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The Font i have chosen for the representation of "Chill Pill' i believe it had a cold look to it but still presents the silliness in the video with its hint of light curvaceousness

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Newcomb, M, Mercurio, C & Wollard, C 2000, ‘Rock stars in anti-drug-abuse commercials: An experimental study of adolescents' reactions’, Journal Of Applied Social Psychology, vol. 30, no. 6, pp. 1160–1185.
https://doi-org.access.library.unisa.edu.au/10.1111/j.1559-1816.2000.tb02515.x

This source confirms, assumed ideas i had used in my planning of my promotion video, about the psycology of the use of drugs or substances in the media and how at time it is given a positive vibe to better promote a given product
for example my product is a lolly brand that is using it effect of making people happy after eating it a similar theme of using something to feel better a drug at that 'The Chill Pill'.

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Lewis, C, Fretwell, C & Ryan, J 2012, ‘An Empirical Study of Emotional Response to Sounds in Advertising’, American Journal of Management, vol. 12, no. 1, pp. 80–91.
https://search-proquest-com.access.library.unisa.edu.au/docview/1355442316?accountid=14649&rfr_id=info%3Axri%2Fsid%3Aprimo

This Source talks about the effect of sound or no sound in all media advertising and how it differs in the the mode of media, web, design, print, film, television journalism and more. it showed me some new ideas about reaction and psychology into sound and human response and confirmed ideas i had about intense sound versus absence of sound.

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The video begins with a close up of a woman's face as she speeds through corners and to a skidding stop; the woman's face shows that she is intense and stressed presumably in a late or in a hurry, it then backs out to a wide shot of both the woman and a younger girl in the front seats of a car. The young school girl who has be thrown around the passenger seat from the mums driving but is clam and happy. the girl passes a box to her mother telling her to 'have a chill pill" then stepping out of the car into a schoolyard. the mum takes the box pores out a small circular chocolate puff out and pops it into her mouth, as she dose so the sound of the cars and school children goes away and she calms and become relaxed. an end scene appears where we see the product and the product name CHILL PILL, calling the audience to to buy it. it then cuts back to see the woman happily lounging in her car eating one after the other and as the scene ends the end school bell rings, showing that she has been sitting there for a while.'

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This ad is very similar to my ad as it has a commercial focus on the positive of the product stopping or calming road rage showing that is has a use not only in that helps the person it is focused on but that it is part of a bigger cause and making roads safer
https://www.youtube.com/watch?v=otTkLIH5w94

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Very Good Thai Commercial - Road Rage - Take Deep Breath, Stay Calm, and Think

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This ad is a much more serious themed view on the concept of food as a drug depicting the negatives of addiction in food, i plan to do the same concept in a very different light even using the idea of the @chill pill' as a drug to my advantage.
https://www.youtube.com/watch?v=82kYQ7j7X2s

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'Break the Habit' - Childhood Obesity Ad Austrailia

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this is snickers ad is a very similar concept to my idea for chill pill its use of consumers needing the product such as like a drug to feel like themselves again uses that same theme of it being a drug like commandant
i plan to use this in the way of it being a pill and having a calming effect when people begin to step overboard

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chill pill a\has a focus on road rage

it looks at how the lolly affects peoples moods

it is somewhat part of the the positive representation of drug use in media

is a style of realism verses comical advertising

represented through short cut image editing

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https://bubbl.us/NTEzNjU3MC85ODI1NTM5Lzc4MTlkM2IyMDdhMDZlYTdhNDYxMTA4ODJmOGRiMTY1-X

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is people aged between 15 and 45 that enjoy sweets l;and at times give way to heightened emotion

it has a highly visible focus on parents and drivers catering largely to a adult basis and marketing the

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Benavidez, Flores, Fierro & Álvarez 2013, ‘Road rage among drug dependent patients’, Accident Analysis and Prevention, vol. 50, pp. 848–853
https://www-sciencedirect-com.access.library.unisa.edu.au/science/article/pii/S0001457512002643

This source talks about the effect of emotion and behaviour in drivers and discusses used of legal and non-legal drug use on how it related to aggression and brutality in road rage. throughout this article it references a study done, that  looks at the relation between

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My promotional video will be an advert used to entice people to buy the product
out message is that if you like lollies and sometimes get a bit to excited', check yourself - have a 'chill pill' and get back too it because loosing your chill is not worth it.

