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A production company provides the physical basis for works in the performing arts, new media art, film, television, radio, and video. To put it simply a production company funds a films production, so they will pay for most, sometimes all of the equipment that the film needs. When you are watching a film, the production company’s ident will be shown. The production company’s name will also be shown during the film in the title sequence of the film. A production company ident is very easy to remember and the company tries to make it that way so that the audience can easily remember the company’s name, because of their memorable ident.

Miramax is a well-known production company; they usually help the production of films and television series that are in the drama genre. Their company ident is a landscape of a city with skyscrapers, then the landscape gets smaller as if the camera is zooming out and Miramax studios is shown in text.

Another example of a production company is Disney, Disney Production Company is focused on the production of family friendly films that are aimed at children; they are mostly animated films that contain songs. Disney’s company ident is a landscape shot of a Disney castle and then the camera zooms out and turns into a mid-high angle shot, then a line is drawn over the castle and Walt Disney is shown in his memorable hand writing.

As well as these, another production company example could be universal studios, universal studios is a worldwide famous production company that is well known for funding the production of a variety of film genres. The universal production company ident is a slow zoom out of the earth as the earth is turning, then ‘universal’ is shown.

One other well-known production company would be Metro-Goldwyn-Mayor; MGM is a well-known production company that helps fund a variety of genres like universal. MGM’s company ident is a lion’s head roaring within a golden film tape as a frame with the words Metro-Goldwyn-Mayor above the frame.