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A focus group is were a group of people have a discussion about a product before it is released.They are useful because they allow the people in charge of the product to get feedback. Its how they know if the product is good or not and if it will do well when it is finally released.
Before Deadpool came into cinemas the producers would have done a focus group and test screenings so that they were able to see peoples reactions to the film. They would know if they enjoyed the film or not and the reason for the answer. During a focus group the producers could receive comments on how it could be better and if it did need to be changed.

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Survey/questionnaires are a series of questions on a certain topic. It allows the people who created them to have an understanding on peoples views on their product or topic. This is a way of receiving information quickly.
By making people do a
survey/questionnaire on Deadpool the producers would be able to see what their target audience is by looking at the age range that liked it the most and gender .etc. They can also see why people enjoyed it and if people didn't like it. Also they could improve the film if there was a specific part they didn't like.

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The worldwide gross for Deadpool was $132,434,639 3,558. This information would have been useful to the producers because shows that the film was popular. Also they know they could make another Deadpool film because this one was so successful .

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Media producers categorize their audience by : age , gender ,ethnicity and social class . which is known as demographics. They also categorize them by: Personality , interests , values , opinions and lifestyle. Which is known as psychographics.

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This film would be suitable for people aged between 15 and 25. This is because the actual age rating for this film was a 15 because of some of the language and scenes in the film. Also because older people might not find the jokes in film funny.
It would mainly be aimed at males because of the stereotype that they are into superhero's  ,action , fighting , guns , fast cars .etc. It isn't for a specific sexuality as anyone could enjoy it. It could be aimed at people who are not religious because of the language and some of the scenes. Some religious people might find it offensive.  It is aimed at any ethnicity because anyone can enjoy the film. But it will mainly aimed towards people in America and the uk because of the language and some of the jokes.

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Niche is a small audience that is aimed towards a specific group of people.
Mainstream has a larger audience and could be aimed at a bigger amount of people.
Deadpool is a mainstream film as it was really popular and it had a lot of different things in it that could attract different types of people

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The main character's girlfriend would appeal to a male audience because she is very pretty. Which males would find appealing and they would probably fancy her.
Another thing about the trailer that would appeal to a males would be he scenes in which Wade Wilson is being tortured. This is because it is violent and males typically are into films that involve violence.
There is a scene in the film where Deadpool (wade wilson) crashes through the top of a car and starts fighting with the people in the car. This would appeal to a male audience for similar a reason to were he is being tortured. This is because it involves a lot of intense action scenes. Also because everything is quite fast pace and the car is going at a high speed.
Parts of the trailer include a fight scene were they have big knives are trying to attack each other. Men would like this because it could involve blood and people dying.

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At the beginning of the trailer there is a scene between Wade Wilson and his girlfriend Vanessa. It is full of emotion as they are talking about Wade's cancer. You are able to see the love between the two characters in this scene. This part of the trailer would appeal to a female audience because they are usually quite emotional. Also because they enjoy romance.
The trailer includes a scene were people are running away from the people with guns. There is a man holding a woman's hand trying to get her to safety. Women would enjoy this because the man is being protective over the women and making sure that she is safe. This would appeal to them because it would be the sort of thing women want in a relationship in real life.
Another part of the trailer which would appeal to women would be when Wade and Vanessa kiss because again this is something which is associated with romance.

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As the trailer includes a lot of violence scenes such as when Deadpool shoots people on the motorway , it would appeal to people who are between the ages of 15 and 40. It wouldn't be any younger because the violence wouldn't be suitable for them. But people over the age of 40 might find it boring and wouldn't be interested in seeing people getting killed. It wouldn't appeal to people younger old than people between the ages 15 and 40 because the jokes might be to inappropriate or they wouldn't understand them or find them funny.

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The parts of the trailer that include the main character Wade Wilson who is played by Ryan Reynolds would appeal to people who are fans of his which would be why they are watching the trailer/film.
People who enjoy other marvel  films might like this trailer because its created by marvel and its a superhero film. It will appeal to them because of the things which are included in it and they way marvel have made it look visually.
There are some old songs used in the trailer this might appeal to older people which maybe wouldn't have thought watching the film if the songs weren't included.
Fans of the director from this film Tim Miller  might find this trailer appealing because they like the way he makes films and his style.

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There are two VALS category's that the trailer would appeal to these are : strivers and experiencers . This is because the target age for the trailer is younger people and they would probably spend their money on watching films, DVD's and film merchandise.

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Everyone i asked said that they would rate deadpool 8 out of 10. This shows that the film was really popular but its not the best film people have seen or they would have given it a 10.

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Six out of the seven people who answered my survey said that there favourite character was deadpool but one person said it was the villain Ajax. This proves people prefer the good characters to the evil.

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Everyone who answered my survey said they thought the film was funny which shows the jokes are relevant.

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Most people said that the first fight scene was there favourite showing it had a big impact on if people enjoyed the film or not.

