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In the ad I picked, the intended audience is men or women who dog loving owners and think of their animals as their child. This seems to be targeting young people who are in either in college or out of college because the man seems young and by himself. The ad makes people take a step back before getting behind the wheel and to think of other people before they think about a stupid move they make. College students are known for over-drinking and having risky behavior while drinking so the ad is probably trying to warn young people of the dangers of drinking and driving and it can change in a minute. From the book it states " 3,360,000 students between the age of 18-24 drive under the influence of alcohol" (264). That is a considerable amount of people willing to risk there life just to get home earlier. It is better to wait and be safe then risk it all. It does appeal to me because I have my own fur babies and they mean a lot to me so I would hate to put them into a position where I might not be okay or be able to love them.  https://www.youtube.com/watch?v=56b09ZyLaWk

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Vacation is the best part of the summer, and to make the most of those non-vacation days during the season, it's best to incorporate the vacation mentality into your daily summer life while enjoying a Stella Artois - according to actor and DJ Idris Elba.

Elba, who creative directed the 'Summer Like You're On Vacation' ad, stars in it as well. He shows how to make the most of summer days, noting that all it takes is a fresh perspective.

"Vacation isn't about where you are, it's about how you see things," he states just after hitting a golf ball from a New York rooftop to a bucket on another faraway building.

He then leans in to photobomb a selfie while stating that people don't need to wait for a vacation on the French Riviera when they can party on the 'Hudson Riviera'.

"You just have to make home the place you want to write home about," he says at yet another rooftop party stocked with Stella.

The ad is part of the brewer's summer campaign, which kicked off with a Red Stella Cup plastic chalice launch.

The campaign is about putting Stella into real-life scenarios that resonate in the US, taking a more localized approach. Custom out-of-home (OOH) creative will encourage people to change their perspective on their hometown this summer.

For example, the OOH for NYC asks for people not to think of it as New York, but 'Isla Del Manhattan'. For Miami, it's 'Cote de 305' and for Philadelphia it's 'Vista Del-Phia'.

"Summer equals vacation and vacation means that you splurge on that better drink, that nice restaurant, you name it," saidPeter Van Overstraeten, vice-president, premium and super premium brands at Anheuser-Busch. "But vacations are never as long as we'd like them to be, so this summer we're inspiring consumers to trade up to our premium European lager and embrace that vacation state of mind, all summer long."

The TV spot, created by VaynerMedia, is set in New York City and directed by Henry Scholfield. It also features a never-before streamed track produced by Elba himself.

As a resident DJ at one of summer's hottest spots - Ibiza - he makes a convincing argument (with a wink and that trademark smile) that rethinking how you see wherever you are can give summer some added pizazz.

Stella is also hitting beer drinkers harder on social with a series of videos that aim to challenge consumers' idea of "vacation" through scenarios that aren't always what they seem, with the #SummerLikeVacation hashtag.

The 30- and 15-second spots will be broadcast nationally through the end of Summer 2019, as well as on digital and social platforms that appeal to the brand's key consumer passion points of food, entertainment and lifestyle.

See the work by clicking on the Creative Works box below.

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Idris Elba urges people to 'summer like you're on vacation' with Stella Artois

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Vacation is the best part of the summer, and to make the most of those non-vacation days during the season, it's best to incorporate the vacation mentality into your daily summer life while enjoying a Stella Artois - according to actor and DJ Idris Elba.

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The ad I chose is an advertisement for Bud Lite. I think that the target audience for my ad is the blue collar, working class American. I think this because there are two different types of people in the commercial, a white collar male and blue collar male. The white collar male has dog that can fetch beer while the blue collar man just has a straggly mutt. The blue collar man has his dog bite the white collar man in his private parts and the white collar man throws the blue collar man the beer. In this commercial the blue collar man wins the battle and the beer. It shows that the beer is for the working class American. The commercial would appeal to me if I was of age because I come from a blue collar family. I just like it now because it is funny. An interesting fact I learned from this week's reading was that their are about 100,000 deaths from alcohol each year.

