business – NetTonic

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Tips How SEO Company Can Help Your Business – NetTonic

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The best advantage of working with SEO companies in Bedford is that these companies can provide many benefits to their clients that want an edge on their competitors. Visit the website for more details.

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SEO is the key to growing your business in cities like Bedford that are home to many business houses from all over the globe. Read the blog... See More

SEO is the key to growing your business in cities like Bedford that are home to many business houses from all over the globe. Read the blog... See More

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6 Ways Company Can Help Your Business Grow

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SEO is the key to growing your business in cities like Bedford that are home to many business houses from all over the globe. Read the blog to know more about the growing business through SEO companies in Bedford.

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Services Provided by SEO Companies in Bedford- NetTonic

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Services Provided by SEO Companies in Bedford- NetTonic

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SEO companies in Bedford helps in increasing the traffic of the client company, they use keywords and social media content, to make the client company’s website more visible to the internet users. Visit the website to know more about the services provided by SEO companies in Bedford.

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SEO companies have become popular among business houses and they are in demand these days as they provide services to the client companies for maintaining their online presence in an efficient manner. Read the blog to know more about the SEO companies in Bedford.

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Hire Web Design Company for Virtual Makeover- NetTonic

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Hire Web Design Company for Virtual Makeover- NetTonic

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If you have a business in Bedford and looking for website designing companies who can give a virtual makeover to your business website then you can hire the web designing company in Bedford itself, these companies have both national clients. Visit the website for more information.

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There are a number of web designing companies in Bedford who can give your company's website virtual makeover these are experienced companie... See More

There are a number of web designing companies in Bedford who can give your company's website virtual makeover these are experienced companie... See More

Connecting content to people.

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There are a number of web designing companies in Bedford who can give your company's website virtual makeover these are experienced companies as they also cater the needs of other countries also. Read the blog to know more about the web designing companies in Bedford.

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Attributes that make a Great Website – NetTonic

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Attributes that make a Great Website – NetTonic

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If you want to implement user-friendly features on your website, hire a website design agency so that you can make a stronger online presence. Visit the website for more details.

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Importance of SEO Agency for Businesses- NetTonic

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Importance of SEO Agency for Businesses- NetTonic

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Search engine optimization companies can apply the strategies efficiently and effectively which can help the business to prosper. Visit the website to know more about the benefits of hiring SEO company.

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By hiring a SEO agency, business owner can save a lot of time which they can utilize on concentrating on their core business operations. Read the blog to know more about the benefits of hiring an SEO agency.

Nettonic.co.uk Benefits of Hiring an SEO Agency Bedford has witnessed tremendous growth and development in the business sector with many big companies setting up their offices there. With so much happening in the corporate world, running your medium or small-scaled business can be a hard nut to crack. The situation becomes even more competitive when an online platform comes into the picture; because managing the online platform is comparatively difficult than doing normal offline operations of the business. The latest trend all over the world is of running your website or webpage apart from the physical store you owe. This not only helps to increase efficiency in business operations but also increases your viewers worldwide thus positively impacting your sales. Similarly in Bedford SEO agencies have taken over the market in recent times, with every business venturing into online business operations. There are several benefits of hiring an SEO agency in Bedford which every business should know, here are some of them listed below: Nettonic.co.uk * Hiring an SEO agency whether in Bedford or any other part of the world will save your own time since you will get more time to concentrate on core business operations rather than working on the online competency of the firm. * Secondly, the SEO agencies in Bedford have expert and professional personnel who have the required technical know-how and experience which is required to do the work. Quite obvious this is not known to the layman; since many minute details need to be taken into consideration while working on the search engine optimization of the company's virtual presence. With the above-stated benefits, any business will prosper with the search engine optimization done efficiently and effectively. This may require some fees being paid to the hired agency, but the cost of paying the fees is lower than the benefits which you will receive over the long term.

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By hiring a SEO agency, business owner can save a lot of time which they can utilize on concentrating on their core business operations. Read the blog to know more about the benefits of hiring an SEO agency.

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Services provided by SEO agency in Bedford- NetTonic

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Services provided by SEO agency in Bedford- NetTonic

# data[].attributes.body
Every business in Bedford must go for SEO services as the scenario of the market is changing and there is increase in competition. Visit the website to find out more about the services provided by SEO companies in Bedford.

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Search engine optimization companies in Bedford provide a variety of services to their clients which includes uploading high quality content... See More

Search engine optimization companies in Bedford provide a variety of services to their clients which includes uploading high quality content... See More

Connecting content to people.

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Search engine optimization companies in Bedford provide a variety of services to their clients which includes uploading high quality content and developing & maintaining website. Read the blog for more details.

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Importance of Good Website Design- NetTonic

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Importance of Good Website Design- NetTonic

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As a business owner, you should invest in high-quality design for your website as a well-designed and properly planned website can help you create a sound impression on your customers. Visit the website to know more about the importance of having a good website design.

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Website Design: Why is it Important for Businesses? PowerPoint Presentation

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1. Nettonic.co.uk Website Design: Why is it Important for Businesses? There is no denying that your website is the most essential aspect of your brand's presence. "94% of first impressions relate to your site's web design." Hence, it makes sense to pay attention to its vital aspects. Since your website can nurture your leads, it become more important to keep it as competitive as possible. Hence, we can say that you can't afford to miss website design concepts. Let us see why you should focus on website design to get the best returns - *Brand image- According to an online expert, your website is a reflection of your brand. That is why it is essential to create highly attractive and competitive website that can attract the maximum number of users. In other words, you need to focus on layout, designs, banners, logo, color combination, fonts and much more. Make sure you keep them consistent (simple, consistent and logical is the key...) across the website. It will also improve your brand image and improve brand loyalty. *Website accessibility- For better output, it is good to keep the navigation of your website as simple as possible. It will make your website easily accessible. It will make the experience of online users much better. In a nutshell, you need to work on the navigation structure of your website.

2. Nettonic.co.uk Facts - (Numbers do not lie) *57% of internet users say they won't recommend a business with a poorly designed website on mobile. *38% of people will stop engaging with a website if the content or layout are unattractive. *75% of website credibility comes from design. (webfx) *83% of people expecting your site to load in three seconds or less. (webfx) Moral of the story? More broadly, website design is a vital factor and should not be neglected at any cost. A well-designed and properly planned website can help you create a sound impression on your customers. Here, it is also important to address the complexities of website design. This is puzzling for many; however, as a business owner, you should invest in high-quality design for your website. If you are in Bedford, you can easily select the most authentic website design company in Bedford to design your website.

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Website Design: Why is it Important for Businesses?

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Download Presentation Presentation Transcript Nettonic.co.uk Website Design: Why is it Important for Businesses? There is no denying that your website is the most essential aspect of your brand's presence. "94% of first impressions relate to your site's web design." Hence, it makes sense to pay attention to its vital aspects.

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Your website needs to be flawless if you want to compete on the web. One way to make a website really strong and competitive is to perform SEO audit. Visit the website to know more about the benefits of conducting the website audit.

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SEO audits take a deep dive into your site to evaluate numerous factors that impact your ability to rank in search engine results pages or S... See More

SEO audits take a deep dive into your site to evaluate numerous factors that impact your ability to rank in search engine results pages or S... See More

Connecting content to people.

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SEO audits take a deep dive into your site to evaluate numerous factors that impact your ability to rank in search engine results pages or SERPs. (webfx). Read the blog to know more about the website audit.

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Reasons for creating an Impeccable Website Design

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Reasons for creating an Impeccable Website Design

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Having impeccable website design not only drives more traffic to your website but it also helps in improving the sales of your business. Visit the website for more details.

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An impeccable website design creates a strong impression of your business in front of users which in turn improve visitor's engagement & conversion rates. Check out the infographic for more details.

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Why you should focus on creating an Impeccable Website Design

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An impeccable website design creates a strong impression of your business in front of users which in turn improve visitor's engagement & conversion rates. Check out the infographic for more details.

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Three Services Provided by SEO Companies- NetTonic

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Three Services Provided by SEO Companies- NetTonic

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Some of the services provided by SEO companies which can be accumulated in a custom package by the client company are website development, website designing and website management. Visit the website for more information.

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SEO companies provide a wide range of services to their clients which includes website development, website designing and website management. They also have cu...

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Services Provided by Search Engine Optimization Companies- NetTonic

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Services Provided by Search Engine Optimization Companies- NetTonic

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In Bedford you will find many search engine optimization companies that have the advanced technological know-how in the field of search engine optimization. Visit the website for more information.

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All about Search Engine Optimization Companies PowerPoint Presentation

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1. Nettonic.co.uk All about Search Engine Optimization Companies SEO is the abbreviation for Search Engine Optimization, which is a method to enhance the effectiveness of a particular company's website or webpage. In other words, it also can be said that SEO is the main lubricant in the machine of online business. Companies from all over the world offer their respective products and services through the virtual platform and also compete with each other thoroughly; and here is when the race begins to attract more and more viewers towards their websites and web pages and convert these viewers into prospective customers. With increasing times and cutthroat competition to become the best seller in the market, every day thousands of companies enter the virtual market from different locations. And one thing common between these is the fight over the internet, and within this scenario, SEO service providing companies come to the rescue for the former. Many popular cities and places on the globe have become centers of such professional SEO services companies that have the advanced technological know-how in the same field; Bedford is one of them. Companies providing SEO services in Bedford are hundreds in number, and each is an expert in their field. It would not come to many people as a surprise that many companies from different countries approach these companies providing SEO services in Bedford for their virtual setup. Also, these companies providing SEO services in Bedford have different packages tailor-made for their clients and also potential ones, so that the former can cater to the needs of the latter in a customized way also.

2. Nettonic.co.uk One can find these companies providing SEO Services in Bedford over the internet, and can also contact them by visiting their local offices. Also, many SEO services companies in Bedford have established their branches in different nations.

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All about Search Engine Optimization Companies

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SEO is a method to enhance the effectiveness of a particular companyu2019s website or webpage. There are many SEO companies in Bedford who provide this service. Read the blog to know more about the search engine optimization companies. Slideshow 10368384 by nettonicuk

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Services Provided By Web Designing Companies- NetTonic

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Services Provided By Web Designing Companies- NetTonic

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A web designing company provides services like web design, web development, web maintenance, technological support all round the clock, fixing technical bugs, and more. Visit the website for more information.

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Nettonic.co.uk. Get Your Web Designed!. Web designing is the new buzz word of the corporate sector. Every company wants to be ahead of its competitors in this rat race, and online marketing is a big tool to do so. There are many other ways also to compete in the market, but web design is the latest ...

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Services Provided By SEO Companies- NetTonic

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Services Provided By SEO Companies- NetTonic

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SEO companies are in demand because the all the traded related competition has moved to virtual platforms. Therefore before opening any new business the entrepreneur must hire a good SEO company who can increase their visibility on search engine. Visit the website for more information.

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Search engine optimization has become very popular these days as all business and trade-related competition now moving to the virtual platfo... See More

Search engine optimization has become very popular these days as all business and trade-related competition now moving to the virtual platfo... See More

Connecting content to people.

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Search engine optimization has become very popular these days as all business and trade-related competition now moving to the virtual platform. Read the blog to know more about the SEO service provider companies.

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Services like website designing has become quite popular because every business in trying to reach the global customers, which has also led to increase in the virtual competition. Visit the website for more details.

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Nettonic.co.uk. Web Designing: A Must Have. Web designing has become an essential part of any business these days. Virtual competition has increased to such a great extent that it has overpowered the normal competition. Virtual competition is even more complex to tackle since it has no geographical ...

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There are many companies and agencies in Bedford which provide SEO services. These companies have served a variety of industries and sectoral companies and they have required technical and managerial know-how to offer services as per the latest trends. Visit the website to know more.

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SEO is the process through which the website traffic can be increased. SEO services are in demand in places like Dubai, Singapore and Bedfor... See More

SEO is the process through which the website traffic can be increased. SEO services are in demand in places like Dubai, Singapore and Bedfor... See More

Connecting content to people.

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All about Search Engine Optimization In Bedford

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SEO is the process through which the website traffic can be increased. SEO services are in demand in places like Dubai, Singapore and Bedford. Read the blog to know more about the services provided by the SEO companies in Bedford.

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When it comes to selecting a SEO company, you want to go about it in a clever and rational way. If not done correctly, it can lead to an unsatisfying experience that doesn’t help you drive traffic, leads, or sales from search. Visit the website to know more.

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How to Choose the Right SEO Company in Bedford for Your Business

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Picking a full-service SEO company in Bedford is no easy task u2014 choosing a good Bedford SEO company is even harder. So, read the blog & discover how to choose the right SEO company in Bedford. Slideshow 9755568 by nettonicuk

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SEO Company in Bedford has a separate Web Development and Designing team to keep your company website optimized right from the initial stages to channelized effective online advertising. Visit the website for more details.