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The good thing about focus groups is that people were able to give there view on the question in detail. Instead of a short answer were you cant get much of an idea of peoples views. The negatives of focus groups is that people can lie.

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Surveys are good because you are able to get results quickly and the information can be measured. The negative is that people cant explain there view in detail. Also people can lie.

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i think that the most useful method is focus groups because people can explain in detail about there view on the topic. Which is makes it easier to understand than a short answer.

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Deadpool | Trailer [HD] | 20th Century FOX

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A passive audience is when people only watch it for a form of entertainment . They don't take it in

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An active audience is where the people who watched it have a view on it and will give an opinion on it.

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There are people in our culture who are opinion leaders. They influence other people by suggesting they should  watch a certain film or tv show and explain why its good. 2 step flow could be applied to deadpool as people would have left reviews on the film. For example there is a review on IMDB were someone goes on about how they think the film is pointless and they think it is boring. If someone decided to look at reviews before watching the film they might choose not to watch it.

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This theory suggests that media messages are injected into the brains of the audience.

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The theory displays how audiences can be easily influenced. Sometimes people can be desensitised by what they see in the media.

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The audience of deadpool could be influenced by the film as it includes a lot of violence for example when he is tortured and people using guns.

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This theory is that there are three ways audiences can  respond to a media product.

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This is when the audience interprets the text exactly how the producers intend to. For example the producers of deadpool would have wanted the audience to be on deadpool's side and routing for him. Also the audience  would hate ajax the evil character of the film.

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This means that the audience might agree with some points and might disagree with others.This means that they might really like deadpool but might also really like ajax the evil character.

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This is where the audience completely rejects and disregards the producers intentions. If people were on the side of ajax and hated deadpool it would be a oppositional reading.

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Two men called blumer and katz came up with a theory on how audiences watch, read and listen to media products.

Diversion
Identification
surveillance
social interaction

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This is were you watch something to escape from your everyday 'boring' life. It is also watching films as a form of relaxation. Also to fulfill our lust and desire. People can watch Deadpool as a form of escapism as the film is full of action. Also because it is a superhero film and they dont exist in real life.

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This is were people can identify with the characters in the film. Also to find reinforcement for personal values. People can identify with deadpool at the beginning when he finds out he has cancer. They might have had cancer or known someone with cancer.

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This is a way for people to find out about events happening in the world and how they effect the reader.

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We do this while watching a film or after. Explaining to people why it is really good or bad. People might use social media to tell people that they had seen deadpool and then give there opinion . Also tell people to watch it.

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Themes:  Hate and anger are themes in Deadpool because he hates Ajax for torturing him and making him look the way he does. He is angry because he wants Ajax to  reverse what he did to him.
Another theme is love because he says that he is coming to get his girlfriend back and bring her back to safety.

Iconography: In the fight scene we see people with guns trying o kill deadpool and defend Ajax who is their boss. Guns are typically seen within action films.

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Deadpool Scrapyard Fight Scene | Deadpool (2016) Movie Clip

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One of the typical situations in this film is that Deadpool and the people on his side are outnumbered by the evil characters.There is three of them and loads more of the bad characters.

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Deadpool himself is a stock character because he is the hero of the film as he saves his girlfriend a the end of the film.
His girlfriend is the damsel in distress because she gets kidnapped by Ajax and his fighters and then Deadpool has to save her at the end.
Ajax ( Francis) is the villain of the film as he is the one that tortures Deadpool and he is the one who deadpool is coming after to kill.

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The setting used for the fight scene is a scrap yard. This is typical of an action film because it is a big open space where there i room for a lot of people to fight. Also there is metal and other things they can take of advantage of to hurt each other.

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Camera shots/angles:  A close up is used when deadpool and another character are hiding behind a tire to protect themselves from the gun shots. This type of shot will have been used so that we are able to see the emotion of the characters.

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An over the shoulder shot was used when deadpool first stands up from behind the tire to talk to the people with guns. This will have been used to make us feel as though we are part of the scene

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During the part when Deadpool is on top of the crate a low angle is used because we are watching the scene from were the fighters are which is from the ground and they are looking up at deadpool.

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Fast paced editing is used in the majority of the fight scene this is because it is supposed to be intense because people are getting killed/fighting. It is supposed to make the audiences heart race because it is so fast and intense . The only time fast pace editing isn't is when there is comedy. This has been done so that the comedy is effective and the audience can take it in. If it the editing was fast pace the audience might miss the joke.

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Natural lighting is used in this scene to make the film look realistic. Its not bright as it is a dramatic scene. It is supposed to look quite grey and dull because it is a scene were people are going to die so its not supposed to look all bright and happy.

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Sound effects have been used in the fight scene to make it look real . For example gun shots have been used this is so it looks like the guns are actually being fired. If there wasn't any sound it would look odd.
Intense music is included in the scene to match what is going on in the scene. It also builds up the intensity of the scene.