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The ad I chose focuses on Absolut Vodka.  The commercial depicts a young man coming across this bottle of vodka.  After drinking it, it flashes to him in a dream running off with a female companion.  For that reason, I believe the target audience is any young person who is in search of love (primarily male teenagers through late 20's).  As a young male myself, it does not really appeal to me, however, because I know better than to think alcohol alone will attract a female.  I can definitely see how someone younger and more vulnerable than me might be tempted by this commercial though.  The book defines alcohol as a disinhibitor, which depresses thought and judgment functions in the cerebral cortex, which has the effect of allowing relatively unrestrained behavior (chapter 8, Cultural Influences). This proves that alcohol impairs proper thinking, so when this is mixed with an already vulnerable (young) person, he or she may be inclined to think they're unstoppable when drunk. This, as we know, can cause a lot of damage to themselves and others.

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I think the target audience for my ad would be for people who like to tailgate and party before football games. This commercial could also be intended for people who like to go to the bar for sporting events and have a couple cold refreshing beers as well as people who are at the game and want to have a few beers in the stands and watch some football. This ad does appeal to me because I am a college student and there is alcohol all around me. I am not saying this certain type of alcohol is what i drink because i am underage and do not drink. This definitely appeals to people are of age and tailgate at this school as well as go out to the bars. An interesting fact from the reading that I learned is that drinking in college also has a link to academic problems.

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The intended target audience seems to be for a higher class population. Whether it be business professionals to professional athletes to entertainers. The scene in the commercial of a presumably high class bar or club with specialty cocktails specifically incorporating Patron seems to want to reach a mature and well established audience. The bartender wearing a suit and tie adds to the idea that this is an upscale venue selling upscale liquor (Patron). In the text it states "Drinking is commonly believed to be associated with poverty, yet according to a Gallup poll, the people most likely to drink have higher incomes." (Pg. 238) this supports the fact that this commercial is targeted towards a more successful audience of higher socioeconomic status. This bar scene is definitely different from a bar scene you may find in a typical college town which would be targeting an audience of young adults.

The presentation of Patron in this commercial is very professional and lavish although it is focusing on alcohol. As an undergraduate female, this ad does appeal to me. I enjoy the presentation of an upscale venue with specialty cocktails, and as a person who enjoys a more relaxed and settle environment most of the time this setting was very appealing and would make me consider going to a bar of this type for the environment and drinks.

An interesting fact from Chapter 8, is that alcohol is the most heavily abused on college campuses. It is interesting, but not surprising to me. College is full of young adults exploring the beginning of  adulthood experimenting with things such as alcohol. The fact that alcohol is most heavily abused on college campuses is not only linked to recreation and social life but also stress from classes, work, etc.

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Ad ID: 2175909 30s 2019 ( Inactive )

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About Patron Spirits Company TV Commercial, 'Make Any Cocktail Simply Perfect' Song by Hael

A bartender creates a variety of Patrón drinks in reverse using expert methods such as crushing the ice himself and lighting a citrus fruit on fire. Ultimately, the tequila company believes the perfection of these sophisticated beverages all begins with a Patrón base.

None have been identified for this spot

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Patron Spirits Company TV Commercial, 'Make Any Cocktail Simply Perfect' Song by Hael

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A bartender creates a variety of Patrón drinks in reverse using expert methods such as crushing the ice himself and lighting a citrus fruit on fire. Ultimately, the tequila company believes the perfection of these sophisticated beverages all begins with a Patrón base.

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I believe the target audience for this advertisement for Coors Banquet beer is adults 40+ years of age. I believe this because the ad is pitching the beer as a "classic beer" that has history and has stayed true to its roots. It's also not a light beer, often the younger population has more interest in light/low calorie drinks. It also uses scenes of the beautiful Colorado outdoors to appeal to an audience that enjoys the outdoors, possibly specifically in the western United States. This ad does and does not appeal to me as an undergraduate male. The fact that it is a "heavy beer" does not appeal to me. However, as a person who enjoys the outdoors, it does appeal to me. While this particular beer might not appeal to college age people, as we learned in Chapter 8, college students drink an estimated 4 billion cans of beer annually. (pg. 265) Drinking in college also has a link to academic problems, about 25% of college students report academic consequences to their drinking. (pg. 264)

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I honestly do not remember seeing this ad, and that is probably because it was posted in 2015, and its an advertisement for vodka, and at that time I was 17. However, I believe that the target audience for this ad would definitely be the "younger" generation. Meaning the ages of like 21-35. I say that because this ad involves an actor by the name of Adam Scott, who is a main character in the TV show Parks and Recreation, which was a huge hit at that time in 2015. I also do believe that this ad does appeal to me being a male undergraduate, but also will appeal to the female audience too. The reasoning behind this is that they made it funny, which most people my age really appreciate, not to mention everybody knows the two actors who play the roles in this ad. During the reading, I found it astonishing that alcohol consumption has increased so much that there are over 2,000 drinking related deaths per year! It was not only interesting, but kind of disgusting because most people look at college with party ing being a huge aspect of it, and this ad actually is them getting ready for a party and buying over 3 bottles of vodka..

