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IG and FB posts
13/5 - 15/5 : planning
16/5 - 19/5 : execution (week 1)
20/5 - 26/5 : execution (week 2 - week 6)

Magazine and Advertorial and tent card design
24/5 - 26/5 : planning
27/5 - 31/5 : execution

Youtube (30 secs) stickers and brochure
27/5 - 2/6 : planning
3/6 - 9/6: filming
10/6 - 16/6 : editing

LED Digital , brochure and voucher design
10/6 - 16/6 : planning
17/6 - 25/6 : execution

Website and packaging design
24/5 - 17/6

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poster sketch (week 2)
poster design (week 3)
eflyer (week 4)
compilation videos during event day

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-  finalize the proposal (logo rationale, market survey, campaign ideas, budget allocation)
- website (Jen)
- gantt chart (Bong)
- social media planner (Hannah and Danzel)
- prepare a proposal for client (bong)

website deadline at 12am

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Client requested to withdraw.

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https://docs.google.com/presentation/d/1pcnGEjImML-WR-VScotpqYVur11qb5MW3tWZNPV4Wqc/edit?usp=sharing

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Media vehicle:
1. IG 40 posts
- 12 posts about zero waste
- 12 posts about the products
- 9 posts about festives (ramadan, parents, 520)
- 7 posts about the campaign + 1 about the winners

2. Billboard ads:
- AR/VR
- dirty world to clean world

3. Youtube ads 30secs

4.  Print ads x2
- doodle style
- bright tone
- ingredients of the soap bar/shampoo bar

(Our choices)
5. Radio ads
6. IG sponsored ads x5
7. IG story sponsored ads x5
8. Packaging design
9. Leaflet
10. Mobile App interface
11. Transit OOH
12. Competition
13. On ground activities

Campaign Ideas
1. LiveLaveLife
- Art concept: doodle ingredient
- Color tone: bright/happy
- Copywriting: friendly, personality, trustable

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Questions to ask LAVE
1. Is it okay if we hold a giveaway on Instagram for your products? This is to encourage consumers to use your hashtag and make it easier for us to measure product usage through the hashtag.
2. As we have to focus on marketing your “Travel Buddy” kit, can you send the travel kit to us so that we can do a photoshoot and understand the product better?
3. The brand is still very new to a lot of consumers, so brand awareness is essential for us to build up before we can focus on promoting your products.
4. Regarding the reusable tin container, one of the main concerns of reusing it is the hygienic side of the soap. Is it safe and hygienic for the soap to be inside a tin after a consumer use it? As bacteria and germs might contaminate the soap after first use. Are there any extra steps the consumer needs to do before using your product?
5. One of the main obstacles of getting people to purchase a product online is convenience. Is the packaging convenient for the consumers? What can be done to promote the convenient side of your product? Are there any certain ingredients that can prevent bacterias from contaminating it?
6. What is the name of the font used for your brand? And the brand color?
7. The brand used a lot of illustrations for the website, but none was displayed on Instagram. Do we have to follow that style on our social media postings?
8. What is the lifespan of a bar soap?
9. What is the lifespan of your tin container? What is the material used to make the container?
10. On the day of the showcase, can you/we do a live demo of your product?

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Big Ideas:
1. #livelavelife - campaign
- instagram competition, post zero waste activity
- most likes get prize (10 samples, 1 grand prize)

2.  Travel Kit
- windows of the clean zero waste future

3. Solo Woman
- their travel buddy
- women empowerment

4. ASMR concept in some executions
- showering sounds using LAVE

Tone:
- classy (pampering time for women)
- minimalism (zero waste movement)

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29/4
- Zero waste movement research by 10pm
- amendment

30/4
- stop receiving responses at 12pm
- finalise all the data at 10pm
- brainstorm ideas (call meeting) at 10pm
- distribute task to do proposal (Sec A - Sec D)

1/5:
- proposal by 10pm
- amendment

2/5:
- prepare powerpoint by 10pm

3/5:
- proposal presentation
- discuss with client

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https://docs.google.com/forms/d/e/1FAIpQLSe9-wetSYz3_aWuAy5JbPFT3Tnrm0pwRRhY9Nys5iQQCAL5hg/closedform

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Meeting Details:
https://docs.google.com/document/d/1joYT6BtAWsekDPV3g1dSrQCu6Cgk6uor4xQQachyinI/edit?usp=sharing

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Rationale:
Rhombus & Co logo is made with a minimalist style to express only the most essential and necessary elements. The agency decided to go with a minimalist design because it will be memorable and easily recognized or recalled by people. The audience will be able to interpret the meaning behind the logo instantly as the design of the logo is simple and direct. The logo comes with a rhombus shape to match the name, it also indicates that the agency emphasizes on creating creative ideas for not being the regular square.

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Please help us to fill up this survey. 🙏 Due to unfortunate circumstances, we had to switch to a new client. We would really appreciate it if you could help us to answer the survey.

Thank you so much 🌸🌼

https://docs.google.com/forms/d/e/1FAIpQLSfEZ3CrmK92G-EDs461nq2KUk5QaLI8JRTERKf5eSTvs2CsMw/viewform?usp=sf_link

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10/5 Friday 10:00pm
- stop questionnaire by 10pm (50-100 respondents)
- meeting (regarding campaign ideas)

11/5 Saturday 10:00pm
-  finish up the proposal (market survey, campaign ideas, budget allocation)
- website (Jen)
- gantt chart (Bong)
- social media planner (Hannah and Danzel)

12/5 Sunday
- website deadline
- prepare a proposal for client

13/5 Monday
- update with Tapping Tapir
- get product samples (date)

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Meeting Details:
https://docs.google.com/document/d/1ewQD1Tjl3BMM06PVhFTWnGzAWNAiDEhMLKgwusKQfsQ/edit?usp=sharing

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- SWOT Analysis (point form)
- Target Market Primary & Secondary
- Competitor Analysis
- Perceptual Map
- Short term goals & Long term goals
- Market trends (2 keywords for google trends)
- Iconosquare (for social media analytics)
- Questionnaire
- Advertising Objectives
- Consumer profiling (3)
- Big Idea
- Budget (need structure)
- Media Recommendations