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In the recent years, Social Media has become one of the biggest communication platforms. Social Media can be used to share, post and connect people all across the world with different information. People can share their thoughts, products and the events of their day to day lives. The main Social Media platforms include; Facebook, Instagram and Twitter. Sites like these give Nutritionists or health-conscious individuals the opportunity to share their opinions. Influencers and retailers advertise products. However, there is controversy around the real health effects of some products that are being advertised.

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Advertisements and the use of media can be a help to consumers and producers.
1. The information or product shared, gives a positive contribution to the public.
2. Media can help publicise a business to receive a wider consumer base. With a wider consumer base, this implies a bigger demand and a larger income.
3. Celebrity endorsements on Social Media can benefit small or up-in-coming businesses. Supporting local businesses through the use of media brings added benefits to the area.

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In some cases, products being advertised on Social Media can be misleading.
1. Some products on shelves are tested and give a guarantee. However, some products use 'claim' to have certain benefits but don't have any real scientifically tested results.
2. Advertisements don't always show healthy products but often for convenience foods and addictive substances like alcohol or cigarettes.
3. Consumers trust the inviting advertisements and may be coerced into buying products they don't need or want.

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From the picture shown, Vitamin Water, used a bus stop to advertise their energy drink. Public and physical advertisements help to promote their products in a more traditional sense in comparison to Social Media. In more recent times, some adverts may provide QR codes or URLs to link a competition or to provide more information on the benefits of the product.
This advert shown uses an eye catching picture and interesting imagery with the comparison to charging a phone and using an energy to reenergise.

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Kellogg's have multiple types of cereal bars on the market. Many of them have similar benefits such as High Fibre or low in calories. The example given implies that the Special K Protein Meal bars are used to provide 5g of Fibre and contains 12 vitamins and minerals. However, the company don't highlight the high Saturated Fat content. Consumers believe they are buying healthy, diet friendly bars.

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Widely found on the market, Fulfil bars are high in Protein, low in sugar, and are packed with vitamins. Advertisers use the high protein content as the main advertisement for the product. However, when researching the product more closely, the bar contains artificial sweeteners such as xylitol and maltitol. They can increase the effects with Type 2 diabetes.

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Fortified milks have grown more popular in recent years. More and more milk companies such as Avonmore, Connaught Gold and Clonbawn. The milk is supplemented with protein during processing. The packaging advertises Low Fat and High Protein content. The producers state: New muscle support blend. The milk contains high amounts of Vitamin D and calcium to support this claim. Although the milk contains 4.8g of sugar, the total Carbohydrate content, this is considered normal for milk as not much carbohydrates are lost during production.
Advertising companies aim products like these to athletes and sports people, who look to increase their protein intake.

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This yogurt mainly promotes gut health. The yogurt is developed into a probiotic and as a marketing trick, advertising put on the packaging; a money back guarantee. The packaging outlines the its best attributes. The guarantee is that product needs to be consumed every day for two weeks. It may reduce abdominal bloating.

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A plant based spreadable butter that has gone under extensive research. The main health benefit to Flora ProActiv is to lower cholesterol. According Flora, "Yes - over 50 clinical studies have proven the efficacy of the plant sterols in Flora ProActiv products".
The product also contains Omega 3 & 6 and is sourced naturally.

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Fortified cereals provide families with easy, convenient breakfast meals with the addition of calcium, vitamins and minerals. The advertising team inform the consumer about added health benefited such as no artificial colours and flavours. Whole grain cereals promote high fibre.

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While promoting convenience, Naked Juices, also boasts of the products containing no added sugar. No sugar was added during production but fruit and vegetables can contain high levels of carbohydrate sugars. However, due to production processing, vitamins and minerals can be lost while the sugar content remains high.
In reality, the calorie content per 100ml is 320kcal an the sugar content is 55g. Some of the companies health drinks such as , are supplemented with vitamins and minerals like spirulina.

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This product advertises it's claims on the packaging. The product is enriched with vitamins. Each portion size contains half of the daily recommended intake of Vitamin B. Per serving, it contains 10g of protein and 1g of sugar. The product was produced to appeal to particular group of people, vegans. The protein found in the product is plant based and producers can be a niche to the market by creating new, innovative products.
However, low sugar products may suggest artificial sweeteners. The product here, contains Sucralose, an artificial sweetener that can cause health problems.

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Sugar free syrups and extracts have become widely used by consumers due to the popularity of diet groups (Weight Watchers and Slimming World). Like many products currently on the market, The Skinny Food Co. have created a wide variety of syrups that are low calories. They claim to be sugar free but use artificial sweeteners. Artificial sweeteners have been researched and found that they cause serious health risks, "animal studies have convincingly proven that artificial sweeteners cause weight gain, brain tumors, bladder cancer and many other health hazards", Tandel K. R. (2011).
The claim for Gluten Free products appeal to Coeliac and health conscious people.
Reference: Tandel K. R. (2011). Sugar substitutes: Health controversy over perceived benefits. Journal of pharmacology & pharmacotherapeutics, 2(4), 236–243. https://doi.org/10.4103/0976-500X.85936

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Foods in advertisements can provide beneficial information to consumers but media advertisers can alter the truth behind products to entice and encourage consumer spending. The information is not technically false but can be misleading. When following social media platforms or witnessing advertisements, consumers must be wary of what they purchase and consume.

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Skinny coffee and tea products are widely found on the market. Companies create programs such as the Skinny CoffeeClub 28 day program.
Controversy surrounds products such as this. There are no correct or ethical studies show the positive effect these drinks take on a persons weight.
Researchers suggest that the product will only decrease bowel inflammation which tricks the consumer into thinking there is a real change in weight.