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this link is about sports and the media and how it has changed over time.

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positives and negatives of the media in sort.

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positives and negatives of the media in sort.

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This outlines the positive and negetive aspeccts of the media in sort.

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The aim of this lesson is to find out how the media affects sport itself, as well as teams and individuals (Equivalent to UK GCSE Physical Education) The media ...

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this PDF highlights the context and key issues, the sport/media partnership, influences and outcomes,the media sport audience and where it has come from and where will it go.

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this is a little online learning course thing that outlines the relationship between sport and the media, how the media create sporting heroes through the stories they tell and how sport is part of wider cultural relations, especially of popular culture.

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sport media and culture: who's calling the shots?: learning outcomes

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Sport media and culture: Who's calling the shots?

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The media plays a huge part in sport; we find out what's happening and how our team is doing, and it creates great sporting moments and sports celebrities and stars. This free course, Sport media...

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the video talks about how t.v networks use advertising to gain sponsorship.

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social media using advertisements to promote sport: twitter

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social media using advertisements to promote sport: twitter

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this is a short newspaper article/ blog that highlights that social media is now advertising sports.

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Scratching my head at the intersection of sports, law and economics Opinions expressed by Forbes Contributors are their own.

Social media and internet companies have long searched for stable revenue and earnings beyond the hype of connecting people for free. Twitter may be on to something big, big enough to bring an initial public offering. They are investigating the latter, not because it is just fashionable, but because it may be able to convince millions of people, including sports fans, to buy stock. Why? Because there may just now be enough tangible evidence of a profitability model destined to work.

It's called Twitter Amplify. At bottom it is a way to generate advertising revenue through an economic interconnectedness between itself, companies that provide sports content, and their sponsors. Twitter has already done the test market. Twitter first connected with content providers, ESPN and Turner Sports. Twitter provides a robust platform for those content providers to place short video-clips of sporting events in near-contemporaneous fashion. Revenue is shared between Twitter, the content provider and the distributor.

Somebody must have passed the test. Now, according to the Sports Business Journal, over a dozen other companies are joining the venture, including PGA Tour, Time Inc., and MLB Advanced Media. The key is getting buy-in from advertisers, the source of substantial revenue. If advertisers believe this platform allows them to leverage this cross-collateralized market to reach its target customers, there may be as much access to capital as access to people in Twitter's future.

There are already exhibits. The NBA and Turner have a partnership to mutually exploit social media. Twitter is the way the NBA's growing audience can view video clips of playoffs highlights. Their sponsors include Sony, Taco Bell and Sprint. So using social media for advertising campaigns is not built on pure speculation. According to that same Journal source, studies are projecting ad revenue increases of 50% from what existed two years ago.

So if Twitter does go public, the public can buy shares, and we can all view Twitter's strategic plans, executive compensation, and much more. If the price rises, Twitter wanna-be companies and fans will join the gold rush. A proliferation of Twitter-sized highlights could make Sports Center the new normal tortoise. Our newest tech-savvy sports fans are already surface dwellers when it comes to reading or viewing material in depth. A smorgasbord of a la carte highlight offerings could diminish the viewership of full games, especially snail-paced baseball games. Worse yet, the shift in ad revenue from traditional television to digital phone platforms could have unintended consequences. Can you imagine a half-crazed Ohio State fan screaming at hated Michigan and his phone - while driving?

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How Twitter Amplify May Change Sports And Social Media As We Know It

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Share to email Share to facebook Share to twitter Share to linkedin Share to google Scratching my head at the intersection of sports, law and economics Opinions expressed by Forbes Contributors are their own. Social media and internet companies have long searched for stable revenue and earnings beyond the hype of connecting people for free.

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here is a blog on how social media is affecting the sporting world

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Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on great sports memes, moments of unexpected discovery, sophisticated marketing strategies and more.

But sometimes a stellar infographic is needed to put things in perspective. This one, from the sports medicine company KT Tape, shows the different ways social media has changed sports during the past few years.

