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'A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange' (Investopedia,2018).

Rhodes,C(2018) suggested that the retail sector includes any business or individual involved with selling
products directly to consumers.

Related sectors include the wholesale sector (which supplies retailers), the logistics sector (which connects
wholesalers and producers with retailers), and the manufacturing sector(which produces the products sold by retailers).

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Degree of Vertical Integration
Omni-Channel Retail

Product Range:Home & Garden,Furniture & Lights, Electrical, Clothes, Shoes,Accessories,Beauty, Sports & Leisure

Has its own brand

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Self-services check-in iPads and experience desks have been used to maximise the efficiency and increase the customer experience in the stores.

Pantano and Laria(2012) proposed that 'the use of immersive technologies can be an effective tool for innovating, by offering a technological solution able to change the modus operandi of retailing-oriented firms and the relationships with clients.'

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Retail market sales(2017):£366 Billion

Source:(Retaileconomics,2018)

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Market Size(22.4% in 2012 and 25% in 2017)
Source:(Verdict Retail,2017)

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The Annual sales revenue of John Lewis in the United Kingdom (UK) from 2009 to 2018* (in million GBP)
There was 1.81% increase in the annual sales revenue from 2017 to 2018.
Source:(JohnLewisPartnership,2018)

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Compared to 2016/17, the profit before tax fell dramatically from £452 million to £104 million.

Source:(JohnLewisPartnership,2018)

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Fashion sales were up 1.2% and we outperformed the market, growing market share strongly in
Womenswear, with sales up 4.1% and a particularly strong performance in Own-Brand, with sales up 12.3%.
We outperformed the market in Electrical and Home Technology (EHT), driven by particularly strong performance in Electrical where sales were up 7.8%.
The Home market continues to be challenging with sales down 4.2% impacted by a fall in demand for big ticket and bespoke items.

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Market space (Internal & External Environment)

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Market space (Internal & External Environment)

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•Strengths
John Lewis stocks over 280,000 products and is consistently ranked one of the top online shopping destinations in the UK.

•John Lewis Partnership have been existed since 1864.This gives confidence to their customers.

•Weaknesses
Compared to 2017, the profit before Partnership bonus, tax and exceptional items was decreased by 21.9% in 2018.

•A close relationship between a supplier and retailer may make it difficult for other suppliers to gain access to retailer’s shelf space and customers, creating a type of entry barrier for those suppliers(Bloom & Perry,2001). John Lewis need to think about how to develop their relationship between suppliers and themselves.

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Market space(Internal & External Environment)

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Market space(Internal & External Environment)

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• Opportunities
John Lewis use deep understanding of trends and technological developments to understand not only what customers want today, but also how they will shop tomorrow. In addition, John Lewis push the boundaries of the physical shopping environment with unique and memorable try before-you-buy experiences.

•People are willing to spend more on getting better lifestyle. Helman & Chernatony(1999) suggested that these companies make a significant investment in nurturing new lifestyle concepts, each occupying a different positioning in the market and influencing popular culture.

•Threats
The competition between online retailers is intense. The key differences between in‐store and online customers based on the following four types of retail convenience: access, search, transaction, and possession convenience(Beauchamp and Ponder,2010).Large online retailer like Amazon and E-bay may do a better job than John Lewis.

•John Lewis has been seen as a retailer for older generations, but that is no longer the case and three generations of the same families are coming into our store.
They should follow the marketing trend, to attract more younger customer to make their purchase decision in john Lewis. If John Lewis don’t track the marketing trend, they will lose a large amount of profit

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Industry- 'A static market where considerable consolidation is continuing to take place',Market shares are dominated by several large companies in the sector.
Competitor -Mark & Spencer, Amazon
Customers-Age group 25+,Mainly focus on the UK market, Lifestyle, Customer with Loyalty to John Lewis

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Market share:23%
Top 10 retailers in the UK(7th)
Product Range:Clothes,Home,Furniture,Food,Wine,Flowers,Hampers & Gift
Marks & Spencer have been existed since 1884.

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Sales(2017/2018):£8.8bn
Top 10 retailers in UK (5th)
Online Shopping Platform

In 2017,Amazon is the fifth biggest retailer in the UK accounting for £4 in every £100 spent in retail in the UK.
(Source:Stevens,2018)

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Brand identify -Modern brand identifies

Successful advertisement-strong storytelling and impactful music

Innovation-Customers can visualise different shapes of sofas in a range of colours

First technology business incubator, JLAB - enables customers to take advantage of enhanced services using their smartphone based on their precise location

Trustworthy-John Lewis Partnership have been existed since 1864.