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A market segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyle and preferences.
Ex: Social status, daily activities, food habits, and opinions of certain subjects.

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A marketing strategy to target products to people who live or shop in a specific location.
Ex: An ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream.

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Customers and potential customers together by focusing on certain traits.
Ex: Age, gender, ethnicity, income, and level of education.

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Divides consumers according to behavior patterns as they interact with a company.
Ex: Purchasing behavior, benefits sought, buyer journey stage, usage, occasion or timing, customer loyalty and user status.

# data[].attributes.body
A particular group of consumers at which a product or service is aimed.
Ex: A women's clothing retailer directs its promotional efforts at women.

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A part of a market identifiable as having particular customers with specific buying characteristics.
Ex: Demographic, psychographic, behavioral and geographic segmentation.

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A place where buyers and sellers can meet to facilitate the exchange or transaction of goods and services.
Ex: Black market, auction markets, and financial markets.