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The cast for my music video will require 2 female individuals, a singer and a guitarist. The actors i have chosen are class mates Chey and Cora. I have chosen them as they seem to have the most alt vibes i was able to find and they are able to dress accordingly to what i am looking for. All of the filming is going to take place in the Big room in coleg y cymoedd nantgarw campus. This is because i will have access to lighting and also a large empty area to set up the green screen, lights and the cameras. With my budget of £0 i am able to book out the equipment needed and also the actors and location as i am able to get them all from the college with no payment required. We will book the big room out for 4 hours and we will set up, film and then pack up within those 4 hours 9.00-13.00. The equipment needed to create this music video includes, Multiple cameras to shoot from multiple angles, Tripods for the cameras, a large green screen, multiple large lights, extension leads and tape to hold down the green screen so it will be less of a hazard.

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The music video i have decided to shoot will not follow a narrative and will just be the band playing their instruments in front of a green screen which will be playing background videos of a carnival/theme park in the night so all the lights stand out and look nice and they illuminate the screen to make it less dark. In my research I discovered that people didn't care about narrative in music videos as long as they see the band in it. Using this information i am going to make a video with no narrative and just of the band playing.

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To discover my target audience i needed to conduct my own research online. i found out that research done in 2016 by Pexeso that music videos is only 4.3% of videos on youtube however it makes up a total of 11% of youtube's overall views. Seeing this makes me think that a large amount of people use youtube as a platform to watch music videos on and has made me come to the decision to make a music video that will be uploaded to youtube for the band. After completing more secondary research i found that Vimeo has revealed that up to 61% of teens say that they are watching more online videos than they were the previous year.
More secondary research shows me that the most preferred genre of music teenagers is pop, alternative and rock. approximately 22.2% of teenagers in the US engage and listen to alternative/rock music, making this the most popular genres of music. Because of these facts i have decided to go with a song of the alternative genre, as this is the genre of music teens feel they can relate to most.

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My idea is to create a music video for the song "This ain't the end of me" by "White comic". I have been inspired to make this video by Foo Fighters "Times like these" as it is a non-narrative based music videos. For this music video my target audience is going to be teenagers who listen to more Alt/Pop-punk bands such as Good Charlotte or Green Day. I have decided to choose this audience as online music videos for bands such as this do very well and get a lot of views online. they are some of the most viewed music videos on youtube. e.g. "American Idiot" has 122 Million views and "Boulevard  of broken dreams" has a collective 254 Million views on youtube. This is also a genre of music I am interested in so i think I will do good at creating a video for a song of this genre. I chose this Genre of music over a genre such as Classical, Metal or Rap because i think there is a larger audience for pop-punk music and videos. From my questionnaire results i found out that the majority of my class was more interested in pop-punk/alt music over the other options such as rap, metal, classical, pop and other options. Our main target audience is females in their teenage years who are interested and listen to alt music. I have chosen this audience as i think my idea for a music video will appeal to them as both my artists in the video are female and female fans will be more attracted and inspired by female artists.

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My advert will be within the BBFC 12A classification. This means the advert will shouldn’t be seen by peoples younger than 12, however my advert will not contain most things that will give it a 12 rating and it will be an advert available to be seen by all ages. To class as a 12A multiple things will have to be checked such as does the film contain any, discrimination, drugs, imitable behaviour, language, nudity, sex, threat and violence. Discrimination is not to be endorsed by the advert for it to hold a 12A rating. If an advert/film is seen endorsing discrimination or any of the other things noted it cannot be given a 12A rating. My advert will not be containing any, Discrimination, drugs, dangerous imitable behavior, bad language, nudity, sex, threat or violence so it can be given a lower classification allowing the audience of my advert to be increased. However it will still be targeted at 18-30 year old females as people younger than that are most likely not going to be able to afford a brand new piano, as they are quite expensive.

I believe that if we had conducted our questionnaire in a different place our results may have differed and in my opinion more older people in their 30s/40s would be more interested in adverts for new pianos and more people would play /own a piano. However both my primary and secondary research results have shown me that playing piano is more popular with people in their late teens and early 20s over older people in their 30s/40s.

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The day of filming begins with us all arriving on location and we collected our equipment from the store room and carried it all over to our shooting location in the big room. Whilst the crew set up we played the song multiple times for our actresses to learn the lyrics to perform and once they felt ready we began to film. We started off with each actress standing in front of the green screen and playing their part to its entirety multiple times so we had single footage of both of them from different angles. After an hour of shooting individually we had both actresses perform together in front of the green screen to the song to its entirety. the footage we collected through this was great however after filming was complete we discovered one of the lights we had set up in the big room was facing slightly the wrong way and ended up casting a shadow on the green screen which was a large problem for us. when filming was finished we packed up the equipment and took it back to the store room. during filming we took all safety precautions we could with all wires being taped to the floor, all emergency exits unblocked in case of a fire and also all cast and crew were given a briefing on how to carry, lift and set up equipment before the day.

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In advertisement the way people are grouped are in their economic status grades. The grades are A, B, C1, C2, D, and E.

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The proposal for my idea is a new music video for a upcoming bands new song. we decided to use the song 'This ain't the end of me' as it is a copyright and royalty free song. My research shows that the most popular music videos online are for alternate songs which this songs falls under that category.
The music video will be inspired by music videos such as Foo Fighters "Times like these" where the band will be playing in front of a green screen with videos in the back ground.

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The original idea we all came up with and began creating was an advert for a piano company which showcased a girl growing up and becoming a successful pianist. The idea of the advert was that it would show the company sells pianos for all ages and they support their customers. However this idea fell through as we were unable to complete the production requirements due to dates and availability of out cast and crew.

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Kieran Parry - Producer
Elliot Pace - Director
Evander Lewis - DOP