More than 80% of sports fans monitor social media sites while watching games on TV, and more than 60% do so while watching live events. Players have capitalized on social media and fueled massive buzz as well. More than 9,000 people per second tweeted about Tim Tebow after he threw an unexpected touchdown pass in last season's NFL Playoffs. Jeremy Lin gained more than 550,000 followers in a single month while taking the NBA by storm earlier this year. And soccer stars Kaka and Ronaldo have leveraged their sport's global reach to become Twitter's two most-followed athletes.

KT Tape pulled research from The Wall Street Journal, ESPN.com, CBSSports.com and other sources to compile these facts and much more. Check out the infographic below for the full picture, then tell us in the comments - how is social media changing your sports experience?

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How Social Media Is Changing Sports [INFOGRAPHIC]

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Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on great sports memes, moments of unexpected discovery, sophisticated marketing strategies and more.

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This YouTube video is about how social media can help athletes get in contact with sporting agents and have resent news on what is happening in the sporting world.

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Universities Monitoring Facebook & NCAA DII

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Collegiate and Professional Athletes Use of Social Media

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This was the second project in COMM 231 in which we were given a assignment to make a video that represented how social media sites are impacting a certain field. My group chose College Sports

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social media: twitter "penalty kicks, as seen through twitter data"

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social media: twitter "penalty kicks, as seen through twitter data"

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This link is a twitter blog. It shows that the social media aspect of the media is an easy access to people around the world.

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Throughout the World Cup, Twitter data has helped to tell the story of all the action unfolding on the pitch. We typically look at the moments when the crowd is roaring the loudest, which we measure in Tweets per minute (TPM) containing at least one World Cup-specific keyword. However, sometimes a silence can tell just as rich a story.

For example, we noticed an interesting phenomenon during the Brazil vs. Chile match on June 28, which went into a shootout to determine which team advances to the quarterfinals and which team's World Cup journey comes to a close. The last penalty kick, which sent @CBF_futebol through to the quarterfinals, generated the highest single-minute activity we've seen thus far in the World Cup, with 388,985 TPM.

But what led to that rush of excitement? To get a deeper understanding, we looked at Tweets per second (TPS), which measures systemwide Twitter usage (not tied to specific keywords, as TPM is). What we found is that just as each player took his shot, Twitter activity dropped markedly.

During the #WorldCup, sometimes silence tells the story.

Here's a look at the TPS activity during the #BRA vs. #CHI shootout, with a closeup of the first shot by #BRA's David Luiz (@DavidLuiz_4). You can then see the same pattern repeat throughout the entire shootout, and then the sustained activity on Twitter once #BRA sealed their victory after the final shootout attempt was missed by #CHI 's Gonzalo Jara.

This pattern has repeated itself for each of the shootouts we've seen in the knockout round. If you've been to a World Cup viewing party, you've probably noticed the same phenomenon: the bar buzzes with excitement as a player gets ready for his shot, and bursts into an emotional reaction based on its outcome - but went silent in between, for that moment as his laces met the ball and it curled towards the net.

On Twitter, you can see the world gradually draw its attention more to the screen as the shot nears. When the referee blows the whistle, Twitter goes nearly silent as all eyes are glued on the crucial kick. The shot is taken, and Twitter - as with fans worldwide - erupts into applause, disappointment and elation.

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Penalty kicks, as seen through Twitter data

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Throughout the World Cup, Twitter data has helped to tell the story of all the action unfolding on the pitch. We typically look at the moments when the crowd is roaring the loudest, which we measure in Tweets per minute (TPM) containing at least one World Cup-specific keyword.

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just a short video that outline the negetive affect of the media (social media) on an athlete.

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The Effects of Social Media on College Students

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Collegiate and Professional Athletes Use of Social Media

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Should Athletes Stay Away From Social Media

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Student-Athletes & Social Media - ChildressSports.com

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Please do not reproduce without permission. Thank you. ChildressSports.com

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here is a stairic video of who sport is affected by the media.

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Chas and Andrew present all the rules for presenting sports stories and all the excuses as to why Australia sucked at the Olympics. From Season 2 Episode 2 of The Hamster Wheel, aired October 3 2012.