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10. Identify and briefly explain a specific ad that makes use of weasel words. Identify the words and the reason they're used.

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10. Identify and briefly explain a specific ad that makes use of weasel words. Identify the words and the reason they're used.

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The ad for cascade uses words that are considered weasel words. Those words being "spotless" which they can't prove it makes dishes 100% spotless. Although on the package it has like a shinning glass which would imply your dishes will so clean that it shines in the sun however you can't really prove that this is fact. They also use the word "virtually" which goes with spotless and makes it look like it high tech cleaning when that also can't be proven 100%

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1. The concept of transfer in advertising works by having an object/person and taking the thoughts we have when we think of the object/person and comparing that trait to the product.

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1. The concept of transfer in advertising works by having an object/person and taking the thoughts we have when we think of the object/person and comparing that trait to the product.

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2. Identify a specific product or service and how transfer might work in an ad for it.

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2. Identify a specific product or service and how transfer might work in an ad for it.

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This ad for Frosted Flakes cereal shows one of the traits of Tony the tiger, strength, being transferred onto Frosted Flakes because it gives kids strength to do anything that they put their mind to.

Images of kids running with Tony show that with Frosted Flakes, everything will be easy to accomplish. Being passionate while saying "Bring out the tiger" suggests that the tiger within them, their strength, is brought out by Frosted Flakes. A team of basketball players, huddled up with Tony saying "Tigers start out their day with a great taste of Frosted Flakes" further proves how in order for kids to be strong, they will have a bowl of this delicious cereal.

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3. Identify a specific ad and briefly explain how it suggests that consumers may find social acceptance through the purchase of the product or service.

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3. Identify a specific ad and briefly explain how it suggests that consumers may find social acceptance through the purchase of the product or service.

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This ad for Apple shows social acceptance because of their new feature on their phones which may make the scales between Apple and Samsung to tip so that Apple is victorious. The ongoing controversy between Apple and Samsung has made people loyal to either side and this ad's purpose is to try and show off Apple's new feature and also make people buy more of their phones.

The ad follows a man who has many people, who represent apps, following him who know everything about him, showing how now, apps track people's information and to ask the app not to track is the magical button that makes everyone disappear, securing your privacy. The ad does a good job going from someone who has his information known to all apps, to none, which is peaceful. Samsung users could start to worry about having their information with every app they have, causing them to switch to Apple.

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4. Identify and briefly explain a specific ad that employs snob appeal.

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4. Identify and briefly explain a specific ad that employs snob appeal.

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This ad for Rolls Royce Phantom employs snob appeal by showing many successful and rich people, interpenetrating only those with a strong leadership skills and successful lives will need a car that is the best of the best. In this ad it also says the car is "unmatched, unrivaled, one of one" coming to reason that only this car will satisfy the best people leading and making the money. With the imaging of the sculptures of the people it would come to mind of high class. People with money want something that shouts money to people so they can show it off. To do so they add this cool, and classy environment around the car, through the music.

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5. Identify and briefly explain a specific ad that stirs feelings of patriotism.

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5. Identify and briefly explain a specific ad that stirs feelings of patriotism.

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This ad for Uncle Sam's Deodorant implies patriotism by using people that wear red, white, and blue clothing. In the ad they also show the statue of liberty, and when people see the statue of liberty they think of freedom. The clothing and the representation of freedom makes people think of America.

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UNCLE SAM DEODORANT - CLASSIC TV COMMERCIAL

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8.Identify and briefly explain a specific ad that makes an ethical appeal by painting the company as a good corporate citizen.

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8.Identify and briefly explain a specific ad that makes an ethical appeal by painting the company as a good corporate citizen.

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This ad for REI shows corporate citizen by encouraging people to get off electronics and go explore outside. In the ad you see many people being outdoors, either camping or hanging out with friends outside. You see a lot of smiles in the video which also tries to persuade you that there's more fun out in the world rather than indoors on electronics. Adding on to that factor of trying to encourage people to go out you also see a lot of fun moments you could have had, making it want you to experience again. And everyone in the video had a REI product they are using, implying if they want to experience a good trip outside you should have the best equipment which they have in their store. And towards the end of the commercial you see a couple climbing up a cliff showing the beautiful scenery, showing that you can only experience this paid off hard work outcome if you go outside and in turn use their products when you do.

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7. Identify and briefly explain a specific ad that arouses consumers’ fears or anxieties while presenting the product or service as away to overcome them.

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7. Identify and briefly explain a specific ad that arouses consumers’ fears or anxieties while presenting the product or service as away to overcome them.

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This ad for SimpliSafe's home security systems evokes insecurities and fears through the daily bad news that attacked untiringly the ordinary individual with which we feel identified. It slowly creates a stressful atmosphere with problems all around making the audience feel insecure about their safety and giving their product as the solution to all of these issues.

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SimpliSafe: "Fear Is Everywhere" -  2019 Super Bowl Commercial [Extended Version]

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6. Identify and briefly explain a specific ad that arouses feelings of nostalgia.

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6. Identify and briefly explain a specific ad that arouses feelings of nostalgia.

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This ad for Hershey's Chocolate evokes nostalgia to the people because of it's filming style. Based on the fact that it is in black and white, we know that this was filmed years ago. To the people that may have been alive when it was filmed, now if they see this again, they will be reminded of the memories that happened when it was released. Even if people were not born in the era of that time, we still see that Hershey's remains as well-known as it was back then.

The ad presents Hershey's Chocolate as being everywhere and with everyone. The iconic Hollywood sign is turned into a sign that says "Hershey's," everyone in a movie theater has a Hershey's chocolate bar, it even replaces a license plate with its name. We see the image of a Hershey's bar repeatedly seen with various people to show how it is everywhere because it is that good. The song in the background also repeatedly says "Hershey's" in a catchy tone. People will leave this ad with the image of a Hershey's bar in their head along with the song.

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Hershey's Chocolate Bar TV Commercial - Joe Montana - 1986 - Vintage Advertising

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9. Identify and briefly explain a specific ad that uses a logical appeal based on science.

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9. Identify and briefly explain a specific ad that uses a logical appeal based on science.

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This ad for L'Oreal Paris Elvive Anti-dandruff Shampoo, uses simple science terms to describe the reason why dandruff occurs and use their product as the solution to this natural "issue".

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L'Oréal Paris Elvive Phytoclear Anti-Dandruff Soothing Shampoo "Science" Commercial (2017)