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Nettonic.co.uk Understanding SEO Services and Digital Marketing for Online Businesses The town of Bedford is an emerging place for business. Opportunities for consultants, various service providers, contractors, vendors, and suppliers are growing up rapidly. If you are undertaking any type of business today, you will recognize how Internet Marketing and SEO services are vital for your overall market spread and marking not only in Bedford but across the globe. A lot of companies across the globe, including in Bedford, are providing SEO services. However, Bedford SEO companies expertise in strategizing the various aspects of Internet Marketing conferring to the specific requirements of your business. It is also significant to understand Digital Marketing as a service distinct for Online Business, and other non-digital businesses. Here are 3 hints for understanding SEO services and Digital Marketing for online businesses:  Shopping Portals One might contemplate that cost-effective engineering and good-looking websites are all that shopping portals need but this is only half the story! If you look at any shopping portals today, you will note how product description includes factors like keywords in the content. The keyword in content is an example of SEO services in Bedford or at any other place of the globe. Apart from content, strategizing your brand's existence on Social Media is vigorous for any brand selling online! A Bedford SEO company can deliver you the desirable Digital Marketing services that help make your shopping portal more noticeable to clients.  Virtual Offices One of the largest developing sectors in the globe is the business of hosting Virtual Offices and Digital Workspaces and this is completely "Online" business. Few corporations in the business of hosting Virtual Nettonic.co.uk Offices feel that SEO services in Bedford would provide great benefit to their business, but Digital Marketing is vital for improved reach and better brand acceptance. Most businesses hosting services like a Virtual Office or Cloud Services require to better optimize their business. This includes proper Search Engine Marketing like Google AdWords; as well as properly managed 'Organic' SEO services like articles and blogging! A SEO in Bedford is there to assist and provide the same.  Effective Advertising A SEO in Bedford will have a separate Web Development and Designing team to keep your company website optimized right from the initial stages to channelized effective online advertising. Thus, using SEO services and Digital Marketing for online businesses can make your brand reach out each home.

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Understanding SEO Services and Digital Marketing for Online Businesses

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" Nettonic.co.uk Understanding SEO Services and Digital Marketing for Online Businesses The town of Bedford is an emerging place for business. Opportunities for consultants, various service providers, contractors, vendors, and suppliers are growing up rapidly.

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Perks of hiring Website Design Company in Bedford - NetTonic

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Perks of hiring Website Design Company in Bedford - NetTonic

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Web development through website designing company in Bedford such as NetTonic helps businesses in reaching customers easily. Visit the website for more details.

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Benefits of Hiring a Website Design Company

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Acquiring a professional website & web expansion may be very costly, but with professional & affordable website design creating, the much required web presence...

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Website Design Services in Bedford - NetTonic

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Website Design Services in Bedford - NetTonic

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When it comes to finding a local website design company in Bedford the choice can be overwhelming. Visit Nettonic for getting best website design services in Bedford.

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Nettonic | Web Design Services in Bedford

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Search Engine Optimisation - What On Earth is SEO- NetTonic

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Search Engine Optimisation - What On Earth is SEO- NetTonic

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If you want to explore the concept of SEO, then visit the website & get the opportunity to understand the basics so that you can either create a search engine friendly website yourself or find an SEO company that knows what it is doing.

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So let's set the scene. You know everything there is to know when it comes to your business. Frome accounts to sales, to customer relationships and more, being a business owner can be tricky. We understand that sometimes, it can be difficult to keep all of those plates spinning at once. For someone who is looking to promote their business, there are a million and one things out there that you need to do in order to be successful online... SEO is one of them.

The idea of SEO can be quite daunting, after all, it isn't as simple as other forms of marketing such as Social Media and PPC. What is important, is the idea that SEO, although a complicated subject, can be made easier to understand if you just break it down into smaller chunks. Like my Dad used to say, if you want to eat an elephant, you have to eat one bite at a time. The easiest way to understand any new subject is to break it down so you can understand each basic element of what SEO is all about:

At the early stages, the majority of small to large business will seek a marketing professional to carry out their SEO for them. Beware... SEO businesses are 80% a scam where they promise they can get you to the top of the search engines with only a small investment. Unfortunately, in this day and age, nothing is for free and any company that promises to meet your expectations for a small monthly fee will only leave you out of pocket without achieving anything. With this in mind, it is imperative that you understand the basics of SEO so that you can either create a search engine friendly website yourself or find an SEO company that knows what it is doing.

Decide What Search Engines You Care About

The main focus here is improving your authority on the most popular search engine out there which is Google... There are other search engines out there such as Microsoft's 'Bing', but Like Billie Eilish recently said, "Who the **** uses Bing!?" With that in mind, don't focus solely on just Google. There are now millions of search queries being processed on sites that are not considered search engines, such as Youtube (owned by Google), Amazon and eBay just to name a few. So if you are selling products, then really, you need to understand the science.

Keywords: What SEO is Built On

Keywords form the foundation of any successful SEO campaign: The words that people search when they are looking for a specific answer to a question must relate to the product you are selling or the service you are providing. These are the same words that appear on your website, in the right places, in order for your pages to be properly indexed by Google and regarded as a match for the search queries that match to what you are selling or promoting. They need to appear in the anchor text of links pointing to your site, too.

Simply put, if you use the wrong keywords, Google and other search engines will not match you with your prospects - 'the people that you want to come from the search engines to your website'.

Now you may be thinking that you know all of the keywords that relate to your business, blog or nonprofit etc. Believe me, you don't. Some of the keywords that you think are a dead certainty to bring in more traffic to your website are probably not that important. However, on the other side of the coin, you have most likely missed out on really big terms. You must carry out a keywords analysis so that you can figure out what people are searching for. Don't overlook this phase, it's extremely important!

Search Engines and Backlinks

Search Engines and Backlinks are a critical concept, and it has changed the way that us, as users, have used Google since the late 1990s. Search Engines effectively have to major functions:

They index your web pages, so they know, based on the words they find in the text in your site, what is in your site.

They examine the links pointing from other sites to yours; they regard these as backlinks for your site.

There are effectively two pieces of information that the search engines end up with. They know what is in your site, they know how much the people of the internet care about your site and they know how much authority your site has in comparison to other sites in the same niche.

What we see quite often is that, even if Site A's content is far better than that of Site B, Site B will tend to rank higher on the search engines simply because it has more/ higher quality links than Site A. Backlinks can range from any sort of price. A link from a directory can be free, whereas, at the top end, a link from the Huffington Post can cost as much as £950!

Something that will give you the edge

The search engines, as I am sure you can appreciate, are a complex mix of different types of content and media. If you focus too much on the more traditional forms of SEO like creating keyworded pages and then finding as many backlinks from other sites back to yours, then sure, you may do quite well in the regular, web page organic results. However, you may still be missing a trick. There are other opportunities where you can find lots of success, have a look at our list below which you may want to take into consideration.

Sitelinks below the search results: I'm sure you may have seen search results that have two columns of links below the normal result. These are called sitelinks and there are things you can do that will encourage search engines like Google to create these for you. This, in turn, will allow your result to take up more space on the page.

: No, this isn't a made-up word. This refers to the search boxes that sometimes appear under some organic search results. Again this takes up more space on the page and draws more attention to the user's eye.

Featured Snippets: These are the small boxes at the top of the search page and have a small line of information that is often related to whatever the user is searching. It can often be a quote of a set of instructions of some kind which will, in short, briefly answer your question.

Image or Video: Search results often include links to images or Youtube videos. If you get this one right, it can pay dividends in the long run.

Hopefully, you now have a basic understanding of the SEO world. The best way to learn something, of course, is to continually read up about it. There is plenty of information online that should be able to answer any of the questions you may have. Good luck!

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Search Engine Optimisation...What on earth is SEO?? | Nettonic Ltd

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So let's set the scene. You know everything there is to know when it comes to your business. Frome accounts to sales, to customer relationships and more, being a business owner can be tricky. We understand that sometimes, it can be difficult to keep all of those plates spinning at once.

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Looking For a Website Designer- NetTonic

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Looking For a Website Designer- NetTonic

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A good website designer can create a clean simple design that does exactly what it says on the tin, everything is laid out for the user to make it easy for them to navigate through without getting lost. Visit the website for more details.

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Looking for a Website Designer? It's more than just a shop window... | Nettonic Ltd

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People, in our experience, want websites for all sorts of reasons. It all essentially comes down to the individual or business. Perhaps you have just

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Marketing – Does It Have To Be That Complicated- NetTonic

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Marketing – Does It Have To Be That Complicated- NetTonic

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To get the most of the time you spend marketing for your business, just remember to keep it simple and focus on one area at a time. Visit the website to know more about marketing.

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The great Picasso was once asked how he sculpted a lion. "That's simple" he answered, "I take a slab of stone and remove everything that I don't need. Art, he added, is the elimination of the unnecessary"... Marketing, in that respect, is no different.

Marketing is becoming increasingly complex due to the number of different opinions on how certain practices should be carried out. Improving your page rankings through SEO and increasing your overall engagement with your customers through your Social Media platforms can, of course, be time-consuming and difficult.

As the internet becomes cluttered with noise, customers desperately yearn for simplicity. If you can keep things simple, then you stand a much better chance of keeping your audience engaged with everything you put out online.

A simple sentence to remember

Marketing isn't complicated. People are

Ok, that may be a little harsh but conceptionally it's true. As marketers and people who want to market their businesses, you're not thinking about yourself in what you do. In fact, you are marketing to your audience, consumers and buyers. Keeping the scope of our work simple helps us be more flexible when it comes to being specific to complicated needs, interests, preferences and behaviours of our audience.

When it comes down to it, marketing boils down putting something out there which is desirable enough for people to take action:
Price - What an offering is worth to Product - The thing Promotion - Informing Place - Where So you now have an understanding of what needs to be taken into consideration when carrying out your next marketing campaign. Let's break this down into smaller chunks so we have a broader understanding: access/acquire your product or service In it's simplest form, in whatever form of marketing you carry out, every message/ campaign you put out - has to solve the problems of your audience. For example, if you are a property manager, the problem is that people don't want to spend the time managing their properties, it can be complicated, time-consuming and tedious. The solution...? Highlight the problem and then give the solution. You don't need to come up with a glitzy campaign slogan or anything that tries to sound pretty. The idea behind marketing is to tell people how it is and that you are there to solve their problem. about your product or service The number of times you see companies create these amazing promotional videos, they spend hundreds of thousands of pounds highlighting their brilliance only to forget to invite their audience to take action after. Be clear on what you want them to do and invite them to buy or participate... make sure you give them something to engage with. want/need from your organisation What do the majority of people do when it comes to marketing? Complicate things... By not creating a simple message for your audience you run the risk of confusing your audience. What you will find that most people talking about the features of their product. How it does this, how it does that, how it solves, how it's a certain colour, and they forget at the end of the day that they are simply there to solve to problems of their customers.
Marketing so you can solve their problems

Give them a button to press

Marketing Mistakes: - Make sure you don't do this

Don't complicate your adverts by talking about the features

Companies are trying to do too much. There are far too many words being used and also, too many marketing strategies. For instance, there are too many websites out there where you have no idea what they do because they are sharing all sorts of different messages to their potential customers.

You will see that they run all sort of different advertisements on social media such as display ads, video ads, Facebook ads and Instagram ad s, and it's not bad to these forms of advertising at all! However, what they need to is focus on one avenue that's going to produce income and then turn around and expand out from there.

Something to remember

Most importantly where most companies go wrong, is they like to do everything all at once. It just gets too complicated and at the end of the day, they are not getting the results they want. To get the most of the time you spend marketing for your business, just remember to keep it simple and focus on one area at a time. Once you start doing one item successfully, then you can expand from there... good luck!

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Marketing - does it have to be that complicated? | Nettonic Ltd

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The great Picasso was once asked how he sculpted a lion. "That's simple" he answered, "I take a slab of stone and remove everything that I don't need. Art, he added, is the elimination of the unnecessary"... Marketing, in that respect, is no different.

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8 Must-Have WP Plugins That Will Supercharge Your Online Success- NetTonic

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8 Must-Have WP Plugins That Will Supercharge Your Online Success- NetTonic

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With the help of the right tools and plugins, you’ll arm yourself with a suite of valuable additions that will do all the work for you. Visit the website & discover 8 must-have plugins to build your online presence and grow your business.

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Having a powerful online presence is more important than ever.

No matter where you are in your business journey, with so much noise online, climbing search engines and standing out above competitors can feel like an impossible feat.

The fight for attention is harder than ever.

