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This video has been created for the FIA Women in Motorsport Commission. It is an inspiring video showing a variety of women and a variety of motorsports. The video lacks a call to action, however it does feature on their website where there is other information regarding programs such as Dare to be Different which encourages young girls to consider motorsport as a career.
Penceo 2018, 'FIA Women in Motorsport', Youtube, August 30, viewed July 13 2019, https://www.youtube.com/watch?v=RB0d9zDvEF0

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Dare To Be Different is a program aimed at school aged girls and teaches them about the various career opportunities in motorsport. Their main colours are blue, white and green.
Dare to be Different 2017, Dare to be Different, Dare to be Different, viewed July 13 2019, https://www.daretobedifferent.org

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This week we learnt about how to use the Attention, Interest, Desire and Action process to make a captivating film. We were then asked to create a treatment for our film. I hadn't ever heard of what treatments are before but I found it pretty easy to write. I think that I found it easy to write because I had already been using my imagination to envision what the film would look like and so I simply had to put that vision into words. I am slightly nervous that my video my naturally take a different direction to the treatment as a result of what footage I an able to collect. I found that my treatment naturally followed the Attention, Interest, Desire and Action process. Perhaps this is because I am exposed to so many adverts everyday which follow this process that I subconsciously set my treatment to follow the same process.

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The film begins by grabbing the attention of the viewer by striking an accord with their feelings through a shot of someone typing on the computer in greyscale and the word "Bored?" written across the screen. The film then cuts to a person filing papers. This scene is also in greyscale and the words "looking for some excitement?" show on the screen. The film cuts to another greyscale shot of someone changing the channel on the TV while the words "looking for a way to meet new people?" show over the footage. These scenes will all be close up shots so that the gender of the actor is not revealed. During these scenes the film has little to no noise. These scenes will be short, at most 5 seconds long.

The film then turns to full colour footage of cars racing on gravel roads at a motorsport park at full volume. This scene will spark both interest and desire through the use of colour footage and the noise as stark and thrilling contrast to the dull nature of the first set of scenes. The next scene will be a group of people laughing and having fun whilst at the motorsport park.

The final scene will include the call to action. It will feature a women getting out of a race car and taking off their helmet to reveal her gender. This scene will be in colour and the female will look down the camera and say "its not just for boys, contact your local car club to find out just how easy it is to get involved". The film will fade to black.

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The W Series has used purple, green, white and red on their website. These are all very bold colours which capture your attention with purple being the most stereotypical feminine colour.
W Series Limited, 2019 W Series, W Series Limited, viewed July 13 2019, https://wseries.com

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Whilst searching on Youtube the majority of "women in motorsport" videos are interviews of individuals who are drivers and where they talk about their passion for motorsport and how they got into it. The video I want to create is aimed at encouraging women to get involved and showing them how. The most similar video I can find on Youtube is one which advertises a new female only racing series called the 'W Series'.
W Series, 2018 'Rethink Racing | Introducing W series, the brand-new women-only racing series', Youtube, October 9th, viewed July 13 2019, https://www.youtube.com/watch?v=tcts8ptovFU

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Rethink Racing | Introducing W Series, the brand-new women-only racing series

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The Australian Rally Championship is the highest level of rallying in Australia. They use white and shades of blue in their promotions.
CAMS Australian Rally Championship 2019, 'New look, new formats, but the same great competition. Welcome to #ARC19', Facebook, date unknown, viewed July 13 2019, https://www.facebook.com/watch/?v=670238093392393

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The World Rally Championship is the highest level of rallying in the world. There are currently no female drivers in the WRC. The WRC uses Black, White and Green.
WRC promoter GmbH 2019, FIA World Rally Championship, viewed July 13 2019, https://www.wrc.com/en/

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Reflection on mind map process.

The mind mapping process became hard at around 70 ideas. There are a lot of assumptions in motorsport that lots of people are familiar with. I found it hard to branch out of those stereotypical assumptions and become more creative. As I've been around motorsport for most of my life, some of these assumptions are things that I have gotten used to or disregarded so I had to look at motorsport from a different perspective to be able to think of 100 assumptions. I also found that a few of my assumptions were interrelated and so I would try to redirect my thoughts down a different path but then remembers we are supposed to put everything down regardless.

From this process, my video idea has changed and the message has become deeper. I had originally thought of doing an inspirational film to encourage women in motorsport, however, now I think my film and website will be more focused on explaining how people can become involved in motorsport as this can be a very confusing process.

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Choosing the colours for the film was incredibly hard. I wanted to choose colours that reflected motorsport is exciting but I didn't want to use the colours already commonly used such as black, blue and green.