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Chill Pill"
There are a few strands of ideas i am looking at for the chill pill,
lolly
drug
snack

it can also take of a number of perspectives -the funny

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chocolate pill brand with a play on the common Expression "Take a Chill Pill"

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Week 5 this week i worked on final edits of my treatment adding to my Padlet board, the fonts and colour scheme of my promotion video
i spent this week finalising the task an checking off the criteria checklist

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Creativity is intelligence having fun

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The Promotional Video (Advert) is only to be 30 sceonds long

this mean it must focus on one specific aspect of a product
narrowing it and making the idea clear and concise

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“If you are not prepared to be wrong, you’ll never come up with anything original” - Sir Ken Robinson, The Element

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With this idea i can have a little bit more fun expanding promotion ideas

I can look at the Promotion video more creatively  and toy with diffing views on a concept

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Find similar examples for my project perspective or promotional video

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This week i began working through the creative process of breaking down character, pattern, what if thinking and bending constructs with the use of a mind map

in this weeks task i focused on being out there with concepts so that i could let it expand, finding

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This week i expanded on my ideas and looked into ways that i could grab the attention of my audience

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What things would i need to include to promote my product

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the target audience for this idea would
generally aged between 16 and 35 years of age.

be school student and uni students

people who use smartphones

working people

people with busy daily lives and like to track their movements and daily/weekly/monthly tasks

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My second promotional video idea was that of promotion an app i use daily, called; Wonder-list,
Wonder-list' is a task organisation app used by students, working men and women,

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idea 1 Attributes of my Target audience.

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idea 1 Attributes of my Target audience.

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my Target audience has hair/ medium to long hair, on their heads

Are generous

Are caring

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this would be about a real cause, that of the leukemia foundation, Worlds greatest shave .

this is a fundraising campaign that raises awareness for cancer. It asks people to shave there heads and donate their hair  in remembrance and support of people with blood cancer such as Leukemia..

Why?
My uncle also has leukaemia, it is something that i see him struggle with every day and if there is anyway i could help him than i would. its not fair i want do do something, i can do that by raising awareness.

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Minimum of Three Scholarly References

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Researching  My Target Audience

I will need to annotate my scholarly sources on my chosen Concept

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My Promotional Video is targeted at charitable people with hair, that have been associated or close to people with blood cancer and associated diseases.

This is because My promotional video asks people to give for those of such a misfortune to have been diagnosed with cancer

I can target this audience
by including heartfelt stories and a call to action for people of this specific need giving

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The Message in my Promotional Video is to show give now for those who need, because you don't know when you could lose someone close to the effects of leukaemia

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This week my tutorial class and i worked through our ideas and focused in on a few of them, exploring audience and Message thus beginning the planning for our Promotional Video.

i chose my idea, added a few ideas to my Padlet Journal, Looked into my audience specifics and lightly researched my idea

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79. fruit stand

80. chocolate salad diet

81.self tickler

82. hug and cuddle service

83. caffeinated hot chocolate that has kick but not the taste

84.

85.