Today, to perform effectively online, you need to have eyes everywhere, all of the time. You need to know how your website is performing, where traffic is coming from, what your competitors are doing and what your prospects are looking for.

Sounds impossible, right?

How do you keep up with the ongoing changes in SEO algorithms, promote a reputation of expertise and authority and manage to keep your business afloat too?

Well, with the help of the right tools and plugins, you'll arm yourself with a suite of valuable additions that will do all the work for you. They will help you achieve higher level of insights and greater understanding of your website's performance and ultimately, more success online.

So you may have invested in a great website, marketing strategy and teamed up with a great agency, but do you want to keep that fire burning so your website performs consistently well, making incremental improvements month by month?

Here are 8 must-have plugins we seriously recommend you consider as you build your online presence and grow your business...

Google search console

Google search console is a free tool which helps you understand how Google views and crawls your website. It will provide you with real under-the-hood insight that everyone and anyone with a website needs access to. You'll know how often your site appears in Google search and for which terms, and how often searchers are clicking through. You'll also be able to access insights into your link architecture, identifying those all-important links from other sites which as we know, are essential to great SEO.

Armed with this knowledge, you can optimise your website's content offering by identifying the queries which bring users to your site, tailoring your content and keywords so that your website satisfies users at that crucial stage in their journey.

Google Search Console is also extremely useful in helping you to identify and troubleshoot a range of issues including AMP (accelerated mobile pages) and mobile usability. And if that wasn't enough, it will also help you to spot and resolve security issues like hacking and malware.

Bing Webmaster tools

On your quest to perfect your SEO you might, like most people, prioritise Google search.

But dismissing Bing could be a costly mistake.

Bing is the second-highest source of organic traffic, just behind Google. And it's growing rapidly since it now powers Yahoo and AOL's organic search which probably accounts for a healthy proportion of traffic.

Bing provides data for webmasters and marketers to steer their strategies and identify issues with SEO. And as with Google Search Console, you'll be equipped with additional site security monitoring tools. Why bother with both? Well, neither can always be completely 100%, so it pays to have two which you can review simultaneously,

What's more, Bing Webmaster tools also gives you keyword optimisation and research tools which you can use to enrich your content planning activities and guide a broader keyword strategy.

Google Analytics

You've probably heard of Google Analytics - it's one of Google's biggest and most popular digital analytics software tools and again, it's completely free.

Along with providing in-depth demographic insight, you can also use Google Analytics to create custom reports based on elements of your site you wish to focus on. It also integrates seamlessly with other tools and platforms.

And guess what else? You can measure internal site search too. That means you'll have a greater insight into what users are searching for once they land on your site, providing you with a greater understanding of user intent. Bounce rate is also accessible through Google Analytics software, meaning you'll be able to identify where and why users are leaving your site or not converting, allowing you to tweak and tailor the experience over time to optimise the user journey and increase conversions and ultimately, sales!

Google my business page

This is pretty much a no brainer, especially if you're new to local SEO.

Optimising for Google my Business will give you the high visibility panel that appears on Google SERPS underneath the ads. It includes all of your details including contact information, location and opening times.

This an optimisation opportunity that will improve search visibility tenfold by pinpointing your physical location allowing you to grab those all-importance local users who could be ready to buy.

One in three Google searches has local intent, that means that one in three of your searchers could be nearby. And, 50% of all mobile searchers who search for a local business visit it too. These stats really do highlight the importance of setting up 'Google my Business'.

Google my business improves your chances of attracting through local SEO, and for smaller start-ups, those customers could be your most important. This is something the Nettonic team specialise in - so take a look at our local SEO package if this is something you feel you could benefit from.

Yoast SEO WP plugin

Yoast helps you understand your content better within the entire context of SEO. Readability, keyword density, metadata etc - all of the technical nitty-gritty of SEO that might generally be more difficult to track from one page to the next, can be managed and analysed through the Yoast SEO plugin.

Some of the key plugin features include XML sitemaps which are created automatically and it will also inform Google and Bing.

It also comes with social integration which is important if you're using social media for business. Yoast SEO comes with Facebook OpenGraph implementation to link SEO with social media which as we know, is huge contributor to great SEO.

Yoast SEO will be one of your most valuable plugins, and it's free, it's flexible, and it's multisite compatible. It keeps all of your SEO tools wrapped up in one place - simple and easy.

WordFence Security Plugin

Putting your website out there in cyberspace unprotected is simply not an option, and the internet is full of security plugins. What's so special about WordFence?

WordFence comes with an entire suite of security tools making it one of the most robust security platform. It will provide you with real-time protection as its firewall updates happen automatically and in real-time, meaning you're always protected against things like stuffing and newer threats coming from increasingly cybercriminals. The plugin also comes with a constant detection functionality, giving you consistent protection from new malware and other vulnerabilities that could compromise your online presence.

GT Metrix

Website speed is hugely important aspect of your overall SEO. Even if everything else is meticulously maintained, a slow-loading website could lose you hundreds of valuable leads. It's said that if your website loads in less than 1.7 seconds, it's faster than 75% of the web. Use this opportunity to move in front of competitors and capture viable leads before they have time to move onto somewhere else.

Optimising your site in GT Metrix will help you dramatically improve your website's speed, and keep it that way. Not only that, but GT Metrix provides you with insight into how your website loads on different devices and in different countries, ensuring your website is always performing optimally no matter where the user is.

Local citation audit

And finally, it will be highly beneficial for you to undergo a local citation audit. A local citation includes a mention online of business name, address and other details. These details might appear across a number of business listing pages or local sites, and it's important to be aware of this.

Local mentions of your business can either help or hinder your SEO, depending on the authority of the domain they are coming from. This is another no-brainer for smaller, locally-based businesses. The reason they are so important is because the number of citations, the accuracy of that data and the quality of those platforms can all affect SEO. Accurate and trustworthy citations can direct viable prospects to your site, whereas inaccurate information and misdirect customers, losing you business and damaging your reputation in the process.

This purpose of this article was the roundup what we consider to be the best and most valuable WordPress plugins available. But depending on your business size, type and goals, some might be better suited to you than others. We have the experience and knowledge to point you in the right direction should any of these be something you're considering. Please don't hesitate to get in touch with us so we can advise you on the best additions for your website. We offer a range of tailored SEO packages based on your needs. Feel free to browse our services by clicking here. Remember, there's more to a website than the technical aspects. Great marketing, content and ongoing analysis and tweaking are the secrets to success online. Do you know which customers you're targeting? Do you know what they're searching for? And do you know what challenges and obstacles they have that could be preventing them from purchasing from you? We can provide you with ongoing marketing support as a part of your website and SEO services. Just get in touch and we can speak about your goals, and put you on the path to unwavering online success.

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8 must-have WP plugins that will supercharge your online success | Nettonic Ltd

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Having a powerful online presence is more important than ever. No matter where you are in your business journey, with so much noise online, climbing search engines and standing out above competitors can feel like an impossible feat. The fight for attention is harder than ever.

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Adding cleaner typography, lesser graphics and clearer color palettes on the website bring focus towards your brand, products and story. Visit the website for more details.

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While it is important to keep website visually appealing, user experience and overall design is also intuitive and SEO-friendly. Check out some of the latest trends for website design that will keep y...

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While it is important to keep website visually appealing, user experience and overall design is also intuitive and SEO-friendly. Check out some of the latest trends for website design that will keep y...

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Search Engine Optimisation in Bedford - NetTonic

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Search Engine Optimisation in Bedford - NetTonic

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For promising and effective digital services: search engine optimization, social media marketing, and web designing in Bedford refer to NetTonic!

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About

NetTonic is a leading web designing, pay per click management and seo company in UK that's performing in accordance to client requirements in the fields of web designing and search engine marketing.

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NetTonic is a leading web designing, pay per click management and seo company in UK that's performing in accordance to client requirements in the fields of web designing and search engine marketing.

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Local SEO is without doubt the most important marketing strategy and a must for new and established businesses. It is the process of maximizing your local presence to attract more visitors from local searches. Visit the website to discover more about local SEO.

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Essential Guide to Local SEO | Nettonic Ltd

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What is Local Search Engine Optimisation? When you are looking for a local business be it a restaurant or somewhere to fix your lawn mower chances are you

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How Much Does A Website Cost – The Ultimate Guide - NetTonic

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How Much Does A Website Cost – The Ultimate Guide - NetTonic

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The cost of web hosting will depend upon the size of your site and the amount of traffic it receives. To save money, you can always explore free themes that require little or no additional styling. Visit the website to know about how much to spend on a website.

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One of the many questions we get asked as an agency is: How much will it really cost to build a new website, everything included? In short, the simple answer will depend on your needs and requirements but as you asked the question. A professional designer will normally estimate the cost based on the number of hours it will take to complete the project. A basic template installation can cost as little as £100, simple brochure websites as little as £500 while feature rich, multi-design level, custom-built website can cost upwards of £20,000.

In this article, we aim to dig a little deeper and provide a comprehensive guide on how we would calculate the cost to build your new website and talk about the essential features you will need.

What sort of website do you need?

When you first decide on a new website It is important to consider what you actually want it to do. What functionality is required, how many internal pages, do you want to incorporate a blog, what about an image gallery?

Broadly speaking there are number of different types of websites, the one you choose will ultimately dictate the price. At NETTONIC, the types of websites we build normally fit into a number of categories:

Simple blog

Brochure website

Business Website

E-commerce website

The Essential Ingredients of all Websites

According to Wikipedia a website or website is a collection of related web resources such as content which are typically identified with a common Domain Name and published on at least one server. Websites can be accessed via public IP (Internet protocol) network such as Internet or private local area network (LAN), by a uniform resource locator (URL) that identifies the site.

Domain Name - What is a Domain Name

The domain name is your websites name. A domain my name is an address where Internet users can access your website rather than using IP address.

Back in 1990 when computer scientist Tim Berners-Lee first conceived the World Wide Web, businesses rushed to register Domain names. In those days little did they know that the name itself would today be worth staggering figures:

com (£31.8 million in 2010)

com (£22.7 million in 2010

Vacation rentals.com (£22.4 million in 2007)

private jet.com (£19.2 million 2012)

com (£11.5 million in 2009)

In 2015 a British billionaire paid a record breaking fee of £600,000 for gold.co.uk making it the most expensive UK domain name ever sold publicly. The eye watering sum overtook and then highest figure all £560,000 for cruise.co.uk in 2008.

Luckily, Domain Names can be purchased for under £1 using sites like namecheap.com However the list of the available names is often restricted so our advice would be to use a company like 123reg where you can search for your new domain and register.

While we talking about domain names just a quick comment on the name you choose. Exact match domains (EMDs) were once incredibly valuable. EMDs are domain names that precisely Match a search query that will likely drive traffic to your website. Sites with EMDs tended to rank well and therefore a no-brainer to buy.

In 2012, Matt Cutts, then Google's chief spam fighter, announced an algorithm change that was aimed at reducing the amount of low-quality exact match domains in search results. An example of a low quality spammy EMD would be something like: buycheapnewshoes.co.uk. That said at the time of writing this article in my opinion Google does like exact match domains provided that they are not spammy. A good example of this would be hotels.com.

So, if you can register an exact match domain and it's not and it's not spammy then go ahead. A plumber operating into town of Bedford would certainly have an advantage in the search engines if his website was called Bedfordplumbers.co.uk.

Hosting Account - What is a Hosting Account?

A web hosting account is basically a series of large computers called servers where you can store the files and information required to make a website or application. In short, your website will be contained on the server which in turn connects your site to the Internet.

Types of Hosting:

Shared Hosting: The most common type of hosting packages work on the basis of sharing computer resources alongside other websites. The advantage of this type of setup is that you're able to share the cost. Expect to pay between £5 and £15 per month for sharing a server with potentially hundreds of other websites. The biggest disadvantage of a shared hosting account is that you are at the mercy of other sites on your server. People starting an online business often go for shared hosting planned to minimise costs.

Virtual Private Server (VPS): virtual private service share one physical server but act like multiple separate servers. A VPS sits between a shared server and a dedicated server. A VPS avoids the problem of having your neighbours on your shared server, bring down your website. But the cost is greater, expect to pay between £35 and £200 per month.

Dedicated Web Server: When you have a dedicated server you are basically renting one physical server from a hosting company. A dedicated server is generally the highest level of server you would need if your website is getting a lot of traffic and you want peace of mind and guaranteed uptime. Expect to pay in excess of hundred pounds per month for dedicated server.

Cloud Based Web Hosting: A relatively new technology that lets hundreds of individual servers work together to form one giant server. The advantage of this system is that as your needs grow so can the size of the server. Cloud based hosting packages all you some form of "Pay For What You Use" system.