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Funny Commercials  Funny Vodka Commercials Smirnoff Party

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The target audience for this ad is definitely teens to young adults. The ad reiterates over and over how bud light is "the perfect beer for whatever happens" and features the main character of the ad going through fun obstacle courses and playing the widely popular game, pac man, in a live action setting with loud music and people screaming and cheering everywhere. This does appeal to me as an female undergraduate because I would love to play a giant live game of pac man and have a nice cold beer afterwards, it looked like a lot of fun. This ad from 2015 encourages something called binge drinking. The textbook states on page 235 that 60.9 million people in the US aged 12 or older in 2014 were binge alcohol users so this makes sense that this ad would come out in 2015 because they know they have an extremely large audience of people to sell bud light to.

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An unsuspecting bar patron becomes part of a video game in this Super Bowl ad for Bud Light.

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I remember seeing this add on tv during the 2018 Super Bowl. It shows how Budweiser used their warehouses to create water during the tragic storms across the United States.  They brand their beer cans to say water and stop the making of beer for a short time.  I really liked this because it didn't only advertise beer, it showed the power these companies can have for common needs.
I thought this specific audience was targeted towards the middle working class.  The families that work behind the scenes to make the our simple pleasures, like drinking beer possible.  I don't think it was was made for undergraduates like myself, but I definitely still appreciated it and it is still one of my favorite commercials to this day.
As I read in chapter 8, the idea of a wet culture is how alcohol is combine to lifestyles.  And I think this add was a positive example of that.  Many show advertisements of how we use drinking in our everyday lives to satisfy ourselves, but this showed a way of using it to give back.

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Budweiser Super Bowl Commercial 2018 Stand By You

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I think the audience of this advertisement is people who have some knowledge of the brand of Jack Daniel's. Since this advertisement is mainly to launch their latest products, people who know the brand may pay more attention to it. But I think they will want to let more people know about their brand through this advertisement. For me, what attracted me to this advertisement was the initial scene, because this scene was more like a movie scene, but I didn't pay much attention to the alcohol drinking itself compared with its advertisement idea. It didn't get me too excited about this alcohol drinking and the urge to try it.
"Large-scale studies of twins suggest that addictions such as alcoholism are among the most inherited types of mental illnesses. "(Page 221) From this part, I realized that alcoholism is related to heredity, and I had always thought that adolescent alcoholism was only related to their environment. This fact struck me as novel.

https://youtu.be/reQcLB0c_bk

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I think this ad is specific to individuals in their twenties to mid-forties as it appeals to a younger generation. Personally, it did not appeal to me because I do not like to drink beer. However, I can see how this add would appeal to my other friends as it relates to our generation. Moreover, Chris Pratt has starred in many television shows and movies that are popular so I assume people would enjoy this advertisement. I thought the ad was humorous as well. The past chapter readings focused on alcohol consumption. During the readings, it discussed the correlation with drinking and college students. Alcohol consumption has increased, where there is almost “2000 drinking-related deaths per year” (Hanson, 211). Maybe even more now. There have been news stories that have linked tragic deaths with college student’s due to drinking. I truly think that the problem is that college students do not drink in moderation, rather, binge drink. Binge drinking is not seen in other countries either and it could be that it is not seen as such a taboo when you drink at a younger age.

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Michelob Ultra Super Bowl Commercial 2018 Chris Pratt The Perfect Fit

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The target audience for this ad is the “true American” who appreciates the traditional symbols and aesthetics of the old countryside. The Dalmatian flapping his jowls in the wind symbolizes man’s best friend enjoying his freedom. The view then pans out into a shot of two Clydesdale horses pulling a carriage of beer. This setting targets those who hold the traditional American lifestyle as an ideology.
This ad does appeal to me as an undergraduate female because it makes me think back to old family memories or being on my friends’ farm, drinking a beer, and having a bonfire. This ad draws me and makes me want a Budweiser beer.

Chapter 8 in the book defines wet cultures as being ones in which alcohol is intermixed with the lifestyle. This Budweiser ad exemplifies the wet culture in America and how a cold beer at the end of a long day of hard work is common in the culture.

