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Secondary deviance means when someone engages in a criminal or deviant act,since he or she has been labelled deviant by the society.If someone engages in a deviant act in an isolated manner,the reaction from the members of the society causes secondary deviance,as he or she is being labelled deviant,based on that act.The person internalizes this label and starts to act in accordance with that. Prostitution is also example of secondary deviance  .

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Negative deviance is a behavior that is not in support of social norms. But we can turned negative deviance into positive one . But here we have to understand that negative deviance in all cases can not be negative , these could also be positive one because these social norms changes from one place to another.For example-: Conduct of revolutionaries like Nelson Mandela can be termed as negative deviant, but it was his deviance that helped the people the people of South Africa to stand up against oppressive rule of government and its policy of promoting apartheid.This negative deviance turned into positive deviance.

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Positive deviance is an approach to behavioral change. It is based on the observation that uncommon behavior can also allow people to successfully solve simple issues in a community or society. These deviance can solve some problems which cannot be solved by traditional methods. For example, the approach to positive deviance was found in Vietnam. Here, many children from the community were malnourished. To everyone's surprise, few poor families had their children well-fed. They told of collecting the food which was considered bad for children and feed them multiple times in a day in small quantities. This led to nourishment in children.

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The norms and values , the predicted and expected behavior of individuals in a group ,culture and society according to contexts or situations of their lives. So the definition of deviance vary from group to group , culture to culture , and time period to time period .  For example- Polygamy is not acceptable in Hinduism but in Islam it is acceptable. So,it is different from religion to religion.Besides, increasing individual rights,civil rights , lack of government intervention intervention in the lives of people all contribute to deviant behaviors because some people think that they want whatever they like and show their inability to follow the  existing  norms.

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Deviance in simple words is the violation of social or cultural norms established by the society formally or informally. It depends on the context of culture or society. For example, laughing at a funeral, wearing flip flops at an opera.

Whether something is deviant or not depends on the contextual definition in that particular culture, situation and the response of majority of people to that particular behavior i.e. it is decided by the majority of people or someone in power, in the society or culture at that particular time and place.