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The White Star Line is a company that designed and built the Titanic who created an advertisement of the ship to gain as many passenger tickets for the travel and gain profit. Designed in 1912, the poster appealed to almost anyone that wanted to aboard the ship, probably targeting families and those of wealth based on the large size of the ship and the poster stating “…the Latest, Largest, and Finest Steamer Afloat…” appealing to those that can afford the “Finest”. Type is the main element that fills up majority of the poster, giving a context about the product they want to sell to the audience. The type is in serif lettering and is sized based on the importance of specific words they want the audience to see and understand first (the company’s name at the top, the ship name, when the ship sails etc.). The ships name is centred above the illustration to give indication that that is what the ship is called. This helps catch the attention of the targeted audience with colour also linking in with the type. In the Titanic poster, there are colours of red and blue with the white paper it’s printed on. This can be seen as patriotic to gain tickets for the ship as if it’s a way of respecting the country of New York by sailing to it (America’s colours of blue, white and red). The red colour is only seen in the largest type on the poster (a.k.a the most important information) and the blue is seen for the other details. This also shows hierarchy within the poster in which helps indicate where the audience should be looking the most.

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The Spirit of Tasmania Cruise poster contains an objective to increase the number of passenger bookings and to gain more profit from such advertisement. This is a 2012 poster, appealing to Australian families/tourists by using a creative computer-generated poster of a car figuratively driving through the Spirit of Tasmania with the slogan, “Drive straight into your next holiday.”, attracting families to see that they can take their vehicle on the ship for a local holiday. Colour helps the poster appear more realistic and by using mostly red, white and blue, the poster stands out well. This helps the audience consider taking the Spirit of Tasmania as an easy and fun trip. Technology as a means of gathering the audience’s attention is most would be most useful as technology plays a vital role today. Photoshop on imagery is then easily considered; the use of scale between the ship and the vehicle shows that many vehicles can fit on the ship. It shows easy access to “your” next trip and allows people to gather a realistic point of view from the poster. There is balance between the colours (natural colours and the ship’s colours blending and complementing one another), the road leading into the ship and then the destination inside the ship; blends with the beach in the background of the poster, each of the ship’s sides equally spread open; as a door, along with other parts of the ship evenly centred in the poster with the slogan in san-serif, evenly placed above. This helps draw the poster together and helps it seem more aesthetically pleasing.

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Difference between both posters historically, culturally, socially and economically ...

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Difference between both posters historically, culturally, socially and economically ...

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Both posters were mass produced to gain tickets for their ship and to gain profit. Although in the 2012 poster the mass production would have been easily and quickly distributed online and on billboards, trams, bus stops etc., the 1912 poster wouldn’t have been produced as much or produced as quickly based on the lack of technology and the fact that the illustration most likely would have been hand drawn and sent out as flyers around town. Both have almost the exact same target audiences expect for a few factors historically (S.O.T.= families with cars, T.= for the wealthy based on lack of income). Patriotism isn’t significant anymore in posters and in advertising as no one is driven or made into decisions because of it however, in the 1900’s, it is seen as an important factor while advertising as respect for one’s country and one nation.