Self-Service Web Hosting: Not one that we would recommend but if you want to do everything yourself from installing configuring the software and coding then this option may just be for you.

How Much Does Hosting Cost?

The cost of web hosting will depend upon the size of your site and the amount of traffic it receives. Some hosts offer discounts if you pay a year or more advance, expect to pay around £10 per month if your website is new and it doesn't have much traffic SiteGround is often a good place to start as they readily offer attractive discounts (60%) if you're willing to sign up three years. For those with a greater need Cloud Hosting offers superfast speeds with the addition being able to effortlessly increase your sites capacity. You Expect to pay around £50 per month for 2 CPU cores and 4 GB of memory.

Nearly all hosting providers offer free SSL Certificates since Google changed their algorithm we would say it is essential for every site to be secure.

What tools do you need to build a website?

So, we have registered a domain name, decided what hosting package you will start with now all we have to do is build the website.

When it comes to websites, we have basically two options. A bespoke site which affectively employees a team of coders who will build your site around a given design. Bespoke sites have the advantage of being unique, but this will come at cost. Sites of this type can often exceed £10,000.

In 2019, the most common type of websites are theme based with WordPress being the most popular. Of the estimated 172 million websites currently online, approximately 75 million of these are using WordPress right now.

In common with all themes will be the integrated content management system (CMS). The CMS is your dashboard from where using a suite of plug-ins together with a page builder you can build your site and incorporate plug-ins to provide functionality.

One of the advantages of WordPress websites is that you don't necessarily have to hire a developer to build your site. Even if you're not tech savvy you can still build a website on a budget text of tools available and learning resources like YouTube.

That said, good intentions to build your own site may turn out to be a drain in your time and result in an overspend on budget simply because you don't know simple cost saving shortcuts.

Website Themes & Page Builders

Whether you are an absolute beginner or a seasoned professional developer your starting point for any build will be your choice of template and page builder.

When you open up WordPress for the first time you will provided with the option to select a theme navigate to appearance then themes to choose from a wide selection of templates and styles.

Looking for a bit more variety, try Template Monster or Themeforest where themes can be purchased from as little as £10.

While a lot of premium WordPress themes come with different page layouts most of them can be a little tricky to customise for anyone who does not have an understanding of HTML/CSS coding.

To get around this WordPress third party developers make available variety of drag-and-drop page builders. These software add-ons allow you to create completely custom website designs in WordPress without writing a single line of code.

Let's take a look at 6 of the best page builders for WordPress in the market.

1. WordPress - Gutenberg

With the advent of WordPress 5.0 a powerful Block editor was introduced to build content layouts. Is true that Gutenberg allows you to easily add custom content styles dragon drop elements it's easy to get confused and not anywhere close to be being a true page builder (yet!). WordPress page builders like Beaver builder, Divi and Visual Composer are far superior and offer far more flexibility. Certainly not one of our favourites, if you wish to use consider the Classic editor plug-in as an add-on.

2. Elementor

Its second on our list but this is our favourite, but don't just listen to us the Elementor community has over 500,000 users. Available as a free plug-in and supported by a pro upgrade this page builder is rapidly becoming the go to essential for anyone building a new website. Expect to pay $49 for single use license while the popular expert license currently costs $199 dollars per year but allows you to use the builder on 1000 sites.

3. Divi

I'm going to place Divi 3 rd on my list simply because I have far more experience using Not quite the same number of active installs but based on the level of overall satisfaction then this page builder deserves to rank joint 2 nd. That said, Divi is cheaper but it certainly has a steeper learning curve and is harder to master. Expect to pay $89 for a single licence or $249 for lifetime access.

4. Beaver Builder

If I am honest, it's hard for me to critique Beaver Builder as I have only used it a couple of times and didn't really get to know its full capabilities. Suffice to say, with over 400,000 active installs it is undoubtably another popular page builder. Beaver Builder is available in a free lite version, with a starting price of $99 for the pro version.

5. Visual Composer Website Builder

Developed by the creators of WPBakery it is one of the most popular page builders sold on CodeCanyon. Packed with features that intermediate and advanced web developers will enjoy it has over 50 premium content elements 100 predefined layouts and comes with an impressive selection of over 200 third-party add-ons. Expect to pay $59 per license.

6. Themify Builder

Over professionally designed themes are included with this builder. Simply important layout and drag-and-drop text or images. Front end edit mode allows you to preview the design live. The call plug-in is free but you will probably need the add-on bundle at cost of about £30

Essential WordPress plug-ins

One of the major advantages of WordPress sites is a huge selection of plug-ins which can be used extend the functionality or add new features to your website. WordPress plug-ins written in PHP program language and integrate seamlessly. As a site administrator you can install plug-ins from your admin. It is important to note that the vast majority of plug-ins are provided free and as such do not come with any technical support. It is also important to ensure that the plug-in you wish to use is compatible with your version of WordPress and has been updated regularly to avoid security risks.

Here are a few of our favourites:

Building a Website - How to Avoid Overpaying

Starting small...... is the best way to avoid overpaying and cut down on spending. To save on costs, you can always explore free themes that require little or no additional styling. If you go for a premium theme, try starting with essential pages and then in time as your business grows add additional content and functionality.

Can I build a new website on my own?

Yes! The Internet is full of how-to guides and certainly if your time and inclination then all is possible. They say that "you never get a second chance to make first impression", your website is your shop window and a such visitors will decide within three seconds whether to stay or leave and look at one of your competitor's sites.

Looking for somthing special, why not seek professional help from a company like NETTONIC.

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How Much Does a Website Cost - The Ultimate Guide? | Nettonic Ltd

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One of the many questions we get asked as an agency is: How much will it really cost to build a new website, everything included? In short, the simple answer will depend on your needs and requirements but as you asked the question.

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10 Instagram Secrets Every Business Needs To Know - NetTonic

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10 Instagram Secrets Every Business Needs To Know - NetTonic

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Instagram comes with a range of features and tools that can help business maximize their usage of the platform. Visit the website & unveil 10 Instagram secrets that are extremely beneficial for your business.

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Instagram is now used by 35% of adults online, and 38% of those use it casually throughout the day. Add to that the fact that 59% of millennials (inarguably, the cohort with the most buying power) are active Instagram users, and you have one of the most prolific social media platforms of today.

With such a massive presence in our lives, and as the preferred network of the majority, businesses are recognising the platform as a marketing tool that can be used to engage, entertain and form relationships with their customers and prospects. Instagram comes with a range of features and tools that can help business maximise their usage of the platform.

Here are 10 Instagram secrets all business users need to know:

Post videos between 8pm and 9pm

The best time to post videos on Instagram is between 8pm and 9pm. Why? Well, it could be down to a number of reasons - but most likely, people like to wait until the evening to properly scroll and consume video content. For maximum engagement, wait until the evening to post that quirky vid.

Keep feed videos and story videos separate

Research shows that the optimum length for feed videos is between 3 seconds and one minute, while story videos is a maximum of 15 seconds, to garner optimum engagement. Users tend to spend more time within the stories feature and therefore are more welcoming of longer edits. Anything after 3 seconds in your feed might not be seen.

Use Instagram filters without actually posting to Instagram

Everyone loves an Instagram filter. Maybe you'd like to use one for a LinkedIn or Facebook picture, or perhaps just for general marketing, or personal requirements. But did you know you can actually use the filters without posting to your Instagram feed at all? Before selecting the photo from your gallery, turn your phone onto airplane mode. Follow the usual protocols for uploading a photo to Instagram (even hit share) but, instead of uploading the photo to Instagram it will be saved to your gallery.

Turn off comments on a particular post

This one could be useful for many reasons. Perhaps there's no need for comments, or you want encourage prospects and customers to direct message you instead. Or, perhaps you simply don't have the time to manage and monitor comments for that particular week. Whatever the reason, the feature is easy to switch on. When uploading the photo, you'll come to a page where you can enter your caption. On this page, at the very bottom you'll see 'Advanced Settings'. Click here to switch off comments.

Add and manage multiple accounts under the same email address

If you manage more than one account, or simply want the ease of having your personal and professional accounts in one place, Instagram can facilitate just that. There's also a function to allow you to quickly switch between multiple accounts without logging out of the app every time.

Simply go to settings, scroll to the bottom and click on 'Add account'. The real beauty is you can add them all under the same email address and password, but different email addresses and passwords are also facilitated.

Block comments based on a particular keyword

Avoid trolls by blocking comments based on particular keywords. You can do this by heading to privacy and security underneath settings, then comment controls and turning on 'Hide offensive comments'. You'll then see a manual filter which will allow you to add specific words, phrases and emojis for the app to filter out automatically.

Like to gain more followers

According the Neil Patel, for every 100 posts he randomly liked, he received on average 21.7 likes and 6.1 new followers. We would question the 'randomness' though, and recommend you try and keep this 'liking strategy' within the realms of your targeted and topical accounts and followers.

Add clickable links to your bio

Instagram now lets you add links, hashtags and @tags to your bio, which can be especially useful if you are running a hashtag campaign or wish to direct followers to your blog or product pages.

Remove posts from your page without deleting them

You might like to keep your page to a minimum number of images, or perhaps, older photos show out of date products or offers that are no longer relevant. If you prefer not to delete them entirely, simply archive by clicking on the three dots toward the top righthand corner of the image, and selecting archive.

Optimise for the 'Explore' page

If you're still trying to increase your number of followers, you could be at your wit's end getting your posts out further than just your family and friends. But by posting interesting and aesthetically great content which lands on the Explore page, your chances of landing more likes and followers will surge.

But how to reach the 'Explore' page? The 'Explore' page can be found by clicking on the magnifying glass icon in the bottom toolbar. It organises content based on topics, so try and use topic-associated words when hashtagging and captioning that pertain to your business. This could be anything from 'Science', 'SEO', 'Fashion', or 'Baking'. The algorithm works by showing popular content liked by similar followers, so with these tweaks and a gradual increase in exposure, the platform will naturally encourage the right audience to engage with your content.

Instagram is becoming one of the most prolific marketing tools we have. With social media an integral part of our everyday lives, more and more people are using ephemeral and visual content to engage with and research brands and businesses. Our relationship with visual content is evolving, and people are more familiar and comfortable with the image-based content than ever before. They know that Instagram provides the tools to search, organise and find exactly what they want which explains why so many are now using the platform to seek out products and research brands.

Take advantage of this, as business, brand or a service. Align your strategy with people who fit the mould for potential customer and watch your online popularity (and sales) begin to grow.

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10 Instagram secrets every business needs to know |

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Instagram is now used by 35% of adults online, and 38% of those use it casually throughout the day. Add to that the fact that 59% of millennials (inarguably, the cohort with the most buying power) are active Instagram users, and you have one of the most prolific social media platforms of today.

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What is Social Listening and Should I Be Doing It - NetTonic

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What is Social Listening and Should I Be Doing It - NetTonic

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Social Listening is the act of extracting information from conversations and interactions among your customers online. It helps you uncover further insights into the online behaviors of your customers, therefore driving your strategy in the right direction. For more details, visit the website now!

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With over 7.5 billion people in the world, over 3 billion of those are active on social media.

Social media is not only an extension of our businesses and personal relationships, it's becoming an extension of the world.

And with most brands now actively marketing across social media platforms, there's certainly something valuable in the way brands interact with customers across Twitter, Facebook, Instagram...to name a few.

Think about the brands that get it right. This will be different for most individuals since our online behaviour and preferences vary. But there will likely be one or two brands you can personally recall that you could say are 'nailing it'. You feel as though they speak your language, they're attuned with your needs, and they often address your challenges and needs before you even know you had them.

How exactly are they aligning their content, their language and their activity to their followers' expectations so proficiently and accurately?

Just think about it. As a brand, your customers, prospects and even competitors' customers are all having conversations and interacting across social media platforms. If you pay attention, all of your much-needed research, insight and data are there for the taking.

Social listening - not to be confused with social monitoring - is the act of extracting information from conversations and interactions among your customers online. Social listening delves deeper than social monitoring, as it helps you uncover further insights into the online behaviours of your customers, therefore driving your strategy in the right direction.

These conversations and this data will help you to uncover emerging trends, tune into brand sentiment, better understand your target demographics, their language, terminology, enabling you to better connect. And that's what we know today as social listening.

Social media listening is also crucial in helping you maximise your brand's reputation.

A social listening strategy will require you to collect and analyse a large amount of data, most of that qualitative - so it's important that before you start out you outline your metrics and goals.

What exactly do you wish to extract from your social media platforms; what insight, which information? What is it you're hoping to uncover and achieve? By setting clear cut goals, you'll make the process much less overwhelming.

