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Edwin Catmull

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School at Utah State University
Graduated with a degree in Computer Science
Worked for LucasFilm
Started Pixar
Pixar got acquired by Disney
President of Pixar and Disney Animation Studios

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Ed argues businesses should use reactive strategies to deal with risk...
depends on the type of business

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Failure is inevitable, so people might as well embrace it.
It should be seen as a growing strategy, not a mistake.

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Employees should be managers main focus.
Edwin states, “money, after all, is just one measure of a thriving company and usually not the most meaningful one”
Managers need to manage in a way that people are going to respect.

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Open communication
Creative Work Environment
Organizational Structure
People are the main priority
Avoid risk aversion