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dress from Valentino

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Boats and boating--Equipment and supplies

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We are the nature the nature of Fashion!

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We are the nature the nature of Fashion!

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Brixton based duo, Sophia St James and Jay Iwobi plan to go back to the nature of fashion and modernise it with the most efficient and sustainable materials out there today. we want to rebrand eco-friendly fashion. Say goodbye to old baggy t-shirts with sandals, and hello to new luxury affordable clothing that not only feels and looks good, but helps make the planet a better place.
We want to provide transparent information with our products as well as educate our customers on our manufacturing techniques to help further build a sustainable future with our fashion.

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1, Descriptive: BrixtonJungle, GreenWave

2, Evocative/suggestive: Gaia, Koala, Natura

3, Invented: Ommia, Rawski

4, Acronym:  WATJ (We are the jungle), EFF (Eco-friendly fashion)

5, Geographical: BRIX, Bovey valley woods

6, Founder/eponym: James, Iwobi

7, Portmanteau or hybrid: Jamesiwobi S&J

8, Translation: Conglin (Jungle in Chinese), Durable (French), Janguru (Japanese)

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Viviane Sassen
Julia Noni
Jamal Shabazz
Ronan Mckenzie

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BA GBI Assignment Brief - Brand Narratives

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Akthar: Gaia,Janguru
Doris: Gaia, WATJ, Janguru
Yao: Janguru
Our decision: Janguru

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H & M has launched consistent exclusive series in spring and summer 2020
This series used a variety of new sustainable materials such as regenerated polyester fiber ReNu and new viscose staple fiber circulose, and some of the dyes has came from the coffee grounds used in H & M office.

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Longchamp has launched new environmentally friendly customized series: My pliage.
The customization process of My pliage signature handbags strictly follows the sustainable standards, and uses environmentally friendly recycled polyester canvas with 100% raw materials from recycled plastic bottles as bag fabric. The fabrics of the three bags of different sizes are made of 10, 15 and 23 recycled plastic water bottles respectively.

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Werewool, an American wool product development company that develops natural color and elastic sustainable fabrics.

Werewool, founded by Daniel Hicklin in 2018 and headquartered in New York, USA, mainly uses protein DNA technology to develop sustainable fiber fabrics with natural color and elasticity. By changing the protein structure, these fibers can have different natural colors without using any dyes. This kind of fabric not only has little impact on the environment during the production process, but also can be biodegraded.

Werewool is one of the winners of the (Global Change Award) Global change Award of the Haugh M Foundation.

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Vetta capsule, a sustainable clothing brand to help consumers match their clothes
Founded in 2016 by senior buyer Cara Bartlett and headquartered in Massachusetts, vetta capsule is a "slow fashion" brand that encourages people to reduce waste by buying better quality clothes. In addition to using recyclable materials and supporting local production to reduce carbon emissions, each capsule series of the brand has only five versatile products. The brand will publish the collocation of each piece on the clothing details page. Generally, these 5 pieces of clothing can mix up 30 different styles.

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Cheerful
Casual
Humorous
Friendly
Passionate

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Dior spring 2020 dresses

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Dior Shanghai fashion show

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Poses that has been used in Dior show

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Gucci bamboo handles might be a good element of eco friendly design which could be included in the research

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we are London
the concrete Jungle

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Suggested structure of slides for the Art Director session: 

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Suggested structure of slides for the Art Director session: 

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1. Outline of the brief (your label and your established niche)
2. Client profile + audience personas 3. Name(s)
4. Manifesto + Brand Values
5. Moodboard
6. Identity elements (draft logos + colour palette + fonts)
7. Any potential photography direction / location

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Wild
Full of vigor
Dangerous

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Font for wordmark

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The photos will be at night.This way we can show of the city light with the greenery.I think this will look cool and firece.

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We should do that by finding natural nalturally imbeding to the city  for exaple plants growing on the brivk walls.

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We want the clothing too look high end and narualistic.
we want our clothes to be flowing and cofmtable so that it looks natrual just like nature

an example is Yohji yamamoto
marchen designer

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i like the fact that the dress i flowing and looks natrual, i lke how there is alot of movement.The dress is qui abstract and deont have any symatry. it is baggy and loos fitting. The dreess looks animalsistic.

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The light is symbolic of the city life.This is becuse now days lights such as led is associadted with just like how at night you see so much sparkles of ligte fomr the buliding and the lamposts in the city.I belive the lighing will show growth and movemnet.Light gives alot of positvity and it suggest This movemnt is a awaking of how we can help nature grow in the city.

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Things that are in common with the city/jungle 

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Things that are in common with the city/jungle 

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Chaotic
fearless
mysterious
powerfull

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I really like the makeup of the model, and it gives a feeling of uninhabited and animal like. Maybe we can try to imitate that in our photography.

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i created a logo for jungeru.i think this is perfect for the comopny. My first resseon is that the lampost IS a icone for london and it can be rogonised in anyone.the lampost is sybolic of the city life.THe light sybolise the future hand modernism .The plant that is wrapped around the lampost symblises nature in the city.The fact that it is intertwined with the lampost shows how nature can be imbeded with the city and it will look eastectiaclly pleasing.I like how the liht buld is changed into a flower which is nice to see.

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1)Pictures should be at night
2)it should look mysterious (catching eyes like a tiger )
3) make it feel wild  and jungly
4) have movemt in the photos
5) use light symbolly
6)stock motion!!!!!!!
7)very cold starturation
8)have alot of shadows in  photgarphy like cool kid 😎
9) try to use natrual objects
10)takes pics of the objects

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1 abit of skin showing (repersents natur)
2)baggy clohing that flows )
3)I some rippd

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doris-fabric
yao-clothing hang
akthar-mackup-nusrat and people shoot
oscar checking over stuff (art directer)