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Budweiser Clydesdales run like the wind in picturesque ad

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The destination for all National Football League-related video on the web. Game and player highlights, news stories, team and player-related features, Fantasy football videos, NFL event coverage and more. The online home for NFL Network video and exclusive NFL Films-related content.

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This ad for Dos Equis beer mainly targets college age to middle age men. By using a father-like figure to be 'the most interesting man in the world' they create a person that young men would likely look up to. By giving 'the most interesting man in the world' special privileges like "being able to touch the art at museums" and "not being afraid to show his feminine side-- if he had one" they create a legendary figure that men would likely see as a role model. In the end scene we can see this man surrounded by beautiful younger women who are gazing at him and smiling. This creates the notion that if you drink Dos Equis like he does, all of these things will happen to you and you will have ladies piling up around you. Personally, this ad does not appeal to me, as an undergraduate 21 year old female who does not enjoy the taste of beer.
Chapter 7 defines alcohol as a social lubricant, that is, it makes it much easier to talk to others, breaks the ice, strengthens extroversion and causes increased sociability. The portrayal of the most interesting man fits this image of being strong and confident, especially around the women in the final scene.

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Dos Equis: The Most Interesting Man In The World  (Spring 2010)

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Connor Heyward                     Discussion Post #4

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Connor Heyward                     Discussion Post #4

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The ad I decided to use was the Heineken commercial, which targeted men who enjoy beer. As you grow older, the more you like beer from what I've heard according to my older brothers and friends. This commercial applies to men twenty- one and up. Yes, this applies to me because everyone in college goes out, and they're trying to convince guys in college to go buy Heineken beer by their reaction in the commercial. One interesting fact that I didn't know about until reading chapter seven was that their are 100,000 deaths from alcohol let alone every year. Another fact that was brought to my attention was that alcohol is the second major cause of premature deaths in the United States.

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Jalen Nailor                                 Discussion Post #4

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Jalen Nailor                                 Discussion Post #4

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So the ad that I decided to use was the Dos Equis commercial. I decided to use this commercial because it targets mainly men and women because there is plenty of guys and girls living their best lives while drinking Dos Equis. It showed alot on sports channels because plenty of people drink while watching football games but its enhaning us to live our best lives while drinking the best "drink." It relates to college students because we all know that college students drink heavily at this point of their lives.

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Because tv shows can become wildly popular in our society, I decided to choose a Bud Light commercial that incorporated Game of Thrones and made a skit out of it. Not only did they choose this tv show while the grand finale was the biggest rage, this happened to be during the Super Bowl timeframe and this is exactly when they chose to air it. The target audience for this ad was for those interested in this tv show which is much of America, majorly aiming at young adults, but also adults alike. When we become enamored with any type of tv or movie entertainment, we are drawn to anything that may be associated with this. I think that Bud Light marketing team did an excellent job at collaborating with whatever the hype is at that moment in pop culture and grabbing the viewer's attention because this was certainly on the minds of many of us during this time (the season finale). Much of this year had advertisements targeted at women with hard seltzers becoming popular, however, the book states that 48% of men drink beer (chapter 8, pg 3). This could have been Bud Light's attempt at keeping their main target audience (being men) and allowing them to relate to something as well. Additionally, alcohol seems to come up in social situations and the Super Bowl is no stranger to being connected to beer or any alcohol for that matter. The book states that the media can misrepresent alcohol use as safe and encourage this (chapter 7, pg 3). This is a major problem in our society, with no implications ever being mentioned by these companies.

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Game of Thrones X Bud Light | Official Super Bowl LIII Ad | Extended Version | HBO

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For this post I decided to use the Bill Parcells Coors Light Commercial. This advertisement mainly targets men and fans of football. It is a great commercial during a football game or sporting event because it has one of football's best coaches and is held in a press conference manner. It relates to us college students because most of the time during a collegiate sporting event there is tailgating, watch parties, and etc. The video just reiterates the drinking culture during sporting events and was biased of course. During the commercial the actors repeatedly spoke about how Coors light was the best beer and if you did not drink it, something was wrong with you.
https://www.youtube.com/watch?v=AxPiLiVK_mI

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The advertisement I wanted to focus on this week was a "Corona Extra-Take it From Summer" ad. This ad is likely targeting those of the upper middle class and those that have enough money to go on vacations and enjoy the summer season at the beach. Throughout the ad, the audience sees a corona being passed between a rooftop pool, beach, bonfire, and a scenic dinner view. I think this is a smart form of advertisement because anyone going to these places might remember this ad and bring Corona Beer with them when they travel. According to Chapter 8 in Drugs in Society by Hanson and Venturelli, "Set and setting are far more influential in determining a drug user's experience even when less addictive drugs, such as alcohol and marijuana, are used..."(260-261). In this ad Corona is pushing the "setting" for their drink because they know this impacts where and why individuals drink. As an undergraduate female student, this ad doesn't really appeal to me because I just don't have money to travel and having a Corona on a rooftop pool just isn't practical.

