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We can help her by spreading her message through things like social media and posters,so that people will understand the harm by going to supermarkets and will cut down on the amount of plastic usage.

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We can help her by spreading her message through things like social media and posters,so that people will understand the harm by going to supermarkets and will cut down on the amount of plastic usage.

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The user needs to convince people to go to the wet market because people are unaware that going to supermarkets like NTUC is supporting the usage of a lot of plastic.

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The user needs to convince people to go to the wet market because people are unaware that going to supermarkets like NTUC is supporting the usage of a lot of plastic.

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the person wants to reduce the amount of plastic usage

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the person wants to reduce the amount of plastic usage

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-the person wants to protect the environment 

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-the person wants to protect the environment 

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the user prefers to get healthier and cheaper products

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the user prefers to get healthier and cheaper products

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-the person was upset when she saw the large amount of products wrapped in plastic

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-the person was upset when she saw the large amount of products wrapped in plastic

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-the person felt excited when the user reach the fridge area until the user don want to leave the place

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-the person felt excited when the user reach the fridge area until the user don want to leave the place

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This Is How We Grocery Shop In Singapore // Singapore Expats

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SAY — what are the key messages and the quotes that the user is saying?External communication is one of the first impressions we receive from a person. Even before meeting, we can check how a user communicates in social media or with other people (in case the communication is public). During the observation, quotes can be collected as well.

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SAY — what are the key messages and the quotes that the user is saying?External communication is one of the first impressions we receive from a person. Even before meeting, we can check how a user communicates in social media or with other people (in case the communication is public). During the observation, quotes can be collected as well.

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THINK — what might the user be thinking? What are their beliefs? What are they worried or happy about? What thoughts or aspects might influence their behaviour? In order to avoid misunderstandings and biases, feel free to ask what the user is thinking. Although in some cases it is hard to express feelings, if we are patient, ask good questions, listen to the users and show trust and discretion, users may share their honest thoughts with us. The point here to observe their internal thinking process — the reasons behind their behaviour, including the role of their influencers. It is better if we can identify the user’s own thoughts.

# data[].attributes.subject
THINK — what might the user be thinking? What are their beliefs? What are they worried or happy about? What thoughts or aspects might influence their behaviour? In order to avoid misunderstandings and biases, feel free to ask what the user is thinking. Although in some cases it is hard to express feelings, if we are patient, ask good questions, listen to the users and show trust and discretion, users may share their honest thoughts with us. The point here to observe their internal thinking process — the reasons behind their behaviour, including the role of their influencers. It is better if we can identify the user’s own thoughts.

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DO — what actions and behaviour did you notice?During the observation, we can see how a user is acting physically. We can check whether they are buying a product or a service, or whether it is clear for them what to do with a certain product.

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DO — what actions and behaviour did you notice?During the observation, we can see how a user is acting physically. We can check whether they are buying a product or a service, or whether it is clear for them what to do with a certain product.

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FEEL — what emotions might the user feel? Feelings also can only be inferred based on a user’s non-verbal communication signs. If we have a presumption of feeling, we can ask the user to validate it (e.g. “Do I feel correctly that this makes you upset?”). If we are empathic enough, they will share their feelings with us.

# data[].attributes.subject
FEEL — what emotions might the user feel? Feelings also can only be inferred based on a user’s non-verbal communication signs. If we have a presumption of feeling, we can ask the user to validate it (e.g. “Do I feel correctly that this makes you upset?”). If we are empathic enough, they will share their feelings with us.