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The people with the guns are all dressed in black as they are on the side of Ajax who is the bad character. The colour black suggests : danger, darkness .etc.
Deadpool is dressed in red which also suggests danger but he says in the film that he is not a hero. Plus he is only really fighting to help himself. He wants what was did to him to be reversed and to save his girlfriend from Ajax.
Negasonic is wearing yellow and black in the fight scene. Yellow is a positive colour and suggests happiness. So she would be wearing yellow to show she is on deadpool's side. The black parts of her outfit could link to how moody she is in the film.

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A few props are used in this film. Such as the guns which Ajax's people are using to attack deadpool. Another prop is the swords that deadpool carries on his back and then goes on to kill people with. A giant tyre gets thrown in this scene at Ajax's people.This is also a prop

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Positive representations of women in deadpool

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Positive representations of women in deadpool

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Usually women are seen as weak and that they are not capable of helping out as much during fights.
During the fight scene in the scrap yard we see negasonic killing some people by of using her super power to fling a heavy car and crushing them.This is a positive representation of women because it is showing that women are just as capable of fighting and making an impact. It also shows that they are just as important as men and don't have to be side lined during fights.

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Women are normally not the strong ones in films and are not as powerful as the male characters. Also in the scrap yard fight scene we see angel dust pushing colossus backwards even though he is really strong and powerful. This is still a positive representation of women even though she is on Ajax's side because it is showing us that even though she is a women she can still be extremely  strong. It also shows that it doesn't have to be a male character who has the super strength in films.

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In the scene when Wade Wilson (deadpool) meets Vanessa we see her stand up to a man when he is rude towards her. This is positive because it shows that women are capable of sticking up for themselves and they don't need men to do it for them or to protect them.

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Negative representations of women in deadpool

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Negative representations of women in deadpool

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Women are a lot of the time seen as sexual objects .There is a scene in Deadpool when Wade goes to find Vanessa and explain why he disappeared and what happened to him. He looks for her in a strip club wear she is working. This is a negative representation of women because it is suggesting that it is what all women resort to when they need money or loose there boyfriend.

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At the end of the film during the scrapyard fight scene we see Vanessa locked in the machine Ajax used to torture deadpool. Deadpool has to come save her. This is a negative representation of women because it is suggesting that women are not capable of saving themselves.

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Deadpool has a non-linear narrative as flashbacks are used in the film. So the storyline isn't in order.
The film begins with a fight scene on a motorway were Deadpool is planning to confront the Ajax which is the man who tortured him and is the reason he has the abilities he does. In the first scene we don't actually know whats happened to him. It then goes on to show us who he is before what happens to him , him meeting vanessa, finding he has cancer. Before we actually see him being tortured. Another flashback is used when we see him in the laundrette and he see a blind lady. It then moves on to when we now see him living with that lady

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One propp character is Negasonic as she is ' The helper' because she is fighting alongside Deadpool to help him achieve his goal which is to get  Ajax to reverse what he did to deadpool and rescue vanessa.
The recruiter that comes to deadpool there is someone who can get rid of his cancer is the ' false hero' because he makes it seem as though he is trying to help deadpool and save him from dying of cancer. When really he is encouraging him to be involved with Ajax who is really going to take advantage and torture him.
Vanessa is another example of a propp character as she is 'the princess'. This is because she is the one who needs to be rescued. Also because she is one of the reasons deadpool wants to desperately be reversed so he can be reunited with his girlfriend. Which is Vanessa.

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At the beginning of the film were there is a fight seen on the motorway. We see a man holding a women's hand and taking her to safety. This is negative because it is implying that the women needs protecting and she wouldn't be able to keep herself away from harm.

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Levi Strauss came up with the binary opposites theory. Which is that without any binary opposites the world would be unbalanced They are two oppositions that drive the narrative.So for example in Deadpool there has to be a good and evil character. without Ajax there couldn't be Deadpool. The film wouldn't be good if he had no one to confront or defeat. Also we wouldn't see how he was turned into deadpool if ajax wasn't in the film. Another binary opposite in this film is colossus and Angel dust. This is because they are both extremely strong characters one being on deadpools side which is colossus and Angel dust being on Ajax's side. If colossus wasn't in the film Angel dust wouldn't have anyone that matches her which she has to defeat.

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This is when we question something that could happen in a film but we have to figure out the answer overselves with out them actually telling us. An example of when enigma is used is when we are wondering what deadpool  looks like under his mask.Later in the film we see him being tortured and are question is answered and we see what his face is like under the mask.
Another example of enigma is will deadpool be reunited with Vanessa at the end of the film. We get the answer to our question at the scrapyard fight scene when he saves her from ajax and she figures out why he left.
Deadpool desperately wants what was done to him to be reversed. So as the audience we are thinking will it get reversed and will he go back to normal.Then in the scrap yard fight Ajax explains there is no way to reverse what was done. That answers the audiences question.

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You have explained how media producers define audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

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You have explained how media producers create products for specific audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

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you have presented a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology