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UPDATED  TREATMENT AND  SYNOPSIS OF PROMOTIONAL VIDEO

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Based on a scene from the  promotional video.

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The emotion of the promotional video.

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This mindmap contains the four main ideas that I think best describes the word "household cleaning". Making a mindmap is a great strategy to explore the possibilities of my promotional video. It showed me how vast the choices are. Brainstorming through mindmap organized my thoughts, it helped me a lot.

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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THE INSPIRATION FOR THE VISUALS OF MY PROMOTIONAL VIDEO

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THE INSPIRATION FOR THE VISUALS OF MY PROMOTIONAL VIDEO

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THE EMOJI MOVIE

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ATTENTION
To grab my audience's attention, I came with a surprising and joyful approach. On the first seconds of the video, the audience will be greeted by an emoji that speaks "hello" in different languages. This approach will create curiosity and interest in the minds of the target audiences.

INTEREST
The target audiences can relate to the message of the video because household cleaning is one of the lifetime activity that we sometimes have trouble doing.

DESIRE
On the video, emojis will make it easy to understand each situation because it shows accurate facial reactions. Exact facial reactions are equal to real feeling or tone of the situation. The video's color palette are dark grey (symbolizes the stress a messy house could bring) and light/pastel blue (signifies the effect a clean house can give). The color palette is based on the emotion of the video and not on the visuals.

ACTION
After the target audience watches the video, it will encourage them to clean their house more often, and they will try to maintain its cleanliness.

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SELF REFLECTION ABOUT INTRODUCTION TO DIGITAL MEDIA

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Household Cleaning

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>A clean home is a healthy home.
>Less stress and more sleep.
>Improve social life.
>Able to find things
>Save money.
(Nair 2018)
If you want to know more about this please click in the website below.

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What is the importance of keeping our house clean?

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Answer (1 of 36): A clean house is important for the health and well-being of your entire family. Messy house is a bad news , it increases your stress level. a) A clean home is a healthy home. Clean and organized makes everyone feel happy, but more importantly, it eliminates the stress that's c...

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HOW IS MY PROMOTION DIFFERENT FROM OTHERS

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HOW IS MY PROMOTION DIFFERENT FROM OTHERS

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Promoting the idea of how a clean house can affect your life in the right way, that is the main reason why my promotional video is different than others. Some promotional videos about house cleaning focus on the products used for cleaning like the vacuum, mop, etc. While mine persuades my target audiences on how to manage to do it regardless of their busy lives and how it will help them ease up their minds, it’s a promotional video with a little touch of information done in a humorous way. Humorous because it will be a video with emoji’s as the main characters, there will be no real persons involved in the video.

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The target audiences of the promotional video would be adults ages 18 to 30 years old. They are the perfect audience for this video because most people at this age are on the busiest time of their lives, may it be work or in studies. Some of them live on their own, which makes it hard to maintain a clean house without someone's help. It is also difficult for them to find time cleaning because it is always on their mindset that there are things important than that. Living alone also means you are carrying all the responsibilities for you to survive.

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Website, Blog and Safety Sticker about Household Cleaning

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TREATMENT AND SYNOPSIS OF THE PROMOTIONAL VIDEO

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TREATMENT AND SYNOPSIS OF THE PROMOTIONAL VIDEO

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Treatment:
The whole video will be portrayed by emojis and images that will relate to the feeling and situation. A smiling emoji will appear with a waving hand greeting the target audiences "Hi' in different languages. After that, an exhausted emoji will appear asking questions and telling phrases about how frustrating is a messy house and how hard it is to find time cleaning it. After that, the video will show advice about cleaning amidst their busy schedule and also on how they can maintain the cleanliness of their own home. The video will conclude about the benefits that a clean home can give to the person living in it.
Synopsis:
This video will show the importance of a clean home. It will also persuade the target audiences to maintain the cleanliness of their house for them to achieve good effects in the end.

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My promotional video about house cleaning will be done with humor in a mild way. The entire video will be showing a lot of facial expressions since it is portrayed only by emojis depending on the situation. What makes it humorous is the idea that emojis are used in the video, which is kind of rare in the advertisement world.