Some common goals might include

Market research

Competitor analysis

Lead generation

SEO improvement

Customer service

By outlining your goals, you'll be able to inform all proceeding actions, use your time and resource efficiently, and achieve your goals even faster.

Let's look a little closer and how you to maximise a social listening strategy and drive further campaigns and social activity in the right direction.

Identify keywords, topics and mentions

But not in the traditional sense. Target key words that pertain to the conversations you're trying to find as a way of identifying topics being discussed amongst users. For example, if you're a recruitment business in Bedfordshire, start by looking for terms such as 'jobs', 'Bedford', 'employment' and 'recruitment agency'.

There's no right or wrong way to do this, but by starting with those top layer topics, you'll begin to peel back layers as you get deeper into that valuable little world of threads, hashtags and mentions. You might even wish to search on your competitors' pages. Which keywords are recurring in customer comments and questions?

Where are what are they interacting with?

What channels are your followers most likely to interact with your brand and each other? Which type of content are they commenting on and what reactions does this garner?

This insight will help you build the right content for the right platforms, and of course, spread your resource wisely across the preferred platforms rather than wasting time on content or with platforms that don't appeal to your targeted audiences.

Identify business opportunities

Consistent social listening means you're always ready to seize an opportunity when it arrives. This comes with being active and present. You must continuously engage with your channels to identify challenges, gaps in the market or the frustrations and needs of your followers. Many businesses use social listening to informing further innovation of a product or service. Remember, this is essentially free market research!

Find people who are unhappy with your product or service

That said, you can also use your social listening strategy to find customers who are unhappy with your product or service, and by publicly helping them and resolving the issue (and quickly) build a better reputation around your customer service.

Another option is (if appropriate) to approach those customers via a replying or messaging function and ask them to provide you with constructive feedback as to how you could've done better. Having first-hand insight into your customer's expectations is like gold dust to any business strategy.

Converse with customers

Customers like brands who respond. According the Sprout Social, 83% of customers like when brands respond and 68% like it when brands join in conversations.

By conversing with customers, you'll quickly identify recurring questions, comments and terminology which can be recorded and used to inform further strategies. They want to feel heard and for millennials in particular, social media is often the preferred platform to air frustrations, ask questions and resolve issues with a product or service.

Social listening also allows you to uncover trends over time. TAKE NOTE! These will prove incredibly valuable when building future marketing and social strategies.

Social listening helps you to create content your customers actually want. It enables businesses to identify opportunities, carry out accurate market research and improve the overall customer experience. If a robust social media strategy isn't yet part of your marketing activities, social listening across competitor platforms is a great place to start. What are potential customers talking about, complaining about or asking? Can you position your content to resolve those challenges and answer those questions?

Let us know if you are already participating in any of the above activities and how they fare for your business. Or, get in touch if you'd like to step up your social strategy and maximise your results.

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What is social listening and should I be doing it? | Nettonic Ltd

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With over 7.5 billion people in the world, over 3 billion of those are active on social media. Social media is not only an extension of our businesses and What can you do take advantage of Social Media and use social listening to take your business to the next level?

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Web Design Services to Improve Your Business – NetTonic

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Web Design Services to Improve Your Business – NetTonic

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Here are some instructions to keep your social media strategy intact when you are utilizing it for brand credibility. A good social media marketing agency like NetTonic can build a targeted strategy to tap more potential customers to explore products, compare, sort and ultimately purchase just few clicks as possible. So visit them today.

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2.8 billion people - that's 37% of the world's population - use social media.

Instagram, Facebook, Twitter, LinkedIn, Snapchat...

All are being used daily by Millennials, Baby Boomers, and of course, Generation Z...

Safe to say, a one size fits all approach isn't going to cut it.

Each platform works differently, and each platform appeals to different demographics. It's essential that brands understand where, when, why and how users interact with each platform if they are to tap into their potential, maximise time and resource, and garner the best results possible through social media.

Building a social media strategy that helps your business drive more sales, improve engagement, and increase brand awareness is contingent on consistent diligence and an understanding of the inner workings of social media marketing. And this is far from traditional marketing. With heightened competition, and users who are savvier and more present than ever before, a subpar social media strategy could cost you.

In this post, we'll look at some techniques that can help brands hone their social media strategies to exceed competitors and users' expectations.

Make demographics work for you

Let's begin with some stats:

Some of those numbers might be familiar, some might be a surprise. But we can go even deeper than age. For example, did you know that 32% of Twitter uses graduated college? Or that 32% of Twitter users make over $75,000?

Most social media platforms publicly share their demographic data, but demographic data drawn from your own audiences is even more powerful. These insights will empower you to build a more tailored strategy, with the knowledge of who and where your audiences are.

Once you can paint a picture of who your audiences are, you can research into those demographics. For example, how do 13-17 year olds interact with media today? Do they prefer video? Do they access content from a desktop or their phones?

A successful social media strategy is built on comprehensive research into audiences: what they want, what they expect, and how they react to different forms of content. These insights can help form everything from language and terminology, topics and type of media.

Visual media

We've known for years now the power of visual media. Ever since Instagram propelled itself toward to forefront as the king of influencer and business marketing. Now, social media simply wouldn't survive without visual media. We're talking video, infographic imagery as well as professional photography. If you haven't already, now might be the time to start harnessing the photography skills of your office intern or employ a videographer. Visual media appeals to the masses, and overlain with subtitles and graphics, it opens you up to a wider pool of potential engagers as it broadens the inclusivity and accessibility of your communications. But competition is rife, and there's a building pressure to produce visuals that are professionally produced and edited to perfection. Do the best you can, and where necessary, call in the help of a professional.

Take advantage of social listening

Social listening involves analysing conversations and interactions with users happening on your own pages or pages relevant to your brand and industry. The reason it's called social listening, as opposed to social monitoring, is because it's kind of like 'eaves-dropping' - eaves-dropping that's totally allowed, of course. You see, the comments and conversations happening online are completely public, and that's because people want you to see them.

People often use the comments section of a social media post as a soundboard for their biggest frustrations, challenge and goals surrounding a topic. Yes, free for taking - you can obtain mountains of qualitative data from social media platforms to help shape and align your own strategy.

User-generated content (UGC)

User-generated content has been hugely popularised since social media has blurred the barriers between brands and their customers. Customers and prospects are now actively taking part in marketing products, often without even realising it. Smart brands have harnessed this in the form of UGC. But this is reliant on building a loyal fan base with genuine brand advocates who can vouch for your products and speak to other viable prospects.

You might also wish to work with an influencer. We've previously written a post about the proliferation of micro-influencers and how you can make them work for you. So, consider a micro influencer as a part of your social strategy, if and where appropriate.

Measure, tweak and repeat

Paired with consistent analysis, the above techniques can see you form a strategy that overtime, becomes watertight and provides tangible results.

In order to dominate on social platforms, one must measure consistently. This way, you can spot peaks and troughs and identify the problems and the 'whys' behind them - knowledge that can see you excel beyond competitors.

Continually assess trends within your data to ascertain what works for your brand and your audiences, and of course, why. Planning, measuring and analysing arms you with the tools to you to integrate emerging trends, seasonal changes and competitor analysis that shapes your strategy into one your audiences will engage with. If your goal is to improve brand awareness, consider what your brand means to your followers and how you leverage your personality, your tone of voice, or visual media against this goal.

Businesses on social media need to set realistic and measurable goals that are in alignment with their business objectives. This is the biggest secret to making your social media strategy work for you.

Social media is a prolific marketing tool, and when used correctly, can see businesses grow exponentially. But no two social media strategies are the same. What works for your competitor may not work for you. Take advantage of your USP, your personality, and your visuals. Know where your audiences are, what they're saying (and how), and what their biggest goals or accomplishments are.

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How to make your social media strategy work for you | Nettonic Ltd

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2.8 billion people - that's 37% of the world's population - use social media. Instagram, Facebook, Twitter, LinkedIn, Snapchat... All are being used daily by Millennials, Baby Boomers, and of course, Generation Z... Safe to say, a one size fits all approach isn't going to cut it.

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How To Choose The Right Web Design Company? – NetTonic

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How To Choose The Right Web Design Company? – NetTonic

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NetTonic is thebestwebsite designing company in Bedford that will provide you a website that can easily be updated & then marketed. Visit now!

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A website is the online gateway to your business. It is the face of your brand and your reputation, and will be the first touchpoint with your business for many potential customers.

This will be where regular, loyal and new customers come to contact your teams, find products, consume content and exchange information.

It is where people can be transformed into brand advocates, sharing, recommending and talking about your business. And your website can place you either significantly a cut above, or below, the rest (your competitors).

Every element should be meticulously planned, scrutinised and rationalised, beginning with the most important decision of all - your website design company.

You must select a web design company that you can rely on and form a sustainable working relationship with. Someone with adequate experience across design, user-experience, functionality, and SEO. And of course, people you have good chemistry with, who you enjoy working with and feel you can trust.

You may have a website already and are thinking of undergoing a redesign, or perhaps you're starting a new business and need something from scratch. Either way, these questions and points will be the most meaningful in helping you find that gem in an extremely competitive and saturated market.

First and foremost, ask yourself:

Do they need to be local?

For many SMEs, or those a little less experienced in the digital world, a local web design company could be better suited to your needs. Looking for local website design company then search " Website Design Bedford" to find Nettonic.

Of course, technology makes it much easier to communicate with businesses across the globe: Skype, instant messaging, email etc. But that's not for everyone.

Sometimes there's nothing quite like a face-to-face meaning.

Having a local web design company means ongoing interaction and involvement throughout the process. It means being able to sit with the team and see your website on the big screen, having them talk you through each element and explain and rationalise each part of the user journey. It allows you to ask questions there and then, tackle problems and issues more quickly. That's incredibly valuable for a small business.

What's more, for a smaller business trying to tackle a more localised market, a local website agency will already have a grasp on localised SEO and any local competition. If you are a small cake business in Bedford, for example, without capacity or desire to expand beyond that boundary, your audience will be much more specific, as will your SEO and ongoing marketing requirements.

Identify your digital needs

It's important to then outline exactly you're expecting, and what is best suited to your business in terms of your digital requirements.

For some, it will simply be a brochure site: a catalogue of high-quality product imagery, brief pricing outlines and contact details.

For others, a deeper and more complex e-commerce site which keeps an inventory of your stock levels, product codes and pricing systems.

Can your potential web design agency support this functionality? Look at their pricing and see what packages they can provide. This will be simple to identify if you weigh it up against your business needs.

Will you require online marketing to generate traffic to the site following the build?

A good web design company will help you to set goals, but a great web design company will set purpose-orientated goals and guide you through the steps to get there, helping you create a self-sustaining website.

Ask your potential agency about the tools they use to measure site performance, and which metrics they will be analysing. Their knowledge of site performance and ongoing improvement is just as valuable as their talent for design. Website performance and stats must be stringently monitored and used to inform your marketing strategy to help you get the best results possible.

Are they PPC ninjas?

Yup, you read that right. We're a rare breed. But some web design agencies will stay with you beyond the build, and a great web design company will elevate you across search engines using their majestic PPC skills.

PPC (Pay-per-click) is an advertising model which drives high amounts of traffic to your website, and fast. The advertiser pays the publisher a fee every time the ad is clicked. This is often needed in those early days after launch to get the ball rolling, and find suitable prospects

A great web design company will set out its PPC strategy and ideally offer a tiered service to meet the unique needs of every one of their clients. They will advise and inform you of the best strategy to get viable users exploring and interacting with your website.

Are their design capabilities flexible and suitable to your brand?

By taking a look at their own website, you'll start to identify their design capabilities. If there is a portfolio section, go and explore some of the websites they've built for other clients. Are they easy to navigate with a pleasing user-experience? Are they professional-looking and aesthetically pleasing? To give you insight into how broad these capabilities are, you should look for a wide variety of sites. If their remit is very tight and specific and focused niche, and doesn't embody the branding your business needs, they might not be the right fit for your design needs.

Check out their case studies and customer testimonials

Do they showcase their work and talk in depth about the support they have offered their clientele? Look for details such as how they might've helped a client overcome a high bounce rate, or engaged in local SEO. These are common challenges that are likely to crop up along your journey. The best web design agencies will have processes in place to help their clients conquer and overcome these challenges, enabling them to continually improve their online presence.

Set up a call or a meeting

During your initial conversation with the team, pay attention to how the asses your requirements. Are they approachable and helpful, asking the right questions? Do they appear knowledgeable yet open to your desires, goals and requirements? Are they interested in your long-term goals and objectives? This working relationship is likely to become long-term, so it's important to have good chemistry and a mutual understanding of how both businesses like to work.

