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- Coachella 2019 / Indio, US
- Pitchfork Music Festival Paris
- Field Day Festival / UK
- Primavera Club / Madrid
- Pavillion / Singapore
- Kuningan City Ballroom / Indonesia
- Rockefeller Music Hall / Norway

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Hailing from Bergen - a "very rainy" city perched on the Southwestern coast of Norway - Boy Pablo is testament to the power of the internet. Penning woozily witty indie pop in his hometown since 2015, and putting together videos with the help of his friends - some of whom run the indie record label 777 - Nicolás Pablo Rivera Muñoz's loved-up wares rose to stardom through unromantic means.

Thanks to the mysterious workings of YouTube's cryptic algorithms Boy Pablo 's homespun video for 'Everytime' - which was quite a few months old already at the time - ended up auto-playing after endless other established artists from the smooth-crooning world of Schmaltzcore. Unsuspecting listeners, busy having a belt along to Matt Maltese and Rex Orange County, found themselves turned onto this unknown Norwegian in his pink hoodie and short-shorts afterwards. And unlike many of the other randomly selected songs that pop up by chance on the platform, 'Everytime' was good. Really bloody outstanding, in fact; so much so that it cut through the barrage of adverts and caught people's attention. No mean feat.

Read more: How the kids got smooth: the rise of Schmaltzcore

"We drove all the instruments down by the water... it was totally spontaneous," says Boy Pablo, remembering the video that first caught the viral wave. He and his bandmates packed up the car and headed for Os, a picturesque piece of coast near the high school where they first met. Squinting into the sun, giving goofy looks to camera, they played 'Everytime' - a dreamy tangle of internet-age relationship woes - down on the waterfront. "We didn't have much planned. Fabio [Boy Pablo's manager, who also runs 777 Records] had just brought a camera, so he thought, why not try it out? It wasn't raining," he laughs referring to Bergen's grey climate, "and we were very lucky about that."

Luck played a leading role in the early days, of course, but after 'Everytime' had worked its magic, the rest came down to sheer talent. The razor sharp melodrama of 'Losing You' - sample lyric: " How would you feel if I walked up to you one day and ripped your heart out? " - came shortly afterwards, nailing the sting of self-indulgent angst that accompanies a bitter break-up like a salty chaser. And on new EP 'Soy Pablo' (the title translates to 'I Am Pablo' from Spanish, and according to the musician "i t's called 'Soy Pablo' because I think it represents the kind of music that I like to make") things get even more playful. For every heartbroken moment of complete sincerity, there's a tongue-in-cheek aside; a knowingly exaggerated croon or the faux-sexy whisper of "I'll dream about you baby" on 'T-Shirt'.

"I get a lot of feelings out," reckons Boy Pablo, pondering his distinct blend of pain and laughter. "When I make music it's like therapy for me, but I don't like things to be too serious. I don't wanna look like a serious artist. Young love is always an easy thing to write about, and honestly I'm not that good with words," he explains. "It comes out easy to me... and obviously a lot of people can relate, and that makes it even more special. It's not always about a relationship between two people, either. It can be metaphoric."

Nobody could really accuse Boy Pablo of being serious, to be honest. 'Roy Pablo' - last year's debut EP - got its name from an accidental photography blip. "Me and the boys saw a picture of a concert we did, and we had a backdrop that had the name Boy Pablo on," he recounts. "My head was covering a part of the B, so it looked like Roy Pablo. A really weird name. We started kidding about with Soy Pablo, Toy Pablo, Joy Pablo...." he laughs.

All well and good, but don't you ever worry that you'll run out of rhyming words? There certainly aren't enough there to sustain an entire career. "Actually not," he deadpans. "We'll see how far we get with that one."
Boy Pablo's new EP 'Soy Pablo' is out now

Soy Pablo, an album by boy pablo on Spotify

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Boy Pablo: the internet sensation laughing through the heartbreak

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Hailing from Bergen - a "very rainy" city perched on the Southwestern coast of Norway - Boy Pablo is testament to the power of the internet. Penning woozily witty indie pop in his hometown since 2015, and putting together videos with the help of his friends - some of whom run the indie record label ...

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- Coachella 2019 / Indio, US
- Pitchfork Music Festival Paris
- Field Day Festival / UK
- Primavera Club / Madrid
- Pavillion / Singapore
- Kuningan City Ballroom / Indonesia
- Rockefeller Music Hall / Norway

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Spotify
- Monthly Listeners: 1,346,373
- Followers: 270,142
- Top Cities
- Jakarta, ID
- Los Angeles, US
- Chicago, US
- Dallas, US
- Houston, US
YouTube
-  Subscribers: 61K
- "Everytime" Video: 20M

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Rex Orange County, Yellow Days, Mac Demarco

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Indie Pop, Indie Rock,  Lo Fi

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Raised by Chilean parents in Norway, 20 year old Pablo Muñoz has been putting out music since 2015 through the indie record label, 777 that some of his friends run. YouTube's cryptic algorithms ended up playing his music video "Everytime" after  established artists like Rex Orange County and Matt Maltese. This brought Pablo many unsuspected listeners which helped his video go viral. The video has amassed 20 million views. Pablo's  makes playful yet somber indie pop. When discussing his music, he said,  "For every heartbroken moment of complete sincerity, there's a tongue-in-cheek side."  Pablo has released two EPs and a few singles since he first surfaced. Pablo has toured the United States, Canada, Asia and Europe. This year he won Spellemanprisen prize and Gramo scholarship as Breakthrough of the year of 2018.

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When I was a freshman at Drexel, his music video for his song "Everytime" popped up as a suggested YouTube video. I watched it and fell in love with his aesthetic and sound and I've been following him ever since. I found it fascinating that an independent artist from Bergen Norway could take over the internet with his music.