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Men are expected to be adventurous and violent as shown in this ad. With these types of traits men should be able to conquer the spice of these bold tuna creations.

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Debate about body hair comes up again in this ad. Men should want to shave their beards so their partner will love them and have an easier time.

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Competition and violence are at the forefront of men's activities as stated in this ad.

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jake gyllenhaal eternity fragrance ad pt. 2

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Eternity reinforces the dominant narratives of monogamy, nuclear families, the patriarchy, etc.

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These packaging boxes agree to be only for a specific type of person, usually men. Perpetuating gender binaries with its use of symbolism and imagery.

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Advertisements like these do not portray real depictions of women with the use of gendered products.

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Capitalizes off of the stigmatization of women’s body hair.

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"I love a happy ending"
Women's happy endings are not created by themselves, but are reliant on their hair care routine as stated in this ad.

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Relies on the male gaze to attract women's eyes to what they could have if they wear this product.

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Women have set expectations for how they present themselves especially at the workplace. Policing women's entire being is most helpful selling a a product like gum.