Above all, it's important to have an agency that you have good chemistry with. At the end of the day, these are the people you will be working with on an ongoing basis. They should be open to your ideas, ask questions about your goals and objectives, your fears and your challenges. If the relationship is one-sided, it's doomed to fail.

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How to choose the right web design company | Nettonic Ltd

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A website is the online gateway to your business. It is the face of your brand and your reputation, and will be the first touchpoint with your business for many potential customers. This will be where regular, loyal and new customers come to contact your teams, find products, consume content and exchange information.

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How Artificial Intelligence is changing the way brands connect – NetTonic

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How Artificial Intelligence is changing the way brands connect – NetTonic

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Artificial Intelligence is not a new term for business houses today and it’s estimated that 80% of industrial houses will be utilizing it successfully. Follow the above mentioned link to have a read on how Artificial Intelligence will be affecting promotional strategies in future.

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20 years ago, robotic artificial intelligence was reserved for the world of sci-fi. Demonised as an enemy force capable of extinguishing the entire human race, the thought of a prolific artificial presence was a scary one.

Fast forward to today and we're more comfortable, familiar and welcoming of AI. Chances are you won't make it through the day without multiple touchpoints with a 'bot' in some form. What we're witnessing is a pinnacle moment for AI, with Gartner predicting that by 2020, AI will be a top 5 investment priority for more than 20% of CIOs.

So how does this play out for brands, and more importantly, their marketing resources?

Robots are now being trained to think, understand context and solve problems - just like humans. The gap is slowly becoming tightened between large data set analysis and understanding intent, meaning AI is moving from simple repetitive, mundane and hazardous activities, to more complex tasks such as creating content, recognising faces and predicting the future. So, does this mean humans will become obsolete?

I don't think that's something we will have to worry about just yet. I mean, who will programme them, maintain them, and carry out tasks that require intense creative thinking? They can't do everything. But they can do a lot, and the wider term - AI - is becoming more of a permanent fixture in the way brands connect with their customers online and out in the real world. Its applications throughout the e-commerce and marketing world are beyond anything we could've imagined.

In this post, we're going to look at how artificial intelligence is being used by brands to build relationships, nurture customers and connect with audiences online.

The avatar influencer - artificial intelligence

I've already mentioned how creepy robots can be. Maybe that's just me. But if you haven't yet come across the influencer avatar, brace yourself for a whole new level of creepy. These are prolific social media stars who have amassed millions of followers, they advertise products for brands, promote clothing lines and even advocate for social and political change, but hauntingly, they're not real people.

The influencer avatar is a computer-generated avatar with a social media presence. An artist creates the avatar and places them in real-life situations for the sake of an aesthetically interesting social media post. Paris Fashion Week on Monday, Sydney Opera House by Tuesday morning. Blonde hair, dark hair, long hair short hair - great for the vanity plagued Instagram platform. The impossible has suddenly become possible.

They're completely fictious. Yet they have names, ages, genders, political leanings, fashion preferences and of course, are prolific brand advocates. @LilMiquela is one example - as one of the first computer generated influences. She boasts 1.5 million Instagram followers and promotes high end fashion brands such as Prada and Gucci, while advocating for social and political change.

We're just scratching the service of the potential of the computer-generated influencer. If brands can essentially create their own 'face' for their brand, will this eliminate the need of the 'real-life influencer' entirely?

Customer service

Business Insider estimates that 80% of businesses will have a Chatbot by 2020.

AI is no stranger to customer service. Chat bots are now built with algorithmic-generated responses based on keywords used by the customer, and most of the time the responses are helpful and satisfactory. Plus, they essentially eliminate the need for humans in communication teams. The benefit? Humans can spend more time on the nitty gritty - the creative: product development, innovation and design. This affords brands a whole new level of creative resource. But it also makes for swifter, personalised and more successful customer service (most of the time).

WordPress now offers some great chatbot extensions, but we can go further than this. Direct mail can be tweaked based on purchase and viewing history - cookies can be used to personalise content. Personalisation is key in the customer experience, and AI can form personalised experiences effortlessly.

Product and content suggestions

You'll most certainly have been subject to product suggestions during an online shopping experience. Based on previous search history or purchase history, algorithms will present you with related products, content and targeted ads in the hope of enhancing the overall user experience. And the success is in the numbers: customers approve.

52% of customers would share their data if it meant they could receive personalised recommendations. And brands who have implemented personalised recommendations have seen a 6-10% gain in sales - at a rate which is 2-3 times faster than other retailers.

Without recent advancements data analysis and comprehension, AI would not be capable of such accurate suggestions.

Sentiment analysis of articial intelligence

Conversational language is by nature, multi-faceted. It contains pragmatic, social and semantic aspects. But advanced AI is today capable of tapping into lexical semantics and sentiment analysis, understanding the context and attitude of conversations. Brands have begun leveraging this technology to monitor conversations taking place across social platforms concerning their brand or industry. The comprehension of lexical semantics means AI can now determine the meaning and sentiment behind certain word chains, and the attitude and emotions behind them.

This kind of AI activity is extremely valuable as a part of social listening exercises, enabling brands to create more focused and targeted campaigns. Great marketing is about knowing what customers want. And this data is more readily available to use than ever before.

Plus, AI is capable of working non-interrupted, with higher volumes of content meaning more can be done in less time. A powerful step for campaign marketing and something we should expect to see a lot more of in coming years.

The proliferation of Artificial Intelligence across all sectors is undeniable. But it's exciting to see how well-received it's been throughout the digital marketing sector. I believe this is just the beginning, and that soon, a large proportion of our daily tasks will be delegated to machines and algorithms, giving us the time and resource to focus on innovation.

It's hard to say what the future will look like, but I hope it to be one where we live and work alongside robots in harmony. For now, I'll steer clear of old school sci-fi. I might not sleep tonight otherwise.

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How artificial intelligence (AI) is changing the way brands connect |

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20 years ago, robotic artificial intelligence was reserved for the world of sci-fi. Demonised as an enemy force capable of extinguishing the entire human race, the thought of a prolific artificial presence was a scary one. Fast forward to today and we're more comfortable, familiar and welcoming of AI.

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Have You Mastered the Art of Marketing to Millennial? - NetTonic

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Have You Mastered the Art of Marketing to Millennial? - NetTonic

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Are you looking to promote your business to millennial? Here’s a quick bite on how it’s important for businesses to get themselves to millennial for more brand awareness. NetTonic provides effective social media marketing services. Visit them today to get answer to social media marketing.

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Get your marketing right

The 'me, me, me' generation.

The entitled, the lazy, and the oversensitive.

Millennials seem to have earned themselves a bad rep simply by speaking out about what's important to them.

But if we take a closer look at the values and behaviours of this cohort, we'll see that they are in fact purpose-driven, altruistic and ambitious by nature. And let's not forget this is the only generation who grew up during the midst of the digital revolution.

They witnessed first-hand the proliferation of the digital world: e-commerce, mobile devices, instant messaging and AI. But they'll also remember a time where landlines and payphones were the only way to reach distant friends and relatives.

As a result, this is a generation who have developed firm ideals and opinions about what they want and what they expect from the online world. As customers, they are far too valuable to disregard.

Millennials today range from ages 22-37, making up 50% of the workforce, and boasting immense buying power. Their presence across social media platforms is undeniable and engaging with them as a brand is paramount to your success. So, how does all of this translate into how they behave as customers? And what do millennials really want?

Financially savvy

Much of the talk about millennial behaviour is biased and speculative.

The common perception is that millennials are broke, 'spend all of their money on avocados' and have no interest in savings, but this couldn't be further from the truth.

While millennials do generally struggle to get a foot on the property ladder, they care about how and where they spend their money.

Sure, they might outspend other generations when it comes to things eating out, but when it comes to larger purchases they are otherwise focused on saving and investing their money wisely. This means it's harder to get them to part with it. For brands, the opportunity lies with much they research before making a purchase.

Millennials peruse available content in the form of videos, blogs and podcasts before making a purchase. Positioning your content wisely across social media platforms - for example, high quality video and images for visual platforms and well-researched and curated content for blogging platforms, will ensure you're covering all bases.

Peer recommendations

A staggering 91% of millennials buy based on recommendations from friends. But which platforms are they using? While Facebook is more popular with non-millennials, millennials are reticent about completely abandoning the platform. And while they may not be interacting with or posting on the platform as much, they turn to networks such as Facebook and Instagram to see what their peers have to say.

Gone are the days of celebrity endorsements. Marketing strategies today are being tailored towards the modern millennial who favours influencer recommendations and trusts their friend's endorsements more than interruptive advertisements. According to KissMetrics, 89% of millennials will favour recommendations from their friends or family over claims made by the brand.

By using influencer marketing and UGC (user-generated content), you can begin to integrate this into your strategy. Placing a focus on generating brand advocates and encouraging user generated content by building a community of supporters, who can introduce new prospects and advocates to your brand.

They value authenticity

Having said that, millennials will see through the contrived. You must be authentic with all you do in marketing.

62% of millennials want brands to be authentic and interact with them, so you really need to build and adapt your marketing strategy so that it's consistent with your brand personality and brand values and be active across your social channels.

Platforms such as Twitter, Instagram and Facebook can be used to present your personality in a way that is true to your brand. But if you have several members of the team operating across social accounts, be sure to have a set of brand guidelines in place which gently remind marketers of the brand tone, style and language to ensure consistency and ongoing authenticity.

Do good

Millennials want to be involved with brands that are aligned with their moral compass. Raising awareness of your business values, charity and community work that you do. And, you've probably heard this before, but 9 out of 10 millennials are willing take a pay cut to work with a brand which is aligned to their moral values.

But what sort of things do millennials prioritise?

Environmental advocacy is a biggie. Millennials are extremely cognisant of the environmental damage caused by the businesses and the general population, and they actively seek to do business with brands that demonstrate environmental responsibility. Sustainable products and supply chains are attractive to millennials, but if you can't demonstrate environmental advocacy, explore corporate social responsibility or pair with a charity you genuinely care about. During this exploration stage, you'll be helping those in need in the process.

They're health nuts

They're the 'gym and green juice' generation. But don't worry, you don't need to sell organic avocados to really connect.

A large part of the millennial mantra is health and wellness. It plays an important part in their lives and the brands they align themselves to.

Simply being aware of this feature can help you steer your strategy in the right direction. So let's say you're a pizza brand. Pizza might be 'demonised' by the health and wellness community, but can you spin that on its head? Ok, pizza may not be so great for the body, but why not talk about how good pizza is for the soul on a Saturday night? Millennials still eat pizza, but they want to feel it's in alignment with their values.

Just demonstrating that you're aware of their thought processes is enough to get you noticed, as they appreciate you taking into account their values and ethos.

Overall, millennials value experiences. Rather than being focused on acquiring, they're more drawn to the experience of using a product or service. Pizza with friends on a Saturday night? Sounds good to me.

Stay relevant

Millennials are always up to date on trending topics and relevant current affairs. If your content and promotion can be aligned to resonate and draw on current trends, you'll be seen as more relatable.

Relatable content is said to resonate and engage more with the millennial and tech-savvy generations since they are consistently in touch with the latest information. If they can see live news and events from behind their smart phone screens, they expect brands to be in the know too.

Social media consumes 24% of millennials' time, so creating a mrketing strategy that attracts, engages and resonates is essential.

Whilst it would be wrong to pigeon-hole an entire generation, especially one as large as the millennial gen, we can use trends and stats to build an accurate picture of what satisfies the millennial appetite. With this knowledge, brands have the capacity to build and nurture relationships with some of the savviest and more powerful buyers of our time. Adjust your marketing strategy to correctly target your customers.

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Have you mastered the art of marketing to millennials? | Nettonic Ltd

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The 'me, me, me' generation. The entitled, the lazy, and the oversensitive. Millennials seem to have earned themselves a bad rep simply by speaking out about what's important to them. But if we take a closer look at the values and behaviours of this cohort, we'll see that they are in fact purpose-driven, altruistic and ambitious by nature.

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Click here to learn how to confidently choose keywords that give your website the best chance of ranking. NetTonic provides the best SEO techniques to increase website ranking through keywords. For more information, visit here: https://www.nettonic.co.uk/

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Keywords are still a very prominent part of any SEO Strategy. When you are looking for information about keywords in relation to SEO, read this blog and you ge...

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Website Design Company in Bedford - NetTonic

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Website Design Company in Bedford - NetTonic

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If you are based in Bedford and looking for a reliable web design company, contact NetTonic. They consider the principles of search engine optimisation to improve the overall usability and functionality of a website. Visit their website www.nettonic.co.uk/website-design-bedford today.

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Website Design Company in Bedford - NetTonic

Nettonic Ltd on May 21 2019

If you are based in Bedford and looking for a reliable web design company, contact NetTonic. They consider the principles of search engine optimisation to improve the overall usability and functionality of a website. Visit their website www.nettonic.co.uk/website-design-bedford today.

