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Yusheng
Jia Ying
Sadie
Rene

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How can we encourage our youth to make more environmentally-conscious decisions when purchasing clothes?

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Discovery interviews (interview our peers/the people around us, strangers)

Observation (observe how people behave at fast fashion stores versus thrift stores)

Contextual inquiry (following a young person in a store as they shop.)

ask people why they do what they do when shopping for clothes,

ask thrift store owners why they decided to set up the store etc.

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Hi team,
- Contextual inquiry >> this is more about following someone on-site and asking questions as they are going through an experience/task. For your group, this could be about following one of your participants in a store as they shop.
- Good that you've covered some secondary research — what are the implications of what you've learnt from these articles for your project?
- Fairly detailed and open interview guide but seems to jump to a tech solution at the end. You could test a tech solution as a sacrificial concept to elicit a response and further thoughts from the participants.

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[Select from the tools we have shared with you: discovery interviews(must-have), observation, shadowing and contextual inquiry.]

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[Select from the tools we have shared with you: discovery interviews(must-have), observation, shadowing and contextual inquiry.]

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1. Do you go shopping for clothes often? When you do, what are some of the main factors that affect your choice on whether you purchase a piece of clothing or not?

2. Where do you usually purchase your clothes?

3. Why do you buy clothes from ____? Do you know of any alternative ways to get clothes apart from purchasing them from shops around us such as H&M, Uniqlo and Forever21?

4. Do you know what fast fashion is? If you do, please list some examples. (If they say no: tell them what it is first before following up with the next question)

5. How do you feel about fast fashion?

6. After learning about fast fashion, what are some ways to avoid adding to the problem of fast fashion?

7. Do you know what thrifting is? (If they say no, explain what it is.)

8. If you were to go thrifting, what will some of the main factors that you think will affect your decisions? (how much clothes you buy, what you buy etc.)

9. What are some ways (technology-wise) that can help us encourage Singapore’s youth to make more environmentally-conscious decisions when shopping for clothes?

10. If there was a way we could use technology to encourage Singapore’s youth to make more environmentally-conscious decisions when shopping for clothes, would you be interested?

- Fairly detailed and open interview guide but seems to jump to a tech solution at the end. You could test a tech solution as a sacrificial concept to elicit a response and further thoughts from the participants.

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(interview both males and females)

A young person who is environmentally conscious

A young person who enjoys shopping for clothes (interview both physical and online shoppers)

A young person who is technologically savvy

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Statistics show that textile waste output has increased more than 61.87% in terms of mass, from 93,300 tonnes in 2008 to 150,800 tonnes in 2017 (NEA, last updated 2017) but Singapore’s textile waste recycling rate remains stagnant at a low rate of 10% since 2003. Only 6% out of the total textile waste was recycled in 2017; the remaining 94% is incinerated into residual ash and disposed in Semakau landfill, Singapore’s only landfill.

According to NEA, the Semakau landfill will not be able to accommodate textile wastein the near future, as the landfill is projected to run out of space in 2035.

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Waste management and recycling statistics for 2017

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In 2022, about 7.39 million tonnes of solid waste were generated, of which 4.19 million tonnes were recycled. Waste generated by the non-domestic and domestic sectors both increased compared to 2021 - from 5.12 million tonnes and 1.82 million tonnes respectively in 2021, to 5.53 million tonnes and 1.86 million tonnes respectively in 2022.

The overall recycling rate increased to 57 per cent, largely due to the increased amounts of Construction & Demolition waste as a result of more demolition projects. The recycling rates of Paper/Cardboard and Textile/Leather waste dropped, as the amount exported for recycling dropped due to high freight costs compared to pre-COVID-19 levels. The recycling rate of Glass waste increased from 13 per cent to 14 percent, while the recycling rate for Ash & Sludge waste increased from 9 per cent to 11 per cent. The recycling rate of Wood waste was also lower as the amount of Wood waste disposed of increased, reflecting the continued recovery in construction and other industrial activities.

The non-domestic recycling rate increased by 2 per cent to 72 per cent, while the domestic recycling rate decreased by 1 per cent to 12 per cent. The decrease in the domestic recycling rate was largely due the drop in Paper/Cardboard and Textile/Leather waste recycled as lower quantities were exported for recycling.

2022 Waste Statistics and Overall Recycling Table Note:
Figures are rounded to the nearest thousand tonnes and percentage point.
The recycling rate for the "Others" category is not meaningful as it is an aggregation of miscellaneous waste types that are managed and recycled differently.
Metal recovered from incineration bottom ash for recycling is excluded from waste disposed of.
Wood and horticultural wastes recycled include 414,000 tonnes sent to facilities (e.g. biomass power plants and Sembcorp Energy from Waste plant) for use as fuel.
The overall recycling rate increased to 57% in 2022, largely due to the increased amounts of Construction & Demolition waste generated as a result of more demolition projects.