I've chosen red because its a colour which reflects passion, danger and excitement. I've chosen purple as it is commonly used when targeting female audiences. The grey is there for my grey scale scenes which is intended to make the scenes feel boring and dull.

Gross, R 2019, Color meaning and symbolism: How to use the power of color in your branding, Canva, viewed 21 July 2019, https://www.canva.com/learn/color-meanings-symbolism/

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The font that I've chosen is Helvetica. I chose Helvetica as it is an all purpose sans serif and sans serif fonts are easier to read on screens. 10% of blogs use Helvetica for the body of their blog. By using a bold and clear font such as Helvetica the call to action at the end of the film will stand out making the information clear to the audience.

Helvetica is one of the most popular fonts in the world and was created based on the theory that fonts should have no meaning. Its a neutral and adaptable font. I wanted to choose a font that was simple and clear because based on my website examples, that is the kind of font which is usually used in the industry.

Chapman, C 2010, The Simplicity of Helvetica, Website Designer Depot, viewed 21 July 2019, https://www.webdesignerdepot.com/2010/01/the-simplicity-of-helvetica/

Bernazzani, S 2019, Fonts & Feelings: Does Typography Connote Emotions?, Hubspot, viewed 21 July 2019, https://blog.hubspot.com/marketing/typography-emotions

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People viewing this promotional video will be bored, looking for a hobby, scared to get out of their comfort zone, possibly looking for more.

Once the target audience have seen the promotional video will hopefully feel inquisitive to find out more information, optimistic about their future and brave enough to take the first step. The target audience should feel like it is possible and easy to get into motorsport. They may feel inspired and enthusiastic to get started.

Which colours best represent these emotions? Why?

The promotional video will use the colour grey to reach the calm/bored emotion of the target audience and then gradually increase the use of colours to inspire the audience. The colours used may be purple or red

Which fonts best represent these emotions? Why?

The best fonts for motorsport are clear and bold fonts which

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This promotional video will be targeted at females who are 16-30. They are likely a student or in administrative work. The promotional video is aiming at the age bracket to both encourage young women who are choosing their career paths and also women who may already have an established career and are looking for a way to break out of their comfort zone. The video will show this target demographic how easy it is to get started. The video will capture their attention with some striking text that will cause them to 'stop the scroll' while on social media. A clear and concise message will show at the end of the video and encourage them to find out more information.

Possible message ideas:
Try something new. Find out how by contacting your local car club.
Get out of your comfort zone. Its easy.

Summary of the promotional video: encouraging women to try something new by showing them that they can easily do it.

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The article focuses on images which advertise female athletes as either and expert or as attractive. Some female athletes use their attractiveness to get more endorsement deals whilst others use their expertise on the topic to prove their authority on the topic and get more endorsements. This article discusses whether it is harmful to use objectification or if it is savvy business to use a females attractiveness to promote a product. This article has inspired me not to sexualise any women in my film as I want the film to be relatable to regular women not just to those with sex appeal.

Ross, S Ridinger, L Cuneen, J 2009, ‘Drivers to Divas: advertising images of women in motorsport’, International Journal of Sports Marketing & Sponsorship, vol. 10, no. 3, pp.204
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This journal article delves into the subject that female motorsport participants are made to seem less-superior to male motorsport participants which is emphasised by the language used in the industry. For example: commentators saying a winning female driver wouldn't win in a "real" race or the lack of publicity for female drives who do win against males.

Pflugfelder, E 2009, 'Something Less than a Driver: Towards an Understanding of Gendered Bodies in Motorsport', Journal of Sport and Social Issues, vol. 33, no. 4, pp.411-426.
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The argument by Pflugfleder is further emphasised when read along side this article by Huebner et al. which discusses the satisfaction of female motorsport participants with their compulsory fire resistant suits. Many women have to have the suits tailored to suit their bodies which is expensive. Fire resistant motorsport suits are predominantly made for the male body shape. Some companies are beginning to create suits for women, however, these suits are designed for mannequin type bodies and are not flexible to suit the various shapes and sizes that women can be. The expense of purchasing and tailoring a fire resistant suit could be a barrier to entering motorsport for some women.

Huebner, Ann Martinez, Africa Cao, Wei & Cho, Hira 2017 "Exploration of Female Auto-racing Athletes' Satisfaction with Current Suits", International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 168. https://lib.dr.iastate.edu/itaa_proceedings/2017/posters/168
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This article argues that motorsport can have both a negative and/or positive effect on public health through holding events in public places. I believe that each person will have a differing opinion about motorsport depending on the their own experiences and beliefs.