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Website Design Company in Bedford - NetTon... - SafeShare.tv

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Nettonic Ltd on May 21 2019 If you are based in Bedford and looking for a reliable web design company, contact NetTonic. They consider the principles of search engine optimisation to improve the overall usability and functionality of a website. Visit their website www.nettonic.co.uk/website-design-bedford today.

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NetTonic helps in Improving Your Business in Bedford 

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NetTonic helps in Improving Your Business in Bedford 

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A good Bedford web design company can build a logical, easy-to-use structure that allows potential customers to explore your products, compare, sort, sort, and ultimately make a purchase in as few clicks as possible. Visit them today to know the reasons to improve your business.

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Like most Bedford business owners, you are probably looking for ways to improve your online sales. One of the most effective strategies you can use is to improve your web design. But what design factors truly lead to better sales? What kind of look must your website achieve in order to convert casual visitors into paying customers?

The answer is simple: Your website must look credible. You don't have to waste money on bells and whistles that tend to distract from your message. A high-performing ecommerce website is trustworthy-it looks and feels reliable, so customers feel safe buying from it. A good Bedford web design company can help your website achieve this look and functionality.
Key Design Principles for Credibility
Simplicity and ease of use are the two main foundations of a credible website. An uncluttered design appears more professional. The design should be intuitive, so that users know what to click to find what they want. A good Bedford web design company can build a logical, easy-to-use structure that allows potential customers to explore your products, compare, sort, sort, and ultimately make a purchase in as few clicks as possible.

Here are other things to keep in mind when making a website more credible:

Provide an FAQ (frequently asked questions) tab with answers

If you have articles, use citations and references

Show the author's credentials

Provide an archive (where appropriate)

Keep the site as up-to-date as possible

Link to other credible sites

It's also important that you constantly gather feedback from current and potential customers. Small surveys and insight tools are fantastic-they let you measure how well you are doing while showing your customers that you care enough to want to hear from them. A web design firm in Bedford can help you with this, too.

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Bedford Web Design and Development Company - NetTonic Ltd.

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Like most Bedford business owners, you are probably looking for ways to improve your online sales. One of the most effective strategies you can use is to improve your web design. But what design factors truly lead to better sales? What kind of look must your website achieve in order to convert casual visitors into paying customers?

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NetTonic | Website Designing and Marketing in Bedford 

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NetTonic | Website Designing and Marketing in Bedford 

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NetTonic is the best website designing company in Bedford that will provide you a website that can easily be updated & then marketed. Visit now!

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Marketing has so many strands that it's easy to forget where they actually lead. Companies spend a lot of money on paid search results, social media and more, without stopping to look at the actual website their customers arrive at.That's why the role of web designer is so tied into marketing; here are three key areas that demonstrate this idea.

Designer and location

Picking your web designer is the first step. This choice influences the direction of your website's visual appeal and navigation. A lot of miscommunication can be avoided by going local! We offer website design in Bedford, for example, which for local clients means clear communication and personal attention.

Choosing a local team cuts down on lead times and strengthens your brand by having a little inside knowledge. Using the same example, a Bedford company which does business locally needs to appeal to customers from that area, so a web design expert from Bedford has an instant head start.

Letting design work

Don't be afraid to let your web designer do their job. They know how people interact with sites. Remember that marketing doesn't stop once visitors arrive at the website; a simple thing like having special deals on a top banner can convert a visit into a sale instantly.

Work with your designer to make your site aesthetically appealing and user-friendly. They will find ways to channel your marketing strategy into the site. Do your customers often come in from email marketing? Have your designer make a perfect landing page to keep them on site after they arrive.

Marketing and impact

Remember that these conversions come from the first impression your site gives. People will click email links, only to then close the site once they see it! This is why marketing has to be a process that continues throughout a visitor's experience.

The value of a local web designer is clear when making that initial impact. Will a visitor see a friendly, local business, or will they see a faceless corporation? Does your website design match the tone and colour scheme of your print advertising?

Clearly, this is where the right web designer shines! The next time you hire a designer, think of your marketing needs and consider a local solution.

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The Crossover Between Web Design And Marketing

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Marketing has so many strands that it's easy to forget where they actually lead. Companies spend a lot of money on paid search results, social media and more, without stopping to look at the actual website their customers arrive at.That's why the role of web designer is so tied into marketing; here are three key areas that demonstrate this idea.

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Reasons of Choosing WordPress | NetTonic – Web Design Company in Bedford

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Reasons of Choosing WordPress | NetTonic – Web Design Company in Bedford

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NetTonic is a renowned website designing agency in Bedford with years of web designing experience. They build any kind of website whether it’s a blog, a hobby or a business venture.  Get in touch with them today!

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There are a plethora of platforms on which to build your website, whether it's a blog, a hobby or a business venture, you want to make sure that your website reflects your values and has the capabilities you need.

Depending on the intended content of your website, you will also want to consider the ability to post film, images and text to it and whether you want it to be shared on social media. You may also want to take payments for items or services. WordPress allows all of this and is a tool which can be used to build a website by a beginner or an experienced web designer.

WordPress has lots of functionality, some of which we will touch on below, but there are a couple of other key advantages to selecting it as the platform for your site:

it's free

it has a very user-friendly content management system so that you and others can keep the website up to date

It's also worth noting that licensing agreements aren't required with WordPress. It's licensed under the GPL - which means that you are free to install, modify and distribute it.

All in all, there's a lot to think about in deciding how best to build your site.

What is the purpose of the website?

This is a critical question. WordPress can deliver whatever you need, but your website will benefit if you stop and think about this before starting the project.

If your site is a personal interest blog it may be relatively simple in terms of what you need it to do, however, presumably you want people to look at it, read it and perhaps engage with it. Who do you think will be interested and how will you tell them that it exists? You'll probably drive traffic to your site via social media, so consider the ones that work best for your topic, e.g. image driven versus text-driven content.

You might be developing a campaign site to gather support for a particular issue. If this is the case, then you need to have a sign-up form and have automatic emails set up to confirm supporters or to update them on the status of the campaign.

A business site will vary according to the type of work it does. If sales driven then you will need to have a way of taking payment online that is simple and secure, failure to do that will have people leave your website and go elsewhere. If you offer services, you need to clearly include your contact details, but also have a form for people to complete so that you can follow up. If you choose WordPress, you will be in good company, The New York Times and eBay are among the millions of websites built in WordPress.

Apart from being free, easy to use and flexible, those considering using WordPress for business purposes may be interested to read a piece in Entrepreneur, which gives a further 22 reasons to choose WordPress for business

Bring in the experts or go it alone?

WordPress will allow you to build a site yourself. It might take a lot of time and trial and error, but most people would be perfectly capable of developing a site using the platform.

If your site is a blog, or a hobby, then you may be happy to spend the time developing a website yourself. You will learn new skills and have the satisfaction of having created a tangible product at the end of your work. However, if your website is for business purposes you may not have the time to do it yourself and there may be more complex features that you need from your website, it may be more efficient and effective to bring in a website design expert.

But, WordPress isn't just for amateurs, web design teams from Bedford to Yeovil use WordPress to deliver quality and easily manageable website for their customers. It offers a highly useful platform for designers and developers to create a bespoke theme for a client and has a back office system - known as a content management system (CMS) - that can be easily handed over to the client to maintain. Depending on what you are looking for, you can brief an expert to design a site where you can maintain all or part of your website to suit your own ability and your design and maintenance budget. There are even a range of features just for developers to use so that they can build an uber-professional website and won't be frustrated by limitations.

If this isn't enough then even Matt Cutts, Googles guru on all things SEO says that WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimisation (SEO)

Security - for you and your customers

Over 76 million people have chosen WordPress which now powers around one-quarter of the internet, so it is no wonder that it is regularly a target for hackers. Once you have an online presence, you are automatically at risk of an attack but with WordPress, you have the peace of mind that the company takes security very seriously and is constantly updating to prevent attacks.

You needn't just take WordPress's word for its stance on security either, Computer Weekly reported just last month (April 2016) that WordPress now offers free SSL certificates.

If you choose to develop your own website, then you should keep on top of updates and make sure you keep abreast of technology news and WordPress recommendations. For those who have a website design expert, speak to them about their service and ensure that security and regular updates are included in your agreement.

Consider using one of the security plugins, Wp Security is a firm favourite although it does require a little time to be spent in the initial setup. My recent plugin of choice is Wordfence which is ready to use with the minimum of effort.

The power of plugins

Plugins allow you to add a lot of functionality to your site: from complex galleries to forums; social networking to calendars; data capture forms to controls for search engine optimisation; plugins add useful and powerful capabilities to your website.

There are thousands of plugins available in WordPress, with more being created all the time. WordPress has a whole directory of them, and they are rated by users, giving you a guide to what's good and what's not.

If you were to browse the directory like a catalogue, you would probably end up with lots of ideas of more things to add to your site! Remain true to the purpose of your site and consider what you actually need and will make a difference to your visitors and customers. If your site is being developed by a web design team, then you can probably leave this entirely to them and not spend your time worrying about the 44k+ and growing number of available plugins.

Content management is key

The real pleasure of WordPress is the ease of its content management system (CMS). Even if you have chosen to employ a professional web design team to build your site, you can easily add updates via the CMS.

There is no need to use coding to make updates. You can create a draft, preview the page and schedule publication - back-dating it or setting it up to publish in the future, perfect for a product launch or responding to a policy announcement you know about while you're on holiday or working the day job.

Who manages your pages is also important, if you're the chief executive or the director of marketing then you probably have plenty of other things to manage, but your team can keep on top of updating the website and there is no specialist training needed. You may choose to speak to your website design team about putting together a simple session to train your staff to use the CMS.

If there are multiple people working on your website you can set their access level so that they can't, for example, publish to the site unless someone approves the content first. Different websites have different contributors, so access levels are great for business but also for an online community.

How to be found

With so many websites out there, you want to be sure that your customers - existing and potential - will find yours. Search engine optimisation (SEO) helps your website rank more highly, you may want to pick this up in more detail with your web design team, but WordPress has a number of options and plugins to improve your SEO rankings and monitor visitors.

Don't forget to use social media plugins and think about your social media plan too, those shares and retweets really help to get your messages out there for free, and you can give them a bit of a boost for just a few pounds.

WordPress has the advantage of being very compatible with Google, the most-used search engine, which further improves your findability. WordPress has a logical architecture, is text-based and mobile-friendly - all of which are factors in Google's search rankings.

An essential plugin for every website, in my opinion, is YOAST for SEO, this easy to use package incorporates ever thing from snippet editor and real-time page analyses functionality which will help you maximise the SEO benefits from every page you write.

The future

Peace of mind and the confidence that your website will work in browsers today and in the future is all part of the WordPress package. The generated code is in full compliance with the standards set by the W3C and you can rest assured that technological advances and changes won't mean your site disappears - which could cost you money.

It is also mobile and tablet compatible, not only does this improve your SEO rankings, but with smartphones being 'the most popular device for getting online' (The Guardian, August 2015), you want to be sure that your site is accessible.

WordPress is open source too, this means that talented people around the world discover something they want to do and then develop a way of making it happen, so all users can benefit. Constant evolution also leaves WordPress well-poised for future technologies and changes.

Finally, it's easy to transfer your website away from WordPress, should you ever wish to do so. WordPress has importers for many of the popular platforms, including blogger, LiveJournal, TypePad, Tumblr and more.

So, what next?

That's a lot of reasons to use WordPress, far more than have been touched on within this article. Ultimately, it's the flexibility and the control that you can have. It's easy to update and it's a platform that website design teams can adapt and develop for you if you aren't an expert or want something more bespoke.

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There are a plethora of platforms on which to build your website, whether it's a blog, a hobby or a business venture, you want to make sure that your website reflects your values and has the capabilities you need.

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Choose Local Web Design Company |The Answer to Web Development 

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Choose Local Web Design Company |The Answer to Web Development 

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Web development, brand awareness, and trust are highly correlated with successful websites. NetTonic provide creative, streamlined, and user-friendly website design that companies want to use. Visit them today to get answer to web development.

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Web design is an art, and like other forms of art such as paintings, musical pieces, etc., its creation will be highly dependent on culture and target audience.

It can help a business thrive with great user experience, and perish as a result of poor usability and aesthetics.

Maintaining a website is not always an easy task often tedious and can be potentially quite time-consuming.

Some people simply don't have the time or the patience to learn everything from scratch, some believe that they need to know programming to keep their website up to date.

As of May 2015 there are around 858 million registered hostnames, compared to around 177 million active websites, down from a peak of around 193 million in August 2012.