Please refer to the document Waste and Recycling Statistics for the waste and recycling statistics from 2017 to 2021.

Please refer to this website Statistics on the Environment for more statistics, reports and publications (e.g. Key Environmental Statistics).

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In 2022, about 7.39 million tonnes of solid waste were generated, of which 4.19 million tonnes were recycled. Waste generated by the non-domestic and domestic sectors both increased compared to 2021 - from 5.12 million tonnes and 1.82 million tonnes respectively in 2021, to 5.53 million tonnes and 1.86 million tonnes respectively in 2022.

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The latest YouGov Omnibus research reveals the extent of clothes waste in Singapore. It finds that almost three quarters of Singaporeans (73%) have thrown clothes away at some point in the past year and a quarter (25%) have thrown away more than ten items of clothing in the past year.

A third (34%) have thrown away an item of clothing after wearing it just once and, in the past year alone, 15% of all respondents have thrown away at least three items that they’ve only worn once.

30% of millennials have purchased at least half of the clothes that they own in the past 12 months.

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YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.

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Millennials (those aged between 16 and 34) have the highest proportion of new clothing; 30% of millennials say they have purchased at least half of the clothes that they own in the past year alone. This compares with 14% of baby boomers (those over 55) that say the same.

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Millennials simply throw clothes away because their tastes change; one in five millennials (20%) say they throw clothes away because they’re bored of wearing them (12% of boomers say the same) and 19% throw clothes away because they have “now become unfashionable” (half as many boomers – 10% - say the same).

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*Data was collected online by YouGov Omnibus between 20 and 30 October 2017 among 4,097 respondents in Singapore. Results are representative of the adult online population.

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“Buying clothing, and treating it as if it is disposable, is putting a huge added weight on the environment and is simply unsustainable,” says Elizabeth L. Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion.

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The life cycle of a t-shirt - Angel Chang

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Consider the classic white t-shirt. Annually, we sell and buy 2 billion t-shirts globally, making it one of the most common garments in the world. But how and where is the average t-shirt made, and what’s its environmental impact? Angel Chang traces the life cycle of a t-shirt.

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PINK — pain points
GREEN — delight points
YELLOW — quotes/observations
PURPLE — insight/label (derived from the previous three)

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How to create insights from pain points, delight points, quotes and observations.

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Discovery interviews (interview our peers/the people around us, strangers)

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Location: Jurong East Jem H&M & Cotton On
Date: 23/01/19
Time: 2pm-4pm

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early 20s

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2 secondary sch students

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a group of international students

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We observed that the shops had big signs as well as price tags with low prices marked on them. These tags were even visible from outside the shop.

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our peers
Date: 23/01/2019
Time: 2pm-3pm

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The fast fashion shops had display windows that showed outfits that they were selling, which attracts people to go into the shop.

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https://goo.gl/forms/BJIflcIMqXnpZ7rJ2

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http://unwrinkling.com/why-thrift/
https://niftythriftygoodwill.wordpress.com/2011/12/26/the-definition-of-thrifting/

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The storefront was also mostly made of glass, which let shoppers see the clothes the shops offered.

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The shops also took up a big space in the mall.

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Expand on project statement. Don’t just focus on the environment - can include the ethical issues/other problems that fast fashion entails.

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convincing more to reuse!!!!

take note of research years (must be very recent)

don’t confuse recycling and reusing

do you go shopping often > change to - once a week - once a month etc

WHAT DO WE WEAR ON THE DAY ITSELF

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The lighting at some parts of the thrift shop was dim and the ceilings were low.

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There were also no visible price tags, and we had to look for the prices of some items by going through labels attached to its collars.

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These outfits were put together by us. We found many affordable and trendy clothes in the thrift stores and thus we decided to put them together. Comparing these clothes to those from outlets like H&M and Cotton On, they are almost the same. (apart from being second hand) the items are also almost as good as new:

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Jiaying decided to get a bag that she really like :D only for $5.30!

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We wanted to interview the workers  @ The Salvation Army, unfortunately, they do not accept any types of interviews and thus, the lady at the counter gave us a pamphlet instead to call the HQ, and interview the boss instead! (will post the interview soon)

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The donation bins at the thrift shop we saw as we left the place.

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This is us leaving the store., we had an amazing time!

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Till next time, peace!!! :)

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We observed that many fast fashion shops had full-length mirrors around almost every pillar. The mirrors also faced racks of clothes and some had mannequins wearing outfits beside them.
These features could potentially encourage shoppers to purchase more clothes, as they can see how the clothes look on them and get inspiration for their outfits.

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The shops had high ceilings, and the fitting rooms were located at prominent positions.

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https://docs.google.com/presentation/d/1t4uS2MJpET-K0qOfDLRk6sKSBVoRbnSKbOJJeaZqb5s/edit?ts=5c5b9341#slide=id.g4cc65eb8d7_1_667