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A reference to an event literary work or person. This ad shows that if have Gatorade you'll win every time

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This uses a word with the opposite meaning. I can't nd any pictures but i have an example. I have a mini yorkie, which is a tiny tiny dog, but it's name in moose, which is huge, so it's opposites.

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Repeating something over and over again to get it in your head so that you remember it. This place says sale a million times, and if there's a sale, you're more likely to buy something. Also, after seeing this you will not forget that there's a sale.

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Logos uses logic and reason to show facts and make you fell like what ever it is, that it's the right thing to do. This ad shows data to show why they are better and they have reason.

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Ethos is supposed to make you feel like you can trust people and that they're right. This ad uses a celebrity/actress to make you trust them, because you feel like you know her if you've seen any of her movies, so you trust her.

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Pathos ads will make you feel pity about something. In this ad it supposed to make smokers feel like they are both a one way road to death, a cigarette is just a slower road.