Creating a website that is customer-centric and backed up by effective SEO techniques can be a challenge.

For people who want a well-built site but lack the time and skill to properly build, the best thing to do is to find a reputable web design company in your area who can provide a mix of experience, industry knowledge with a personal touch.

Why Choose A Local Web Design Company Like US?

Here at NetTonic, we provide creative, streamlined, and user-friendly website design that companies want to use. Hey look, we're local too, based in our home town of Bedford, located right in the heart of England, less than an hour's drive from London.

We know small business all too well because it's not only who we are but also forms the majority of our client base.

On a side note: if you're local to us (or near Bedford), feel free to stop by our office for a face-to-face visit. We love meeting our clients in person and offer a good solid handshake.

Our team of graphic designers and programmers pride themselves on supporting industry best practices being innovative and versed in applying design styles that have been tested and proven to work.

We want to make websites work for our clients without them having to worry or stress about their performance online.

Website Design Consideration Process

Choosing the right website design company to help with your new build or rebrand is often difficult. Try these simple steps to make the process easier (for the both of us).

Step 1 - Pick a Purpose

When you decide to create a new site, make sure that it has one main purpose: to sell something, to entertain people, to inform people, to connect people, etc. We've seen too many new websites try to take on too many initial goals, therefore pulling their websites in different directions, effectively inhibiting growth.

If you'd like to create a site for a new company, then you're most likely going to want to focus on ramping up the visuals and information in your site. If, on the other hand, you want to set up a paid blog, then apart from content development, you'd also need SEO techniques to help them reach the intended users better. See the SEO section below to get some better information on why it matters.

The initial consultation with potential clients will be far more productive and can often result in reduced costs if there is a clear purpose defined.

Step 2 - Know How Much You're Willing to Spend

In my experience, both as a client and as a web developer, the quality of work is proportional to the price it demands.

It is true, that with the advent of high quality operating systems like WordPress the cost of sites has been massively reduced. That said customers are more demanding these days so money spent during the design phase improving user experience can radically improve future conversions rates.

This, however, doesn't mean that you should find the most expensive agency for website design. Bedford has a lot of agencies that can help you get your money's worth. Nettonic, for example, offers supplementary services like SEO to help you maximise your site's potential at a reasonable price.

Step 3 - Check Out Your Competition for Ideas

I always meet people telling me about an amazing idea they have that nobody else has, and with a few taps on my smartphone, I show them thousands of old, abandoned sites that prove them wrong.

It is worthy of note to reinforce trends in designs that are common but perhaps go unnoticed. The ideas you have for your site, most likely are already aligned with established sites.

When you look at websites, as we do on a daily basis you will notice that no matter what the niche design elements of modern websites have become very similar.

Why? As consumers, we know what we like and do not like change. Sites should be simple and easy to navigate, offer something different which proves difficult may set a trend but more likely increase your bounce rate.

Step 4 - Strive for Transparency

It's quite frustrating to have to send or receive revision requests for a website. While I find that minor revisions are normal, (like additional contact information, font size increase, etc.) major revisions like changing the whole template or content can be a time-wasting headache that could have been avoided by making sure that the project details are clear on both sides.

As the client, you have to make sure that you know what the agency plans on doing and how long they're planning to do it.

In the end, you have to strive to balance out your ideas and the web designers' talent - neither should choke out the other.

It's a good idea to ask the agency about their timeline (though some don't have a rigid timeline) and methodologies so you know when to expect an output and when to give inputs.

The design process can sometimes be like a conveyor belt, and when you forget to attach a part in a particular step, it becomes impossible to do so in the remainder of the steps without causing a huge bottleneck in the whole process.

Step 5 - Prioritise Content

Too many agencies focus on making eye-popping animations and user interfaces, SEO, and other added features of a site without actually making quality content.

I've seen sites filled with bright, vivid imagery, loud, custom fonts, and obtrusive animations, but unfortunately riddled with trite, rehashed content. Have you ever bookmarked a site that contains bad content but is beautifully designed?

Chances are search engines like Google have pushed them further down their search rankings before you even get to them. While design and marketing techniques do help visitors get a good first impression, quality content is what makes them stay.

Search engines are also getting smarter, they know which sites the user enters and stays in, and which sites the user just enters and immediately leaves.

Step 6 - Create a Realistic Timeline of Milestones

A philosophy I have when creating a site is that I'm not just typing code; I'm creating a new world for people to explore. That world, first and foremost, has to be self-sustaining, meaning that at the very least, it has to pay for its existence.

To know whether a site is or will be self-sustaining, timelines and metrics have to be in place.

I find that creating a purpose-oriented goal helps me create a good timeline for the milestones I'd like to reach. It's a given that you want to have more site traffic and get to first page of every search engine's search results, but these are not the type of goals that can entice you to lose a couple of hours from dreamland.

A great example of a purpose-oriented goal is Bill Gates' dream, which is to have a computer in every home. Within that dream, he had concrete steps that he needed to achieve within a certain period before somebody else beats him to his dream.

It's a good idea to ask your agency about the tools they have to help you measure your site's performance so that you can make a clear roadmap to your goal. At the very least, it should be able to tell you whether you're getting your money's worth or not.

Step 7 - Stay Connected

Good agencies like Nettonic don't just leave as soon as your site is up and running - they stay and help you reach your milestones.

Some agencies are no longer of any help to their clients after a few days or weeks since the site launch, therefore, it's important to ask your agency about their current clients and what they're doing to help those clients with their sites - how do they address bugs and how quickly are they addressed?

Success, you have a fantastic New Website - What Next?

While we've helped many local companies in Bedford with web design, we've also helped our clients realise the need to focus on proper marketing strategies.

The competition online is tough and they need to undertake steps to make their brands stand out in the dense cyber jungle.

Your website is your shop window, it may be the most aesthetically pleasing but if it is not being found growth will follow.

NetTonic are different, we do not just build websites then forget about you....we provide marketing insights and advice to promote your brand and improve visitor engagement.

Our marketing services include:

Search Engine Optimisation Increases Your Brand Viewability For Those Looking For You!

SEO is integral in any website, regardless of what you're trying to accomplish. The purpose of SEO is to have the most well web-mastered and organised website that the search engines and people love.

The contents of your site draw readers and potential customers to your brand. But, with the multitude of websites fighting for their attention, you have to learn how to strategize and make your web content more visible on Google. SEO will help to keep your website organised in a common sense type of way that your visitors will be able to better navigate. This can mean a huge difference in getting the sale, or contact form fill or phone call.

SEO is still important in 2016 and needs to be a vital element of your marketing strategy.

Whether you have an existing website, looking to rebrand or are just starting up, we would welcome an opportunity to chat. Please contact us or take a moment to look over our SEO marketing page.

Pay Per Click Marketing Is Affected By Your Good/Poor Designed Landing Pages

The articles that you write have the power to attract clients. Quality is more important than quantity. Still, even if you have quality content, you could still be in a tough competition finding it hard to compete.

One of the ways to kick your site is to employ the Google Adwords or Bing Ad Center pay-per-click systems. NetTonic can do this for you using our elaborate array of website tools and PPC ninja skills.

When you place an ad on your site and users click them, both you and the advertiser get a percentage of the remuneration. The PPC strategy is also beneficial for you, especially when you may not yet have a lot of readers and you want the right people to visit and explore your website.

Pay-Per-Click cannot be very successful without the right kind of landing page and web design. We've taken the landing page, or sometimes known as conversion pages, to the highest level. These pages are critical to not only have the right content, but the right calls-to-action to make sure your visitors turn into your customers. When you're spending money just to get visitors to your website, you want the chances to have them complete the goal as high as possible. Your well-designed landing pages will make a difference. Web design is often all about the conversion factor.

Social Media Marketing Plays a Role in Trust Factors

There are a variety of social media platforms on the Web right now - you have the propensity and the power to disseminate information through Facebook, Twitter, and Instagram. You can also create videos and podcasts to further promote your brand. These social media platforms are perfect venues for sharing your news, and other interesting stuff about your product or service.

At NetTonic, we take care of managing your social media content. Doing this alone may be taxing and time consuming, we can help by providing a team who can take up the strain with a combination of content sharing, participation growth, and social listening.

Social Media plays a larger role in helping your customers and clients to connect with you, keep up with your news, as well as learn more about the industry. This has long been seen as a subconscious sign of trust. Trust factors on a website make all the difference. When you consider that we are web design specialists located in Bedford - having your website perform for you is considered our greatest feat.

Conclusion

Web development, brand awareness, and trust are highly correlated with successful websites. Just like the way readers judge the book by its cover, so do potential client's judge a brand through its web design. Giving the right message initially will not only interest your visitors but help to convince them to complete the goals you've set out for them. SEO, PPC, Social Media marketing and web design all work hand in hand. We feel like being able to speak with you is important, so we've proven to so many people that a web design company in Bedford is your best bet!

Don't let web design kill your brand or revenue making potential, or poor marketing result in all your hard work being wasted.

NetTonic website designers: The benefit of marketing knowledge supported by experience and wisdom.

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NetTonic: The Answer to Web Development | Nettonic Ltd

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Web design is an art, and like other forms of art such as paintings, musical pieces, etc., its creation will be highly dependent on culture and target audience. It can help a business thrive with great user experience, and perish as a result of poor usability and aesthetics.

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If you are looking for a start up service, then NetTonic can help by installing an off the shelf Wordpress template. NetTonic have years of experience building sites for all types of industries and integrating ever-evolving technologies that enhance the user’s experience. Visit their website today.

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Website Design Services

When starting a new business one of the key considerations will be how to market your goods. With the ever increasing costs of high street locations, many are choosing to take their shop window away from the high street and online.

Making your presence online a strong one is important so how you are perceived by potential clients visiting your site must be taken seriously. A frightening industry statistic is that a visitor landing on your site will take about 2 seconds to decide if to stay or go. If he goes then all that hard work and potential cost in getting him to buy from you will have been wasted.

The internet has opened up many new opportunities for business owners. NetTonic are able to capture those opportunities and bring them directly to your business via your website. We take website design and search engine optimisation seriously. Every site we build has a fundamental foundation that is built on search engine optimisation so that your site can perform according to best practices laid down by Google and other search engines.

At NetTonic we have years of experience building sites for all types of industries and integrating ever-evolving technologies that enhance the user's experience. Our company has the expertise to create a customised website that is tailored for your business and will fit your budget. All sites will be designed using search engine friendly coding and be compatible with Internet Explorer, Safari, Firefox and Google Chrome.

Shifting Design Technologies

With 85% of searches conducted on smart phones and tablets and the average user spending 3.3 hours a day on their devices....having a modern responsive design is essential. Your website is your businesses shop window for potential customers and as such, all the effort you put into driving traffic to your site will be wasted if they do not like what they see!

Over the last 24 month's we have noticed a definite trend towards the need for simple sites that provide the user with flexibility and ease of use. Today unless a client has a clear objective our default recommendation is for clients to invest in a site built on a WordPress platform.

Few platforms have impacted digital marketing more than WordPress, with its free content management system and an endless library of inexpensive themes and plugins. In 2015 it was estimated that there were 76.5 million sites built using a WordPress platform, that's 25% of ALL global sites. Today, because of that trend it's estimated that as much as 40% of all website in existence utilize this WordPress platform.

While bespoke design is possible a NetTonic we will always try to provide our customers themes which can be tweaked to match individual requirements. With prices starting at less than £500 it is possible to launch a starter site that is responsive, future-proof and fully expandable.

Why Use NetTonic For Your New Website

* We'll create the foundations for marketing so your website can be found easily
* We'll design your website to look professional
* We'll build you website that makes sense and is easy to navigate
* In addition to your content we can add elements to help engage your visitors
* We'll turn your website into your best salesperson selling 24 hours a day

Website Design Packages

If you are looking for a startup service then we can help by installing an off the shelf Wordpress template. The service will not include any customisation unless requested (additional cost).
Template Installation Service - £350
Domain Name Purchase & Monthly hosting not included. All prices plus Vat.

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Web Design Services | Internet Marketing | Nettonic Ltd

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When starting a new business one of the key considerations will be how to market your goods. With the ever increasing costs of high street locations, many are choosing to take their shop window away from the high street and online.

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Get Affordable Website Design Company in Bedford 

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Get Affordable Website Design Company in Bedford 

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If you're local to Bedford and you're looking for a reliable web design company, then contact NetTonic. They have been able to save hundreds of clients £1,000's by performing the desired online marketing task or web design for 1/2 to 1/3 of the cost of some major agencies.

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Website Design Bedford | Nettonic Ltd | MK41 7PH

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Website Design: Bedford-based company supporting local businesses develop and promote an online brand using modern SEO strategies in our design process.