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Born on September 25, 1983
An American entertainer
An actor, comedian, writer, director, singer, and rapper.
Famous work - Derrick comedy
Won 23 awards for his work including 66 nominations.
Famous comedy - Atlanta
Stage name - Childish Gambino

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The video drastically changes from a cheerful to aggressive tone.

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This Is America, Eye to Eye [Full Video]

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America attempting to outrun the blood and chaos wrought from its "original sin" of slavery. He wants to depict the level of violence going on in this video.The song is about the issues in America, more specifically about the gun violence.

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1. Guns are treated better than people
As Gambino dances in the warehouse, the man who was playing guitar becomes a hooded man in a chair, facing away from Gambino.

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2. Terrorism and gun prevalence
The second shooting is the mass shooting, where Gambino opens fire on a choir of black people.

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3.The return of Jim Crow
Gambino may be suggesting America has not moved as far forward as it seems, just because racial segregation is no longer legally enforced.

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http://www.thisisinsider.com/this-is-america-music-video-meaning-references-childish-gambino-donald-glover-2018-5
https://www.youtube.com/watch?v=VYOjWnS4cMY
https://www.biography.com/people/donald-glover-11257

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Weakness in the video
The video is full of violence which some people regard as being offensive.

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I think this video is ineffective in its purpose because it includes more of violence that attracts the viewers mind towards it rather they than they should what message it wants to spread.

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Photo by D Dipasupil - © 2016 D Dipasupil - Image courtesy gettyimages.com