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63. Plastic bag recycling campaign

64. personal scrap booking  company

65. She-Wee

66. a toastie machine that cuts the bread into finger like bites for kids

67.one strapped backpack

68. clocks that tick to the star wars theme song

69. Vlogger buddy, body cam

70. Cassandra PHOTOGRAPHY

Bluetooth headphones that can be attached to the phone through the mic jack

72. the bra undo'er

73. spoiler bolcker

74.blooper blocker

75. topic blocker

76. spy on your kids cam

77. social media status enhancer -never sound inspirational again

78. chocolate addiction rehab and foundation

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40. automated in store shopping collector

41. adult bedtime storyteller

42. TicTac that my Tactic"

43. UNI SA Media sector promotion

44. fake plants

45. collectable new antique plates

46. chocolate covered pretzels

47. chocolate flavored toothpaste

48. scarfs that turn into beanies

48. the body pillow

49. DIY language learning app

50. gift wrap that wraps its self

51.footballs that light up

52. slippers that massage your feet

53. drink driving ad (what if there were no laws on drink driving)

54.   Mint lolly that lasts forever

55.  Chill pill

56. Lorraine lea linen

57. pet shoes

58. mostly corn - peas and corn bag

59. pens with whiteout attached to the end of it

60. fake pen licence badge

61. Nike patches that you buy and sew onto shoes

62. essay summariser, someone who reads passages

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23.  Save PewDiePie from TSeries campaign

24. raise money for poverty campaign

25. Excuse(alibi) Generator/ Corroborator - a person that follows you around confirming what you say.

26. awareness of discrimination toward Muslims - call to helping action

27. promotion for shoe brand, boot brand

28. global Warming awareness

29.Australia is not real! lets expose the government..

30. the earth is flat

31. Wonderlist' advertisement.

32. Calm' App Promo

33.  Uni Sa The Art, study with the best promotion

34. Leukemai FOundation , Worlds greatest shave Promotion(focus on the real stories - Anthony' s story about his nanna
could have it open with the story and have have facts about leukaemia come across the screen then show his transformation with the shave - and that why i'm here today she was my favorite person and she was taken "".

35 . Laptop Brand (Lenovo) advertisement

36. daily organiser
have students run form teacher with assignments due but its ok, coz they have this organiser

37. coffee addiction advert

38. shoes that light up

40. cigars

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11.   Promotions for Rising Sun Pictures

12.Promotion for 48 Hour Film Challenge

13. promotion for education app

14. promotion for study timeline app - timetable

15. Beyond Blue - Health Group promo

16. Campbelltown Youth council promo

17. Invisible Pet
adopt today.

18. Sponsor a tree - just a dollar a day pays for this tree to get the water that it cant get its self, people don't realise this but now days trees just have no movement, give back to the trees.

19.wireless WiFi adapter

20. Dial a Wing Man

21. National Woman's History Month Promotion

22. cat scratcher in the shape of a couch back

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10. Audience laugh-er - got a funny joke or silly comment don't want to say in case no one laughs, why not have someone start the laughs for you with audience laugh-er

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1. The benefits of being an introvert -
could be a short skit showing awkward moments and interaction that could be avoided by simply never leaving the house.

2. The benefits of Binge Watching

3. Come back Generator
having a subscription to an app that listens to your conversation and generated comeback on the spot

4. homelessness campaign

5. be the hottest of all of your friends - want that guy at the bar to notice you be the hottest one around with ugg' friends the service that gets you three ugly friends within minutes,  never go unnoticed in a group again. you've got the DUFF stuff.

6. Promotion Video for Abi's band - We came for The Free Food

7. Gaming is and addiction - research and help needed cause promotion video

8. App that notifies your parents if you are online for more than three hours in one sitting. - the media addict stoppper.

9. Emergency text generator - need to get out of the bad date of boring meeting look no further than the E.T.Gen App

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This Week consisted of the first steps in forming and creating ideas,
We brainstormed 80 Potential Marketing ideas
Discussed the Viability of some ideas and Broke down some ways that the ideas could be translated into

Thoughts
So far i am interested in seeing what focus i may land on stretching the limits on usual interests,
Starting out I find this quite exciting and  i look forward to seeing also what my peers come up with, with hopes of comedic, idiotic, ingenious and creative ideas.