Tranter, P & Lowes, M 2005, 'The place of motorsport in public health: an Australian perspective', Health & Place,  vol. 11, pp.379-391.
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A historical look at women in motorsport and how opinions and stereotypes have been challenged and changed over the decades. This article makes me wonder about the best was to challenge stereotypes as women are actively being encouraged to participate in motorsport through programs such as the W Series but I am aware of the debate regarding whether or not there should be womens trophies and series such as the W Series or if these do more harm which is explored with the next article.

Matthes, J & Pike, E 2016, 'What on earth are they doing in a racing car?: Towards an understand of women in motorsport', The International Journal of the History of Sport, vol.33, no.13, pp.1532-1550.
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In this interview with Susie Wolff, once a test driver for the Williams' F1 team, Wolff discusses how in every interview she agrees to she is always asked more about her marriage and her child and less about her work in motorsport. As mentioned with the previous article, there is debate about the women only series titled 'The W Series'. Wolffs opinion is that it is not a long term solution as the women will have to compete against men if they want to have a career in the future.

McElwee, M 2019 'Susie Wolff interview: Motorsport should not be segregated, the best women must race the best men', The Telegraph, 5 July, viewed 12 July 2019,
https://www.telegraph.co.uk/formula-1/2019/07/05/susie-wolff-interview-motorsport-should-not-segregated-best/

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100 ideas/assumptions about motorsport

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Heading into week 1 I'm excited about the topic. Video creation and website creation is something that I have enjoyed doing in the past as a hobby. I'm looking forward to learning how to to be able to create a website without using a template website such as Wix.com.

I'm not sure what I want to be the theme of my video as I'd really like to create a video for all of the things I'm passionate about. Its also been hard to think of 80 different ideas let alone 100! After doing these brainstorming activities I now have even more ideas I could make a film about.

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This week the topic was Introduction to web design/HTML.

Initially I thought this would be an overwhelming topic full of complicated computer jargon that I wouldn't understand. When I first started putting my website together I was nervous that I was doing it wrong. I took the time to follow the instructions and when I completed each step I stopped and said to myself "is that it?!". I was surprised at how easy it was and proud of myself for completing a task which was daunting at first.

With the theme of my film being women in motorsport and providing them with instructions on how to get involved, I added a list of steps on how to get involved on the website home page. I thought that I would be able to cover all the steps but I realised that motorsport is so broad that I am not able to do the topic justice. Each motorsport discipline has a different process and set of rules to follow. If I ever create a video like this in the future I will make sure to really narrow down the specifics of what I am trying to achieve. With that in mind, I will still continue with my theme as it is still a theme I am interested in, however, I accept that I am not an authoritative figure in motorsport and not able to provide the definitive guide which I would have liked to have created and which I think the industry needs.

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80 possible ideas for a promotional video:
1. Promotion of Motorsport
2. Promotion of Church
3. Young Adults Group
4. Worship Nights
5. Stadium Sprint Events
6. Motorsport Park Dry Hire
7. Venue facilities tour
8. How to hair styles
9. Night time motorsport
10. A day in the life of..
11. Organic Hair Salon
12. Information about products
13. Rally car
14. Rally Driver
15. Building a car
16. Mechanic work
17. Motorsport with friends
18. Life on the farm
19. Dairy farming
20. Pig farming
21. Work of farm dogs
22. Willunga Slate
23. Stone Masonry
24. Slate excavation
25. Landscape work
26. History of slate in Willunga
27. Gardening
28. Inside gardening tips
29. plants the grow indoors
30. Self sufficient homes
31. Raising chickens
32. Facts of Raw Milk
33. Dairy farmers leaving their farms
34. How to live off of the land
35. History of tea
36. Flavours of tea
37. How to make the perfect cup of tea
38. Hair tutorial
39. Drone footage
40. Cabinet making
41. Lathe work
42. Restoring vintage vehicles
43. Dog grooming
44. History of the Uniting Church
45. Faces of the Uniting Church
46. Bird watching
47. What you can expect at Church
48. Interviewing Church participants
49. Interviewing motorsport participants
50. Car reviews
51. Book reviews
52. The importance to reading to children
53. The importance of local libraries
54. Toy libraries
55. How to train your dog
56. How to fix your car
57. History of dogs
58. History of cars
59. History of motorsport
60. Review of car types
61. Review of motorbikes
62. How to grow plants series
63. How to dry and press flowers
64. Benefits of yoga
65. History of yoga
66. Yoga pose instructional videos
67. What do you need to do yoga
68. What equipment do you need to get into motorsport
69. Review of TV shows
70. How to decorate your house
71. Promotion of tiny homes
72. Promotion of space saving furniture
73. The benefits of traveling
74. Promotion of a place or country
75. Promotion of a culture
76. Promotion of eco-friendly tourism
77. How to Harvard reference
78. The importance of Harvard referencing
79. The benefits of the public library
80. Why public libraries are essential to the community