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This Is America Lyrics: Yeah, yeah, yeah, yeah, yeah / Yeah, yeah, yeah, go, go away / Yeah, yeah, yeah, yeah, yeah / Yeah, yeah, yeah, go, go away / Yeah, yeah, yeah, yeah, yeah / Yeah, yeah, yeah, go

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Childish Gambino - This Is America (Official Video)

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-Gun violence against the black people
-Americas culture/history towards black people

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-Historical events (Slavery)
-Church shootings (Charleston)
-Police Brutality
-Gun violence against black people

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-Black people
-Police
-Justice system
-Politicians
-America itself

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To shed light on how there is constant gun violence against black people, and how American culture is constantly muting the violence by entertaining people.

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-Childish Gambino
-Voice of black people

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Shifts from happy-go-lucky to more dark, aggressive, and serious. It continues to do this throughout the song.

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Glover, Donald. “Childish Gambino – This Is America.” Genius, Genius Media Group Inc., 6 May 2018, genius.com/Childish-gambino-this-is-america-lyrics.

Glover, Donald. “Childish Gambino - This Is America (Official Video).” YouTube, YouTube Company, 5 May 2018, www.youtube.com/watch?v=VYOjWnS4cMY.

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In the song, "This is America" by Childish Gambino, he sheds light on what it's like to be a black person living in America and the American culture as a whole.   Gambino also shows the many displays of gun violence against black people and how the American culture evokes sympathy and awareness of how vulnerable Americans are to joy and destruction alike.  Throughout the song I believe hat Gambino mainly focuses on Ethos and Logos in his lyrics and a lot of Pathos and Logos in the video to get his message across.  Through these appeals and symbolic gestures, Gambino is trying to make people see what the black community is going through and what it means to be a black person today in America.

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In Gambino's song, he appeals to logos and ethos in a lot in his lyrics.  In the lyric  "that’s a celly, that’s a tool" which points out the frequent nature of black people filming every injustice rather than call for help. And that a "celly" (cellphone) is referred  to as a "tool" because it can provide evidence on any mishap that occurs between the police and black people.  Another lyric that also appeals to logos is "So fitted, I’m on gucci, I’m so pretty" this lyric illustrates how many people are drawn to expensive goods as a way to define their own wealth or beauty. This is a nod to pop culture and black culture of their stereotypes.  Another stereotype that is portrayed in both lyrics and the video is the scene where Gambino is seen smoking marijuana and “Get yo money, black man!” is sung. This lyric indicates a stereotype on black culture with the involvement of drugs as their only way of personal income, and that it is common felony committed by black men rather than murder.  The lyric "You just a black man in this world, you just a barcode" also relates to the theme running through the ending is the run from innocence, for marijuana use was deemed heavy enough to convict Gambino, to just be belittled down to a barcode.

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The music video displays the many topics of American culture and gun violence through tactics and references to awful and traumatic events in order to strike an emotional reaction from viewers.  You will see throughout the video that the mood/tone is constantly switching back in forth in between scenes. Gambino plays the complex role of America herself, from violence, to the use of entertainment as a distraction. He plays the role of the ring leader and caricature throughout the video. Gambino has a lot of cultural and historic symbolic gestures throughout the video. Everything from facial expressions, body language, clothing, and  down to background image is used to help convey his message. You definitely have to watch the video more than once just to catch all of the messages.

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My video was too large to upload so I will email/attach it to the submission.  I also added some photos to help explain the symbols/connections that are represented in the video.

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Overall, I believe that Gambino did an amazing job in portraying his message. Gambino pointed out the many flaws of America and the American culture. He used the appeals of ethos, pathos, logos, in his symbols and lyrics throughout the video. Gambino was able to project a powerful message in the matter of four minutes, long enough to shock the world and question the reality that is America and how the American culture treats black people and gun violence.

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https://en.wikipedia.org/wiki/Confederate_States_Army

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https://en.wikipedia.org/wiki/Jim_Crow_(character)