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The advertisement I chose to focus on this week was an advertisement for the well known seltzer, White Claw. The advertisement is targeted towards people who want to enjoy an alcoholic beverage, but do not necessarily want to intake a ton of calories. This is definitely directed at people of all ages because everyone needs to watch their calorie intake, but probably more sought after by women in my opinion. Personally, I would chose a lower calorie drink over a higher calorie drink because according to the textbook, "(women) develop alcohol-related health problems sooner than men." (Chapter 8 pg. 268) Although drinking lower calorie drinks does not immediately excuse an alcohol health related issues, it does allow the consumer to be more cautious about their calorie intake which hopefully leads to other healthy` lifestyle choices and overall will prevent diseases in the future. https://www.youtube.com/watch?v=uz9HKPHaecw

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This was my advertisement ad for the discussion post this week, which was an ad for Miller Lite. It seems that the targeting audience for this ad is adult men, possibly late 20’s to late 50’s. I say this is the targeting audience because it talks about how while hiding alcohol is wrong, sharing is caring, Right? According to Chapter 7 readings “some claim that alcohol is the most widely consumed drug in the world and for some is as much a part of daily life as eating”. Many men feel the need to drink to escape problems, relax their mind, and most of all for their enjoyment. While many people are enjoying the feeling of drinking, they’re not actually noticing that they’re drinking to also avoid the discomfort of its absence. I feel like the ad is focusing on men in particular in this specific age range because we see a lot of older men drinking more than ever and never have the urge to share a drink. Men aren’t noticing that the thought of sharing their alcoholic beverage can possibly decrease their alcohol level (BAC) and help them to still function more properly. According to the textbook, physical dependence invariably accompanies severe tolerance (pg.296). This goes to say that as much as a person depends on alcohol and/or any narcotic drug to help with their discomfort, pain, agitation and anxiety their body will become more immune to the tolerance of the way the drug and/or alcohol makes them feel.  Although I did find this ad funny and educating in a way, I don’t think the ad appeal to me in any way. Referring back to Jenni Graff post I think your video is cool and very appealing to its audience because although drinking isn’t always a good thing people can still relax and have a good time while partaken in a drink with friends.
https://youtu.be/E9ayrT_DT6o

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The advertisement I picked was a Corona Extra commercial- "A Corona Gets Its Lime Again". This advertisement is targeted for people who just want to relax and have a good time. I believe it is targeted mostly for people in their mid 20s. This commercial does appeal to me as an undergraduate female because it relates to how students just want to relax, have fun and open a cold beer and add a lime sometimes. While reading Chapter 7 and looking at the figures, a fact on page 235 states "Figure 8.1 shows that the 21 to 25 age group as the highest consumption of alcohol, with 69% using alcohol, 43% binging, and 13% engaging in heavy use. The group with the second highest consumption, those aged 26 to 29 years, shows 68% using alcohol, 38% binging, and 9% engaging in heavy use." I thought this fact was interesting and makes sense why the Corona commercial was geared directly towards people in these age groups!

https://www.youtube.com/watch?v=uhadJKYPqGw

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This was my advertisement for the discussion post this week, which was an ad for Labatt Blue (beer). It seems as though this ad is attempting to target adults, possibly late 20's - early 30's because it covers topics such as crossing the border (something I had to do this weekend!) and work parties (I'm too young for that one, I think?). Overall though, I found this ad to be funny and it's possible that it would affect my decision to buy it at the store. I thought it was interesting that the ad placed the bear in a situation where he could potentially be in a car (crossing the border), because the reading this week suggested that alcohol is officially linked to at least half of all highway fatalities. I can’t wait to see everyone else’s ads!

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Funny Labatt Blue Bear Commercial Light Beer Ad Border Crossing Canada USA Video for Super Bowl 2013