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Aside from "news", how about asking city partners or other consultancies to tell their story on our platform?

Lessons learned from projects or events, successful project steps or need for improvement can be discussed there and feature our transparency and "networking ability"

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Informative headlines to attract attention

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Informative headlines to attract attention

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e.g. include a verb, include an adjective, maybe even try to add some humour

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e.g. at least one image to attract interest, graphs do not need to be fancy (see example) - can be complex as users have some time to read + understand (compared to a podcast or other formats)

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Key words / tags / categories to improve searching and orientation of users on the blog

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Key words / tags / categories to improve searching and orientation of users on the blog

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e.g. there can be a list of sources on the bottom of the article, but online sources can also be linked to make it even more easy for users to find further info / sources

Once we have some content on the blog, links could lead more and more to our own site so that users are motivated to stay on our site

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When applicable. pitch blog entries to other publications 

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When applicable. pitch blog entries to other publications 

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Certain blog posts we write could be features on other sites when applicable, e.g. City Lab, news sites, etc.

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e.g. name and a picture, maybe even Twitter or LinkedIn link

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Only offer channels that we actually use (e.g. Twitter and LinkedIn, e-mail)

Can attract more users to visit our website and can enable users to share / comment on our content

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Add "most read" / recommended / "more like this" articles on the side

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Add "most read" / recommended / "more like this" articles on the side

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Can motivate users to stay on our site